Watching the popularity of "Miss You So Much" all the way, not only the peers in the entertainment industry are reflecting and summarizing.

Liao Chen, the director of the advertising department of [Buy Duoduo], has also been very emotional recently.

Advertising has long since shifted from a purely commercial act to a pop culture.

Liao Chen laughed at himself, probably Party B in the past, but now that he has become Party A, he has begun to make old mistakes and play art.

One of the rules of survival of advertising people is that the customer is always right and must learn to listen.

So Jiang Ye understood the boss's needs, and then used the actual market feedback to give him a dose of sober injection in time.

Clever as Director Liao, he knows exactly what kind of boss he is – he just wants to succeed, not just lose.

Therefore, among the many alternative spokespersons, Liao Chen directly handed over Xia Xingzhu's information.

How to use pop culture to maximize profits... Without saying a few words for other reasons, Sun Zhidong nodded.

Director Liao received a positive smile from the boss for a long time.

……

On the other side, after discussing with Jiang Ye, Xia Xingzhu went to Liao Chen to sign a contract the next day.

With 3 million advertising endorsement fees, he officially became the image spokesperson of [Buy Duoduo], and soon successfully completed the advertising shooting.

“cut！ ok！ ”

"Happy working together! Star. Liao Chen is very satisfied with Xia Xingzhu's work attitude.

The advertising scene is switched, and she needs to constantly change her clothes and hairstyles, and her expressiveness has also been recognized by the director and production team.

Xia Xingzhu hurriedly shook his hand: "Thank you, Mr. Liao, if there is anything that needs to be cooperated in the future, I will do my best." ”

……

At the beginning of September, [Buy Duoduo] opened the first round of all-round and full-coverage publicity.

TV, Internet, subway transportation...... Ads are everywhere.

"Our stars have really become little stars!" used to be the most opposed to Xia Xingzhu's parents as an anchor, and they praised everyone when they met.

The good sister who has always supported her posted on Moments after receiving the gift: "What kind of experience is it when you have a rich girlfriend. Confess the rich woman star! ”

Xia Xingzhu's life has changed, but it doesn't seem to have changed.

She gradually has the ability to help the family, and her mother took a fancy to the new household appliances and bought them; Dad's cervical spine is uncomfortable, so he immediately sent a massager.

When she is shy in her pocket, she has to count AA when she goes out to play, and she is always embarrassed when her girlfriend pays the bill first; Now that she finally has the confidence to give back something to her friends, she is very happy.

What remains unchanged is that it is still live every day and interacts with fans attentively; There is also a silent donation in the name of Eno to do good deeds, always reminding himself to be in awe of all the luck harvested today.

However, gratitude is not for everyone.

For example, at the same time in September, the crown prince Cheng Baixun, who launched a new EP.

On the day of the launch of the new song [G.ISLAND], Tianyou spent a lot of money and energy to hold a fan meeting for them, and a lot of media releases were also posted.

"Celebrate after work today, and get up in the evening?" Dogleg No. 1 Han Zhuo couldn't hold back.

Cheng Baixun is also in a good mood when he releases a new song, and it is rare to speak: "What activity?" ”

"Slumber party? Hahaha, I'll call a few more sisters to come over and help out. Seeing that the prince was in high spirits, Fan Yuhang, the second dogleg, immediately flipped up the address book on his mobile phone.

"Find a safe place not to be photographed." The younger brother Han Zhuo admonished on the side.

Cheng Baixun hooked the corners of his mouth and nodded.

Fan Yuhang took out a VIP card: "Don't worry, I know that hotel well, charter a floor, go out and wear a mask, it's okay." ”

The prince didn't answer again, and agreed by default.

……

Unfortunately, happiness is always short-lived.

A night of wandering, in addition to the headache of a hangover, there is also a lingering emptiness and loss after waking up.

Cheng Baixun impatiently pushed the person next to the pillow and hurriedly sent away.

Click on the phone to refresh the ranking changes of the new song chart.

[G.ISLAND]'s new song did not enter the top ten, but the song "I Miss You So Much" written by Eno for Xia Xingzhu rushed into the top five and ranked fourth.

What the are you kidding?!

Cheng Baixun was furious, cursed a swearing, and smashed his mobile phone directly into the large floor-to-ceiling window in front of him.

The loss is tempered glass, otherwise there must be a high-altitude throwing incident.

After the advertisement of "Buy Duoduo" was completely rolled out, the customized adaptation of "I Miss You Much" bombarded the public's eardrums in turn.

The poisonous brainwashing melody and lyrics, many passers-by who had never heard this song ran to find the original version, and complained in the comment area, the popularity of "I Miss You So Much" has risen instead of falling.

"It's a good little fresh, but it's crooked by a lot of purchases."

"Now listening to this song, my mind is full of Pinduoduo, buy Duoduo..."

"No wonder it sounds so familiar to you from advertising."

"Don't scold, don't scold, give me back my girl's sweet song!"

"No wonder, it's the original song in the advertisement, it's a sweet song, call the young lady~"

……

Netizens scolded and listened at the same time, and there were also people who knew and liked the original song through advertisements.

So with the help of [Buy Duoduo], the number of clicks and playbacks of "I Miss You Much" exceeded 100 million, and it rushed into the top five of the new song list, reaching the final conditions of the contract.

Eno game clearance, 10 million advertising song customization fee in hand.

The news spread far and wide, and Tianyou Entertainment was talking about it up and down.

"I'll just say that Jiang Ye is definitely a dark horse, any advertising song written can be in the top five, and the prince must not be angry if he does not enter the top ten."

"The new song has done so much publicity, but it turned out that I couldn't beat a small anchor, and I was the prince, so I really didn't have the face to see people."

"The company has wasted too many resources on their group, so it's better to give [Dream5] and bring new people when it becomes popular."

"Who has Eno's contact information, can you add a WeChat message..."

"yes, if only Eno could write me a song..."

……

All kinds of criticism quickly reached Cheng Baixun's ears, and the prince was so angry that he didn't come to the company for a few days after another vent in Ding Shaokun's office.

In the entertainment industry, many times the ability to observe words and emotions is more important than the level of business.

Many people who watched the dishes changed their attitudes when they saw that Eno was becoming more and more powerful in the company.

In recent days, there have been more and more requests from strange friends on Eno WeChat, which is unbearable.

"Hello senior! I am Qian Lei, a trainee in the second year, and I really admire you so much. ”

"Hello Mr. Jiang, you are my idol! I'm also practicing creating, and I hope to have a chance to invite you to dinner and help me point me out..."

……

Eno pressed his phone: "It's one day." ”

"This is what you should endure after becoming famous." Yao Xiao covered his heart and acted.

Gu Chuan smiled and threw a car magazine over: "Eh, continue the topic just now, what are you going to buy?" ”

Last month's album was divided into the account, and then counting the income of some other artists, deducting taxes, Yao Xiao and Gu Chuan each had more than 500,000 "huge sums" in their accounts.

And Jiang Ye also has the income of the creator of lyrics, arrangement, and production, and after the album reaches 300 gold, plus the artist's income, his current card balance is close to 2 million.

Waiting for the big order of [Buy Duoduo] to arrive, after deducting the tax, it will be a small three million income.

The first three people were resting in the practice room, and suddenly they were whimsical, from how to spend the lottery jackpot in case they won the lottery, to the first pot of gold in their lives.

After a busy few months, treat yourself to a big deal.

"Buy a car, do off-roading." Yao Xiao flipped through the magazine and simply replied.

Gu Chuan thought for a while: "When I didn't have money in my pocket before, I dreamed all day long. Now I can't talk about it all of a sudden, buy a watch? We're not that kind of cultural people.

Eno, what about you? ”

"Me." Eno peeled a piece of candy and put it in his mouth, "I want to buy the lens." ”

Yao Xiao: "......"

Gu Chuan: "......"

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PS: Three generations of poor photography, SLR ruined a lifetime. It's all tears.

Roll up the style to ask for collection and support! As soon as the commuter pass is on! ~（｡ ◕ᴗ◕｡ ）