A two-year advertising endorsement contract, designated special kitchenware in the live broadcast room, and released more than 50 videos of cooking with Corning nonstick cookware every year.

With this simple request, 2 million endorsement fees, is there any better money in the world than this?

At least at this moment, Xia Xingzhu felt that there could be no easier job than this.

Hangcheng, Corning Building, Marketing Department.

Xia Xingzhu arrived here early in the morning, and she was very worried, it was the first time she signed an advertisement with the brand, and it was such a big brand.

"Miss Xia, I'm sorry to keep you waiting, this is our director of the marketing department, Mr. Zhang Yanan." The young lady at the reception just now introduced Xia Xingzhu.

Xia Xingzhu hurriedly got up and said hello: "Mr. Zhang, hello!" ”

"Sit, don't be so polite, just call me Sister Yanan. This is the company's advertising endorsement contract, Xingzhu, you can take a look at it first. Zhang Yanan was warm and generous.

Xia Xingzhu nodded, and asked a little timidly: "Sister Yanan, I'm just a little anchor, how did you think of asking me to endorse me?" ”

"Because you have a lot of potential, I'm optimistic about you." Zhang Yanan smiled kindly and replied politely.

Looking for Xia Xingzhu to be an endorsement, it was she who planned it.

In addition to being the marketing director of Corning Kitchenware Company, Zhang Yanan also has another special identity, that is, the only daughter of Zhang Jianye, the owner of Corning Company.

His father was old and was about to retire, so Zhang Yanan had to give up his position as vice president of the 4A advertising company and come back to take over.

Originally, she was very popular in the advertising industry and didn't want to get involved in her own company.

Finally, once my father was tired and hospitalized, and under the bitter pleading of his mother, Zhang Yanan had to reluctantly agree.

After joining Corning, she realized how much pressure her father usually faced.

A group of old ministers inside are proud of their achievements, and there are big capitals on the outside.

In particular, Xi Guangyi, Corning's second largest shareholder, has recently jumped up and down, trying to replace his father and take over the company.

The bloody commercial stalk that usually appears in TV dramas, I didn't expect it to happen to me.

Zhang Yanan was ordered to be in danger, and as soon as he joined the company, he vigorously adjusted the entire marketing department.

Those who can work stayed, and all the disobedient ones were thrown out, sweeping away the previous miasma.

I chose the marketing department because it can produce results quickly. A stick of incense from the Buddha, a breath of people, and prestige are all fought in actual combat, not only by the identity of the only daughter of the chairman.

Live streaming is becoming more and more popular, and online marketing is also full of tricks.

Now, if it is still the same old way of playing, Corning is destined to be eliminated by the tide of the times.

As a big man in the advertising industry, how could Zhang Yanan not understand this truth, didn't he see that Corning's sales in the first quarter and second quarter were getting worse and worse.

Originally, she was very optimistic about Jiang Ye's endorsement, and she could use the [Three Non-Sticky] incident to stir up another wave of popularity.

So many netizens who tried [three non-stick] and pasted the pot will be potential customers of Corning's non-stick pan in the future.

turned out to be good, she raised the endorsement fee to 5 million, but Tianyou Entertainment still refused, saying that it did not match the image positioning of the artist, which made Zhang Yanan angry enough.

She could only settle for the second best thing and choose the second initiator of the [Three Non-Sticky] incident - Xia Xingzhu.

If she just found an anchor to endorse, she wouldn't have bothered so much.

What Zhang Yanan really planned was to make Xia Xingzhu popular and make her the No. 1 food anchor on the whole network, which would be a living billboard for Corning.

For large companies, it is much easier to praise an anchor than a star.

The most important thing is the marketing cost, which is cheaper than asking celebrities to endorse, and it can often link up with the anchor to do event marketing and continue to attract traffic.

It's not like looking for a celebrity, one accidentally infringes on the right of portrait and reputation.

It's different to find Xia Xingzhu, the cost of two million is just two words, cheap.

The more Zhang Yanan pondered about this beneficial thing, the more he thought it was feasible.

This is the first tough battle she has to win when she comes back to take over, so that she can subdue those who are difficult to control.

Looking at the silly Xia Xingzhu in front of him, Zhang Yanan felt that the future was promising.

After signing the agreement, agreeing on the advertising shooting time, and the follow-up video and live broadcast cooperation process, Xia Xingzhu's whole person was like a dream.

Things went so smoothly, especially Sister Yanan, who happily transferred the first installment to her card.

For a full 500,000 yuan, she has never seen so much money in her life.

On the way home, Xia Xingzhu remembered his idol Jiang Ye again, which was the good luck he brought to him.

Taking out her mobile phone, she boarded the blog and sent a private message to Eno.

[Brother Eno, because of the [three non-sticky] thing, I received an advertising endorsement! ] The brand first called me a full 500,000, I couldn't believe it.

Otherwise, I'll share half of you, if it weren't for the [three non-sticks] made by my brother, I wouldn't have these later developments at all...]

The money was hot, and she felt empty. After sending the private message, Xia Xingzhu's heart felt much better.

……

In the evening, when Eno noticed the private message, he was stunned.

Is that okay? Corning is biting to death and wants to make a fuss with [three non-sticks].

Of course he wouldn't accept Xia Xingzhu's proposal, sharing money with a little girl, Jiang Ye couldn't do this kind of thing.

Besides, he is not bad at this, and the share of the sales of singles and albums last month has already arrived, and now he has much more money on hand.

Eno replied with a private message.

[Thank you, Star.] The thing about [three non-stick] should be that I want to thank you for helping me bring another wave of popularity.

How can anyone share money with others like this, stupid or not? Keep it for yourself. ]

When Xia Xingzhu saw Jiang Ye's reply, she had just finished a day's live broadcast, and she had a faint decision in her heart.

The next day, a photo of a donation receipt went viral on Weibo.

[Eno donated 250,000 Chinese yuan to Dream Welfare Institute to thank Mr. Eno for his kindness to orphaned and disabled children!] 】

Netizens have forwarded it one after another, praising Jiang Ye's benevolence.

"This person can deal with it, and a star like Eno is what everyone should support."

"There's nothing wrong with it, the entertainment industry needs such an artist model."

"It's a good donation, but it's even better if you can keep a low profile."

"Why don't you let propaganda do good deeds, who stipulates it? If I can help more people, I'm happy to watch it every day. ”

Netizens supported it, but Jiang Ye was confused, he didn't do it!

Could it be that the company operated it?

After confirming with Lin Sen on the phone, it was not.

Seeing the donation amount of 250,000, Jiang Ye had a guess in his heart.

Can't you, is that little girl so stupid? But apart from her, Eno couldn't think of anyone else who would do this.

At ten o'clock in the evening, the magic sound short video, Xia Xingzhu's live broadcast room started on time.

"If the moon doesn't sleep, I won't sleep, I'm a star baby~ Welcome to my live broadcast room!

Let's see what I've got in my hands?

This is today's new kitchen artifact, a new generation of non-stick cookware created by Corning's new high-tech technology..."

"I withdrew it, but I didn't expect the stars to start bringing goods, and I was bored."

"After all, it's still here, and the end of the live broadcast is to bring goods!"

……

There was a discordant sound on the barrage, and there were always some people who couldn't see the good of others.

Xia Xingzhu's fans immediately stood up and fought back.

"What's wrong with bringing the goods, otherwise drink the northwest wind?"

"Don't pay attention to those yin and yang weird people, don't work hard to live yourself, and look at others all day long."

"What's wrong? Don't let people talk about bringing goods? ”

"I don't like to watch the fuck off, I just like to watch the stars bring goods, I'm not convinced."

"There are not many simple anchors like stars, so watch and cherish them."

Xia Xingzhu didn't expect to make such a big move as soon as the broadcast started, and instantly panicked: "Everyone, don't quarrel, it's all my fault."

I don't deny the matter of bringing goods, and I also want to thank Corning for asking me to be an endorsement.

Because with this money, I did something very meaningful today.

Live streaming has always been my job and I take it seriously. I don't accept all advertisements, but I really use them and think it's good, so I recommend them to everyone.

Lu Yao knows the horsepower, and he will see the hearts of the people over time, just see my performance in the future, and everyone doesn't have to quarrel about this.

So, I'll sing you a song! ”

Upon hearing this, the sailors were excited.

"If you want to rap, I'll be excited."

"That's right, in fact, the stars sing quite well."

"Yes, yes, as long as you don't sing high notes and don't break your voice, everyone is still good friends."

Xia Xingzhu ignored the ridicule of the sailors, played the accompaniment with his mobile phone, and hummed softly.

"The dark sky is low

Bright stars follow each other

Insects fly, insects fly

Who are you missing?

……”

"Nice, nice!"

"If you want to say that the voice of the stars is really sweet."

"Love, love, road to fan."

The live broadcast room was suddenly happy, and no one was crooked anymore.

At this moment, a series of gifts suddenly swiped the screen.

[Jiang Xiaobei: Send a super red arrow. 】

[Jiang Xiaobei: Give away a dream castle. 】

[Jiang Xiaobei: Send out a romantic carriage. 】

[Jiang Xiaobei: Give out a carnival. 】

The audience in the live broadcast room was stunned, not because they had never seen such a prop gift, but because they had never appeared in the live broadcast room of the stars.

Xingxing is different from those anchors who scratch their heads and pose, she never connects to PK, and never takes the initiative to ask for gifts.

Every day, I cook seriously and chat and share with everyone.

Even if it is because of the popularity of [Three Non-Stick], most of the sailors who can stay in the live broadcast room are because they like her simplicity, and no one has ever been able to reward so much money.

Just when everyone was dumbfounded, a line of words floated out of the barrage.

[Jiang Xiaobei: Sing well! ] 】

The person who came was Jiang Ye, and as soon as he heard Xia Xingzhu say it earlier, he confirmed that the donation must have been done by this girl.

So he didn't say a word, and directly swiped a few gifts to show his support.

Xia Xingzhu was so excited that tears were about to well up, because her brother Jiang Ye actually came to see her live broadcast!

"Thank you, Brother Eno...", she couldn't stop crying.

Only then did the sailors react, and the barrage frantically swiped the screen.

"Eno? Which Eno? ”

"Singing that, haven't you heard "Stubborn"?"

"I'll go, is there such a card in the star live broadcast room, even the stars are here."

"What, really Eno?"

"What's this, Xingxing has said it a long time ago, she is a big fan, and Eno has been supporting him since he even debuted."

A sailor who started watching Xia Xingzhu's live broadcast very early ago explained the reason.

"It's over, as soon as Eno comes, the souls of the stars are all hooked away."

"Strongly condemn Eno's bad behavior, which hinders us from watching the live broadcast."

"As soon as you come, the stars think I'm not the most handsome anymore, and you are not welcome in this live broadcast room."

For a while, Eno seemed to have become a public enemy in the live broadcast room.

[Jiang Xiaobei: Then I'll go? 】

"Let's go, hurry."

"Don't come back in the future, thank you!"

Xia Xingzhu was amused: "Don't be like this, everyone." ”

[Jiang Xiaobei: Give away a carnival]

[Jiang Xiaobei: Come on! ] 】

The public enemy, Eno, silently withdrew from the live broadcast room.