Advertising has always been an important place for merchandising.

Xuluo, who has been abroad so many times, understands, and Gao Zhengtao, who has not been abroad, also understands.

Why?

Decades of white rice are not eaten for nothing.

In the fifties and sixties, the actors in the model play were dressed and used, and everything they used would be sought after by people, and even rubber shoes would cause coaxing.

In the seventies and eighties, the situation was even more obvious.

Ken Takakura in "Manhunt" is cold and handsome, and his railway workers' clothes, hats, and scarves, etc., are the first wave of popularity and imitation.

As soon as the TV series "Blood Suspicion" came out, the heroine's hairstyle and bat shirt, and the actor's hairstyle, suit, and dress-up...... Wait, let those manufacturers in Huaguo really make a lot of money.

Next, there are Hong Kong TV dramas introduced in the 80s, "Huo Yuanjia", "Chen Zhen", "Shanghai Beach", ...... Wait, which novel gadget in a TV series didn't make people rush to it?

These are not deliberate advertising, but they have achieved the effect of advertising, so that all kinds of similar products have been crazy hot sales.

Gao Zhengtao has heard of a small factory that went directly from the verge of bankruptcy to an example of earning tens of millions of dollars in annual income because of the toad mirror in "The Man from the Bottom of the Atlantic".

It's even different now!

The role of advertising is becoming more and more obvious, and it is becoming more and more purposeful and professional!

He had seen Xuluo use "The Story of the Editorial Department" to promote Ansan, which led to the situation of millions of people crowding Ansan's tourism resources.

He has also seen Xuluo implant Master Xu's braised beef noodles and Wahaha nutritional oral liquid in "I Love My Home", which triggered the crazy rush of both products.

He has also seen Xuluo directly order to donate Master Xu's braised beef noodles to the disaster area, and under the intentional or unintentional publicity of Huaxia TV media, Master Xu's braised beef noodles directly became popular in the circle, which not only further increased the wave of panic buying, but also received support from the official large-scale purchase orders.

Take this year as an example, on January 1, officials from three disaster-stricken areas wrote official letters to thank Master Xu's selfless dedication to braised beef noodles, and on the other hand, they also purchased orders ranging from 30 million to 80 million yuan for use in the canteens of their major units.

This is purely to repay the gratitude, otherwise the master chef has a bowl of freshly cut beef noodles and large meat noodles every day, isn't it fragrant?

Therefore, after Gao Zhengtao watched the promotional video of "The Legend of the New White Lady" in December, he immediately called Xiangjiang and chased Zhao Yazhi to shoot advertisements, but he still shot as many as 6 advertisements.

In addition, He Qin, who was in Beijing, also shot several advertisements as an auxiliary use.

It's a pity that Xuluo resolutely does not shoot advertisements with Zhao Yayi, nor does he shoot advertisements alone, and the publicity effect is inevitably not the best.

But fortunately, the biggest protagonist, the White Lady, was filmed, which also has the biggest reliance.

Gao Zhengtao is also very smart, he didn't rush to broadcast the advertisement first, but waited until after the tenth episode, that is, on the morning of the day when the broadcast was suspended, he made a vigorous commercial.

The first wave of advertisements was placed on Shuchuan TV.

Master Xu's instant noodle factory is a star enterprise in Shuchuan, and it is also the No. 1 enterprise in the province that has personally inspected and appreciated, and it is also the factory of Xuluo, a partner of Shuchuan TV.

has the blessing of so many close relationships, and Shuchuan Satellite TV originally wanted to make money from advertising, so it gave Gao Zhengtao 15 advertising time slots in one go, which is also for a reason.

The price is not expensive, only 2 million in the first month, and the Spring Festival belongs to the advertising hot season, receiving 6 million.

Gao Zhengtao readily agreed, and then the first advertisement appeared on the screen of Shuchuan Satellite TV on this morning, after the morning news.

Then it is densely distributed directly in fifteen time periods to ensure that the important time period can be seen by the audience.

The reality is also true.

Although the audience has long remembered that they will have two days off on Saturday and Sunday and will not broadcast TV dramas, they will still subconsciously adjust the channel to take a look.

As soon as I adjusted the channel, I saw an advertisement.

"Huh? It's ......"

"This is the White Lady! Wow wow, she's so pretty! ”

"I didn't expect the white lady in modern clothes to be more beautiful, and so fashionable!"

"Oh, the advertisement made by the White Lady is a virtual master of the winter yum skills? It looks delicious! I didn't expect Master Xuan to come up with a new flavor! ”

"Haha, braised beef noodles are delicious, but one flavor is not good, and the new flavor is just right!"

"Huh...... How can there be another one? Oh, this is Xiaoqing! ”

"Why do I think Xiaoqing is more beautiful?"

"Hehe, Xiaoqing's advertisement is a virtual master big bone soup noodles, which is different from the white lady's virtual master Dongyum Gong noodles!"

"Whatever, I'm going to buy both! Both of my goddesses said it was delicious, and it must be delicious! ”

"Hey, son, when you go home today, you will also bring us a pack of instant noodles advertised by this white lady and Xiaoqing?"

“……”

The power of idols is immense.

It just so happens that now is the time for "The Legend of the New White Lady" to exert its strength, so on this day, the streets and alleys are not talking about the "Legend of the New White Lady", everyone is talking about Zhao Yazhi and He Qin's advertised virtual master Tom Yum Gong noodles and virtual master big bone soup noodles.

Don't doubt it.

In these years, everyone's entertainment is still very little, and a commercial can make them relish, and even cause large-scale discussions and debates.

Not to mention that the people who appeared in this advertisement are still the White Lady and Xiaoqing of "The Legend of the New White Lady", which is the most popular nowadays.

Everyone likes them, so it's not enough to watch them, and even many people call the TV station, hoping to broadcast more advertisements for Master Xu's instant noodles.

The reputation of the instant noodle factory is good.

During the disaster, people donated all their daily production capacity to the disaster area free of charge, so that the affected people, disaster relief fighters, and staff could ...... and so on, all of them can eat hot instant noodles with oil, water and calories, which makes the people feel good.

The same is true of our education since childhood, and the destruction of the family in times of crisis is the real conscientious enterprise for the country and the people.

Master Xu's instant noodle factory is such an existence, so everyone is born to support it.

Now that I know that it has a new product, there are definitely not a few people who go to buy it immediately.

Gao Zhengtao actively adjusted the production line at the beginning of December, and put the production capacity of 2 million barrels (bags) a day that had just come back into Chengxu Master Tom Yum Gong Noodles and Xufu Dagu Soup Noodles, not to mention, and even cut out 1 million barrels (bags) on the production line of Xufu Chef Braised Beef Noodles, the treasure of the town store, as a new product production line temporarily.

There are more than 30 days to stock, and 50 million barrels (bags) of each are stocked, which should be theoretically sufficient according to the previous sales situation and market estimates.

After all, instant noodles can't be everyone's staple food, and there are also veteran virtual chefs braised beef noodles to choose.

And these goods have been sent out in advance, ensuring that they can all arrive in the hands of the six major distributors before January 4, and then they will be issued as soon as possible.

The businessmen's sense of smell is very sensitive.

They also watched "The Legend of the New White Lady", and then saw that the White Lady and Xiaoqing actually came out to advertise for Master Xu's Tom Yum Gong Noodles and Master Xu's Big Bone Soup Noodles, and immediately realized that these two kinds of instant noodles would definitely be popular.

Rao is like this, by the evening of this day, all the virtual master instant noodles have been out of stock.

Not only are there two new flavors of instant noodles, but also the best-selling braised beef noodles from Master Xu, which are also selling cleanly.

Of course, Master Xu's braised beef noodles sell well, and that's the norm.

It's just that Master Xu's Tom Yum Gong Noodles and Master Xu's Big Bone Soup Noodles were sold out on the first day, which was also something that all dealers of all sizes did not expect.

Although each of them must still have inventory, it is impossible to sell out all the previous accumulation in one day, but for a while, all kinds of urging orders are still fluttering all over the country like snowflakes.

First-line dealers urge the general agent in the city, the general agent in the city urges the provincial dealer, and the provincial dealer urges the regional general agent.

The regional general agent called Gao Zhengtao's office phone, one more angry than the other, and one more arrogant.

"Director Gao, hurry up! The Spring Festival is coming soon, you can bring me another 30 million barrels (bags) of Xufu Braised Beef Noodles, 50 million barrels (bags) of Xufu Dongyum Gong Noodles, and 50 million barrels (bags) of Xufu Dafu Bone Soup Noodles! ”

"Mr. Gao, the last time you said you wanted to support the disaster area, my brother didn't give you a word, right? All my goods are in it! Now that the peak season can make up for a little loss, can you send me a little more? I don't want more, a total of 50 million barrels (bags) will do. ”

"Lao Gao! Brother, I was the first to sign a general agent for you, we have been friends for decades, you won't ignore me, right? I was driven crazy by the dealers below for the first few months! Now they're here again, you hurry up and ship it to me, I want as much as I want! I can eat 100 million barrels (bags)! ”

"Lao Gao, don't say anything else, my big truck has already set off, and I will be able to reach Rongcheng in three days...... You can fill these trucks for me, and it's not too much, a total of 700 tons! ”

“……”

Gao Zhengtao, who received the call, was surprised, happy and smiled bitterly.

He has reacted fast enough, piled up hundreds of millions of barrels (bags), and almost all of them have been sent, and this group of guys is not enough.

Counting their total orders, if the supply is open, they can easily eat at least 200 million barrels (bags).

But where did I get that much production?

In total, only 5 million barrels (bags) are produced at full capacity a day, or three varieties!

Boss, boss, your business is so hot!

It seems that it won't be long before we have to re-order the production line again.

At least double it this time, right?

……

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