Chapter 67: Record Shredder

There is a lot of media coverage of "Doctor Fantastic", but the coverage of "Peace Hotel" is even more intensive!

"Groundbreaking!"

"Milestone!"

"Subvert tradition!"

"Kunlun's world's first violent aesthetic movie!"

"A perfect interpretation of knives, guns and roses!"

"The Peace Hotel does not show the rivers and lakes, but the ...... people's hearts"

In this era, it has triggered dimensionality reduction shocks from different eras.

If the announcement before the premiere only aroused everyone's curiosity, then the hot comments from the major media have further driven everyone into the theater.

This is only the first day of film review comparison, and "Peace Hotel" has already begun to show a certain advantage over "Doctor Fantastic".

And public opinion is quite subtle, once a trend is formed, it will gradually stop the car. So when the second day, the third day...... The advantages of this evaluation are becoming more and more significant.

Until the end, film reviews swarmed up and didn't say anything, and even as long as you said that "Peace Hotel" was bad, that is, you didn't understand aesthetics, your thoughts were not profound, and you couldn't understand the meaning behind the film reviews......

On the contrary, the film reviews of "Doctor Fantastic" gradually fell flat, and in the end, only Blizzard spent money to buy the manuscript.

As for several other films of the same period, I'm sorry, they are not qualified to enter the ring at all.

Naturally, the reaction of the general audience was even stronger. The male audience was enthusiastic, and the female audience cried profusely, for the death of the "boss", and for the mournful love in the story.

Everyone has their own interpretation and can find their own joys and sorrows.

So after crying with sadness, the audience gave a higher evaluation. Some viewers even walked into the theater again and again, cried once they watched, and continued to watch after crying, and they loved to play again.

Of course, as the boss, Chen Ange can't just focus on evaluation, what she needs is that praise can eventually be converted into box office.

That's it, money!

As a capitalist, how could she forget her roots.

In the past week, Blizzard Pictures' "Doctor Fantastic" has won 6 million at the box office.

Due to the limited communication conditions of Kunlun World, and there is no piracy, the cycle of a film to harvest the box office is also very long, and the most profitable is about the first two months, and the next two or three months will continue to be earned.

Of course, if some films have an extremely cold response after their release, the cinema chain will also reduce the scheduling time for its own interests, or even end the release directly, which is another matter.

In short, if a film can earn 6 million league coins at the box office in its first week, the film is undoubtedly very successful. If there are no accidents, there is no big problem with breaking 30 million two months before the release.

In the next two or three months, it is very likely that the total income will be 50 million.

According to the practice of film companies and theaters splitting accounts in five-to-five, Blizzard will probably be able to get back 25 million.

And the investment in "Doctor Fantastic" is only 20 million, so it must be earned.

For large productions with heavy investment, no loss is a victory, and a small profit is a big victory. Because they can also accumulate word-of-mouth, expand the influence of film companies and movie stars, and then improve the advertising endorsement ability of signed artists, these are all benefits.

So, if it's just this result, although the box office may not match Blizzard's ambitions, it's still acceptable.

However, when Blizzard saw the box office of "Peace Hotel", they couldn't accept it at all!

10.5 million!

Almost twice as big as Doctor Fantastic!

And what makes Millennium Pictures even more excited is that this is the first blockbuster in history to break 10 million at the box office in the first week of release!

Yes, it's a huge production, because it's an unprecedented revenue generation figure.

And it should be noted that the filming of the entire "Peace Hotel" is less than 10 million.

Considering that the company's share of the account is half of the total box office, as long as this momentum continues, the cost can be recovered in two weeks, and the rest is all earned!

So when this record-breaking number was sent to Chen Ange's desk, the cold beauty boss could no longer hold the goddess posture, and waved his fists excitedly, so happy that he couldn't close his legs!

Her breathing was a little short, her face was a little crimson, and a pair of delicate little feet trembled slightly: "It's too exciting!" ”

Duan Xile on the opposite side said: "This is just the beginning, you can't bear it?" ”

"Huh?" Chen Ange raised his head, "I know, it will definitely get more and more exciting in the future." ”

Duan Xi smiled: "Have you ever thought that this may be a project of over 100 million?" ”

“……?” Chen Ange lost his voice.

It's shocking, after all, this is just her first attempt.

Over 100 million!

In the film history of Kunlun World, there has never been a film with a box office of more than 100 million!

As mentioned earlier, the largest investment in the whole league is a film of 42 million. That is, the film company for the first time ambitiously shouted the amazing slogan of "hitting the box office of 100 million yuan".

The end was a big loss at the box office, and it only sold less than 40 million. After the fifty-fifty split, the film and television company fell directly into a capital turnover crisis, and it is said that it is now on the verge of bankruptcy.

100 million yuan box office, this is an unrealistic dream of film industry insiders in the whole league.

And for a small boss like Chen Ange, who has just entered this industry, she doesn't even dare to do this dream.

As a young man who first invested in filming, am I worthy of this illusory dream? I don't deserve it.

But Duan Xi told her that this dream could not only be done, but also that it might come true.

"No, it won't!" Chen Ange resisted the impulse and said, "Although calculated according to this number, it seems to be possible. But I'm afraid that the audience will be too concentrated by our publicity, so the box office is mainly concentrated in the early stage. ”

In other words, it is possible to seduce everyone to watch the movie in advance, and it will not be so popular in the later stage, because everyone who should watch it has seen it.

"But you also have to consider another factor," Duan Xi said with a smile, "The box office thing often presents a winner-takes-all situation." Because with the accumulation of word-of-mouth and the guidance of the box office list on the audience's psychology, the subsequent box office will further concentrate on the top films. There are also some viewers who can watch it or not, and they will also try to watch the movie like the crowd. ”

If this factor is added, then it is really possible to achieve that seemingly unattainable goal?!

As it turned out, Duan Xi's speculation was correct, and he may even be a little conservative.

With the explosive accumulation of word-of-mouth, a large number of fans have been brought into the cinema. So much so that the box office in the second week was even hotter than the first week, reaching 16 million in a single week!

Often the second and third weeks are the hottest times, because the effects of publicity and word-of-mouth are brewing to the peak. Therefore, there have been films that did not break 10 million in the first week, but reached 11 million in the third week - this is also the single-week box office record of Kunlun World.

However, "Peace Hotel" broke that record in the second week.

And in the third week, the most vigorous viewing cycle, the box office of "Peace Hotel" finally crossed that terrifying threshold without danger, reaching 20.22 million.

Although the breakthrough was so reluctant, it did it after all!

It broke 10 million in the first week, and the highest in a single week exceeded 15 million and 20 million...... The film works wonders and is destined to be a smashing machine for box office records.

And when the astonishing record of 65 million total box office in the first month was presented, the whole industry exploded.

This is another single-month box office record, and it is far from the original record.

Of course, now everyone is focusing on the seemingly impossible goal - the total box office of 100 million yuan.

The more this is the case, the more hot the topic becomes, which in turn further stimulates the motivation to watch the movie. Even, it can drive people who didn't originally watch movies to go into the cinema.

Because when a topic comes up in your ears constantly and tirelessly, you can't help but try it, even if you haven't been exposed to this field before.

Therefore, the influence of "Peace Hotel" has gradually surpassed the film industry, and thus extended to the economic and cultural circles, becoming a commercial miracle and a cultural phenomenon.

The editorial boards of "Economic Herald" and "New Business" are glad that they have come out on top, and with a keen sense of smell, they have obtained the first wave of interviews with Millennium Pictures in the economic circle. And now, they are coming to the second wave without stopping.

Fortunately, I have already established contact with Miss Chen and Consultant Duan, and acquaintances are easy to handle, so arranging follow-up interviews will be more face-saving.

Not to mention those reporters in the entertainment industry, they are now going to Danjiang like headless flies, and they have to interview Chen Ange, Mu Rou, as well as Zhang Yunwei and Wu Dongpeng all day long.

In the end, it was really impossible to make an appointment, and even the ordinary millennial workers became their interview subjects, trying to squeeze out the last drop of news value through the bits and pieces around the film.

But Blizzard Studios, the industry giant that originally vowed to suppress the millennium, is now gradually losing its temper.

In the first week, they were still clamoring to regain their positions, counterattack with all their might, and fight to the death. When the box office of the second week comes out, there will only be a hard mouth.

When the terrifying data of 65 million in a single month was revealed, they completely died down.

You don't have to fight, you just have to die.

And because of the "winner-takes-all" effect that Duan Xi said, the box office that should have belonged to "Doctor Fantastic" inadvertently flowed to "Peace Hotel" a lot.

So the goal of 30 million in the first month of "Doctor Fantastic" was lost, and in the end it was only 21 million. As for the goal of 50 million for the whole cycle, it has become nonsense, and it is estimated that 40 million is enough.

And in that case, after splitting the account with the theater chain, this big production with an investment of 20 million will lose money!

Who could have thought it would be this ending?

"Made, the millennial industry is a bad star, it's bad luck to bump into it!" Bi Yonglin, the general manager of Blizzard Pictures, was angry and hated the injustice.

In short, as a small pink in the industry, the small Millennium Pictures has achieved a big miracle.

Its first film became a terrifying record shredder, and now there is a fantasy record of 100 million at the box office waiting to be broken.

Moreover, now almost everyone no longer doubts its possibility.

Unless, there is a major accident during the release.

……

In a dimly lit ballroom on the eastern section of Huaxi Street, a man and a woman sat opposite each other, both of whom seemed a little nervous.

The man handed a small box that seemed very precious to the woman, and whispered: "As long as Mu Rou's image is ruined, "Peace Hotel" will fall sharply." The one we all hate will be taught the lesson they deserve, understand? ”

The woman took the box tremblingly and nodded vigorously.