When Xuluo returned to Beijing, he found that the clips of "The Legend of the New White Lady" were playing on the streets and alleys, and everyone was humming "Waiting for a Thousand Years" with only a few sentences in it.

This song Xuluo was sung by Mr. Li Linyu, that is, Sister Rabbit Spirit.

Her voice is sweet and soft, and this song is the most appropriate to sing.

The TV series has not come out, and it is naturally impossible for all the songs to be released, so what everyone hears is just a few simple sentences.

But just a few simple sentences are enough to form a singing degree.

This made Shuchuan TV, which spent a lot of money advertising everywhere, smile.

They spent a sky-high price of 10 million to buy the premiere rights of "The Legend of the New White Lady", and no one could broadcast it until they finished broadcasting.

This means that for more than a month (not broadcast on Saturdays and Sundays), "The Legend of the New White Lady" is the only one.

"The Legend of the New White Lady" has a good effect, and the star-rated Shuchuan Satellite TV is naturally an instant hit.

"The Legend of the New White Lady" is not effective, and they will become a joke for all their peers - not to mention the 10 million premiere rights, it costs at least 10 million yuan to advertise everywhere.

Even if Shuchuan TV is rich, and a province in Shuchuan actively supports them, but you have 20 million squibs to come out, it still can't be said, right?

Fortunately, through such four or five days of advertising, everyone is obviously very interested in "The Legend of the New White Lady", which can be regarded as a reassuring pill for Shuchuan TV.

But now it's only mid-December, and the shouts for a hurry up are getting louder and louder.

But Shuchuan TV will definitely not be so stupid.

Now that it's only broadcast in Shuchuan, I can watch it in one place, and the king fried I bought for 10 million is just for the national audience to watch, how can it be wasted?

Even if it is Huaxia TV, I am confident to touch it and watch it!

Speaking of which, this is just Shuchuan TV's own idea, and Huaxia TV doesn't care at all.

They never thought that there would be any TV series that could have higher ratings than their own.

The previous "Story of the Editorial Department" was just an accident, and it was impossible to repeat it again and again.

But Xuluo knows that once "The Legend of the New White Lady" comes out, it will definitely crush all TV series in the same period.

Even if Huaxia TV releases another "Desire", "The Legend of the New White Lady" is not said to beat it, but the probability of losing to it is not great.

At this time, there are still about ten days before January 1st.

When the time comes, whether it is a donkey or a horse, they will be pulled out for a walk.

Speaking of the advertisement that let the White Lady shoot, I also said before that Master Xu is going to launch two new products at a time.

One is called Void Master Tom Yum Gong Noodles, and the other is called Void Master Big Bone Soup Noodles.

In fact, in the taste research and development room of Master Xu's instant noodle factory, there are more than 30 chefs and food-related personnel developing flavors.

What they did at the beginning was definitely not independent research and development, but a selection of various flavors of instant noodles from abroad, and then various localizations.

In other words, the first thing to find out is to meet the needs of the Chinese people's tastes.

If not, then the second is to improve until it is adapted to the tastes of most Chinese people.

Why is Master Xu's braised beef noodles so popular?

The reason is that it is suitable for the taste of most people - Lu cuisine, the first of the four famous dishes in China, and Sichuan cuisine is not comparable.

If you make the first spicy flavor, then the south may be popular, and the north, including Jiangnan and eastern Guangdong, may not necessarily buy it.

Not to mention that a little spicy taste will stimulate the appetite more, not to mention that the hot pot is delicious.

In those places, there are more people who don't eat spicy food, and most of the hot pots are clear water pots and mushroom soup pots.

For example, the mushroom soup pot that Xu Luo ate in Sister Lin's hometown of Ansan is extremely delicious, but it lacks a little spicy taste that Shuchuan people are used to - in turn, they come to eat hot pot for the same reason.

However, after the success of Master Xu's braised beef noodles, Master Xu's instant noodle factory has the confidence to launch new products.

After all, if you always have only one flavor of an instant noodle brand, it will seem very simple, and there will be no other flavors to share, and you will not be able to absorb the new consumer groups in the market.

For example, if life is good in the future, on the supermarket shelves of Japanese benzene, those dazzling scenes with hundreds of kinds of instant noodles will definitely appear in China in the future.

So if someone goes to buy instant noodles, then he is likely to take a pack of your Xufu master braised beef noodles, and then take a few packs of other flavors, it is impossible to choose only one flavor of yours!

There should be at least a dozen flavors before consumers can try to choose only one of your brands.

Unknowingly, it has been almost a year since Master Xu's braised beef noodles were launched, and it stands to reason that they should calm down and slowly do the market for a few more years, and then develop new products.

Otherwise, your fist products have not gained a firm foothold, so you will blindly do new product development, in case the old products are unsalable, and the new products can not occupy the market, isn't it unflattering?

Then your R&D funds have increased subtly, and the production line has been blindly expanded...... Isn't this the old way and lesson of those factory closures in recent years?

But there is a saying for a while.

No one expected that there would be such a big disaster this summer.

Xuluo didn't expect that the braised beef noodles donated by Xuluo would be so popular, and they were almost advertised for free on Huaxia TV for two months - and it was also the No. 1 rated 7 o'clock news file!

The audience can see Master Xu's braised beef noodles on TV every day, knowing that it plays a huge role in disaster relief, and the natural image is profound, and when necessary, they will think of Master Xu's braised beef noodles for the first time in their minds.

"Ah, this is the brand that donated all the instant noodles produced to the disaster area for more than two months, right? We can't let the boss lose too much, but we are indifferent, buy a bag and taste it! ”

"You see the soldiers, the staff, the victims, including the children, are eating so deliciously, it must be delicious, come and buy a bucket!"

"Hey, look how cool this instant noodle is! As soon as people soaked in hot water, they ate it with it! I'll give it a try too! ”

“……”

It's basically positive feedback like this.

Therefore, since the official start of sales in September, even if the shipment of braised beef noodles has increased to 3 million bags (barrels) per day, it will not be able to meet the orders from the general agents in various regions like snowflakes.

Not to mention that since September, they have to undertake a large number of orders for border soldiers, state-owned enterprise procurement and so on working under difficult conditions, and it would be good to be able to release 1.5 million barrels (bags) every day.

It is precisely because it is so tight that dealers who are in a hurry and closer don't even need you to send a train at all, and directly send a big truck to pull the goods.

In this way, you can get instant noodles as soon as possible, and then the two masters relay to drive, and go back in a day or two.

So on the avenue at the entrance of Master Xu's instant noodle factory, dozens of big trucks lined up in a long line, coming and going every day, so busy.

Therefore, the traffic police force also sent two traffic police officers to be on duty here and be responsible for directing traffic.

Then they received a donation of 1,000 boxes of braised beef noodles from Master Xu.

This is something for front-line workers to eat, and it is also very useful for the traffic police, and it is not a big thing or expensive goods, so after the above approval, many of the traffic police's cars and motorcycles have put a thermos cup filled with hot water and a bucket of braised beef noodles from Master Xu.

The boom in sales has led to a shortage of shipments everywhere.

Usually the general agent places an order of 30 million barrels (bags), and only 3 million barrels (bags) can be given here.

Later, these general agents also became smart, and directly placed an order of 300 million barrels (bags), which really made people laugh and cry.

】

In line with the principle of guaranteeing the outside and losing the inside, the vast majority of the output of Master Xu's braised beef noodles goes to outside the province, so even in Rongcheng, which is close to the end of the city, the number of Xu's master braised beef noodles is very small.

It's usually a rhythm that is robbed as soon as it goes up.

There is only a limit of ten barrels (bags) per day, and there are only a few days of inventory, so the local dealers in Rongcheng are also complaining, and there are not a few people who call and scold.

Of course, the probability of them being able to make a call is not high, several sales hotlines and after-sales hotlines have been occupied for many years, Gao Zhengtao does not dare to open a few more, and if he opens more, he can only be occupied and scolded, there is no need to suffer from this.

Master Xu's instant noodle factory is not a fool, and the obvious shortage of supply gives them more confidence to expand production.

In June, didn't the province come forward before and sell 5,000 mu to Master Xu's instant noodle factory at an ultra-low price of 10,000 yuan per mu?

The production area is in place, and the production line has also continued to introduce ten from Japanese benzene, with a daily maximum capacity of 20 tons, that is, 200,000 barrels (bags).

The newly purchased production line began to be ordered at the end of June, all the way across the ocean to Rongcheng, and then debugged and trial production, and as early as October, it began to put into the production of braised beef noodles from Master Xu.

It's just that this part of the production capacity was not released as soon as possible, but first made every effort to solve the list of workers in the border area, border area, offshore drilling and so on.

With a production capacity of 2 million barrels (bags) per day, the pressure has been reduced a lot, and 100,000 barrels (bags) can be quietly stocked every day, leaving a little room for the purchase of New Year's goods during the Spring Festival.

Said back to the present.

Although the chefs here in Shuchuan do not have as many varieties as in Beijing - there are all eight major cuisines, Sichuan cuisine has been "100 dishes and 100 flavors" since ancient times, and various tastes have been studied.

Don't look at Shuchuan now, I like to eat spicy very much, but chili peppers were introduced to Shuchuan at the end of the Ming Dynasty.

With the advent of various seasonings such as chili peppers, Sichuan cuisine now has a wide variety of dishes, and it is also very good at absorbing the advantages and strengths of others.

For example, the taste of Tom Yum Gong is obviously the kind of sour and hot taste commonly used by the few people in Caiyun and Qianzhou next to Shuchuan.

The most important citronella in it is actually cultivated in many provinces in China, including Shuchuan in the southwest - citronella was a traditional Chinese medicine in ancient times.

Then lemon leaves, peppers, shrimp, these raw materials can also be found in our country.

After eating this kind of Tom Yum Gong instant noodles from Southeast Asia, the chefs invited a few friends from Caiyun to come over, and after more than half a month of research and development, they made Tom Yum Gong instant noodles with more umami and less spicy taste by one-third.

They also made a total of three different versions, one with acid, one with spicy, and the last one with moderate.

In the end, the tastes of the people of Rongcheng are moderate, young people like it very much, and girls like it more than boys.

This also proves that ordinary people generally don't like to eat too spicy food.

With an offensive one, it is natural to have a gentle and tolerant one.

Big bone soup noodles are one such instant noodles.

In this day and age, no one can refuse a bowl of milky bone broth.

In terms of making soup, the people of eastern Guangdong have experience, but in terms of making soup, the people of Shuchuan are also very good at it.

The most difficult part of the big bone broth noodles is the boiling of the bone broth and the method of removing the fishy smell and increasing the concentration.

That's where the know-how comes in.

A group of chefs were busy for more than two months, experimenting with more than 20 different proportioning methods, until the whole factory staff, down to the production line, up to Gao Zhengtao and others were all vomited, and the seasoning package of big bone soup noodles was officially formed.

When it was brought to the streets for the public to taste, it was also very popular, and compared to the younger people of Tom Yum Goong, the big bone soup noodles were the same as the braised beef noodles, and they were well received by almost all ages.

However, because the soup and oil content of the bone soup noodles are a little heavier, the noodles should be made slightly more elastic, so that they are not easy to be soaked too soft.

Similarly, the noodles of Tom Yum are slightly harder.

The most moderate ratio of noodles between the three is braised beef noodles.

Usually ordinary consumers can't taste it, but if other manufacturers don't make noodles properly, they can feel the difference at one time.

In fact, the instant noodles and pastries of Ibon and Koryo are excellent.

There are several types of instant noodles that are specially suitable for boiling and eating, and the noodles are very chewy, and they will not get tired of becoming noodles after cooking for seven or eight minutes.

As long as this kind of noodles is made, then another very popular dry-mixed fried noodles can be developed.

The preference for fried noodles is not only liked by Beijingers, but also by southerners, but the sauce is different.

For example, Beijingers eat fried noodles with a lot of sesame sauce, while the sesame sauce in Shuchuan fried noodles is generally garnished, and more is meat.

Zhejiang, Yue, Guangdong, and northern Hubei fried noodles have their own different places - in fact, northern Hubei hot dry noodles are similar varieties of fried sauce noodles.

You can imagine how difficult it is to reconcile the tastes of so many people with an instant noodle.

It's the same as cooking in the palace.

If you give the emperor food, you can't give him salty, spicy, fragrant, hot, or oil...... Otherwise, what should I do if I get sick?

Don't laugh, it's true.

The imperial chefs in the court, even if you have a skill, you have to hide it, and you don't dare to take it out, for fear that because the emperor is greedy and loves to eat your things, you will cause any illness, and you will directly face the fear of beheading!

Like serving a sick person, using the simplest ingredients and cooking to satisfy the emperor and complete the errand smoothly, that is, he is lucky enough.

That's why you see that so many emperors like to go outside the palace and eat things outside, and there is a basis for this.

There is even the closest to us, the Empress Dowager Cixi, who often asks the chefs outside the palace to cook for her?

Goubuli, Quanjude and other brands are all coming from this way.

Even the Empress Dowager Cixi couldn't stand the imperial food in the palace, so you can imagine what the emperors thought.

Back to the production in front of me.

The new 2 million barrels (bags) production line is actually preparing for Tom Yum noodles and bone soup noodles.

In October and November, we made large-scale purchases for the two new types of instant noodles in the border areas and state-owned enterprises, and in December, we started to produce these two new types of instant noodles.

It was originally intended to be launched during the Chinese New Year.

According to the current situation that "The Legend of the New White Lady" is about to set off a frenzy, Gao Zhengtao has called Xuluo several times, discussing that Zhao Yazhi's advertisement will be launched in early January, and then it will be listed in advance in mid-January.

Xuluo did not agree with his eagerness for the time being.

Because next year's Spring Festival is February 4th, it is 20 days from mid-January.

People buy New Year's goods, but they only delay it by 10 days.

The time difference of 10 days will not bring much increase in sales for Tom Yum Gong noodles and Bone Soup noodles, but the production capacity of these two types of instant noodles itself is not enough, at most 1 million barrels (bags) per day, and how many more days can it be sold to the whole country?

So it's better to have a little more time to stock up and wait until the time of the year or so to start shipping ceremoniously.

Even Zhao Yazhi's advertisement doesn't need to be in a hurry, waiting for the effect of "The Legend of the New White Lady" to ferment a little more, and then her advertisement will definitely be more deeply rooted in the hearts of the people.

Well, before that, Xuluo pretended to be public and private, and decided to let the sweet girl shoot four advertisements for two kinds of instant noodles first.

After all, it's Xiaoqing's younger sister, my sister comes out to take the lead first, and then when she arrives in the Gao Dynasty, her sister will come out, isn't it advancing step by step, attracting attention more and more every time?

……

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