In addition to creating a solo album for Luo Zihang, Feiyue Media has also prepared other "compensation" plans, and it is not advertising endorsement with some work-related benefits, but using Feiyue Media's publicity ability to help Luo Zihang increase his popularity and popularity by writing advertorials, hitting lists and making data.

Of course, similar things have happened before, and Luo Zihang is not the only one to do this kind of thing, but that is generally done when the artist has a work and cooperates with the publicity.

Or if the artist wants to increase his popularity to fight for a role or something else, he can apply to the company or spend his own money to do it, in short, without the drive of interests, it is impossible for these entertainment companies to waste resources on an artist in vain.

And Feiyue Media's behavior this time, to put it bluntly, is also because Luo Zihang has won benefits for them.

In addition, Feiyue Media also plans to win some popular awards for Luo Zihang, such as the most popular actor......

There is no way, Luo Zihang has never starred in a feature film or a literary film, and it is unrealistic to want to win professional awards.

If it was a few years ago, these large entertainment companies could still operate those professional awards, even if they didn't have that ability, they would still be able to win it through private negotiations and transactions after they had already carved up the right to speak for the awards.

It's a pity that a few companies went too far at the beginning, which caused public anger at the same time, but also attracted the attention of the father of the General Administration, so that they had to hand over this part of the rights, so now they can only operate those popular awards, and the investment is much larger than before.

The above content is all told by Ma Weisheng to Luo Zihang......

After all, this is a "compensation" for Luo Zihang, of course he has to let him know.

Whether the award is awarded or not, in fact, Luo Zihang doesn't care very much, he doesn't have too many ideas about winning the award, he won't refuse to take some of them, it doesn't matter if he doesn't have to take it, but there is another thing he cares about......

As mentioned before, it is basically hopeless to bring out those surreal abilities and black technologies from the dungeon, so Luo Zihang's only hope is that after the system is repaired, it will open the mall or lottery and other functions, and if you want to repair the system, popularity is a must.

Therefore, the "compensation" of Feiyue Media happened to fall into the arms of Luo Zihang.

Hype without matching the propaganda can be said to be both complex and simple.

To complicate matters, it will be very difficult to maintain this popularity because there is no exact thing to match the propaganda...... Unless something happens to the artist during the period, such as relationship exposure, breakup and cheating, or directly switching to a legal café.

Of course, it's okay to buy lottery tickets and win the lottery like Luo Zihang, subdue criminals bravely, and make something interesting by yourself.

As for the simplicity, it is because if the hyped artist himself is more distinctive and topical, then it is good to mention these things repeatedly.

And coincidentally, Luo Zihang belongs to this type of artist.

Whether it is the "Koi" character that has long been deeply rooted in the hearts of the people, or the identity of the "famous cat shovel official", or the recently added characteristics of "martial arts wizard" and "costume bonus", they are all topics that are very suitable for hype and discussion.

In addition, there were always problems in the film and television dramas he participated in before, and the strangeness of those problems was also very discussed, such as the emoji of Luo Zihang's doctor role at the beginning.

Even the song "Destiny" can be used to pave the way for subsequent solo albums......

For example, guiding fans to urge Luo Zihang to release a few more songs of similar style, and then release a solo album at the right time, which can not only increase the popularity of the album, but also show Luo Zihang's "favorite fan" side.

In addition to this kind of positive propaganda methods, when these professionals hype, they will also take the initiative to put some "black material" that is groundless but sounds like such a thing, and even the evidence of the positive and negative parties will be falsified in advance.

Because compared with the discussion environment of hello, hello, everyone, there are still two or even multiple parties in the-for-tat, and the heat will be higher and more lasting.

Moreover, after the fans have gone through "battles" again and again, the cohesion will also become stronger.

In addition, because those "black materials" are fake, and they have prepared the "evidence" of turning over early, they can also make some passers-by be converted into fans because of guilt, and such fans will not believe it at the first time when the star really has a scandal in the future, so that the star can have more space to mediate.

All in all, although it is just hype, but the practical methods and operation space, but it is very diverse, those what to stir up scandals, fry cp, and abuse powder and other means, are just the most obvious, and the best way to maintain the heat, under normal circumstances, it is enough to cooperate with publicity and maintain the heat.

And these more complex and detailed hype methods belong to the premium version that can only be enjoyed by VIP users......

Mainly because the investment and income ratio of this is not as good as those crude and simple hype methods, but in the long run, it is very beneficial to the artist, if you are lucky to form a personal characteristic such as "stalk", even if it is not so positive, it is still a great boost to the artist's popularity.

The most typical example is Luo Zihang's "Kun Kun" in his previous life, a "just" stalk made him famous all over the country, and even became popular abroad.

Of course, this kind of stalk that does not match the artist's own positioning may affect their original work, but on the other hand, artists may also have more new job opportunities because of certain stalks, make new breakthroughs in their careers, and even find a path more suitable for their own development......

However, this situation is more common among those less famous artists, such as Zheng Xilan, who was taken away by Luo Zihang before, he just had a lot of work at once because of a "Master, this thing is much easier to use than a fist" emoji, and even the position of the actor has been improved.

Another example is a 2-16 chess woman, who was originally just an ordinary second-stage chess player, but because of various Internet hot memes, she crushed the eight-time champion in the live broadcast career...... Of course, there is also an element of her own talent in live broadcasting, but the truth is the same.

For Luo Zihang, there are a lot of interesting stalks on him, but it is precisely because he thinks that the presence of these stalks is too strong, which leads to some of his experiences and traits that could have been transformed into stalks being ignored......

For example, his games are good, origami is very powerful, and he is very popular with children, although they have all formed topics, but in the end they have not left an impression in the hearts of too many people.

Therefore, in this hype plan, in addition to strengthening the impression of those stalks, the operation team will also try to transform other neglected characteristics of Luo Zihang into stalks and other things, so that more people can remember.

These are actually the application of the sleeper effect, which is like a brainwashing advertisement, the audience does not need to know where the specific source is, but it is enough for them to be able to associate Luo Zihang with these things.

For celebrities, popularity is everything, of course, it has to be the kind of popularity that is not offensive.

In the past, Luo Zihang didn't care much about these things, because his mind was basically on the copy and the usual fishing.

Isn't it time to spend time fixing the system? In addition, he has been relatively idle recently, so he asked Zhao Qi how the company and his operation team planned to hype, but the other party directly threw a "hype planning book" over.

With Zhao Qi's explanation on the side, Luo Zihang knew that the hype methods that seemed ordinary, simple, and even felt unnecessary actually had a big effect that could not be ignored.

"Tut-tut...... It's really professional......"

Luo Zihang looked at the "hype planning book" in his hand, smacked his mouth, and sighed.

"That's what they eat, of course." Zhao Qi sighed while following Bigworth's back: "I didn't know before that it was just a hype, and there were so many tricks...... Big companies just don't know. ”

Because this hype plan belongs to the kind of hype that does not work so quickly, Luo Zihang put it aside and was too lazy to care about it after paying attention to it for a few days.

However, even if he didn't continue to pay attention, Luo Zihang could clearly feel that the topics related to him on the Internet were gradually increasing, and some fans of Buddhism, who had always been influenced by him, also became active.

He even learned from You Zhenkun that the sales of the products he endorsed had increased to a certain extent during this time.

To be honest, even if Luo Zihang read the plan and learned some of the tricks from Zhao Qi, and even he recognized that those hype methods would work, but it was still a little unexpected.

I just don't know if the system in my body has recovered a little with the blessing of these people......

Luo Zihang, who has always been salted fish, is a little anxious to finish filming "Yi Tiantu" as soon as possible at this time, and then after it is released, he will immediately enter the copy to check it.

However, it is a pity that Luo Zihang rarely has motivation, but the crew has been stuck and failed to turn on......

The director said that he wanted to better capture the feeling of tomb robbery, so he took the original author and screenwriter to visit various archaeologists and folklorists, and it is said that he even participated in the excavation of a tomb with the archaeological team a while ago.

Before the director's selection was over, Luo Zihang, who wanted to work hard, could only keep going to variety shows, shooting commercials, attending events, and discussing with the composers invited by the company how to write the two "rustic rocks".

Fortunately, Luo Zihang has received the news yesterday that the director of "Yi Tiantu" has finished taking the material and is rushing back, presumably the crew will be able to start work soon.

On the other hand, the two most special new songs in the album are basically completed, in terms of the depth of lyrics and the production skills of the composition, it is impossible to evaluate them and the works of second-hand roses at the level of Luo Zihang, but at least in terms of illness, Luo Zihang feels that the two sides are not far behind.

And his fans, as planned by the operation team, began to shout on the Internet to listen to the new song, and after a while of fermentation, the news of the new song could be released.

Even the good news from the operation of the awards, thanks to the recent hype, among the Red Leaf Awards, one of the three major domestic film and television awards this year, the most popular actor is his, as long as there is no accident.

And with Luo Zihang's good luck in this life, it is basically impossible to have an accident.

Just when everything is on the bright side......

A guy who had long been forgotten by Luo Zihang jumped out again.

Baji Boxing Ma Jia tried to touch porcelain Luo Zihang and the crew of "Hero Lin Tiannan" before, but they didn't get any reaction, and they didn't make a sound after that.

As a result, they had been silent for a long time, but at this time they jumped out to be demons again.

Luo Zihang took a look at the comments they made on their blog......

still questioned the talent of Luo Zihang's "martial arts wizard", and invited Luo Zihang to fight again in the name of fighting counterfeiting.

Now Luo Zihang understands why they jumped out, or because of the previous hype.

"Martial Arts Wizard", as a feature of Luo Zihang's recent well-known and hype value, was naturally not missed by the operation team, and was even one of the main topics.

Under the operation of the operation team, from time to time, "insiders" leaked a short clip of Luo Zihang learning martial arts in the crew, constantly giving netizens the impression that "no matter what martial arts, Luo Zihang can always learn it".

Because it is the "stealing" of "insiders", these videos generally have a characteristic, that is, they are more Mohu, which allows the people of the Ma family to find the direction of the attack, and they insist that these videos are fake, and the person in the video is definitely not Luo Zihang.

In fact, Luo Zihang can still understand their thoughts, before he opened up, he didn't believe that there were any martial arts wizards, and the same was true of those martial artists in the crew, even if they saw it with their own eyes, they still had to confirm it again and again before they were willing to accept this fact.

After all, the achievements of so many years of hard work have been achieved by others in less than a day, and they are unacceptable to individuals.

Therefore, it is normal for the Ma family, who are also practicing martial arts, to question this matter.

It's just that the other party is trying to find himself and fight, what is the trouble?

A person from a martial arts family competes with an actor, and even if he wins, he won't show his face......

What's more, Luo Zihang refused to perform in the previous performances, and it is even more impossible to agree to this kind of competition that may be injured, not only will he not agree, but the Feiyue Media behind him will not agree.

It's not a question of whether they can beat or not, but the other party's request is not reasonable at all, and this Ma family obviously has the intention of touching porcelain, as long as Luo Zihang and Feiyue Media take care of them, it is equivalent to being in the trap......

Playing porcelain and rubbing the heat, these people in the entertainment industry are experts, and it is naturally impossible to be deceived by such crude means.

However, even if one party is too lazy to take care of this kind of thing, the other party can also rub it.

After the Ma family saw that Luo Zihang ignored them, they immediately shouted that Luo Zihang was afraid, but it turned out that there were really people with unclear brains who believed their nonsense, and took the "evidence" and "analysis" from the Ma family, and ran to Luo Zihang's fans to talk to them......

Then they were used by Luo Zihang's operation team as a "sparring" to enhance the cohesion of fans, and a "nourishment" to maintain Luo Zihang's popularity.

And Luo Zihang didn't pay attention to this matter for a long time, because the crew of "Yi Tiantu" was finally formed, and he had already joined the group to film at this time.

……

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