Chapter 028: The film review is out
I saw that "Giant Hero" has reached the fifth position, with a cumulative box office of 21.41 million!
This terrifying figure is in stark contrast to the 191,700 at the premiere box office.
This gap is large enough to make people jaw-dropping.
So much so that the headquarters of the major cinema chains held emergency meetings, and the heads of those cinema chains and the big bosses, no matter how busy they were, had to return to the company urgently.
Some of the people in charge were still taking a bath, with a hand card and a plaid bathrobe, and hurriedly ran out.
Some were still wearing sandals and big shorts, and they were woken up by a phone call from a subordinate.
Because something really happened.
How so? This leap in the results of "Giant Owl" is outrageous?
Outrageous, very outrageous, off from the world's spectrum.
With a film scheduling rate of 2.1% and a box office of more than 20 million in one day, what is this concept?
A theater has an average of only a few hundred, and generally speaking, even if a movie is full, it is unlikely that the entire show will be full, which is very rare.
2.1% film scheduling rate, that is to say, the film "Giant Owl" must be fully sold out in all theaters to be achieved!
This means that the film scheduling rate is too low to support a higher box office, because the upper limit is here.
Everyone didn't expect that such a big dark horse would appear in such a National Day file.
In particular, many of the people in charge have not been heard from until now!
That's right, that's right, some people complained on the Internet, the theater didn't respond, and the film didn't increase the scheduling rate when it became popular, in fact, they didn't have time to know about it!
Because the time is actually quite short, from the Douban score, to the various reactions of various National Day films.
Actually, it's just one day.
And the box office data is a thing that is recorded once a day, and before the real data is counted, the theater side can't react too quickly.
"It's going to fall now."
The person in charge of the Jiangnan Cinema Cinema Line muttered.
What a breed of dark horse this is!
This year's National Day file can't be said to be a gathering of big names, but the competition is still quite fierce, especially the introduction of three Hollywood films, and some movies from well-known manufacturers.
In this way, the biggest reaction is not any of those works that have attracted much attention.
It's a movie that they have never paid much attention to, and even from the director to the actors, no one has an impression?
However, in theaters, it's a bastard not to make money, and now on the Internet, the movie "Giant Lord" has indeed been discussed to a certain extent.
Therefore, immediately, the general person in charge of Jiangnan International Cinema announced that the film scheduling rate of "Giant Owl" would be raised!
And where do those scheduling rates come from? Where did it go to "Giant"?
That's pretty simple.
"The box office of "Fierce Man Sniper" has shrunk seriously on the second day, and the reputation continues to decline, this potential value.... It's going to shrink too. ”
"My proposal is to reduce the scheduling rate of "Fierce Man Sniper"."
"According to today's evaluation, the scheduling rate of "Fierce Man Sniper" can be appropriately reduced."
"Seconded."
"Agreed."
Other high-level officials also discussed it, and finally came to a decision.
Seeing the unanimity of opinion, the general director of Jiangnan International Cinema nodded and said, "Since there is a consensus, then let's do it according to the evaluation." ”
So, soon, the official website of Jiangnan International Cinema issued a notice and made changes to some of the next screenings of the film.
First of all, the number of scenes of "Fierce Man Sniper" was appropriately reduced, and the number of scenes of "Giant Lord" was increased.
And Jiangnan International Cinema is not the only one that has made a similar decision.
All theaters where "Giant Lord" is released have raised the film scheduling rate.
Finally, the total number of all theaters was statistically out.
The scheduling rate of "Giant Owl" has increased from 2.1% to 5.7%!
Although it doesn't seem like much, it's still a single digit.
But in reality, this is already a considerable improvement.
After all, it is definitely impossible for theaters to evaluate and improve the scheduling rate of a certain film at once.
People pay attention to testing the water before doing anything, so naturally there is no need to mention such a thing as film scheduling rate.
Now no one knows how far the potential of "Giant" can be.
So, what if you give it a 20%, 15% film scheduling rate all at once, and a bunch of shows a day, it won't be able to sell?
The rest of the films that could have been sold, didn't the theaters make a lot less money because of the film scheduling rate?
Moreover, 5.7% is more than doubled.
Sharp-eyed netizens also discovered this change.
.......
"The cinema chain has increased the film scheduling rate! Tickets are available tomorrow! ”
"Hurry up and buy it."
"I want to see if this film is really as divine as it is on the Internet."
"Really, I went to see this film and came back, it's really worth watching and recommending."
......
Coincidentally, among netizens, after there was a discussion about "Giant Lord".
The professional film reviews of the National Day file are finally all released!
Light and Shadow Vision, which is a film and television review magazine that has attracted much attention in the industry and is also very authoritative.
is also among many old fans, which is equivalent to the existence of the gold standard.
Because this magazine has a group of top domestic film critics in Hanxia, basically all the film and television dramas you can think of, they will have the most detailed appreciation and anatomical analysis.
Coincidentally, such a professional magazine will naturally receive some attention from outside the industry, although there are not many, but any film that they give praise can basically receive the favor of the market.
And this time, the general review of the National Day file was brought by the well-known film critic, Yin Haidong.
This issue of the electronic version of the magazine begins with such a sentence.
[As a film and television person, this National Day file makes me very happy and disappointed. 】
"Hello everyone, welcome to the new issue of "Light and Shadow Vision", I am Yin Haidong, the chief writer of this issue, about this year's National Day file, it can be regarded as gathering the expectations of most fans, and it can be called material, after all, the return of the national childhood idol, coupled with the first dedication of the top idol to enter the film and television industry, coupled with the multi-directional collision of the main theme and serious works, it can be said that it is not unexpected."
"However, there are many surprises in this year's National Day file, and next, I will bring you a full range of film reviews of the 2024 National Day file theater works."
Directory:
1. [Broken childhood memories? Pondering about military works, and talking about it, a detailed review of "Fierce Man Sniper". 】
2. [The future is promising, or did you play the wrong chess?] Is Cai Zhiyin's three-way artist feasible? A detailed review of "I Show Love with the Moon". 】
....
5. [Small cost, big surprise, exposing the most unknown evils, bringing the most unknown pay, the new generation has a lot to do, detailed review of "Giant Owl"]
....
The sales of "Light and Shadow Vision" have been very good, and a large number of people have chosen to subscribe to the new issue of the magazine as soon as it is launched.