Yesterday morning, in the conference room of the JYP building, Park Jin-young was listening to a report by his assistant, the head of the publicity and external relations department, and several other staff members about the preparation of the program "Sixteen".

It's just that the atmosphere in the conference room is obviously a little dull at this time, and the dead silence can almost clearly feel the slightly heavy breathing sound, and suddenly a wooden chair seems to be loose and aging There is a crisp sound of 'squeak', but it is extremely harsh to listen to at this time.

After a moment of silence, an assistant looked at Park Jin-young's face, took the document and continued;

“…… The price of advertising has not yet been fully negotiated, and although our JYP's reputation and signature have left some room for negotiation, some advertising brands are now clearly not confident in the show "SIXTEEN", and the price agreed upon is far from what we expected. ”

"At the same time, there are not many clues and plans for the promotion of the program, and in the warm-up before the start of the broadcast, as well as the publicity after the broadcast, some publicity plans have fallen into a bottleneck due to the problem of resources."

Park Zhenying nodded after hearing this, the face that originally looked full of joy had its own majesty when it was serious, and it was very imposing when it was black, and it seemed to make the surrounding air pressure lower a lot at this time.

The past two years have really been a trough period for JYP companies, and the boy group GOT7 launched with all their might at the beginning of last year can only be said to be unpopular since their debut, and they expected to become a first-line boy group after their continuous return and began to bring revenue to the company and then increase the stock price is far from the situation, and it has been more than a year since their debut, and they haven't even gotten a song.

And in order to recover blood as soon as possible, not long after his debut, got7 was sent to neon to debut and tour, but fortunately, the response was not bad.

In the past two years, JYP's revenue has been supported by 2pm's tour revenue, Pei Xiuzhi's personal resources and advertising cases, as well as the revenue created by his own songs.

Now JYP's stock price has fallen year after year and almost fallen to the bottom, down nearly 23% compared to 2013, leaving less than 5,000 won, while Starbucks' super large glass of Frappuccino costs about 7,000 won, so in contrast, JYP has been frantically ridiculed by many people on the Internet as "It's better to have a glass of Frappuccino" and "at least you can drink it".

Compared with SM and YG, JYP's stock price is not even visible from the taillights, and even the tire prints of other people cannot be seen, and the so-called "three major entertainment companies" in the music industry are almost all left.

As the president and major shareholder, Park Jin-young is actually under a lot of pressure, although last year he regained control of the company by relying on the merger of the first and second headquarters, but the company's situation is getting worse and worse, not to mention him, even the shareholders can't stand the big opinions.

So now JYP urgently needs to expand new revenue channels in other areas, that is, as the main job of an entertainment economy company, to introduce new talents.

Some time ago, JYP's work focused on launching a subsidiary that the company had high hopes for, and even opened a subsidiary for him, known as a "genius", "15 years of trainee", "helped .d. be a music director when he was a teenager", "9 years of further study in the United States", "a few years ago, it had aroused heated discussions and widespread attention", and before his debut, the company made a big splash, and the artists of the whole company have posted articles to support the 'super newcomer' G-soul.

The various names sound really bluffing, making people think that another RAIN or GD has appeared.

It's a pity that after G-soul's official solo debut on January 19th, the response to the mini album "E", which was written and composed by himself, was a bit difficult to describe......

After the failure of the solo artist launch, this year's JYP project is left with the boy band Day6 to be launched in the second half of the year, and the new girl group selected by "Sixteen".

Compared with the former, Park Jin-young, who has successfully launched WIRLS and MISSA and has rich experience in the operation of girl groups, attaches more importance to the latter, not only participating in all the preparations for "Sixteen" from beginning to end, but also personally appearing as the host and reviewer, and participating in all aspects of the project.

And "Sixteen" almost includes all the outstanding female trainees of the right age that JYP has retained over the years, which can be regarded as a desperate gamble in the company's situation.

In fact, the general structure of this new girl group, which members will debut and which will not, whether it is Park Jin-young himself or the company, there is already a draft, and the reason why a survival talent show is held in a grand manner, on the one hand, is to increase the popularity and popularity of the new girl group as much as possible to ensure the success of the new girl group plan this time.

It's a pity that up to now, both the contact and publicity aspects of advertising have not been very smooth, and the market lacks confidence in JYP.

"Let's talk again."

Park Jin-young also knew the current predicament, and did not blame the other party too much, nodded to show that he knew, and after a pause of a few seconds, he asked, "Do you have any good suggestions for publicity?" ”

It seems that he has already had a draft, and a director in charge of propaganda glanced at the document in his hand, gestured to the surroundings, and then said:

"Now the program is mainly lacking enough gimmicks and explosive points, and there is no official broadcast now, and the specific market feedback cannot be seen, so it is still necessary to explore something from the program itself that can increase the popularity and cause discussion."

"I think we can consider it from the aspect of inviting guests, there is an issue in the project where the members of "Sixteen" solopk each other, and we are ready to invite guests to serve as judges to comment, we think we can invite some more popular and gimmicky guests here to increase the exposure and popularity of the show in the early stage."

Although the recording has just begun, in fact, the plan for the process and topics of the previous episodes cannot be imagined on the spot, in fact, the company has already planned it.

The male was originally scheduled to be a rapper who had signed a contract with JYP and maintained a good relationship with the company, while the female guest was Sun Jiaren, who had worked with Park Zhenying and had a good relationship.

They are all within the range, and they can be contacted with more popular and well-known artist guests.

"Who to invite?" Park Jin-young asked directly.

"According to our comparison and selection, EXO's Yuan is very suitable, he is the most popular male idol at the moment, with the success of EXO's return this time, he is now both sticky and topical, and he is not often in similar shows, we think that if he is a guest on the show, he will bring quite high attention and discussion in the early days of "Sixteen". Without any hesitation, the head of the room directly stated the opinion of their department.

“yuan？ He's really popular, but EXO has only debuted for 3 years, he's still too young, he's just one or two years older than the trainees who participated in the show, isn't it a little inappropriate? ”

"He is also an idol himself, and his vision and consideration have his limitations, and it still feels a little inappropriate to be a judge." Hearing the name, some people couldn't help but immediately raise objections.

"Maybe we can change the original way of thinking, originally we already had some members who confirmed their debut, in fact, the opinions of the guest judges are not very important, or the single issue is not important, after all, it is just a reference, and now the most lacking thing in "Sixteen" is the predictable attention."

"Can you still find an idol that is more popular than Chi Jingyuan? And he has long been not only an idol, but also a composer and actor, and we all know that he also served as one of the producers in this exo's return album, and there is absolutely no problem in terms of qualifications. ”

The head of the room refuted his colleagues' opinions with some excitement, said it in a clear manner, and finally added a special sentence: "Or simply cancel the original plan for the female guests and directly let Xiuzhi replace them, last year's "some" of the two was so popular, and being a guest together will definitely attract a lot of attention." ”

The rhetoric and analysis seemed to impress Park Jin-young and the other staff present, and for a while the room was a little quiet, as if they were all thinking about the feasibility of this proposal.

"EXO is so big now, isn't it easy to invite, will SM agree to him coming to our side to participate......" After a while, someone whispered a question.

"I know Jingyuan's words better, although he may not have any opinions, but he still has a lot of say in his personal itinerary......

Speaking of this, Park Zhenying knocked lightly on the table and waved his hand to indicate that the problem was not very big: "Since the establishment of the Yuansuzy temporary group last year, we have had a lot of planning cooperation with SM, as long as he agrees, this is actually easy to say." ”

“……”

After saying a word, it seemed a little hesitant, Park Zhenying thought for a few seconds and looked up at the directors of the company: "Think about it again, and see if there are any other suggestions and ideas...... If it's officially confirmed, I'll call him, it's better to get in touch with him personally, and there is a Missa show in a few days, so if it's confirmed, I'll ask him to meet and talk about it that day......"

…………

"Missa's showcase...... Number 30? ”

"Talent show? Well...... Okay, brother, I know, you called in person, how could I say that I am not available. ”

"Hehehe, no matter how busy EXO is, I will definitely not be as busy as you......"

"Okay, then let's talk when we meet."

Chi Jingyuan hung up the phone after smiling, and after the smile gradually faded, he smacked his lips a little playfully.

Park Jin-young said on the phone that he invited him to watch a comeback show of Missa in a few days, and said that they would meet and talk about a talent show that JYP had recently prepared.

Anyway, what kind of talent show is this, Chi Jingyuan has heard it many times from Zhou Ziyu in the past two days, and it has been like thunder, and he talked about this topic in the car just now, but he didn't expect that now he is actually connected with this thing.

The Peninsula entertainment industry is really small enough.

Chi Jingyuan glanced at the date, today is the 23rd and there is still a week to go.

After thinking about it for a while, he put the phone back in his pocket and walked in the direction of the practice room, the personal relationship itself is very good, plus Park Jin-young, a president took the initiative to call and invite, he must have to give face to go over and see, although the 30th EXO should be preparing for the return of "X", it will definitely be very busy, but a few hours will definitely be able to take out.

And......

To be honest, in fact, Chi Jingyuan himself is quite interested in Zhou Ziyu's show......

…………

"I think the refrigerator in the new dormitory is a little smaller, and it can't hold anything at all when the door is opened, brother, why don't you apply to the company to change it to a bigger one?"

"I also feel that every time I open it, it is full, which is really inconvenient."

"Isn't it settled in the last quarter of last year, can't we buy it ourselves?"

"This kind of thing must be paid for by the company......"

On the morning of the 24th, in a studio in Mapo District, nine members of EXO who had finished styling and changed their clothes sat on the sofa next to them, looking at the staff who were building backgrounds and placing reflectors, while huddled together and chatted quietly.

The topic focused on some electrical appliances in the new dormitory, although the area of the dormitory was half larger than before, and the decoration was much better, but with the improvement of members' income and taste, the requirements for electrical hardware were also much higher.

They are going to shoot the spring advertisement for IVY school uniforms later, in order not to delay the recording of the night song show "Shoion", today is up early again, but compared to yesterday's fatigue of not even sleeping much in order to make up the shots, today is a good rest, and they are quite energetic.

Listening to the sound of the discussion of the members next to him, Chi Jingyuan didn't know if he suddenly remembered something, his eyes swept over the nine EXO members sitting together, counted from one to nine, sighed, and suddenly said with some emotion: "I found this school uniform advertisement...... We shoot once and there is one less person. ”

“……”

His words immediately attracted the attention of the surrounding members, who blinked and looked around, and then laughed out loud, "Hahaha, it's true." ”

"Why do I sound so sad when I want to laugh so much?"

Ji Jingyuan shook his head, thinking of his experience in the past year, he couldn't help but laugh.

Since the debut of EXO, he has endorsed the IVY school uniform, and every year he shoots advertisements for spring and autumn, and Luhan left not long after the spring ad was filmed last year, and Tao also left after the autumn ad was filmed.

It's really every shot, one less person.

"Then who do you think will leave after this shooting?"

Wu Shixun nodded in agreement, tried to hold back a smile, and asked in a low voice.

Ji Jingyuan's expression was very serious with a smile in his eyes, and he analyzed in a serious low voice: "It should be one of the two brothers, Baehyun and Chanyeol, these two have been quarreling every day recently because of the game, and it is estimated that they will turn their faces and leave one in a few days." ”

"Aren't we eight at once?"

"It should be seven, because there's another one this fall."

"Hahaha......" The reasoned and well-founded analysis made the few people who heard it next to him couldn't help laughing, and a few people who were sitting far away glanced at this side strangely.

Ivy's advertising EXO has been endorsed for three years since its debut, and as XO has become more and more popular and popular, this school uniform brand has also gained a lot of market share.

It's just that the endorsement of school uniforms is generally a case that only newcomers will receive, although the cooperation is actually quite pleasant, but the EXO that debuted for three years is already a little unsuitable for continuing to endorse school uniforms, and if nothing else, the two sides may not renew the contract after this year.

Speaking of which, the female artists who have cooperated with EXO to shoot this school uniform advertisement every year in the past few years are different, from the original Kim Yuzhen, to Xu Ruizhi, who made a short cameo, and then to the current ...... Bae Joo-hyun.

Pei Zhuhyun, who had just finished styling and changed her clothes, walked out of the small changing room next to her and stood near them, changing her previous dressing style, her energetic double ponytail was draped over her shoulders and swayed gently, with the black heavy Qi bangs, she directly reduced her age by at least five years, plus the white shirt school uniform and dark blue sailor skirt she was wearing, as well as the student makeup on her face, which made Pei Zhuhyun, who was obviously three years older than Ji Jingyuan, look like a junior high school student at this time.

It's just that after Chi Jingyuan looked at it, he felt a little guilty in his heart.

It looks like Kim Tae-yeon just debuted.

Although the face doesn't look like it anymore.

Because it's Bae Joo-hyun's solo itinerary, redvelvet is the only one who comes, and the agent and assistant are also following alongside, although they are seniors in the same company, but it's not very good to be too close together at this time, chatting together, saying hello to each other, and then sitting in their respective positions.

And Park Chanyeol, who knew that he was close to Bae Joo-hyun, threw a coaxing look and sight from several people, Ji Jingyuanquan didn't see it, and didn't say anything after glancing at her, and sat there chatting quietly.

Soon everything was ready and shooting began.

First of all, there is the EXO link, a large group of nine people, then five people, four people, all the way to a single person and other different numbers of members with a combination of shooting, and then Bae Joo-hyun's own personal shooting.

It is said that it is a spring school uniform, but it is actually no different from summer clothing, most of them are short-sleeved shirts and shorts, and a lot of props such as plastic anchors, surfboards, rudders, swimming rings and other seaside and summer style are used to assist.

Compared with the numerous combinations and arrangements of EXO and various prop backgrounds, Bae Joo-hyun's personal shots seem to be a little less, after all, the main coffee of this new school uniform endorsement is still XO, and the reason why she was able to receive this case last year was mainly due to SM's strong push.

It's no different from being pushed to this ad when EXO debuted.

“cut……”

When it came to the collaborative shooting, the four members of EXO entered the country with Bae Joo-hyun, PD patted and suddenly shouted to stop the shooting, he frowned and glanced at a few people who were posing, and pointed his finger: "Yuanxi, your legs are slightly bent, don't stand so straight." ”

"Ne, I see."

Ji Jingyuan, who was in the C position, immediately responded, and secretly smiled in his heart and glanced at Pei Zhuhyun, who was standing very close to him, and the corners of his mouth twitched slightly after hearing PD's words, and gently bent his legs according to PD's instructions, which did not seem as high as just now.

The meaning of PD is already obvious, the comparison of the height of Bae Joo-hyun and Ji Kyung-won standing together in flat shoes is a little eye-catching, and it looks like the overall picture is a little incongruous.

"Card ......"

After taking a few photos and changing the pose, PD shouted a pause again, frowned again, stretched out his finger and pointed here, as if he was about to say exactly the same request as just now, but he was about to speak and stopped, hesitated for two seconds, smacked his lips, waved his hand, and said directly: "Forget it, Yuan, you still sit down, move a box for him......"

"Hahahaha......"

As soon as these words came out, the EXO members next to them, whether they were filming or watching the excitement, suddenly couldn't hold back and laughed instantly, Park Chanyeol, who knew the inside story, and several people covered their stomachs and leaned back and laughed uncomfortably, their eyes were full of weird fun, and they felt that the scene of Ji Jingyuan and Bae Joo-hyun in front of them was very comedy.

Ji Jingyuan wanted to laugh but couldn't, a little helpless first nodded in response, and then shook his head gently, and the afterglow swept to Pei Zhuhyun, whose smile became slightly stiff on his face, and he didn't know what to say in his heart.

PD and the surrounding staff looked at the EXO members who were smiling exaggeratedly and wondered a little, but they didn't mean to dig deeper, and the command staff hurriedly moved a box over, and then continued filming.

Ji Jingyuan felt that Pei Zhuhyun seemed to be a little dissatisfied because of the embarrassing scene just now, and maybe she was really a little angry, and when she said goodbye to each other after the shooting, she didn't habitually look at each other as she did before, smiled and bowed, and then turned around and left with the agent without looking at him.

Although he thought it was a little funny, it was actually more of a helplessness:

Blame the damn flats!

…………

"The final score is......

"exovsredvelvet8854 vs. 6803."

"Congratulations to EXO for winning today's M! >> One of the Glory! ”

As the streamers floated, EXO defeated his own sister Laidebeibei and won the March 26 "M! C".

Entering late March, Redvelvet, who returned last week, also officially began to compete for the first place since their debut.

By the end of the week, the previous myth of competing for one spot with XO had faded out of the track, and a new alternate and competitor had become Redvelvet.

This time, Redvelvet, which returned with a mini album "icecreamcake", can indeed be said to have made a comeback, and the difficult situation of the whole network black when it debuted last year has changed greatly, since the release of the main song source, in addition to the first day of airborne, it has also won the sixth place on the daily chart, and the physical album has also sold nearly 40,000 copies, and it can be said that it has its own place in the girl group.

Although it is not a big hit, it has reversed the previous situation and attracted a large number of fans with signs of being out of the circle, which can be said to be a successful return.

For Redvelvet, it's probably just a matter of proving itself now.

It's a pity that even if they have a good return this time, even if it is already the fourth week of playing, the popularity of exo has obviously declined, but it's a pity that the two are still not opponents of the same magnitude, and there is almost no suspense in the final score.

When he saw the final result, EXO felt normal and even had no waves in his heart, but because he was in front of the camera, he quickly showed an excited expression.

Although the members of Redvelvet had expected it in their hearts, after finding that the gap was still so big, in fact, although several people congratulated on their faces, they were still more or less disappointed and frustrated in their hearts.

But fortunately, this is the last week of playing songs for EXO "Callmebaby", and in fact, last week, EXO has already won three consecutive championships on the three major TV stations and song shows and "Shoion".

And because of the return of "M! was taken by VIXX, so it was a week late, but after this issue ended, "M! They have also graduated three times in a row.

It's good news for Redvelvet, because there are no strong competitors at this time after EXO finishes playing, and their chances of getting their first spot will increase a lot.

But the bad news is that tomorrow's "Music Bank" and the day after tomorrow's "Music Center" have no graduation mechanism, even if EXO doesn't go to play live songs, they probably won't be able to grab it.

The worse news is that the next week is April, and XO is back again......