Star City, Xiangjiang TV.

In the conference hall on the nineteenth floor, a fierce annual PK entered the countdown.

On both sides of the conference table, the vice president and secretary of the entertainment channel, the directors of various departments and the program producers sat in turn, and the core members of each team lined up behind them.

The main seat in front of him is empty, waiting for the finale appearance of the newly transferred CEO.

This is the most important large-scale meeting of [Manghua Entertainment] every year in addition to the annual meeting - the program innovation proposal meeting.

"Ahem, ahem..."

In the corner of the back row, Xiao Zhang, an operations intern, silently turned his pen, his eyes swept over the distance, and the host who lit a cigarette and swallowed the fog.

Ay! ...

Originally, Xiao Zhang was very excited to be able to participate in such an important conference during the internship period. Just kidding, this is a key life and death situation related to the survival of all projects on the platform in the coming year.

Each production team will give 120% combat effectiveness, and whether each new program can pass smoothly will be led by the team leader to the stage one by one to defend the proposal.

It's nervous, it's exciting, isn't it?

Just imagining this scene made Xiao Zhang, who won the "Best Debater" for three consecutive years in college, burn with enthusiasm! Small cosmic energy bursts!

Because you are finally no longer facing the same age and young classmates on campus, but the most senior TV media people who have experienced the changes of the times and the gold medal content production team that has created countless head products.

…… No way, novice in the workplace.

The world is not deep, full of feelings and ambitions ready to make a big difference, and it is easy to fall into some kind of illusion.

This delusion is usually divided into two categories, one is "I am the best in the world" and the other is "I am the unluckiest in the world". Occasionally, it alternates and is mostly seen in the inner activities of contemporary young people, especially those young people who have not undergone much social education.

For example, Xiao Zhang, Zhang Meijia.

At this moment, she shrank in the corner of the conference room, inhaling choking second-hand smoke, surrounded by Xingcheng dialect that was struggling, or that this was a TV station, thinking that it would not be contrary to the peace of mind to hold a meeting in the rivers and lakes...

Glancing at the boss who made her make up her mind to follow all the way from the capital to Xiangjiang, okay, she is still racing against time to write a check.

Xiao Zhang Sheng has nothing to love, and feels (delusion) that she, a rookie, is not soaring in the vast world, and her wings are about to fold here, and she is tired and does not fly high.

Fortunately, she is an activist in her bones, and after quietly swiping her phone for a while, she probed and asked, "Boss, I sent you those information last night, can I use it?" ”

Half a year ago, Beijing Broadcasting Institute recruited, and Xiao Zhang, who started his senior year, was selected by producer Yang Shu for a direct interview.

At that time, Xiao Zhang was confused, how many brain cells died to polish the resume, people didn't look at it at all, after introducing themselves, the first thing the other party asked was, "Classmate, can I look at your mobile phone desktop?" ”

Later, when she joined Manghua, she followed Yang Shu's group as she wished. Although he works overtime day and night, as if his body has been hollowed out, the boss's mouth is poisonous, and he writes reviews twice a day, especially good at challenging the sensitive nerves of some leaders......

But she had a great time, was fulfilled, and got up to speed on a lot of things quickly. One of the proposals that their group is going to submit today is what she participated in planning.

"It works."

Yang Shu didn't raise his eyes, and worked hard to write a letter to finish the inspection report.

He graduated from the journalism department of a prestigious school and became a producer in just two years, only seven or eight years older than his interns of Xiao Zhang's age.

can read and have a high spirit, and some deviant, often leading to themselves being targeted, and the team is also on the edge, and grandma doesn't love uncle.

But after all, he has strong business ability and knows it; In recent years, he has become a small leader, and he has a set of leading people and teams, even if he works hard, there are always people who are willing to follow him steadfastly, because the working atmosphere is good, the team is cohesive, and can grow.

"The latest situation, I just swiped the hot search list, do you want to add it to the PPT?" Xiao Zhang leaned in and whispered, seeing the stitches.

Yang Shu immediately understood, put down his pen and took out his mobile phone.

The platforms of Moyin short video and Weibo took turns to open and swipe, and couldn't help but slightly hook the corners of their mouths: "Plus, don't keep it for the New Year." As he spoke, he turned around and cast an approving glance at Xiao Zhang.

Xiao Zhang, who was working overtime one day a while ago and was busy making sample films, had a whim, and asked why she was chosen for recruitment at the beginning, but the results of the written test were poor......

Yang Shu laughed and told her to win in the interview session.

"Win on the desktop?"

"Hahaha, yes, that's a reason. Many young children don't have many applications in their mobile phones, except for a few social software that everyone will install, they basically eat, wear, and use, and rarely see anything new. You just have a new app for video clips, which is good. ”

“... I was patient with the film. ”

"In addition, the desire to express itself is very important for media people. Another point is that you have been a post bar host, and you have rich experience in organizing offline fan activities, which is a plus. ”

"OMG, chasing stars is not in vain, thanks to the day I said it on the day I expressed my desire, it should be written into my resume."

……

After changing the PPT, Yang Shu became more and more optimistic about Xiao Zhang's bold proposal, thinking that this girl was really right.

Although today's meeting, striving for a documentary project is tantamount to hitting himself at gunpoint, he believes that it is the right thing to do, and he must give it a try.

Just when the draft was brewing, the beautiful female secretary Da Da followed behind the new president He Yong and made a grand debut.

The moderator spoke in local plastic Mandarin and was not verbose, and simply announced the opening of the meeting......

Yang Shu observed carefully, secretly wondering that something was wrong.

found that the new leader looked fierce and like a fight, and from the moment he sat down, he looked like he was in a lawsuit, and his mood was not very bright.

According to the financial report, Manghua Video's advertising business revenue in the first three quarters fell by 26% year-on-year, and the cumulative contraction in the first half of last year was even greater than 30%; Revenue continued to decline, and net profit decreased by nearly 17% year-on-year.

The word-of-mouth of several head variety shows has declined, more than one sponsor has suspended cooperation, and for non-head programs, advertisers have weakened their willingness to invest.

The market environment is changing, the internal competition is complex, and the external competition is cruel... Think about it, who can take over this situation easily and brightly?

Therefore, in-depth investment in the production of high-quality content, product diversification, and channel diversification is the way to build an all-media content ecology.

That's right, along the lines of thought.

Yang Shu adjusted the wording in a timely manner, and at the same time paid attention to the explanation of the plan by the team leaders on the stage.

What is the two-dimensional idol cultivation show, the goddess real body interactive development show, the first reality show to try virtual parent-child relationship... All kinds of brain tricks and technological innovations, if you don't go crazy, you can't survive, and you can see that everyone wants to win.

The new leader occasionally responded, and his comments hit the nail on the head, and if there was an obvious flawed program proposal, he showed no mercy and directly bombarded it.

Back on the ground entertainment, the leader's face was slightly pale.

Invite, integrate and operate star concert tours, cooperate with major music platforms, hold inter-school singer PK competitions, classic remakes, drama adaptations of cutting-edge writers' masterpieces and other projects, which have been successfully passed one by one.

Before Yang Shu took the stage, he was the reality show group of "See You on the Weekend", and last year, Manghua Entertainment and Penguin Video jointly produced the first domestic celebrity fan interactive network comprehensive.

The production cost is not high, the volume of the program is not large, and the target audience is clearly locked in the young group under the age of 30.

The style of painting is the cooperation of fans and idols, similar to princess hugging, wall knocking, tying hair, tying shoelaces... It is a successful case under the "fan economy", and the number of broadcasts and topics ranked among the best in more than 100 online comprehensives last year, known as "phenomenal".

"There will be an upgrade in the content of the second season. The settings of the links, including the settings of special sections, will have an upgrade on the production. ”

Fang Ming, the chief director and producer of "See You on the Weekend", spoke on stage and put forward the slogan of the second season [See you on the weekend, you ask me to meet!] The publicity campaign has been rolled out, and all guest choices will fully consider the opinions of netizens.

The leader nodded frequently, seemingly satisfied.

"We have a special section for content upgrades, called [The Power of Popularity], which is to let fans and celebrities do one thing together, such as square dancing together, pillow fights together, or night running together, which is more positive and grandiose."

Fang Ming explained the proposal in detail, openly and secretly boasting about the production level, "If possible, we want to apply for a Guinness World Records ......"

"Poof!"

Xiao Zhang in the back row couldn't listen to it, and almost couldn't hold back.

Yang Shu glanced back at her, in the end, he was young, and the city government was not enough. Although he doesn't have enough of it himself...

This Fang Ming Fang Dao is a senior brother who is one level older than him, it is said that he is naturally cordial, but the so-called Tao is not the same, the two know each other at school, but the relationship between them is not very good, and it is nothing more than meeting and saying hello, in fact, no one can look down on anyone.

Fang Ming was very disdainful of Yang Shu's set of stubbornness, fake and high, and the poor society of becoming a king and losing a king, paying attention to what he ate; Yang Shu felt that Fang Ming was grandstanding when he did the show, and he was quite good at leading the way, and people were easy to float.

Bang Bang Bang -

The applause rang out, and the "See You on the Weekend" team ended their speech, and the leaders actually laughed and half-jokingly told them to let the "master" test before the premiere and pick up an auspicious day.

The TV station has a tradition that when a new program is launched, it is necessary to pay homage in the four directions of the recording studio, east, west, north and south, and large-scale events will kill chickens and set off cannons, and go to the temple to burn incense.

"Leader, don't worry, on the day of the official announcement of the second season, I was looking for someone to calculate." Fang Ming said cleverly.

"Hey, feudal superstition..."

Xiao Zhang muttered secretly under the bottom again, Yang Shulin came to the stage, she clenched her fists and cheered, "Come on, boss!" Don't be affected. ”

Yang Shu cleared his throat: "This atmosphere is so good, it is much more harmonious than before." ”

After speaking, he walked on the stage, and the screen projection switched. The host was the director of the channel's performing arts division in the early years, and now he was in charge of advertising, knowing that Yang Shu was a "thorn", so he teased and chatted a few words during the introduction.

Asked how to understand "phenomenal", Yang Shu's answer sounded like everyone was ridiculing Fang Ming, but in fact, he deliberately led to his own proposal: "Only those that can trigger social topics, not just entertainment news, can be called phenomenal." ”

"Hehe, insightful."

The leader said meaningfully.

The reactions of the audience were all a beat slower, speculating and analyzing the situation, few people echoed or argued, most just smiled and waited for the change.

Even Yang Shu himself would not have thought that the new president had an early impression of him, and even had good feelings and expectations.

Because when he joined the company, not only did he get the highest score in the written test; At the interview scene, Manghuatai was in full swing, and everyone else blew rainbow farts in different ways, only he bluntly said that he usually doesn't watch TV much, talks a lot about the Internet, and his views are very avant-garde.

The recent episode of the talk show broadcast on New Year's Day, although the style of complaining is biased, it has both ingenuity and a lot of information, which has been carefully polished.

"Let's start then, Xiao Yang."

When the host went down, Yang Shu stood up straight, and said step by step: "I did a marriage proposal reality show a few years ago, and the ratings and response were okay.

As of today, there has not been a second level similar in the domestic market, because there are too many uncontrollable factors on the theme of marriage proposals. The point is that some social news uses actors to fill the number, and we are a variety show and insist on finding real guests.

At that time, the average age of the team was the youngest in the station, and it was a miracle that it was able to do weekly broadcasting, and it also had a great impact on my career.

The beauty of adults is a good thing. At that time, my colleagues and guests on the show who successfully proposed marriage, and now they will send me messages during the New Year's holidays. ”

There was some rustling in the audience.

Everyone knows that this show is very suitable for Internet transformation, and the reason why it is avoided is tacitly understood - one of the female hosts became famous and then joined the [Happy Family], not long ago, she was replaced by a male idol, fell short and disappeared.

Yang Shu ignored everyone's eyes, and made one stone after another: "For this proposal meeting, I am so worried that I can't think about it."

One day at work, the operations intern posted a short video in our group, which was a roadside breakfast restaurant. After reading it in five minutes, I not only had an appetite, but also thought about the past experience and the direction of the project, as if I had rekindled the enthusiasm for challenging the impossible. ”

There was sporadic good-natured laughter underneath.

There were also some people who regarded Yang Shu as a competitor, such as Fang Ming, who secretly breathed a sigh of relief.

Playing with food, this track is almost saturated, the supply exceeds demand, and there are so many programs that the audience is not enough, what else can he do?

"Of course, you can't just do things with passion."

Yang Shu completed the foreshadowing and unveiled the topic, "After the group's collective efforts, there is no right to speak without investigation, and we found that the content of the documentary section of each platform is seriously missing.

Either the documentary news comparable to our urban channel is boring and full of blood, or it is the old road of Huaxia TV and buys overseas copyrights with a lot of money, but the ratings are still pitiful. ”

Everyone is confused, co-authoring a documentary?

No matter how crazy this young man is, he is not stupid!

"So what? You continue. ”

The president spoke, and his tone sounded interested.

"So our first proposal is a short food video documentary." Yang Shu affirmed, "The project of "Good Morning Hometown" is interesting and meaningful, and we hope to work together to create a series of IPs in the future.

I don't know if Moyin bought out and signed an exclusive, then we can purchase the broadcast rights of radio and satellite TV, the big advertisers lost last year are all food companies, maybe this project is also conducive to title investment. ”

The screen PPT then changed pages, intercepted the comments and some forwards on the Internet about "Good Morning Hometown", and the wonderful shots were made into animated pictures, which were enlarged to highlight the data results.

The people in the audience couldn't digest it, and listening to Yang Shu's words was tantamount to a fantasy, staring at the projection and couldn't believe their eyes......

"Called a 'three-no' documentary by netizens?"

The president shifted his body and asked with a smile.

"Hehe, jokingly. The literary literacy of this session of netizens is okay, and it is clearly derogatory and secretly praised. ”

Yang Shu said calmly, "These 'three nos' refer to no aerial photography, no famous dishes, and no environment. Obviously, the production is not as refined as a traditional documentary, but it actually sums up its biggest advantages, which is real and down-to-earth.

The film is about the lives of ordinary people, which warms hearts and stomachs. ”

"Just looking at the data of one or two episodes, as a reference for the magic sound family, the investigation is not comprehensive enough! There is a pioneering spirit to be encouraged, but the tone should not be too high, Director Yang. ”

Perhaps the advertising investment poked the host's sore spot, and some people questioned it one after another, thinking that the documentary was too unpopular, and it was difficult for the audience to buy it, and creating a series of IP was more purely a magnified talk and nonsense.

"Oh I'm sorry, the first few pages are indeed the initial data, the next two episodes were just released at eight o'clock this morning, four or five hours after I took the stage, and the latest ranking is..."

Yang Shu operated while talking and jumped to the last page of the PPT.

Everyone was speechless and stunned—

The screenshot shows that "Good Morning Hometown" has entered the top ten of the Weibo hot search list, and the topic has been read more than 100 million!

Travel media, food bloggers, and music industry influencers retweet Amway; A petal group carried out related activities to nominate the hometown breakfast in their minds...

And what is evil is that it is coincidentally ranked after it is the "phenomenal" that was hotly discussed just now, and the guest recommended topic of "See You on the Weekend".

was slapped in the face on the spot, Fang Ming was like sitting on pins and needles, he couldn't bury his head lower, playing with his braincase was an auspicious day, and feudal superstition was not credible!

The host pursed his lips tightly, and he couldn't figure out how to change his mouth for a while.

After a moment, the secretary said a few words to the president in a voice that only the two of them could hear.

The leader frowned slightly, and then stretched out a wry smile, as if there was something in the words: "It's such a big road, if you want to understand the taste, let's talk about the second proposal first." ”

"What do you mean..."Xiao Zhang, a non-indigenous student in the audience, muttered to himself blankly.

"It means that there is still a long way to go, and we must know the current affairs."

There was a class representative next to him who translated and slowed down his speech, pretending to interpret in a deep way, "You go and see the hot comments, you can understand this as you want." ”

“……”