Of course, if you want to survive in the competition with this Wan Guoliang, it will definitely not work just by opening more branches.

When Gao Yunong investigated this Wan Guoliang's information this month, he found a lot of information about him.

This person is a ground-sitting cannon in the capital, and he was a gangster when he was a teenager.

When I was in my twenties, I seemed to have suddenly opened my mind, and I went to the north to be a grandfather for a few years and made a lot of money.

Then he did a lot of business such as clothing and foreign trade, and if you want to talk about your family, it is much stronger than his family.

So don't look at this guy's late entry into the Internet café, but people can easily spread their own storefronts in Chaoyang.

At the same time, he also turned his family out of the Chaoyang District, and then turned around and entered the market in Haiding.

If you can do this, you must have abundant financial support.

And if you want to compete with such a wealthy enemy, the strategy is by no means as simple as opening a few more branches.

Otherwise, if they start a price war with you, you will be finished.

Since you can't afford to fight a price war with him, you have to find another way.

To this end, Gao Yunong has specially formulated three countermeasures.

[First of all, the next time you open a branch, you have to do a good job of layout in the decoration section]

[Divide the Internet café into several functional areas, smoking areas, non-smoking ladies areas and high-end booth areas]

If you want to take the lead in the fierce competition, then you have to make a difference.

And if the Internet café wants to be distinctive, it must provide distinctive services.

At that time, the Internet cafes in the capital had realized the importance of the Internet café environment.

Therefore, computer desks and gaming chairs are already the standard configuration of Internet cafes in Beijing.

So if you want to go one step further, you need to put a lot of effort into the renovation.

The advent of this smoking area, as well as a non-smoking ladies' section, was the norm in Internet cafes, which became very popular a few years later.

In a few years, the Internet has entered the era of fierce competition, if an Internet café wants to maintain high profit margins.

If you want to stand out in the fierce competition and survive, then the ladies area and VIP booth must be standard.

Gao Yunong is a person who has experienced that era, so he naturally knows the way of survival of Internet cafes at that time.

Because after a few years, the people who go online are not just men.

Especially in the Internet café next to the university, women are also the main force of Internet access.

Some girls also play games, and some go to Internet cafes to catch up on dramas.

After entering the year 2000, Hong Kong and Taiwan dramas, as well as Hong Kong and Taiwan variety shows, began to enter the mainland one after another.

Crooked idol dramas such as "Lavender Love" and "Meteor Garden" in the past two years will introduce a large number of women into Internet cafes.

He remembered this life, that is, a year later, when "Meteor Garden" became popular all over the country overnight.

At that time, the Internet café in his hometown in Ningzhou also ushered in a wave of consumption peak.

The female students of the two colleges next to them are even crazier than the boys, and they would rather jump over the wall and come to the Internet café to watch dramas online at night......

And after that, there will be more Hong Kong and Taiwan idol dramas, attracting more girls to Internet cafes.

Especially in 05 and 06, the rise of Hallyu and the influx of a large number of Korean dramas.

and the birth of the supergirl variety show, which has greatly promoted and promoted the prosperity of the Internet café industry.

At that time, even a large number of middle and high school women began to appear in groups in Internet cafes.

Just to chase stars and vote for your favorite idols......

At that time, not only these popular Hong Kong, Taiwan and Korean idol dramas, but also various games catering to women also came into being.

For example, what to dunk the flying car, the Audition Troupe, etc., are all popular games among girls.

At that time, the Internet café, it can be said that women's consumption held up half the sky.

Therefore, in the later Internet cafes, whoever can fight for more female consumers will live a very nourishing life.

What Gao Yunong has to do is to let his father prepare for these upcoming female consumer groups in advance.

By the second half of 00 at the latest, the results will be seen.

[In the Internet café, build a server, download more movies, Hong Kong and Taiwan idol TV series, and store them in it]

[Link to the membership system, as long as someone fills up the membership, you can watch the drama for free in the Internet café]

[This will help you win a lot of female consumers]

[You have to remember that the spending power of female consumers is far stronger than that of male consumers]

[When men go to an Internet café, they may only play games, and if someone has a cheap Internet fee, they will be their first choice]

[However, female consumer groups are different, they are often not so sensitive to price, but they are very concerned about the environment]

[If you can provide an environment where they feel comfortable, clean, and safe, then you can keep them]

[And if you keep them, you will retain more male consumers]

Gao Yunong began to give hints to his father.

Because in those days, there was definitely no one who understood the concept of social attributes.

And social attributes are a cliché on rotten streets these days, especially for the Internet industry.

But back then, it was definitely an 'advanced concept', or business model, that was ahead of its time.

So what exactly is social attributes?

That is, in more industry areas, you want to involve women.

Because women are involved, they can attract more eyeballs.

Attract more eyeballs, there will be attention, and with attention, there will be traffic......

And this set of theories was first called eyeball economy!

For example, the weather forecast that was boring and no one watched before, the TV station found that if the beautiful woman was allowed to broadcast it, it could have high ratings.

There is also football content that used to be a man's world, and after adding one or two vase beauties, the ratings immediately increased a lot.

And the most typical is the online game that emerged later.

At the beginning, it was a group of big men who were playing, and their motivation for playing the game was very simple, that is, to play the game.

But then some game companies found that if they added some female characters to the game, or attracted some female players, they would start live broadcasts on the cooperation.

This can greatly enhance the enthusiasm of male gamers, greatly enhance the desire of male consumers, and even cultivate a large group of licking dogs.

In this way, the game that was not of the same level became popular all of a sudden.

This business model, after several evolutions, has become a famous business discourse later: social attributes!

And this is Gao Yunong's three strategies, the first two of which are the first two strategies.

First of all, the first strategy is to improve the decoration specifications of Internet cafes to create an environment that attracts female consumers.

The second strategy is to keep them and build a server to download some idol dramas and variety shows that female consumers like to watch.

The retention of female consumers and the presence of a large number of female consumers have greatly improved the stickiness of male customers......

Then the social attributes of his Internet café are completed.