Chapter Eighty-Five: Popularity

This award is a mediocre award ceremony in the Peninsula fashion industry, and the organizer is CJ E&M, which is the same production company as "Please Answer 1997", so Ji Kyung-won is definitely going to participate.

After winning the 'Fashion Idol Award' given to them by the class with Zheng Endi, Ji Jingyuan didn't even go back to the dormitory, and took a plane to Neon overnight.

Ji Jingyuan thinks that this 'Fashion Icon Award' is a bit like a participation award, there are a total of ten groups of artists who have won awards, and he and Zheng Endi are counted as one group combined.

However, the coffee positions and fame of the other winners are quite powerful, such as Lin Xiujing, Zhang Dongjian, Ha Zhengyu, etc., all of whom are famous actors on the peninsula.

After arriving at Neon, he seized the time to rest for a while, and the family concert on the 26th was very tight, and he had to get up in the morning to make up and rehearse.

The format of these family concerts is not too similar, anyway, the stage of EXO is basically the same, and there is nothing special to prepare.

After the concert, they had a night's rest and flew back to the peninsula the next morning. There are still commercial performances and announcements to run tomorrow, and there is also a stage for The Show on the 29th.

Chi Jingyuan still has a slight fear of heights, he doesn't know how many times he has been going back and forth in the past few days, and he is very tormented.

Team M also came back with them, their recent trip also came to an end, and Luhan and Kim Jong-in recently collaborated with several of the company's seniors on the track "Maxstep".

This song is a promotional song created by SM for Hyundai Company, and several popular groups of the company have formed an improvised group to complete the recording and staging of the entire song together.

Including Girls' Generation's Hyoyeon, Sparkling Lee Tae-min, SJ's Lee Hyuk-jae, and EXO's Luhan and Kim Jong-in.

In fact, according to EXO's current popularity and coffee position, these two people are a little mismatched with the previous seniors, and letting them participate in this temporary combination can be regarded as a kind of milk juniors in the company, pushing the behavior of the two of them.

The company has the main members of the two EXO teams, Team M is Luhan, and Team K is Kim Jong-in, both of whom are obviously more than others in terms of released materials, exposure, personal information, and even C-position shots and killing parts on the stage.

They are the first point of popularity that the company hopes to create between the two teams, hoping that the two of them will bring enough attention after becoming the top of the team, and then feed back to the whole team.

It's a pity that the push is pushed, and a lot of resources have been produced, but the expected harvest has not been achieved.

The current situation is that the top of the EXO team's popularity is Ji Jingyuan, and among all the members, his popularity is completely broken, and the second place is much worse than him, and he is in a posture of riding the dust.

Ji Jingyuan was a group that was airborne two months before his debut, and the company had already made plans and plans for the promotion and main promotion of EXO after his debut very early, and the company did not change its plans after Chi Jingyuan joined, and they didn't know much about Chi Jingyuan at that time.

Among the two songs in the mini album MV, Ji Kyung-won's part and C-position shots are not the most, they can only be regarded as a little above average, and the exposure before their debut is very small, and there is only one debut trailer video, which is completely incomparable with Luhan and Kim Jong-in's constant exposure and a large number of debut teaser videos.

Among them, Chi Jingyuan joined the company in a hurry, and the time for his debut was very tight and he was too late to shoot, which had some reasons for the company not to promote him.

But to the company's surprise, after the release of Chi Jingyuan's teaser video, EXO's popularity was out of their control, and just one video brought a considerable degree of exposure and popularity to Chi Jingyuan, and also absorbed the first batch of die-hard fans for him.

This is especially true after the official debut, because the style and appearance design of the song are not popular, and the title song actually did not bring a great boost in popularity to the members.

Especially after the broadcast of "Please Answer 1997", the popular TV series has brought a lot of popularity and heat, and also brought a lot of new fans and national recognition.

It can only be said that in the entertainment industry, to a certain extent, the small fire depends on the support, and the big fire depends on the life.

Of course, there are also many people who pay attention to the EXO group because of Chi Jingyuan, which can be regarded as a kind of popularity feedback.

At present, he alone has accounted for more than half of the entire group, and several other members of the team can only smell his exhaust fume, and a few of them can't even see tire prints.

This is actually abnormal and unhealthy for a group, although the company is excited about Chi Jingyuan's popularity, the financial benefits he brings and the gain for the team. But he is also anxious to increase the popularity of the other members, at least so that their popularity will not be too far behind, so that this group will not be reduced to Ji Jingyuan and his 11 backup dancers.

In addition to the original policy of promoting Luhan and Kim Jong-in, they are also trying to make other members mention it as well.

This temporary combination is another attempt.

As far as the current situation is concerned, Luhan is indeed very popular, and it can be said that he is only under Chi Jingyuan in the team, not inferior to other local popular members, and the popularity of Xia Guo is even hotter.

Kim Jong-in is a lot worse, I don't know what the reason is, even if he has a lot of exposure, as the main dancer, he has a lot of C-position parts when he goes on stage, but it seems that many fans don't like him, and there are still many people on the Internet who spray him for his ugly looks.

Even Oh Se-hoon, who didn't push much, Park Chanyeol caught up with his good looks, and his popularity was not much lower than him.

But it's not too surprising, because appearance is one of the core competitiveness of idol groups.

It is not a simple matter to improve the other members, as well as the overall popularity of the group, unless there is a big explosion area to make the whole group gain huge popularity, so that EXO's popularity can catch up, and it really starts to go out of the circle with the name EXO, not just 'the group from Chi Jingyuan'.

…………

It's November, and it's the end of the last two months.

The day before yesterday, the SM temporary group collaborated on "Maxstep" was officially released, and the response was average, and the popularity caused was not very high, and it was quickly drowned in many new songs.

The song is mostly average, the melody is not attractive, and the whole thing is full of electronic music and rapid drum beats, which not only does not feel fashionable, but makes people feel a little noisy.

And although the members of this temporary group are all from the general trend group, they are not the popular top members of their respective groups, so they are not particularly attractive.

In the end, the problem is that the song can't bring people, and people can't bring songs.

This attempt was not a success, and the company was expected to be a little disappointed.

At this time, all 12 of EXO's people gathered in the practice room, listening to several teachers instructing them.

They're going to start preparing for several important year-end stages.