In a mature film environment, a new film wants to get more attention and make the audience consciously enter the cinema.

In addition to the movie itself, the publicity of all aspects of the overall before, middle and late stages is also very important.

A bad movie, if the publicity is done well, and everyone is fooled to the cinema in the early stage, the box office may exceed 100 million in a few days.

And a good movie, due to poor publicity, was released for half a month and no one cared about it, and finally lost money... There are many examples of wine being afraid of deep alleys.

Looking back on the history of [Huaying Media], especially in the past ten years, it has experienced the stage of rapid development of the Chinese film industry, and film publicity has gradually been formalized and industrialized, so it can be said that Huaying has always been at the forefront of China in this regard.

The era of entertainment first.

The white pigeon has always had a clear positioning for herself and a clear division of labor with her husband. Wei Heng is the director and is responsible for creation; She is a businessman, she wants to go public as a company, and she wants to make money by investing in movies.

Therefore, through a series of operational means, she can use the marketing idea of amplifying her own advantages, improving her popularity, and increasing income for the film, without the ideological baggage of the so-called "artist".

What is the promotional selling point of a movie, how to formulate a promotion strategy around it, jointly build momentum online and offline, and take into account the strength to achieve the best communication effect.

Coupled with the unique resource conditions of [Huaying Media] in the industry, the core planning team of White Pigeon is both rapid and effective from response to execution.

"This winter, meet love."

——It is a promotional slogan that was officially revised after the theme song of the movie was determined.

All the way through the theme of the premiere, appearing in theater posters, movie trailers, hashtags on social platforms, recommended copywriting on the homepages of major video websites... And so on everywhere.

The media and celebrities cooperated, and then leveraged TV program resources; "Meet" was once used as a keyword, and it was promoted with the movie.

Normally, the four major movie schedules are roughly divided into Spring Festival files, summer vacation files, National Day files and Chinese New Year files; The Chinese New Year file is the three days of New Year's Day, including the previous Christmas file, that is, December 24th and 25th, and will continue until January 3rd of the following year.

And "So Close, So Far" is scheduled to be released on December 8, the day of the "heavy snow" solar term.

Although the romance film genre has a wide audience, a bold attempt of a low-cost production, an unknown new director + young actors, [Huaying Media] has invested in such high-level publicity, which has really whetted its appetite and attracted viewers from all walks of life.

……

On Friday, it was the first day of the release.

God seemed to be very appropriate, and at six or seven o'clock in the evening, the first snow unexpectedly fell.

Sprinkled, small and pure, as if blowing pear petals all over the ground; In the hand, it melts people's fatigue for a week, and also awakens the romantic fantasy of love in the depths of their hearts.

There are many couples in the cinema, as well as young white-collar workers who are looking for a place to relax after work on weekends.

Five minutes before the feature film begins, the floor in the theater is darkened, and advertisements are carousel on the big screen; No one cared about the corner of the last row, and quietly sat down with the two of them.

One of them, a short-haired girl, wore a mask and a wide-brimmed bucket hat, and her whole face was tightly blocked.

Even if the lights are on, it is difficult to recognize at a glance without looking at the details, this is actually a new EP just released at the beginning of the month, and the most popular "sexy little diva" Luo Ning in today's [Four Little Queens]!

"It's so exciting..."

Luo Ning suppressed his throat, took the popcorn held by his best friend next to him, moved his body again, and slid down slightly.

After his debut, he suddenly became popular, and Luo Ning forgot when he last went to the cinema.

If it weren't for the pressure of the hair film a while ago, her best friend Qianqian has been accompanying her to relieve her anxiety, and her state has relaxed a little.

According to her usual temperament, she will never run around on a whim because of the snow, and follow her best friend who likes to be sad and sad to watch any comedy and romance movie.

She doesn't believe in love.

At least for now, compared to a boyfriend, earning bread makes her feel more down-to-earth.

"Shhhh Here we go. ”

Hua Qianqian is Luo Ning's high school classmate, whose home is in Lancheng, Longzhou, and both are from the northwest; After graduating from college, Luo Ning signed a record company, and Qianqian is now a dance teacher in a training institution, teaching children to dance Latin.

At the beginning of the film, the title was played on the screen: "So Close, So Far".

Hua Qianqian is a hardcore original party, she has liked the original cartoonist for a long time, and has tried to Amway many times, but Luo Ning is naturally rebellious, and the more she presses her head, the more she can't listen.

At this time, I took a sip of Coke and ate popcorn in one hand. But after only seeing it for more than ten minutes, she couldn't help but sigh, covered her mouth and complained: "Where did such a coincidental fate come from in reality..."

Is it a girly manga?

It's reasonable for junior high school students to love it, and it's barely forgivable to believe it at the age of eighteen!

But you're twenty-five or sixteen......

Hua Qianqian turned her head and glared at her, and typed four big words on her mobile phone: "Civilized movie-watching." ”

“……”

Luo Ning shrugged, pulled his hat, gestured to seal his mouth and shut up, and quietly stopped expressing his opinion.

The chance encounters in the opening paragraphs, the slightly deliberate lens design, may be contrived in her eyes, and the word "fate" is quite ethereal.

But if you think about it, it's not because the reality is so bad that people read, listen to songs, play games and watch movies... Even if it is a short escape and a temporary sinking, isn't it also an effective relief and comfort?

And the emotional value that all kinds of works of art can bring is not the most precious.

Luo Ning suddenly hated the self-righteous look she had just now, peeked at Qianqian on the side, sat up straight, and planned to accompany her to continue seriously.

Halfway through the movie, a twist finally takes place.

Love each other, quarrel and reconcile, and then break up... Eh, it's finally getting interesting!

That's right, this is the love of the general public, and it is a process that everyone will go through.

The light comedy becomes a little sad, and the piano accompaniment of the interlude sets the atmosphere very well.

Luo Ning held his chin, unconsciously immersed in the music and plot, and couldn't guess the ending of the story......

Life is full of coincidences, and two parallel lines will also intersect one day.

The hero and heroine reunite after many years and meet again in an indescribable way.

The two of them walked slowly, and the indifferent piano melody sounded again—the lyrics of the theme song appeared at the bottom of the screen.

The independent and clear voice hit people's hearts, and the first sentence made the whole theater gradually quiet.

"I heard the departure of winter

I woke up in a certain month and year

……”

The film echoes from beginning to end.

The male and female protagonists talked easily, and when they were separated, they made up their minds and gritted their teeth: "I will definitely live better than you!" ”

I have even imagined and rehearsed countless scenes of meeting again, how to play my new and disdainful posture... However, at the moment of reunion, they were all relieved.

Is it loneliness, is it the unwillingness to lose?

Or the happiness that only dares to collect and dare not think of it; Or is it the deep reluctance to really grow and forgive each other...

Luo Ning's movements froze, and he was stunned.

She couldn't find an adjective in the first chorus, and if she wanted to say intuitive feelings, it was like the most painful thing in the world, and she must have never tried to love.

"Who I meet, what kind of dialogue will there be

The person we are waiting for, how far in the future he is

I heard the wind coming from the subway and the sea of people

I was standing in line with the number plate of love

……”

In the last few frames, I return to the places where the two missed each other.

They believe in each other, and it is the passion that bursts out in an instant that makes them meet.

Such certainty is beautiful, but fickleness is even more beautiful.

"I flew forward, over a sea of time

We have also been hurt in love

I looked at the road, and the entrance to the dream was a bit narrow

My meeting with you is the most beautiful accident

……”

Some of the girls in the front row wept, leaning on their boyfriend's shoulders, and the sound of Suo Suo kept appearing around them.

"I'm emo, and I said that it was a good romantic comedy! How do you feel like crying? ”

"Don't you think this song sublimates the movie? Properly raised a level. ”

"Did you bring tissues..."

"Whose song is this, you want to break my defense."

"I can't hear it, it should be a newcomer."

……

The movie ends with the theme song and slowly comes to an end; The conversion of true and false tones, and the last sentence of singing, are like shooting Luo Ning in the heart!

She had mixed feelings.

Especially shocking, and unspeakably sour...

Filming footage was playing in the corner of the screen, and the audience had barely left the venue, Luo Ning stared at the scrolling subtitles, including the staff information, and refused to miss it, until-

[Interlude/Theme Song: "Encounter"]

[Singing: Yu Feiwan]

[Lyrics/Production: Dongli]

[Special thanks to: [Nine Songs] Music Studio]

Hua Qianqian's eyes were swollen, she sniffed, and muttered the plot in her mouth: "Do you guess they weren't together later?" ”

Luo Ning frowned and turned a deaf ear.

Huishen took out his mobile phone, dialed directly to the agent Kong Xuan, and opened his mouth to ask:

"Who's Dongli?!"

----------

PS: The point of stuttering lately is head-scratching.

The eight words of "only asking about martial arts and not about the rivers and lakes" in the previous chapter basically summarize the highest understanding of a certain author of "pretending to be forced", but this is obviously very contradictory to the cool point of entertainment literature.

So I have to design a detailed outline, but I don't want to go against my heart too much, and it's not interesting if what I like becomes painful.

Continue to roll and ask for collections and support! Tell me any good advice