In the afternoon, on a rare warm sunny day in early winter, many people spread leaflets on the streets and alleys of Danjiang, and this phenomenon has lasted for three days.

In addition, similar promotions have been made in three cities where Danjiang radio signals can be heard nearby. Although the intensity is not so great, it can basically be known to everyone.

The mimeographed taste of the leaflet is still very heavy, and the content is very simple and clear - Danjiang Radio Station has been newly revised and launched, and the urban emotional column "Soft Whispering" will be officially launched at 8 o'clock this evening!

This kind of propaganda method of bombing is quite traditional, but it is very effective in this day and age, and it has succeeded in detonating the expectations of the whole people.

But there are also many people who say that this is nothing more than some small tricks of the millennial group. Radio is broadcasting, can you still turn over flowers?

Many people are not optimistic about its prospects, and some people even say that after Chen Ange took a large amount of wealth from the Qian family, he had the impulse of nouveau riche to spend money indiscriminately, so he would make this kind of sensationalist show.

However, as an experienced media person, Dong Lin, editor-in-chief of Danjiang Newspaper Group, smelled a sense of crisis.

Although everyone has a print media and a broadcast, they all belong to the media field. Take the simplest and most core advertising business as an example, if a company's annual advertising plan is 100,000 yuan, then 60,000 yuan will be given to the broadcaster, and the rest will be 40,000 yuan for the newspaper.

The opposition is so simple and crude, and it is directly linked to efficiency.

And Dong Lin is also keenly aware that this kind of radio program of the Millennium Group will definitely capture the hearts of many listeners, especially female viewers - from young girls who are just falling in love to middle-aged housewives who are not confused.

And women at this stage are also the group with the strongest desire to consume. Since it is the main force of consumption, it is natural to be able to lead the nose of the merchant, thus influencing the decision of the merchant's advertising investment.

It's a pity that yesterday Dong Lin took the leaflet and went to Dong Yuxi, the general manager of the newspaper group, but the other party didn't care at all.

The pattern of the media industry can be easily changed by a mere lace radio column?

The total circulation of two newspapers and one magazine under the Danjiang Newspaper Group has reached an astonishing 60,000 copies. For Danjiang City, which has a population of one million, this number is an absolute giant, and its status is unshakable.

This is the pride of Danjiang Newspaper Group, and it is also the capital of Dong Yuxi's empty eyes.

Dong Lin was helpless.

Although he is in the position of editor-in-chief, although he is also surnamed Dong, he is only a side child after all. When the highest level of the family was in a meeting, he didn't even have the qualifications to enter the conference room. But Dong Yuxi is different, that is the second son of the Dong family, and he will be eligible to compete for the core lineage of the next head of the family in the future.

The head of the family did not speak, and Dong Yuxi said everything in the newspaper group.

Just now, Dong Lin went to Dong Yuxi again, hoping to attract his attention, but this time he was directly scolded and reprimanded for "making a big fuss" and "mediocre people disturbing themselves".

"Hey, I hope the Millennium Group is really just grandstanding......" Dong Lin shook his head helplessly.

And there are really few people in the industry like Dong Lin after all, and most people are more like Dong Yuxi who are not very optimistic about "Soft Voice". Although they all feel fresh, I am afraid that after the freshness, it will be dispersed by a gust of wind.

Even within Danjiang Radio, opinions on this program are divided into two factions. Happily, most of the male employees feel that it doesn't matter, while the female employees have strong expectations and can't wait to be an enthusiastic listener to the column and tell their emotional stories on the phone.

……

Finally, the time came at eight o'clock.

When the familiar hourly time signal ended, thousands of radios in Danjiang sounded Mu Rou's sweet and soft voice on time-

"Good evening, dear audience friends, I am your friend Mu Rou. Starting tonight, my "Soft Voice" column officially meets with you......"

This was followed by a brief column introduction, as well as Mu Rou's self-introduction.

In the director's office of the radio station, Duan Xi and Chen Ange listened quietly, both surprised that Mu Rou's actual anchor ability exceeded expectations.

Don't look at her usual gentle and shy, but she is quite crisp and neat at work, which is reflected in the filming of "Peace Hotel".

Then, it was time for the first episode to actually cover the content – the audience was invited to call and connect.

In fact, Duan Xi made the minimum plan, feeling that the audience was not familiar with the first episode of the program, and there might be a cold situation where no one called. In addition, the installation of telephones is not widely used nowadays, and there is no guarantee that listeners will call directly.

As the first episode of the program, in order to reflect the characteristics of the program and set off the interactive atmosphere, Duan Xi didn't want to fool the past by reading letters from listeners.

So Duan Xi asked the two female employees to prepare, and once there was a cold scene, they would pretend to be listeners to call.

But only now did he realize that he was completely overly concerned.

When I started to connect with the audience, the phone burst in an instant, and many listeners couldn't get in. Even if three hotlines are announced, they are still busy!

Mu Rou methodically chose a female listener who sounded very rational and had a clear idea, and answered her phone.

And what is very powerful is that the emotional experience told by this female audience is very storytelling. Although it is a popular, even a bit bloody third party involved in the plot, in this unprecedented interactive program, daring to share directly with thousands of people is enough to make the young girls and young women in front of the radio feel their minds explode.

Reading a romance novel or reading a romance story is already the biggest pastime in this regard. And now there are big people who talk to each other in person, and the vivid sense of substitution is unmatched.

And Mu Rou's topic guidance ability is also very good, not only making the other party tell his story completely and clearly, but also successfully pushing the atmosphere to a climax.

Thousands of female listeners in front of the radio complained about the confidant, and cursed the ruthlessness of the negative boyfriend. Even after the fact, some people simply counted that there were as many as a dozen listeners who couldn't help but be angry and accidentally smashed the radio.

The story is not too long, less than twenty minutes, but it already has a very good effect.

Then there's a second call from the lucky female listener, this time with a story about "missing out". From being liked by a boy, to being pursued by him, to missing out by mistake, until now he has disappeared in the vast sea of people and almost forgotten in the rivers and lakes......

Compared with the intensity of the previous story, this story brings more melancholy to the audience. But this kind of sadness still touched many listeners deeply, and it was still difficult to calm down until the end of the story.

And when thousands of listeners were still immersed in this melancholy mood, Mu Rou had smoothly transitioned to the on-demand part of the song.

Everyone is welcome to play their favorite songs on demand and give them to the person you miss the most.

Fortunately, there are not many pop songs in this era, and dense records have been put on the market earlier. Looking at the gramophone and stack of records in front of her, Mu Rou was still guessing which popular song the first lucky viewer would order.

This kind of play is unprecedented, and it instantly arouses the enthusiasm of the audience. This time, the enthusiasm for calling the hotline was even higher, and many little girls even cried because they couldn't get through the phone.

Eventually, it was a male listener who came in. The song he ordered was called "Still Here", which is a popular song that is not too popular. But the object he gave to on demand was the second woman who called to pour out her emotions just now.

Mu Rou was also a little strange: "Hello sir, are you sure you want to give this song to Miss Li just now?" ”

After all, this is the first lucky on-demand call, such a commemorative call, why not give it to your wife, girlfriend, or if you don't have a partner, you can also give it to your parents.

The man on the other side of the phone seemed to be slightly choked, and finally forcibly calmed down, and said in a deep and hoarse voice:

"Yes! Because I...... is the male protagonist in the story who once passed by him. It's been a while since I went back to Danjiang, but she has moved out of her old place and has never been able to find her. I thought I would never hear her voice again in my life...... Thank you, thank you to the program team...... I wanted to use this song to show her that I'm still here......"

Even Mu Rou was stunned for two seconds, and then said in a surprised tone: "This is really a miracle!" If possible, on behalf of the column group, I would like to invite you two to the radio station and leave your contact information, okay? ”

And next to the radio, I don't know how many young listeners are pear blossoms and rain, and they are so moved.

In this era of poor information, a passing can be a farewell. And this set of "Soft Whispering" columns unexpectedly provided everyone with an opportunity to rediscover the past, which even Duan Xi didn't even think of in advance.

But there is no doubt that this accident has greatly added points to the entire column.

The record rotates evenly under the stylus and plays the soothing song "Still Here". This song, which was not too classic, seems so appropriate and heartfelt at the moment.

"It worked!"

When Mu Rou's "goodbye" sounded, Chen Ange screwed on the knob of the radio and made a satisfactory evaluation.

Her shrewd head has already begun to calculate how many merchants will take the initiative to come to her door tomorrow and ask to buy advertising slots in this destined hot show.

It's all money!

Duan Xi, who was on the other side, smiled and sent his palm to Chen Ange.

Chen Ange hadn't gotten used to this way of celebration for a while, but after all, he thought about it thoroughly, and after only pausing for a second, he stretched out his hand and slapped his palm.

The crisp high-five, like ringing the bell for the listing of the company in the previous life, means that the Millennium Group has officially entered a new era.

In the anchor room, Mu Rou had already turned off the equipment, looking at everything in front of her in a daze.

Then he quietly leaned down and buried his head in his arms. Although she couldn't hear the suppressed crying, her slightly shrugged shoulders betrayed her emotions at the moment.

From an out-of-fashion starlet who was almost forgotten by the public, to the first step on the road to success today, she has finally proven herself.

A large hand patted her on the shoulder, and she rubbed her head hard against her sleeve and looked up a little embarrassed. She didn't have to look at it to know whose hand it was.

"Are you happy?"

"Hmm!" Mu Rou nodded fiercely, and finally showed a sweet smile.

"Then this show is not in vain." Duan Xi also smiled heartily.