Scarface is in charge of the newspaper business in Cheongju City.

Because of the experience of setting up a newspaper in the town of Manbach, and the business environment in Cheongju City far exceeds that of the town of Manbach, it is easier to do something as long as the silver bull coins are in place.

In Jufugang District, a series of things such as choosing a block area, renting a house, purchasing equipment, and hiring workers are all easily solved.

There are even a few newspaper editors hired for it!

In Cheongju City, the scale of the newspaper business far exceeds that of Mambach Town, and according to the survey, there are at least 300 newspapers and magazines of various kinds in operation in the city.

There are all kinds of lace tabloids, and there are also kinds of cross-regional super newspapers such as 'Mercenary Daily', 'Imperial Daily', etc., small newspapers sell hundreds of copies a day, while large newspapers sell hundreds of thousands, even hundreds of thousands, millions of copies per issue.

In particular, the 'Imperial Daily' is said to sell more than 1.5 million copies per issue!

The price of the 'Imperial Newspaper' is twelve silver bull coins per copy, which means that the income of each issue of the 'Imperial Newspaper' will exceed tens of millions of silver bull coins.

'Imperial Newspaper' belongs to the Imperial News and Propaganda Group, and is the tongue of the Obsidian Empire, which is basically within the scope of the Empire, and no newspaper can surpass its sales.

Therefore, I can't envy the horrific sales of 'Imperial Daily'!

According to Li Yinguang's instructions, Scarface first created the 'Mambach Town Tabloid Office', and even the name has not changed, so that people can know that this is a local tabloid office.

The 'Mambach Town Tabloid' still uses the profit model of 'free + advertising'.

"How's the newspaper printing?"

Back in the Castle Iron City, when Li Yinguang saw Scarface, they were already waiting for him in the control room.

Scarface nodded and said, "The first issue of the 'Mambach Town Tabloid Tabloid' has come out!" After speaking, he handed the sample newspaper in his hand to Li Yinguang.

Li Yinguang took the sample report, sat on the metal chair, and looked at it.

There are only two people in the main control room, Li Yinguang and Scarface, well, no one regards her as a 'person' for the time being, and she is a 'corpse', not a person.

After hesitating, Scarface took the initiative to go over and help Li Yinguang knead her shoulders, she would not have been so active in the past.

Maybe there is no other deeper meaning, it's just simple or simple, I want to press the city lord on the shoulder and beat the leg!

"Well, it's a little heavier!"

Li Yinguang enjoyed this kind of service very much, and while praising it, he opened the sample newspaper in his hand, and there were as many as three newspapers and periodicals in the first issue of the 'Mambache Town Tabloid Newspaper', with neat layout, not only all kinds of news recently classified and summarized by Cheongju City, but also some information on sales and acquisitions, as well as blank spaces for advertising.

The first three chapters of the popular 'Golden Lock Family' romance novel in Mambach are also published on it.

It gives people the feeling that it is completely a regular newspaper, or the kind of big newspaper with a thickened version!

"The cost of such a newspaper is not cheap, right?" Li Yinguang asked.

The paper used in the 'Mambach tabloid' is a more professional 'newspaper paper', which feels good, and the ink used to print the newspaper is also the kind of deodorized and relatively more expensive good ink printing.

"The cost price of each newspaper is about thirty copper bull coins!"

Li Yinguang listened to Scarface's words, and there was not much surprise on his face, and the prices in Cheongju City were definitely not comparable to Mambach Town.

Although the 'Mambach Town Tabloid Newspaper' is only a 'free' newspaper, Scarface has not extremely depressed its cost, which Li Yinguang also recognizes.

'Free' does not mean cheap, bad, useless, on the contrary, Li Yinguang also feels that in Cheongju City, a free model like 'Mambach Town Tabloid' is promising.

Li Yinguang closed the sample newspaper in his hand, leaned back on the metal chair and asked, "How many copies of the first issue of 'Mambach Town Tabloid Tabloid' are going to be printed?" ”

Scarface hesitated and whispered, "I expected 200,000 copies!" ”

The number of residents in Cheongju is about 1.5 million, and the number of merchants, including all the stores and grocery stores, will not be less than 100,000.

For a free newspaper, this print run is not high.

According to the cost price of 30 copper bull coins per newspaper, the printing cost of 200,000 copies of the 'Mambach town tabloid' is only 6,000 silver bull coins, which can be fully supported for the current ancient castle ironclad city!

Li Yinguang did not rush to speak, but fell into thought, 200,000 copies is not low, but it is not very high, for a 'Mambach town tabloid' that has no reputation at all, if you want to open the market, you need to be innovative, and you also need the courage to gamble.

There is a difference of tens of thousands of silver bull coins between 200,000 and 1 million copies, but if the reputation spreads, the momentum and feeling given to people are completely different!

The 'Mambach Town Tabloids' will rely on 'advertising' to eat in the future, so reputation is especially important for gimmicks!

"Less!"

Li Yinguang looked up at Scarface and said: "The first issue of the tabloid newspaper in Manbach Town, printed 800,000 copies, claimed one million copies, and published directly on the cover of the newspaper. ”

After a slight pause, he continued: "In terms of distribution, you can go to those large stores on Third Avenue to talk about cooperation, bars, grocery stores, auction houses and other places where there is a strong flow of people, and you can set up a special 'Mambach Town Tabloid Newspaper' rack, and each store will put dozens or hundreds of copies for customers and users to take." Make the newspaper rack more luxurious, don't be too low-grade, for these free things, I believe those merchants will not refuse.

It is also a good way to publicize our newspaper, no need to search too much, reluctant to spend money, the tabloid in Mambach Town will be a hit, maybe it will be the 'head' of our newspaper group in the future! ”

After a slight pause, he thought about it and said: "You can also go to those big commercial houses and big merchants to talk about cooperation, directly promote our million sales, and ask them if they have any intention of cooperating.

It's true that the 'Mambach tabloid' is a free newspaper, but it's not a 'small newspaper', and it's not trash, so let's be clear about this first. ”

Listening to Li Yinguang's words, Scarface's eyes flickered, and he nodded to hide his excitement and said, "Yes, I'll let someone do it!" ”

According to Li Yinguang's request, the 'Mambach Town Tabloid' will spend no less than 200,000 silver bull coins from renting the space, purchasing equipment, recruiting hired personnel, and then printing the first issue of the newspaper and distributing it!

This figure was unimaginable in the past, and for the current Castle Iron City, it is completely a commercial 'test of the waters'.