The three of them entered the house, and Deng Hong prepared a little fruit and wine to entertain them.

There was tea in the Han Dynasty, but the tea at that time was not fried tea, and a large amount of oil, salt, sauce and vinegar would be added in a mess, mixed together, and the taste was strange, and Deng Hong and Shen Chen were not used to drinking it.

Alcohol, on the other hand, was a common drink for entertaining guests at the time, and although children were not allowed to drink alcohol, it was a very low alcohol drink.

Of course, Shen Chen didn't know how to drink, and it was Deng Hong and Zhou Lin who drank it, and he watched from the sidelines.

After the three of them sat down, Deng Hong looked at his humble room of less than 20 square meters, and said with a little embarrassment: "Now that the population of Xiangyang has increased greatly, the housing prices have risen sharply, and although this house is rented, it is also very expensive. ”

Zhou Lin is a businessman, so he naturally understands this, and said with a smile: "Now that the north is in turmoil, a large number of people are migrating to the south. Since last year, more than 100,000 households in Yizhou have gone south, and the current situation in Chengdu is similar to that of Xiangyang, and housing prices have nearly doubled. ”

"Brother Demao's family has a big business, and we can't compare."

Deng Hong picked up his wine glass and sighed: "Now the price of this grain has also risen rapidly, I don't dare to buy grain in the city, so I can only ask someone to send grain from Xinye every month, and then buy some sauce or fish sauce to live, fortunately, Xiangyang fish is cheaper." ”

Zhou Lin also picked up his wine glass, looked around and said, "Brother Young Shuo is careful and calculating, and he is a person who can live. Oh yes, why didn't I see my sister-in-law? ”

"Forehead ......"

Deng Hong's face was embarrassed, and he quickly took a sip of wine to cover it up, but as soon as he entered it, he felt the spicy surging over, and spit it out with a "plop" sound, stuck out his tongue and looked at the wine glass in surprise: "Why is this wine so weird?" ”

Shen Chen smiled on the side at this time: "This is the wine I brewed before I left the clan this year, and it is several times stronger than ordinary wine. Just now, when my uncle was entertaining Mr. Demao, I secretly changed it. ”

"You're a real guy."

Deng Hong felt even more uncomfortable, he could still discipline him when he was in the clan before, since Shen Chen became the savior of the clan, and later took charge of the clan's power, now it seems that he no longer takes him as an uncle in his eyes.

Shen Chen said: "This wine is really much stronger than ordinary wine, if you sell it in winter, you will warm up, and you will get drunk after a few glasses, Mr. Demao, you taste it and see if it can be sold in Shuzhong." ”

Zhou Lin didn't dare to drink it when he saw Deng Hong's appearance before, but now that Shen Chen was urging, he had no choice but to take a sip, and he suddenly felt spicy.

In fact, this is an ordinary distilled spirit, and it is unpleasant to say that it is alcohol mixed with water, which is certainly not comparable to the liquor of later generations.

But the problem is that the wine of the Han Dynasty was all low-alcohol wine, and the first recorded spirit in history was in Jiannan of the Tang Dynasty, which is today's Yizhou and later Sichuan in the later generations, called Yaochun, at least high-grade wine was definitely the first at that time.

After Zhou Lin took a sip, he felt that his throat was hot, and his whole body suddenly seemed to be burning, and after a while, his face turned slightly red, and the whole person was already a little dizzy.

"This wine ......"

He drank very poorly, but he shook his wine glass, and his face showed a hint of embarrassment: "Fierce is strong, but the taste is poor, I'm afraid it will be difficult to sell in Shuzhong." ”

Shen Chen shook his head and said, "It's definitely not difficult to sell, there are people in this world who like to drink wine like water, and there must be people who think that ordinary corn wine is not strong enough." This wine is very strong, the taste is not a problem, you can adjust it. It's all about how you sell it. ”

"Oh?"

Zhou Lin glanced at him in surprise and asked, "Shen Xiaolang thinks how to sell it best?" ”

Shen Chen laughed: "I believe that Mr. is better at this kind of thing than me, I know that Yizhou is prevalent in modern literature and scriptures, and often holds scripture debates, since Mr. is from a big family in Yizhou, it is impossible not to know this." ”

"Well...... this"

Zhou Lin pondered for a moment and asked, "How much does Shen Xiaolang plan to price?" ”

"Three hundred dollars a bucket."

"Is that your shipping price here?"

"Naturally, this wine is strong, and the food consumption is many times higher than that of ordinary millet wine."

Shen Chen nodded without hesitation, distilled liquor consumes more than ordinary liquor, and in the case of higher costs, it is normal for the ex-factory price to be a little more expensive.

"It's a little expensive."

Zhou Lin hesitated, except for a few special wines, this price was already about the same as the purchase price of the best wine on the market, even if it was doubled and sent to Bashu to sell, after deducting the freight and cost, their profit would not be much.

Shen Chen said with a smile: "It doesn't matter if Mr. doesn't dare to enter too much, we don't brew much in the first batch this year, only a thousand stones, if Mr. wants this thousand stones, take it at half price." As for how much money can be sold for a bucket later, it all depends on Mr. 's ability. If the gentleman can't sell it, we will recover it at the original price. ”

He knew that Zhou Lin didn't understand that there must be a market for spirits, but it was the nature of businessmen to lower prices. Now the price is high, the original peacetime, the better alcohol wine 50-80 yuan a bucket, now can be sold for 200-350 yuan, ordinary rice wine 20-30 yuan a bucket, now sold to 80-120 yuan, the price has basically increased three or four times.

And spirits are a new product, first, I don't know how the sales are, and second, I am afraid that Shen Chen will ask for a price. Therefore, whether it is in terms of taste or price, if Zhou Lin really wants to try to sell this novelty, he will inevitably choose to lower the price of his manufacturer.

Therefore, Shen Chen didn't bother to go around in a circle with him, and directly asked Zhou Lin to sell it at half price. The sales will come to get the goods again, and the sales will be returned if the sales are not good. Anyway, he doesn't brew much now, so he should be engaged in hunger marketing.

"Is that so?"

Hearing his words, Zhou Lin looked at Shen Chen and pondered, his mind seemed to have been seen through by this little child, so he simply stopped pretending, and said, "In that case, those porcelain? ”

Shen Chen shook his head and said, "Porcelain is not as good as wine, and wine depends on people's tastes." The quality of porcelain can be known at a glance, which cannot be half price, but the real price. ”

"But the price of porcelain also fluctuates greatly."

Zhou Lin is embarrassed: "People have to drink every day, but porcelain only needs to buy a few, now Shuzhong uses Jiangdong white porcelain, although your porcelain looks good, but it is not easy to sell at a high price." ”

"We can talk about this."

Shen Chen is not unaware of this, to a certain extent, wine is a necessity in the society of the Han Dynasty, and people's daily life is inseparable from wine.

It is just like water, it belongs to the rigid need, the dignitaries and nobles need wine for their daily diet, the banquet needs wine, and the guests at home also need wine. Not only the aristocracy, but also the common people also needed wine to make up for the monotony of life.

And porcelain is different, ordinary people's pots and pots do not need too luxurious high-end porcelain, they can burn some clay pots and bowls can be used, and countless ceramics have been unearthed in later generations, but the real value is always those best official kiln products, because they were luxury goods in that era.

So wine can be sold for a high price, but it is difficult to sell for a higher price for more elaborate porcelain. Therefore, Shen Chen must also loosen his mouth in the price of porcelain, and it may even be lower than the price of Jiangdong white porcelain, otherwise it is better for people to buy white porcelain from Jiangdong and return to Yizhou.

Zhou Lin pondered: "I can only give 15 yuan for a bowl, 40 yuan for a porcelain jar, and a porcelain plate.... Porcelain plates.... Porcelain basin .... Porcelain maule.... Porcelain wash.... Porcelain bowl .... Porcelain mug.... Porcelain ears .... Porcelain tray.... Candleholder.... Toilet.... Spit pot .... Porcelain pillow ..... Porcelain pot ...... Porcelain bottle ......"

He said dozens of kinds of porcelain in one breath, all of which were popular ceramic utensils at the time. For example, the so-called tiger is actually an imitation of the bronze tiger of the Warring States period, and the spit pot is usually used for spitting, as well as night pots, pillows, dishes, etc., and there are many household utensils.

But every time Zhou Lin said something, Shen Chen's brows furrowed. Because the price of Jiangdong white porcelain bowl in Jingzhou is 40-50 yuan, the purchase price is at least about 20-30, and the price quoted by Zhou Lin is basically cut in half.

To some extent, ancient porcelain has not been expensive. For example, the white glaze carved lotus petal bowl of the Song Dynasty was unearthed in Hebei in later generations, and the bottom of the bowl was engraved with the price of "Sanshi Wenzu Mo"; Fujian has also unearthed a brown glazed porcelain melon flute bowl from the Song Dynasty, and the bottom of the lid is also engraved with the price of "three picks".

According to the records of "Juyan Han Jian", the price of porcelain in the Han Dynasty was actually lower than that in the Song Dynasty, and ordinary porcelain was maintained at about 5-20 yuan in normal years. But white porcelain is a high-end product, so the price will be a little more expensive, plus it is a troubled time, the price will be higher.

After all, the north is in chaos now, who still makes porcelain? This is all porcelain in the Nanyang cave, so even ordinary porcelain has risen a lot, about 10-30 yuan, and the price of white porcelain has increased several times in the north.

Although Shen Chen made new porcelain in Nanyang Cave, the price should be lower than the old Jiangdong white porcelain, but no matter how low it is, it can't be as low as this. Zhou Lin completely sold his porcelain as ordinary porcelain, and cut too much.

It's just that after careful consideration, Shen Chen finally agreed to his conditions. First, the new porcelain has indeed not been tested by the market, and Zhou Lin may not be able to know that these things will be welcomed in Yizhou.

The second is that people travel so far away, not only bear huge costs, but also high risks. In case the market response is not very good, then this trip is a loss, and the transaction will naturally not be worth it.

So it's understandable that the price is a little lower.

Thinking of this, Shen Chen said: "The price that Mr. said is more reasonable, but unfortunately, I missed a little, I just produced porcelain this year and am anxious to find Mr. to sell, if you first find a merchant in Jingzhou to try, maybe you can see whether it can be accepted by the world." ”

When Zhou Lin heard this, he said with a smile: "This is also simple, I have a few businessman friends in Jingzhou, if Shen Xiaolang wants to, I can help you introduce it." Now the most exquisite porcelain is Jiangdong white porcelain, your porcelain is also considered to be the highest quality, if you can break the monopoly of Jiangdong white porcelain, presumably many people are willing to see. ”

The word monopoly comes from Mencius, and since the Spring and Autumn Period and the Warring States Period, merchants have known what monopoly is.

Just like now.

Jiangdong white porcelain is not actually only Jiangdong white porcelain, but the current war in the north, all kinds of porcelain kilns have basically been closed, and the output is pitiful.

The soil quality of porcelain in Jingzhou and Yizhou is far inferior to that in Jiangdong, just like Jingdezhen in later generations. The reason why Jingdezhen can become the porcelain capital is because the local soil quality is particularly good, which is suitable for making porcelain.

Therefore, the white porcelain produced in Jingzhou and Yizhou is much worse than Jiangdong white porcelain in terms of exquisiteness, and high-end porcelain is basically monopolized by Jiangdong white porcelain.

In this case, the price was often determined by the porcelain merchants in Koto.

These voyage merchants suffered greatly.

If someone can break the monopoly of Jiangdong white porcelain and make the price cheaper, as a businessman's profit-seeking nature, people must be more willing to cooperate with Shen Chen.