The heavy armoured vehicle drove into the slum and stopped at the entrance of the 'Mambach Town Tabloc', which is similar to the black-hearted grocery store, and is already one of the few landmarks in the slum. In addition, the newspaper office of the 'Mambach Town Tabloid is diagonally opposite the black-hearted grocery store.

"Boss!"

Hearing the voice, Zhi Baige hurriedly ran out of the newspaper office, nodded and smiled in greeting.

The tabloid library is still managed and operated by him for the time being, first, Li Yinguang did not find a suitable replacement, and secondly, before he is sure that there is a problem with others, he will remove the person in charge who originally did a good job, which will also make people feel cold.

When Zhi Baige and Li Yinguang were laughing together, their eyes did not forget to look at Lan Ling who was following him, and there was inevitably surprise and heat in the depths of his eyes.

There is no man who doesn't like a beautiful stunner like this.

Li Yinguang walked inside the newspaper office and asked, "What are the law enforcement team members searching for on the street, do you know?" He asked on purpose.

Zhi Baige rolled his eyes, and said with a smile: "I heard that dozens of beautiful young girls were lost in the town last night, and more than a dozen of them are still students in the Mambach Academy in the town, and I am already writing a manuscript, and tomorrow our tabloid will publish this issue of the girl's disappearance, and we will continue to track it down and report it in detail." ”

In the depths of Li Yinguang's eyes, a trace of doubt flashed, this matter is indeed news, but everyone who has made trouble knows it, mainly because they don't know who is specifically involved behind the disappearance of the girl.

"Recently, the publication of the small newspaper has been stopped for a while, and I am going to revise the newspaper." Li Yinguang said.

Stop?

Zhi Baige was stunned when he heard Li Yinguang's words, and hurriedly said: "Boss, you see that the sample of this issue of the newspaper is almost ready, should we send it out first and wait for the next issue......

Li Yinguang interrupted him and said calmly: "Okay, I said stop first, the tabloid is going to be upgraded and revised recently." ”

It's not a discussion, it's an order. In the town of Mambach, more than a dozen newspapers like this have sprung up like mushrooms, and there is not much profit left.

As the first free newspaper in Mambach Town, the 'Mambach Town Tabloid is already a household name, so its popularity is not low.

For the time being, the circulation was stopped because the empty and non-connotative content of the newspaper was no longer very attractive to the townspeople.

Upgrading, segmentation, leanness, and content are already essential steps, otherwise the Mambach tabloid will be eliminated, and the newspaper will only be reduced to a parcel or free paper on the walls of the window.

There was a nameless fire in Zhibaige's heart, why did you say that you stopped the newspaper, and Lao Tzu would listen to you?

'The Disappearance of a Girl' is such a good gimmick, there are many interested people, the audience is high, you can report it continuously, and even add some oil and vinegar to it, and you can also make some extra money.

If you say you don't report it, you won't report it?

Idiot!

Hopeless!

Zhi Baige secretly scolded Li Yinguang half to death, although his face was ugly, he could only barely laugh.

"Is there a newspaper in town dedicated to modified vehicles?"

In the office of the general manager of the tabloid, Li Yinguang sat on a chair and asked.

Zhi Baige shook his head: "Boss, I really don't know this, why don't I send someone to inquire about you?" ”

"Hmm!"

Li Yinguang nodded, looked at him and asked, "During this time, what do you think are the shortcomings of our 'Mambach Town Tabloid'?" ”

Zhi Baige looked at it and said with a smile: "I think there is really nothing lacking in our 'Mambach Town Tabloids', you see, first of all, our tabloid has more than 40 partners in Mambach Town, ranging from the Goblin Empire artisan shops to the small shops on the street, and the circulation of each issue of the tabloids is as high as 25,000 copies, with at least four copies of each attached page, and it has gradually become the most well-known newspaper in the town with the highest circulation. The 'Mambach Town Tabloids' are the rising stars of the newspaper industry in Mambach Town! ”

This fart made Li Yinguang a little uncomfortable, and his face didn't show any annoyance, looking at him, he squinted his eyes and laughed.

"Yes, that's good!"

After a few more idle words, he sent Zhi Baige out of the office. Only then did he frown and knocked twice on the desk: "This person is full of ghosts, and he can't use it anymore." ”

After speaking, he raised his hand and called the guards around him: "Go investigate and count, and see how many newspapers there are in the town now, whether there are newspapers dedicated to modified vehicles, whether there are newspapers dedicated to weapons content, whether there are newspapers dedicated to wilderness beasts and weird content, similar to these professional newspapers, focusing on statistics." ”

After a slight pause, he continued: "Let's take a look at how many paid newspapers are still on sale in the town, and how many free newspapers have appeared!" ”

"Yes!"

The guard turned to leave.

Lan Ling asked curiously, "Is there any use in doing these statistics?" ”

"There are many uses, since ancient times, shopping malls are like battlefields, and only by knowing oneself and knowing the other can one win a hundred battles." After Li Yinguang finished speaking with a smile, he thought of something again, and said to the other guards: "You two personally go to the back, seal off the equipment of the newspaper office, and order all workers not to print any more newspapers from today on." ”

"Yes!"

The four guards around Li Yinguang are not young, generally in their thirties, they are all old birds who follow Saipan, shrewd, slick, and experienced in a hundred battles, and know the roots, otherwise they would not have been sent to protect Li Yinguang.

"I don't understand why the newspaper was stopped." Sophia looked at Li Yinguang and said.

Li Yinguang shrugged his shoulders, spread his hands with a smile and said: "We have to lose dozens or hundreds of silver bull coins every time we issue a newspaper now, and if we make money, we must continue to do it, but why do we have to do it if we lose money?" ”

Sophia frowned and said, "Just now, Zhi Baige didn't say that the tabloid company is very promising, how can it lose money?" ”

In the past, he made money because free newspapers were a blue ocean, but now free advertising has become a red ocean, and it will be difficult to sustain himself in the future by making money just by advertising. We already have a reputation, since it's not profitable to be free, let's turn back and do paid content. Li Yinguang said with a smile.

Sophia's face slid a wry smile: "Can paid newspapers make money?" I heard that many newspapers in the town are going to close down because there are too many free newspapers, and paid newspapers can't be sold! ”

Li Yinguang said with a smile: "So, if we want the newspaper to sell well, we have to work the content, and there will be no shortage of people to buy good content!" ”

Lan Ling didn't believe Li Yinguang's words a little and asked, "How do others know if your content is good or bad?" Willing to spend money on it? ”

Li Yinguang smiled evilly at her: "Or, let's make another bet?" ”

Looking at his smile, Lan Ling knew that he didn't have anything good in mind, and shook his head with a red face: "I don't bet with you, I'm not a gambler!" ”

Li Yinguang expressed regret about this, and said: "In the field of newspapers, content charging and content free are two completely different models. Content charging is relative to selling content, and it is content in exchange for remuneration, so there must be depth in it, and there must be something, unlike free newspapers, what you want to publish depends on the hot mood.

The main focus of free newspapers is free, free gifts, and commercial advertising costs, so the content is not very important, even if some people don't like it, it's free anyway, it's a big deal not to read it.

But there are too many such free things, and everyone will feel annoyed.

There won't be all free content on the market, in other words, it's not that there is no market prospect for doing paid content.

Our Mambach town tabloid seems to have a huge circulation, and each issue of the newspaper can print 20,000 or 30,000 copies, but this sales volume is paper paste, and it is all up to the merchants to spend money, and if others are willing to spend the money, they can even make 100,000 copies per issue. ”

Sophia said: "Then there is no need to stop, isn't it still possible to rely on merchant advertisements to support the newspaper?" ”

"It's still the same sentence, because it's not profitable." Li Yinguang shook his head with a smile: "There are only 100,000 people in Manbach Town, dozens of large and small newspapers, and the market can't support so many newspapers at all. ”

After a pause, he continued: "Competition is too motivating and not very profitable, so just stop and think differently." ”

"What's the way of thinking?" Lan Ling asked curiously.

The two seem to be eyeing Li Yinguang today, and they have to find out about the affairs of the newspaper.

Li Yinguang said with a smile: "If a newspaper sells a silver bull coin, we will make more money by issuing 300 copies in one issue, or will we make more money by issuing 30,000 copies in one issue?" ”

Lan Ling smiled, shook his head negatively and said, "A newspaper sells a silver bull coin, surely no one will buy it, it is so expensive, you think everyone is a fool?" ”

Li Yinguang squinted his eyes and said with a smile: "Why don't we make a bet?" ”

"Bet on what?" Lan Ling didn't immediately refuse this time, but asked in a low voice with a red face.

Li Yinguang said with a smile: "It's still the last bet, I won, and the last bet was invalidated, how about it?" ”

What was the last bet, Sophia, who was standing next to her, actually knew it, but she just pretended not to know, because she was outside the door last time and listened the whole time.

"Okay, I don't believe that you sell a silver cow coin for a newspaper, and someone is stupid enough to buy it!" Lan Ling blushed, gritted his teeth and nodded in agreement.

"It's a deal!"

Li Yinguang continued with a smile: "Good content, there will definitely be a market, there are 100,000 people in Mambach Town, and there are still people who are willing to spend a silver bull coin to buy newspapers." ”

"I don't believe it!" Lan Ling shook her head, she still firmly believed in her thoughts.

Sophia said: "I don't believe it either! ”

Li Yinguang looked up at her, narrowed his eyes and said with a smile: "Or, let's make a bet too?" ”

"Bet on what?"