Chapter 414: Golden Harvest's Superstar Strategy
Last year's "Once Upon a Time: Top Gun" was a rare surprise for Golden Harvest.
Although the box office of Xiangjiang is "very little", only 27.1 million Hong Kong dollars, it has exploded 230 million Hong Kong dollars in Asia, and even sold 5 million US dollars for European and American rights.
Golden Harvest earned more than 100 million Hong Kong dollars in this drama alone.
But it's a pity that during the Spring Festival in February this year, Cheng Long's "Flying Eagle Project", which cost hundreds of millions of Hong Kong dollars to produce, only won more than 30 million box office in Xiangjiang, and all the box office revenue was shared, and Golden Harvest also lost more than 50 million Hong Kong dollars.
If it weren't for the HK$100 million of "Once Upon a Time", Golden Harvest would have suffered a lot of damage.
Therefore, after Cheng Long went to Haolaiwu to produce "Red Fan District", Golden Harvest also restarted "Huang Feihong's Boy as Self-improvement", not only following the configuration of Xu Ke + Li Lianjie + Guan Zhilin, but also invited the popular Retort Dan to come over and act as the villain.
Then in the summer of August, "Huang Feihong's Boy Should Be Self-Improvement" was released in a high-profile manner, but the box office was a big surprise.
It only exceeded 10 million at the box office in the first week - 10.5 million Hong Kong dollars.
This is a shameful achievement!
The first episode of "Once Upon a Time: Top Gun" is 10.3 million Hong Kong dollars, which is 200,000 Hong Kong dollars less than it, but the problem is the first episode, a pioneer.
With this successful trailblazer, shouldn't you be a lot taller in the second episode?
However, it did not, and it fell rapidly to 8 million Hong Kong dollars in the second week, and 6 million Hong Kong dollars in the third week.
Then the most humiliating thing happened.
Week 4...... In the fourth week, it was directly taken offline by the theaters!
Eh, eh!
This is the "Once Upon a Time" series!
This is Xu Ke + Li Lianjie + Retort Zidan + Guan Zhilin!
The entire box office is only 24.3 million?
Is it okay to be ashamed to die?
Golden Harvest was very angry because of this, but it also held its breath, wanting to wait for the better situation in the foreign market to find a field.
In fact, the foreign market is still relatively powerful, the box office in Asia reached 30 million in the first week, rose to 37 million in the second week, rose to 42 million in the third week, and 40 million in the fourth week, with a total box office of 149 million Hong Kong dollars.
Belch......
Compared with the first part, the total box office is almost 100 million Hong Kong dollars less.
It's a bit embarrassing.
Some newspapers commented that this is because everyone is tired of watching the same type of movies.
There are also comments that this fight is exciting, but there is no breakthrough.
Some people even named and said that the plot of the second episode fell into clichés, and they had to fight with the imperial court, which made people feel uncomfortable.
In this kind of ironic commentary, the fact that "Huang Feihong's Boy Should Be Self-Improvement" sold a total of 1,200 copies in the mainland and earned 18 million yuan was completely ignored.
This is also normal, 18 million yuan can't be exchanged for Hong Kong dollars, what's the use of using it?
Fortunately, this time it was Cheng Long's "Red Fan District" that saved Jiahe.
At the beginning of September, "Red Fan Zone" was officially released in Miguo, with a box office of 8.3 million US dollars in the first weekend, a skyrocketing box office of 13 million in the second week, a box office of more than 11 million US dollars in the third week, and a box office of 8 million US dollars in the fourth week, directly breaking 40 million US dollars!
Such a result has become Cheng Long's own highest-grossing film in Miguo, and it is also the best foreign-produced film this year.
After the failure of last year's "Flying Eagle Project", Cheng Long finally proved that he is still the number one superstar in Asia with "Red Fan Zone".
At the same time, the box office of "Red Fan District" in Xiangjiang is also very hot, reaching a box office of more than 53 million in four weeks, second only to the 57 million Hong Kong dollars of "Kill the Wolf", and it has also become the second film in Xiangjiang to break the box office of 50 million.
The rest of Asia is even more vigorous
The total box office of 380 million Hong Kong dollars, especially Japan and South Korea, has continuously broken their domestic box office records for Hong Kong films, and is proud of all filmmakers in their country.
As a result, "Red Fan Zone" officially defeated "Slaying the Wolf" and became the second highest-grossing film in Xiangjiang's history.
Who is the first?
Li Xiaolong's "Enter the Dragon"!!
With a super horror box office of more than 200 million US dollars in the world, almost no one in Xiangjiang can break it!
If someone can break it, it can only be Cheng Long, and there is no second one.
Coincidentally, both Li Xiaolong and Cheng Long are the treasures of Golden Harvest, and they are both super superstars that they rely on as pillars.
So now Golden Harvest is really surprised and delighted.
From last year to the beginning of this year, Cheng Long's movie hit the streets, relying on Li Lianjie's Huang Feihong to save his life.
Now Li Lianjie's Huang Feihong is hitting the streets, and he is regaining strength with Cheng Long's movies.
What's the difference?
Or what is the correlation between their failures and successes?
In fact, this point has already been guessed by smart people.
That is Cai Yongchang.
During the coffee break of the Golden Harvest Triumvirate, he took the initiative to say this idea: "Isn't this an obvious thing! Xuluo's script is the growth engine of their two superstars! Although they are all very strong, they also need to have enough green leaves to set off! Xuluo's script is the biggest help, it can give them wings!"
"Well, that's true." He Guanchang smoked a cigar and said, "Even if I think Ah Long is all on his own, Xuluo's script can always find the right market, which cannot be ignored."
"In that case, "Jingwu Heroes" will start filming next month, how about it be released during the Spring Festival next year?" Zou Wenhuai asked the two.
"Don't be in such a hurry, right?" Cai Yongchang disagreed, "We can make it again next year, and then produce it in the summer next year, Xuluo plus Li Lianjie, there must be no problem." When the time comes, I will use it as a trump card to play it out and dominate the summer file."
"Where's Aaron's new film?" Zou Wenhuai asked, "When will "Destiny Express" be released? This is also Xuluo's script!"
He Guanchang coughed lightly, "Romande, Aaron called me, he hopes to release it in March next year."
"March?"
Zou Wenhuai frowned, "Are you sure he really thinks so?"
"Well, he said he wasted so much time, and now he has to fight hard." He Guanchang said, "In March next year, Xuluo's "Playing with Destiny Express", and then we will save a book for him, and strive to start filming during the Spring Festival next year, and release it in August, taking over Li Lianjie's "Jingwu Hero"."
He Guanchang is Cheng Long's godfather.
Cheng Long has to tell He Guanchang anything in Jiahe first, so he knows Cheng Long's mind best.
He is also a link between Cheng Long and Zou Wenhuai, if there are any contradictions and different opinions between the two sides, He Guanchang can coordinate the relationship in the middle.
"He's right!"
Zou Wenhuai still agrees with Cheng Long's idea, "We need to rely on the power of Xuluo, but we can't rely on him completely! Golden Harvest also has a good script screenwriter, and we can also make a good movie for him! Li Lianjie is the same, and it is even more so with Retort Dan!"
He talked about Retort Dan, but Cai Yongchang frowned: "Cousin, Retort Dan has been making trouble lately, and several books we gave him have been rejected by him, it seems that he still wants to wait for Xuluo to give him a script!"
"He wants it, and so do I! But where can I get it?" Zou Wenhuai said angrily: "Even if Xuluo wants to cooperate now, I am willing, the key is that he doesn't have so many books for Jiahe!" Yongsheng also wants it, he still has a film company, where is there so much inventory?"
"But you can't help it!"
He Guanchang shook his head and said, "We have a five-part contract for Retort Pill, and now "Huang Feihong's Boy Should Be Self-Improvement" has wasted one, and the rest has to be carefully calculated."
Zou Wenhuai smiled bitterly: "How do I feel self
Do you seem to have suffered a loss? It's a bit of a void! Can someone like Zhen Zidan really keep improving and become another superstar?"
The contract for Retort Dan was signed for 3 million yuan, and the five parts cost 15 million Hong Kong dollars.
Li Lianjie's contract was signed for 1 million yuan, and a total of ten contracts only cost 10 million Hong Kong dollars.
In terms of cost performance, Li Lianjie's is of course more suitable.
Moreover, Li Lianjie's temper is better than that of Zheng Zidan, and he is quite convinced of Jiahe, who has the grace of knowing him.
Even if his ten-film contract earns a little less, Jiahe also gives him bonuses ranging from 2 million to 3 million yuan per film, which can be regarded as a kind of compensation.
Li Lianjie's martial arts style is elegant and good-looking, whether it is ancient costumes or modern, it is very attractive and malleable.
But Yong Zidan is different, his sharp style is destined to be the most suitable for him is still a modern kung fu movie.
For example, being a police officer like "Slaying the Wolf". Cha's role suits him well.
So Zou Wenhuai thought for a while and said, "Can the screenwriter of Golden Harvest imitate a story of "Slaying the Wolf" and let him continue to play the police. See, continue to fight all kinds of bad guys? and Aaron's Police. Investigate the Story", make it into a series, so that it should be able to exert his power, right?"
"I think so." He Guanchang bowed: "Give it a try! Otherwise, such a talent would be wasted...... His martial arts are really good, and he seems to be much more authentic than most people."
"Okay!"
Cai Yongchang also nodded, "I will immediately call someone to prepare and greatly promote his fighting style. To make police and gangster films, we are also experts in Golden Harvest."
Zou Wenhuai said: "If we can push out the retort pill and consolidate Sanmao's position, our Golden Harvest has the four major martial arts superstars in Xiangjiang, and the future is limitless!" So let everyone cheer up, work hard for three or five years, and consolidate the country, and life will be better."
"Yes!"
He Guanchang and Cai Yongchang nodded repeatedly.
Five years ago, in addition to Cheng Long, Golden Harvest also had Hong Jinbao, a martial arts superstar, but after that, Hong Jinbao transferred to major film companies to make money, and gradually became a lot more mediocre.
Now that Xuluo is determined to let Hong Jinbao also rush out of Xiangjiang and become one of the martial arts superstars representing Xiangjiang, Golden Harvest will of course be optimistic about him and reinvest many resources in him.
Now that a new era has come, and the film talents and stars of Xiangjiang have begun to blow out, and it is no longer the slow-paced Xiangjiang film market in the past.
[In view of the general environment,
If you want to stay ahead at such a fast pace, you can't do it without a lot of strength.
Having a strong star team is undoubtedly one of Golden Harvest's strongest confidences.
In fact, over the years, the most important reason why Golden Harvest has been ahead of other film companies in Xiangjiang is that they have Li Xiaolong, then they have the Xu brothers, then they have Hong Jinbao, and finally another generation of superstar Cheng Long.
Superstar Zheng. Policy has always been Jiahe's favorite.
No company has competed with Golden Harvest in this area before, and even Xinyicheng lacks a persistent superstar to help.
It's just that now Yongsheng has quickly become popular, not only with Zhou Xingchi, but also with Zhou Runfa into the array, which makes Jiahe feel a hint of threat.
Think about the lineup of Cheng Long + Hong Jinbao + Li Lianjie + Retort Zidan, no boss will think that anyone can defeat such four heavenly kings!
set the tone, but Cai Yongchang still wanted to say a little and stopped.
Zou Wenhuai couldn't help but be amused, "Ah Yong, if you have something to say, can't the three of us speak?"
Cai Yongchang smiled and said, "Cousin, although the performance of "Huang Feihong's Boy as Self-improvement" this time is not as good as the previous one, it is actually very profitable, right?"
"Nonsense."
Zou Wenhuai said: "The overall profit is more than 5
0 million Hong Kong dollars, such a movie is not good, what else is good?"
Cai Yongchang nodded and said, "But what you can't deny is that the third part of Huang Feihong, which we originally planned, is it going to be suspended?"
Zou Wenhuai hesitated for a moment, but finally nodded: "If there is no particularly good opportunity, I don't think I need to do it for a year or two, so as not to make the audience aesthetically tired and directly ruin such a brand."
"But what if someone wants to pay a high price and ask Li Lianjie to play Wong Feihong again?" Cai Yongchang asked, "If we don't do it, others will make it up, won't it also ruin the brand of Huang Feihong?"
"And what do you think?" Zou Wenhuai asked in turn.
"It's simple, you still have to tie the bell to the bell, and we still have to pull Xuluo to work together in the third part, and let him lead the filming of this movie, isn't it okay?"
"Oh?"
Zou Wenhuai pondered.
He Guanchang understood what Cai Yongchang meant, "You mean, we will leave another way back for Li Lianjie, next year's "Jingwu Hero", and the third part of Huang Feihong the year after tomorrow, so that we can maintain his prosperity for at least two years?"
"Yes!"
Cai Yongchang said: "Next year and the year after tomorrow, we will not do nothing, just like Ah Long, we will arrange two movies for Li Lianjie, one is Xuluo and one is our own. If both of them bloom, it will be a joy on top of joy, if one of them doesn't work, there can be another one to cover the bottom, so that Li Lianjie's superstar status will not be damaged at all."
"That's fine."
He Guanchang agreed: "Anyway, we have ten contracts for Li Lianjie, so it doesn't hurt to use it like this, and it won't be wasted under normal circumstances."
"Okay."
Zou Wenhuai saw that his cousin and old buddy said so, and he was also inclined to this decision.
At the same time, he muttered in his heart.
I don't believe that you Xuluo is really so amazing?
Obviously, the "Once Upon a Time" series has gradually declined, can you turn over the third part again and rejuvenate it?
Haven't you become a god?
……
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