Chapter 128: Sales Strategy
He knows that the most fundamental reason for the success of the first batch of jewelry in the first two days is the cooperation of Ding Tianxia, the other party is an old qualification, Jiujiu Jewelry directly let the jewelry into the hearts of customers by virtue of the name of joint production, coupled with the excellent production and the promotion of Ding Tianxia to have this good start.
But this situation has drawbacks, Jiujiu Jewelry is also expanding its influence with the help of Ding Tianxia at the same time, if it is allowed to develop like this, Jiujiu Jewelry will only become a foil, and this vein will be stuck.
If one day Ding Tianxia makes excessive demands, such as price reduction, such as acquisition, then Jiujiu jewelry will be very troublesome, and you can borrow it, but you also have to establish your own momentum.
"It is inevitable to rely on the world in the early stage, but we must establish our own brand competitiveness, no matter in any industry, the brand value is the largest, the marketing and advertising of the whole product can not be sloppy, two sets of plans to go!"
Jiang Ge made up his mind in an instant, and said to Li Wei, "You ask the advertising department to cooperate and see if there are any fashion shows or entertainment activities worth investing in. ”
"You can also pay attention to TV commercials, but don't make a fuss about the edge advertising time, you have naming rights!"
"Okay, boss."
Li Wei nodded, and he still agreed with Jiang Ge's instructions, indicating that the other party was a person who really wanted to do things.
In this way, the whole company fell into overload again, and it was very busy, and there were many unfamiliar faces in the advertising department, all of whom were small models, and some of them were third-tier stars.
Jiujiu Jewelry Company plans to make a jewelry album and collect all the jewelry produced on it, one is to show customers to view, and it is also to be issued to do a publicity role.
"Boss, you see that these two celebrities are impatient, this figure and thin legs, do you want me to ask you for a contact information?"
There are two cameras set up in the advertising department, but there are a lot of perverts at the door, and Li Wei is asking for credit.
"No need, do your job well, and think about these unorthodox things all day long." Jiang Ge looked serious and couldn't help but look at the long legs of one of the models.
"I don't want money, as long as you say hello, they can't wait to pounce directly, they want connections like you." Li Wei blinked.
"What, no money?"
Jiang Ge's expression moved, "That's even worse, since ancient times, there are no good goods, not to mention that you don't need money, don't use these crooked brains for me to ruin the company's atmosphere." ”
He snorted coldly, turned around and left, and looked at the male employees who kept stretching out their heads to look, "What are you doing, you don't have to work, it seems that the company's treatment is too good, right?" ”
The employees didn't know how to touch Jiang Ge's moldy head, so they quickly hula and dispersed.
Jiang Ge thought for a moment, and an idea came to his mind, there will always be times when a company is lax, he can't pretend to be yellow and black, he always needs someone to watch the company like a wolf all the time.
So he found Liu Songwen and said what he meant, Liu Songwen immediately understood, "Brother Jiang, you want to find someone to supervise the company, and knock these guys from time to time, I just think I'll do it!" ”
"You...?" Jiang Ge shook his head, "You can't, you are familiar with them now, they are very familiar with what you are, they must find someone they don't know, and they can calm the scene at a glance." ”
"Follow their butts every day like a dog, whine when it's okay, find some trouble, and we can only cooperate with one red and one white."
"Isn't that too ruthless?" Liu Songwen was a little worried, he had never heard of such an arrangement.
He feared that his employees would be driven insane.
"No, I'll let him stop in moderation, which in itself is a warning and more symbolic." Jiang Ge shook his head, as long as he gave a lot of money, he was not afraid of others being distracted.
"You say this, I think of a brother of mine, do you remember that there is a brother who follows me who looks a little dark, called Tan Shun, we all call him Shunzi, he usually talks little, and he looks a little fierce when he doesn't speak, but I don't know if it's okay."
Liu Songwen hesitated, and Jiang Ge also remembered this person, thin and tall, who seemed to be following Li Gang in the store.
Hurriedly said, "It's okay, I'm not afraid that he is incapable, what this position wants is ferocity and deterrence, go there like Guan Gong, and the whole company will immediately pick up the little tail, let him come over and let me take a look." ”
"Okay!" Liu Songwen was overjoyed, and he could be regarded as having a good future for his brother.
A phone call passed, and the guy ran over, still wearing a straight suit, with a serious face and a slightly thin face.
"Boss Jiang, boss!" He greeted the two of them.
"You kid, this time the boss has taken a fancy to you and wants to promote you, I really don't know if your ancestor is smoking." Liu Songwen couldn't help but be envious.
"Thank you boss!" Tan Shun is very shy, even if he smiles, it gives people a far-fetched feeling.
Jiang Ge wanted this kind of feeling, and asked, "Have you ever dressed up in blackface?" ”
"I've pretended, I've scared people for the boss before." Tan Shun said.
"Well, I am looking for your job this time and playing blackface, but it is more in-depth than playing blackface, that is, the company's employees will have problems with their style after a long time, and they need someone to beat them all the time."
"And if this person doesn't smile, usually follows behind like a dog, and bites when he has nothing to do, so that they don't dare to be lazy, and they don't dare to ignore the company's rules and regulations, can you do it?" Jiang Ge asked.
"I haven't learned this, but as long as the boss asks me to do it, I will work hard!"
Tan Shun knows that the opportunity is not easy to come by, he graduated from junior high school, and he has understood a lot of social principles over the years, and he is not really stupid.
"It's okay, this thing will be done more slowly, I will sign you up for a training class, two hours of thick black training after work every day, usually your main thing to do is to find problems, tear your nose and scold like a dog, let employees be afraid of you, establish your prestige, such as someone is lazy, someone litters and so on!"
"But there is a degree in this, you can't name names, the scolding is too harsh, and the point is up."
Jiang Ge began to guide little by little, and he believed that after his training, the company would definitely have one more door god.
Someone needs to do the work of discipline inspection in any industry.
"Boss, if I don't leave this job to me, I think I'm really up to the job."
Liu Songwen was really a little envious, this job is simply to clean up people with Shang Fang's sword in his hand, it's so cool.
"It's said you're not suitable!"
Jiang Ge ignored Liu Songwen and said to Tan Shun, "In the past few days, you have familiarized yourself with the company first, I will not announce your identity first, you first observe the habits of employees privately, keep some problematic employees in mind, and then make trouble!" ”
"Okay, boss." Tan Shun is very excited and finds this job challenging.
"Also, I usually go back to practice my posture, that is, I have my hands behind my back, the sense of oppression of the second child of the earth, and I can use it in the company in the future, and you are the director of the supervision department if you do a good job, and you are only responsible for me alone, with an annual salary of 200,000!" Jiang Ge waved his hand, this position is still very important.
"Thank you boss!" Tan Shun is very happy, the annual salary of 200,000 yuan is not low.
walked down happily, but Jiang Ge breathed a sigh of relief, let's test the effect next.