Chapter 769: Subversive Netflix!

Blockbuster is the largest video rental store in the country, with more than 5,000 stores.

The favorite thing for the people of the country is to come to them to rent all kinds of audio and video products, so as long as it is a good videotape, it is normal to rent it dozens of times.

VCD is a new thing, although it can't be too popular now because there are not many VCD machines, but it is obviously a trend.

Everyone believes that VCD in the future is the mainstream.

For now, there are quite a few young people picking discs in the VCD area, and there are seven or eight people scattered around.

It's only afternoon, and if it's evening, there will be more people.

Xu Luo looked at it and asked Chen Xiaoyang, "Have they reflected that after how many VCD rentals, there will be jamming and distortion of the picture?"

Chen Xiaoyang said: "So far, the most has been played more than 100 times, and there may be slight lag, but this is also a normal situation, and the tape is the same after a long time."

Xuluo remembered the super error correction function in "Big Shot", and then Ge You said that genuine discs don't need super error correction.

This proves that the quality of the genuine is quite good.

But the production cost of genuine VCD is only a few yuan. The version of the VCD can be made for three or five yuan a piece?

Impossible, right?

Thinking about it, Xuluo suddenly heard a quarrel, and the sound was quite loud.

He turned around and saw that it was next to the cash register, a fat man, arguing with the cashier.

"Why? I'm only three days late, and you're going to deduct my 10 yuan deposit!? That's unreasonable, isn't it?"

"I'm sorry, sir, but that's our company's rule."

"But I'm buying a videotape for about the same price! And it's not single-handed!"

"I'm sorry, sir, but that's our company's rule."

"Rules! Stipulate! Can't you just be a little more human? My money is so easy to earn?"

"I'm sorry, sir, but that's our company's rule."

「……」

"Boom~~"

Looking at this scene, Xuluo's eyes suddenly flooded with countless pictures and sounds.

"Why did I create FLIX in the first place? The reason is because Blockbuster's film rental is too unreasonable! With a slight delay, they're as vicious as trying to empty your wallet."

[In view of the general environment,

As the man spoke, an online audio-visual rental company called flix and Netflix in Chinese appeared.

They rent and sell DVDs over the Internet.

The specific way is to pay a monthly rent, and they used many models, and finally decided that for $19.95 a month, you can rent unlimited DVDs, and you can get 4 at a time.

After you've finished watching the 4 DVDs and sent them back to the FLIX warehouse for free, you can look for the 4 discs you want on the Internet again.

At the same time, the delivery time of FLIX is very fast, basically it will be put into your home mailbox within 24 hours, so that you can get it after work without worrying about the long wait.

The reason for this is that FLIX has established its own warehouses in many locations across the United States, which ensures that their discs are easily shipped and returned.

To be honest, the timeliness of 24 hours is very cool in Xuluo's opinion, and being able to do this proves that they are attentive enough to the user's experience.

Last but not least, you don't have to worry about overdue fees for flix DVDs, even if you don't pay them back for half a month or a month - as long as you continue to renew them next month.

This is better than traditional audio-visual product rental chains such as Blockbuster

It's more, after all, which people haven't been fined for overdue?

It is conceivable that FLIX will be a success in the end!

But the most surprising thing for Xuluo was that the blood-red name of flix suddenly reminded him of a very, very good TV series - "Stranger Things"!

The producer of "Stranger Things" is flix!

No wonder Xuluo couldn't find a company called flix, it turned out that it hadn't appeared yet!

And flix's ability to cross-border TV series proves that they have done a good job in online rental, so they have the spare energy to expand into new areas.

"Stranger Things" is certainly not the only TV series they have done, and it will not be the last great TV series.

If you think so, knowing the virtual Luo of Flix's business model, you are fully capable of doing better than Flix itself!

First of all, he has enough money to promote the online rental industry!

Then Xuluo himself is the owner of the VCD interest, and he can use the VCD first, and then use the DVD to promote the development of online rental and sales.

Oh, by the way, since the DVD industry can develop in full swing through the Internet in the future, then my own possession of DVD patents should be more in-depth.

Don't be afraid to spend money!

Because DVDs will be the mainstream in the next one or two decades, and their vitality is much stronger than that of VCDs.

Immediately afterwards, Xuluo has a good relationship with the copyright owner of Hollywood!

They all followed Xuluo to eat meat on the VCD, so in the next step of network leasing, Xuluo can also get enough copyrights, so that it will not be like flix, which did so much picking and searching at the beginning.

The more Xuluo thought about it, the more he felt that FLIX was a trick!

Think about it!

How big is the film and TV drama rental market in Miguo?

Every year, the sales of chain stores such as Blockbuster add up to more than 700 billion US dollars!

And they all came to this point after decades of melee, and although Blockbuster is strong, it has not reached the point of defeating all opponents and dominating one side.

But what about online rentals?

Now there is not a single one!

If Xuluo is well prepared and done correctly enough, then he is the only overlord in this industry, so that the people behind him can't catch up!

He is also not very demanding.

As long as the online leasing can reach an annual turnover of almost $200 billion, it is enough.

As for the name of the company, let's use flix!

……

Back at the company, Xuluo waited for Chen Xiyue for almost an hour before she had a meeting and returned to the office.

Then, Xuluo, who wrote a plan book in Chen Xiyue's office for an hour, told Chen Xiyue about the idea of flix.

Chen Xiyue was accustomed to Xuluo's whimsy.

She listened to Xuluo while looking at the detailed plan written by Xuluo.

I have to say that as long as it is something that Xuluo came up with, it seems to have a little truth.

This online rental and sale of VCD is not only very novel, but also very suitable for today's young people.

First of all, Xuluo has avoided the traditional videotape industry, which makes Blockbuster and other established leasing companies less responsive.

And then Xuluo's business model is also very interesting, at least in Chen Xiyue's opinion, it is better than the audio, film and television works rented in the current stores.

His business model is seriously thinking about consumers, rather than trying to take money from consumers, squeeze, fine, etc.

In addition, the use of mail, return mail, etc., is also suitable for the living habits of young people, which will save them time.

Sometimes I am very tired and don't want to go to the store to choose, but directly choose online and start paying, and wait for a day to have a VC

The D disc was sent to my home, and after watching it, I could send it back to any courier company on the way to work and school.

And you send these discs in the same small package that was originally sent to you, and you just hand it over to the courier company, and you don't have to pay for it yourself.

It's a very nice feeling, it's very cool.

Finally, this monthly subscription model can be regarded as an innovation.

$19.95 a month is not expensive for the vast majority of people in Miguo, after all, their average monthly income is the next $2,500, and it doesn't seem to be a big deal to spend 1% of their income on film and television entertainment.

This will give people the feeling of "you have to rent enough when you have a monthly subscription".

It will also give people the feeling of "such a good thing, it's a pity not to take advantage of it".

It's just that Chen Xiyue asked Xuluo a question: "How many young people are online in Miguo now? What is the Internet penetration rate? How many people have a computer? …… Are these people enough to sustain our big investment now?"

Xuluo nodded, "Yes, although I didn't investigate, the current Internet users in Miguo are not enough, and the penetration rate of computers is not enough. But we can start preparing now."

Chen Xiyue also bowed slightly, "That's okay, we can do the website first, and then prepare to find the location of the major warehouses, and then we have to sign contracts with companies such as Weiguo Post and FedEx, and then we need to have professional management personnel...... Xiao Luo, when you say that, this is not a small matter!"

"Isn't it child's play if it's too easy to succeed?" Xuluo smiled, "Sister, you believe me, if this flix company is made, it will definitely not be inferior to any Hollywood giant, and Blockbuster can only bow down in front of it!"

"Hmm~~"

Chen Xiyue looked at him full of confidence, pursed his lips and laughed,

She liked to see Xuluo's burst of genius light, which made her feel that she was not doing something ordinary people do, but exerting the power of genius, so that these wonderful ideas could be displayed in the world.

Regardless of whether it can succeed in the end, Chen Xiyue is willing to give it a try.

Xuluo, this guy, has always said these plans, and then he began to let it go, and the person who really implemented it was Chen Xiyue.

The same goes for Kaningham.

Kaningham is the general manager of Future Investments, but he also has a president of Future Investments above him - this is Chen Xiyue.

Every major decision made by Kaningham must be discussed with Chen Xiyue, and only after obtaining her consent can it be implemented.

Of course, Chen Xiyue will not deliberately use Kakaninghan, as long as there is a legitimate reason, and it is based on Kaninghan's professional judgment, and the most important thing is that it is in line with the general direction of Xuluo's strategy, Chen Xiyue will agree.