"We have done most of the planning for EXO's return this time, and we have communicated with several departments, and the detailed text has also been shown to Director Lee so-man, President Kim Young-min, Director Nam, etc., and now I will introduce and explain to you this project, as well as a summary of EXO's debut album."

The person in charge of the record planning department who spoke, he saluted the senior executives sitting at the top, then nodded to a few colleagues around him, and began to read with a thick stack of materials.

“…… According to data as of last week, EXO's debut mini album "MAMA" sold a total of 236,680 copies, including 182385 copies of the EXO-K version and 54,295 copies of the EXO-M version......"

“…… Sales exceeded expectations, but the other data did not meet our expectations, so we asked a statistical company to count the public's evaluation of the album "MAMA" and analyze it......"

“…… This time, the project took the problems encountered with the debut album and improved them, while significantly changing the original style to better meet the aesthetic ...... of the fan base."

“………… This time, EXO will directly launch a regular album, tentatively titled "XOXO", which is expected to be officially released in May and June, with a total of 12 songs, the title song is "Wolf", which is a song tailored for EXO by the company last year by hiring European and American composers. ”

"At present, all the songs of the original album have been prepared for production."

“…… Three months after the release of the original album, the Repackage version of the regular album is expected to be released in August, that is, the reissue album "GROWL". Two included tracks will be added to the original version, and the title song will be replaced with "growl/roar", composed by EXO member Yuan. ”

"Director Lee so-man and the record planning department both gave this song a very high evaluation, thinking that it is better than the original title song "Wolf" in terms of popularity."

"Both the original and re-released albums will be recorded in two versions, and according to the language, they are divided into the Korean version of kiss ver and the summer version of Hug ver."

"The album producer for EXO's return this time is directed by Director Lee so-man."

"However, at present, the production plan for the title song of the re-release album "Roar" has not yet been completed, including choreography, MV shooting, and overall image are still being discussed."

“…………”

When it comes to EXO's future, all the members are listening to it, and Ji Kyung-won is sitting on the side and listening, thinking about this return from his point of view.

The direct release of the official album or the project of two versions does show the company's importance, expectation and confidence in EXO.

The returning albums of the Peninsula Artists are divided into different types depending on the number of songs included.

A single album that includes about one to three songs, a mini album with around four to seven songs, and a regular album with around ten songs.

Mini albums are generally the most popular because the cost is relatively low, and if you want to win an award-related award at the end of the year, you need to have at least six songs on an album.

Generally speaking, most of the Peninsula groups will choose mini albums when they return, which can win awards and the cost is not too high.

Depending on the number of songs included, the cost will naturally be different, and generally speaking, the more songs included, the higher the cost of the album.

At the same time, the configuration of the album, including selfie cards, stickers, postcards, etc., will also be better.

Then the price will naturally be higher.

And a regular album is very important for a group, for a group, the release of a regular album proves that the company recognizes that you have market value, and that you will release it only if you can get benefits, because its cost and selling price are really high.

As for the Repackage version, that is, the re-release of the album, it is to add one or two songs to the album that has been released before, repackage it, change the name and cover or something, and then take it out and sell it.

The subsequent re-release album has a high degree of overlap with the previous original, but the price will not be much cheaper, and generally the sales will be worse than the original album.

Selling reprints is actually a marketing method of the company, and to put it bluntly, it is a money-making behavior of cutting leeks. There aren't many companies doing this on the entire peninsula, and SM is the one that likes to do reprints the most.

"I had the project for "Roar" made overnight yesterday, and I think it's very good, and I've already discussed it with the planning department, and it's decided to follow this plan."

Li Xiuman said, picked up a copy of the material and handed it to the secretary next to him, and then the secretary took a few steps and handed the material to the person in charge of the explanation just now.

"...... the MV for "Roar" was shot in one shot, without post-editing, creating the feeling that the members were operating the camera themselves......

“…… The style design reflects the young male charm and handsomeness of the members in the simplest way, and the theme clothing is mainly suits, school uniforms and baseball uniforms. ”

"The jersey design will mimic the pattern of a player's jersey, with each member's name written on the back, and each member will have their own signature back number......"

“…………”

The person in charge picked up the material and scanned it, his eyes lit up, and he read it out loud at the same time.

"There are a lot of opinions on the production plan of "Roar" that Jing Yuan put forward, and I have already marked them. These are all excellent insights. ”

"Having the members write their own songs, design the style, and shoot the MV is something that our company has never tried before, and it is also a very good promotional material."

"When the album is released and warmed up before, the publicity department should take this point as a starting point for publicity, and must show the role of Jingyuan, and at the same time send someone to follow the production process of the song throughout the process, and make tidbits and sell them together in the reprinted album."

Li Xiuman began to explain the task in a deep voice.

"Inside."

The named propagandist immediately stood up and answered.

"In terms of choreography, Jing Yuan, it was done by Ling and several standard choreographers in the company, the style you described to me before is very good, you have to use it in the fastest time, don't affect the production of the album."

"Inside, I'll try."

Chi Jingyuan stood up and replied with a salute.

Li Xiuman really didn't shake him, and basically adopted all the important points mentioned in the opinion report he handed in two days ago, and also asked him to participate in the production and choreography.

"Wolf" is not known yet, but the song "Roar" made it clear through this meeting that the main person is Chi Jingyuan.

Although it is foreseeable that there will be a lot of parts of this song, this time it is not from the parts or C-position lenses to praise people, but to rise to a higher level, directly lifting Chi Jingyuan to the position of almost the producer.

If "Roar" can become a hit, it is foreseeable that Chi Jingyuan should get the most dividends from it.