Chapter 143: Short Video Positioning

"But short video operations belong to new media, are you sure it's not a joke?"

Although he had expectations for Jiang Huaqing who had turned back to the prodigal son, Jiang Ge was still a little uneasy.

"I really know something, I did the copywriting of my ex-girlfriend holding milk tea, and I also took the photo, and I took it at the time, but I didn't expect to pick her up but fulfill others."

At the mention of this, a trace of grief flashed on Jiang Huaqing's face, remembering his previous experience, his girlfriend had a trendy hobby, and he became a senior player when the short video first appeared, but he didn't have many fans.

At this time, he offered to help his girlfriend, so it took a week to write a plan, and the picture of a cup of milk tea with the copywriting of the school flower of Tsinghua University instantly attracted countless fans, and the root cause was also planted.

His girlfriend flew, and he became a loner, so he couldn't think about it directly.

"That's it, I still have that plan in my office software now, I can show it to you, and I also have some photos with her before."

Thinking about it, Jiang Huaqing walked directly in front of Jiang Ge, "Can I use your computer?" ”

"Yes." Jiang Ge nodded.

As Jiang Huaqing skillfully logged into the chat software, countless sweet pictures of matcha with Su in his private space were printed in Jiang Ge's eyes, and the latter had to believe it.

"Yes, I didn't expect your kid to have this beautiful blessing, although it is divided, but women don't ask for eternity for a long time, they only want to have it, and it is also a blessing."

Jiang Ge's gaze stayed on one of the selfies, in which Su Matcha was wearing a school uniform and comparing scissor hands, and her innocent face couldn't tell that she was a green tea at all.

He was a little envious, and his cousin didn't suffer a loss just because of his appearance.

"What a Yanfu, cousin, don't laugh at me, my life has been ruined by her, and now I haven't graduated from college and have been delayed for several years, and I can't sit on anything." Jiang Huaqing smiled bitterly, his face full of bitterness.

Who can understand his feelings, how proud he used to be, how ridiculous he is now, his life has missed the most important youth.

It's all because of a woman.

"Okay, there's nothing you can't get over, I believe in you, that woman chooses others just because of money, but she doesn't know that you are the biggest treasure, follow me... Cousin takes you back to the top! Jiang Ge hurriedly cheered Jiang Huaqing up.

Since the ability of the other party is confirmed, and it is a brand-name college student with a flexible mind, this good hand still has to be pinched in the hand.

So he said, "I now appoint you as the manager of the new media department, and you are responsible for building your own team, whether you are looking for your old classmates or looking for people on recruitment software, you are in charge." ”

"I only need one result, and that is to build the pillars of several companies, at least no worse than your ex-girlfriend."

"Thank you, cousin."

Jiang Huaqing looked a little excited, the rights and trust that Jiang Ge gave him were huge, and he felt that he had the motivation to struggle, but this request made him frown.

"I'll do my best, but I can't guarantee that I will be able to operate better than my ex-girlfriend, after all, this thing still depends on the talent of the person concerned."

"I know, appearance and potential, don't worry, there are a few good seedlings in the company, and the appearance is no worse than your girlfriend."

Jiang Ge thought of Gong Lina and the twins, these characteristics are still valuable for cultivation.

"In addition to appearance, there are other things, I don't know what the current market competition environment is, and I have to analyze it carefully." Jiang Huaqing frowned, looking very steady.

"Okay, you just do your best, this is our business after all, I will open a company for you after it is done, and I don't blame you if you can't do it."

Jiang Ge nodded, not wanting to put too much pressure on the other party.

He naturally knows the difference between people, some people are born with potential stocks, they are very photogenic in front of the camera, and they know how to talk and do things, it is easy to mingle with fans, but some people have empty looks but no talent, just like some traffic stars, they will only have one expression when they act in a play.

"Okay."

Jiang Huaqing smiled lightly at this time, and immediately plunged into the intense preparatory work, not at all stunned, especially when Jiang Ge announced that he was the manager of the new department, which caused an uproar.

"What's the situation, that nerd has become the most important manager of the new media department, this boss can't be nepotism, right?"

Many people have such worries, especially Jiang Ge's sudden arrival on the stage itself makes the company unsettled, but Jiang Ge is not worried at all, he wishes that some people would jump out and clear some people who do not belong in order to make the company more pure.

In just one week, the original manager of the business department resigned, and the director of the photography department jumped ship, and in an instant Ruan Siming found Jiang Ge to explain his worries.

Jiang Ge waved his hand, "Let them go, no need to persuade, now the company has undergone a big change, focusing on online popularity promotion, which is different from the previous direction, once it is done, there will be no advertisers to come to the door." ”

For this situation, Jiang Ge left early to prepare, immediately merged the photography departments of the two companies, proposed a supervisor, and planned to move the company to the building over there, it was too cold to stay here.

For this reason, he directly rented the upper floor, and the two companies formed a brother company upstairs and downstairs, and it was also a good thing to supervise each other, and Jiang Huaqing really had some ability, so he didn't pull his classmates, but directly recruited a few people online.

Two copywriters, two operations, and one editor directly start to create an account and start creating short videos.

"Boss, this is the two short video plans we just made, according to the expertise of the company's artists, the twin sisters are positioned as cross-dressers, and Gong Lina is positioned as a singer and model, taking the differentiated and boutique route."

"The twins' personalities directly continue their original character, one is gentle and introverted, the other is enthusiastic and playful, this is a very down-to-earth character, Gong Lina takes the route of fashion affinity, creating a model image with dreams and likes to sing."

In the company's conference room, Jiang Huaqing reported the plan to Jiang Ge, and there were several main figures sitting quietly at the table, Ruan Siming, Gong Lina and others, mainly to listen to the attitudes of the parties.

He also learned about several models in the company in the past two days, and knew their personalities and characteristics, so he meditated hard and set a direction.

Speaking of this, I was afraid that Jiang Ge would not understand and explained, "The reason why I did this is mainly because the twins are too young to pretend to be, Gong Lina herself is also a model, and fans will be able to find out in the future, so it is better to directly shape it." ”

"Well, your consideration is very comprehensive and in line with their situation."

Jiang Ge looked at Gong Lina and the others who were silent at the table, and the twin sisters also listened with curious eyes, and their delicate faces like dolls were indeed very valuable for promotion.

He looked at the three parties, "What do you think, what questions do you have now, once the direction is determined, it cannot be changed, and the short videos and promotion directions you shoot in the future must also follow the positioning, and you can't do anything harmful to the person." ”

This is not a trivial problem, stars in the entertainment industry pay attention to their personal reputation.

Although Internet celebrities are not as good as celebrities, they have the same nature of work, they all rely on fans to eat, so they must always maintain their image.

He didn't want to be cultivated with great difficulty, and suddenly one day someone made fans disgusted with losing fans because of a detail.

"I'm fine, I can sing myself, and it's easier to attract fans by posting singing videos, I like it."

Gong Lina first stated that her video direction is to send beautiful photos, and then edit the singing video, which is very simple, much easier than being a model, and the shooting company has a salary and a video revenue share, which is simply a pie.

And she became famous in the future, whether it was endorsement or advertising, it was definitely not a grade, and she cherished such an opportunity very much.