"European luxury brands?"

Hearing the news of this, Chi Jingyuan froze for a moment, his eyes lifted from the information he was looking at, and he looked at Director Li on the opposite side, blinking and feeling a little sudden.

However, looking at the situation in the conference room and other expressions, the rest of the company's staff and management should know the news.

He changed his seat and asked, "European?" Which brand is it? ”

"GUCCI, ONE OF THE MOST RECOGNIZABLE LUXURY BRANDS IN THE WORLD!" Director Li's face was ruddy, his expression was excited, and even the narrow triangular eyes seemed to have become larger, and there was still a fine light inside, obviously being able to dock with the other party made him feel a little excited.

His mouth opened and closed like a machine gun like a war, and he began to quickly explain with surging emotions: "In fact, it is not only GUCCI, we have received news that more than one luxury brand has expressed concern to you, but GUCCI is currently the only one who has taken the initiative to communicate and contact." ”

"We received a letter from the other party some time ago and had a formal contact, and it was not a completely formulaic letter, although there is no follow-up and actual in-depth cooperation discussion until now, but the other party said that he has been following you for a long time, it seems that he has begun to express concern about Kpop and many actors and artists since the last two years, and Jingyuan You are one of the most important ones from the other party."

"After our analysis, based on the other party's words and hints, we have a good chance of getting the title of GUCCI."

Not only Director Li, but Ji Jingyuan noticed that many people in the conference room had smiles on their faces, and it was obvious that the opportunity to get a high-luxury title really made them a little excited.

No, this is also very understandable, fashion resources have always been more important for artists, and the fashion resources of the peninsula artists have always been very general, even those top actors, because of the limitation of geography and popularity, it has always been difficult for them to get out of the peninsula This acre and three points of land, usually in the peninsula local enclosure self-sprout, to be able to get the recognition of overseas well-known fashion brands, especially those famous top luxury brands is extremely rare.

Actors are like this, and idol's words are even more rare.

In the past few years, fans in the Kpop circle have been tearing and fighting each other, comparing music sources, sales, and fundraising, and in the past year or two, with the development of new media, they have also begun to compare direct shooting and YouTube.

Among the fans of different groups on the Internet, every day is 'How much did your brother sell in the first week of his return?' ''How much is the pre-sale, and is it a record?'' ''How much did you listen to on the first day, how much did you parachute, how many times did you get the first place on the list, did you break the table and create Liu An, did you have AKPK? All kinds of competitions of this kind.

And the more top-notch, fans like EXO can brag about their own Oba endorsements, especially some of the top endorsements on Chi Jingyuan, such as LG Electronics's full-line spokesperson, which makes them invincible in this kind of tearing.

It can be said that this kind of battle is everywhere in the Kpop circle, and the results and data of idols' return are the lifeblood of fans to survive and show off.

But fans can tear apart because of various lists and data, but they are very good at seeing them fighting each other because of fashion resources.

It's because the fashion resources of Peninsula Idol are so poor, and it is already relatively high-grade to be able to get some small fashion endorsements, and slightly more well-known brands can make fans brag about it, and those top luxuries are almost extinct.

Because of the unified fashion resources in the Kpop circle, since everyone doesn't have it, they simply don't mention it tacitly.

The artists who can have such luxury resources in the entire peninsula can be counted on one hand, and Jun Ji-hyun is one of the actors with very good resources.

In the idol circle, Quan Zhilong is a peerless in this regard, which is also the point that his fans are most proud of and often use to show off, and it is also an important reason why his status and forced level are significantly higher than ordinary idols.

"What title?"

Hearing that there was really a play, Chi Jingyuan was also interested, if it was really a more important title, it was still necessary to fight for it.

"That's the ......" Director Li did not explain directly, but gave him a detailed introduction to the division and knowledge of fashion endorsements in the next year.

The highest level of fashion endorsement is naturally the 'six blue bloods' and the 'eight brands', and being able to receive the cooperation of these fourteen companies is considered a top luxury resource, and GUCCI is one of the blue bloods, and it is stronger than some of the latter's brands in terms of popularity.

The title refers to the title and title level obtained with the brand and cooperation, even if it is a cooperative title, there is a distinction between high and low.

For this level of spokesperson, the brand will take the initiative to make a hard global promotion, customize exclusive products and pay high endorsement fees, sponsor clothing in major public places, and from time to time there will be special product gifts.

It can be said that getting this level of title, the fashion resources are already at the top, but because it is too difficult, it is too little.

The second is the spokesperson and ambassador of the Asia-Pacific region, the peninsula region and other regions, and then the title of brand friend and brand muse, etc., the attention of the force and the brand is gradually declining, and the latter few are not even endorsements, and the clothes to attend the event are difficult to borrow, only appear in the publicity draft, and in most cases there is no endorsement fee.

To put it simply, the endorsement level is the highest, which means = our brand thinks you are very good.

Ambassador = Our brand thinks you have good fans.

Best Friends = Our brand urges your fans to be good.

Muse = You and your fans have to be good.

In addition to the highest level of product endorsements, the titles are divided into many types according to the different products endorsed, such as perfumes, ready-to-wear, jewelry, beauty and other categories.

Because there are so many titles, many outsiders can't figure out what they mean, and they can't tell the gold content.

However, in the eyes of most passers-by, it is already very powerful to be able to receive the cooperation of these brands and hang this name.

To be honest, Ji Jingyuan didn't pay special attention to the fashion circle before, but because of the contact at work, he knew a little bit, and after listening to the other party's explanation, he understood a lot.

He thought for a moment and then spoke: "It's not so easy to get the title, if it's a muse or something, I think it...... What do they say? ”

If you want to be like Jun Ji-hyun, who successfully grabbed the order of Li Bingbing and got the title of the spokesperson of GUCCI watches, jewelry and eyewear accessories in the Asia-Pacific region, it is indeed necessary to fight for it, and this level of endorsement is a good bonus for Ji Jingyuan's popularity and level in the peninsula, as well as his popularity overseas, and it is also of great help to SM company and EXO.

But if it's just promotion, the muse can't get any real benefits, and even the clothes people don't necessarily give you the title to wear, he thinks it's not interesting even if he gets it.

"The company felt that with the attention and dedicated contact of the other party, it would not be a muse or promote such a low-end title, and it might not even be just a title in the peninsula area...... However, it has not yet entered the formal discussion stage, but the other party has expressed its intention to cooperate. ”

"And as you said, it's really not that simple, because this kind of top luxury brand needs long-term attention to determine the spokesperson, and there needs to be a general process......"

YG is the best in terms of fashion resources in the circle, and it is obviously much better than other companies, while SM is very average in this regard, not to mention JYP, whose stock price is still competing with 'Frappuccino'.

Although the company's resources in this area are not good, Director Li obviously has also done a special understanding and is good at explaining it.

Ordinary promotion, not to mention muses and the like, these luxury brands determine the spokesperson, and it will go through several steps.

At first, the brand side interacted with the artist on the official SNS, claimed the same clothes and jewelry worn by the artist, and then asked the artist to take some promotional photos and videos for the luxury brand.

The next thing is to be invited by the brand to watch the live show in Europe, what fashion week, the annual spring/summer, autumn and winter new fashion show, high-end ready-to-wear show and so on.

Being invited by the brand to watch the show means that the intention of cooperation between the two sides is very strong, which can basically be regarded as determined, and the next step is to obtain publicity such as the closure and push of luxury brands, and finally the official announcement of the endorsement title to confirm the cooperation.

For the choice of spokespersons, these brands are very important, generally speaking, they will experience several years of attention and observation, as Director Li said just now, GUCCI seems to have been following Chi Jingyuan for a year or two.

When it comes to this, Chi Jingyuan admires Quan Zhilong, the other party has been focused on by Chanel for several years, so he often posts some pictures to his SNS, and often appears everywhere in Chanel's clothes in private.

But the problem is that Chanel doesn't have a menswear line right now.

"Although the other party may have been investigating for two years, it is still in the stage of contact, but since the other party has taken the initiative to express its intentions and hints, of course our side is willing to accept it and make some responses relatively."

He talked about the current situation, and then looked at Chi Jingyuan and smiled bitterly: "But Jingyuan, you don't usually pay attention to your personal SNS, and there is very little business in the past, and there are mostly selfies with strange angles, and there are not many pictures sent each time, let alone send some photos of brand fashion matching......"

"I ...... Actually, it's quite important. ”

In the face of this groundless accusation, Chi Jingyuan still tried to refute it.

Kwon Dang didn't hear Ji Jingyuan's quibbles, Director Li smiled and continued: "Jingyuan, the number of your INS fans has exceeded 13 million last month, which is one of the largest among all KPOP artists, and the growth rate is still very high, so we suggest that you increase your business a little more, and also shoot some GUCCI products and outfits, and the company will also publish and reprint it through EXO's official account, and we will continue to communicate with each other." ”

"Hmm...... I know. ”

Usually not doing much business is just because he is lazy, and he is a little spoiled by fans, which leads to less updates of Chi Jingyuan, but since it is for business, he will definitely pay attention to it.

He still attaches great importance to getting the top luxury endorsement, not to mention the high endorsement fee for the time being, this level is here, if you can get it, in addition to the great improvement of his own style and popularity, it is actually a very good recognition for himself.

At least his fans should be invincible in the tearing circle.

"If you don't have branded clothing......" thought about it, and the other party tried to ask again.

"Don't worry about that."

At the mention of this, Chi Jingyuan waved his hand.

The price of luxury goods is actually not very affordable for most artists with low income on the peninsula, but it doesn't matter to him, although Chi Jingyuan actually prefers to wear co-branded brands rather than wear luxury in private, but he has never lacked these things in his family since he was a child.

His brother Chi Jingxu attaches great importance to these, and he is accompanied by luxury every year, from tie clips to leather shoes, but as far as he knows, compared to GUCCI, Chi Jingxu prefers LV.

The casual expression on Ji Jingyuan's face made the SM staff only feel a sense of relief, and they couldn't help but think 'it was really so' in their hearts.

"That's pretty much it. Recently, the company has also increased the contact and investment in some resources of Jingyuan in fashion, although the competition is very strong, but fortunately, you have always been very concerned and loved by the fashion industry, and the popularity and popularity are placed here, and many fixed buying groups of fashion chores like you. ”

Director Li glanced at the information in his hand, sorted it out, and finally explained: "In addition to a few small pictorials, the most important thing is to get the cover of "Vogue Korea" and the July issue, and the shooting will start at the decisive time, so remember to prepare." ”

"Ne, I see."

……

The sudden endorsement opportunity made Ji Jingyuan also feel some surprises, it is a rare thing to be noticed as an idol, and SM, who has always been poor in fashion resources and has been far surpassed by YG, is like a treasure, and began to make various preparations for this, and at the same time, to some extent, changed the direction of Ji Jingyuan's itinerary for the next period of time, and took a lot of fashion shooting and cases for him.

But whether you can get the title, what title you can get in the short term can't get a result, but since I've been following it for so long, I hope I can reach an intention this year.

If you can get the identity of the spokesperson, even if it is not the whole world, but only Asia or the peninsula, then Chi Jingyuan can be regarded as the TOP of fashion resources in the peninsula idol industry, and I don't know what the expression of many ordinary idols who are still working hard for endorsement opportunities for some local ordinary brands and private stores will be after the news is confirmed.

It can only be said that it is no longer a track.

A meeting lasted until one o'clock in the morning, and after the end, the representatives of several companies still couldn't get enough of pulling Chi Jingyuan to chat for a while, so that he wanted to reply to the few text messages he received before the meeting, but he didn't have a chance.

When he returned to the dormitory, it was already close to three o'clock, because of tomorrow's work, the other members had already rested, and he hurriedly went to bed after a little washing.

It's a pity that because I heard some interesting gossip at school, Zhou Ziyu and Mingjing Nan, who were full of interest and wanted to talk to him, only got one reply in one night, and all the next news was lost, and I don't know what mood the two of them are in now.

The next 16th, 17th, and 18th three-day concerts were held one after another, and this time the second tour was not as frequent as last year's first tour, and there were no bad things from beginning to end, which also gave a sigh of relief to the working group and fans who had been worried and scared.

After the special performance on the 18th, the Seoul performance of the second tour of EXO was officially over, and the online reviews and word-of-mouth were very good, compared to last year, there has been a corresponding improvement, especially the gorgeous lighting and stage effects are perfectly integrated, plus some new special equipment, so that the vast majority of the audience is very satisfied.

From the 13th to the 18th, all tickets were sold for five performances in Seoul, and the Olympic Gymnastics Arena was fully loaded with nearly 70,000 spectators for each of the five concerts.

However, there are still many fans and passers-by who have expressed their dissatisfaction and complaints on the SM official account and the Internet, saying that the number of performances is too small, the venue is too small, and tickets cannot be grabbed at all, and many people are calling for continued additions, and only adding one is simply not enough.

To be honest, the gymnastics arena is really not small, and the capacity of more than 16,000 people is already an incomparably honorable thing for most idol groups.

However, this kind of thing is still relative, and for the current EXO, this capacity is indeed a little smaller.

Although the company must know that as long as the tickets are added, the tickets will not be sold at all, but the leasing and specific planning of the venue have been negotiated in advance, and it is difficult to change it temporarily.

And the concert tickets on the peninsula are too cheap, if you want to make a lot of money, you must hurry up and go overseas, SM even thinks that the five performances in Seoul are too much, it is better to move the time to Xia Guo, or other countries.

At the end of the Seoul stop, EXO also began to focus on preparing for the concert of the second tour of the Magic City at the end of the month, as well as preparing for the single album "L".

"L", as the last single album of EXO's return, will play a role in the sublimation and finale of the entire comeback link, both the members themselves and the company attach great importance to it, and in many ways it is far more important than the return of "O", which has not been to hit the song several times.

SM has its own pre-judgment on each title song, and the quality of the title song of the album "O" is a little mediocre compared to the title songs of the other comebacks, and they are not optimistic about the potential for a big hit. As for the non-main hit of "Orientation Sniper", it is indeed somewhat unexpected, but it can only be regarded as a surprise and does not change the company's expected planning.

After all, it's more important than playing songs, or concerts.

And some of the corresponding publicity and resource investment for "L" have been launched, just the propaganda pictorial Chi Jingyuan they have shot several editions, even if there are still more than ten days before the official return, but now you can see some of the company's promotional circulars arranged on the Internet.

During this time, it was not only EXO, but other artists under SM were not idle, BOA, as a senior sister, released a new song on the 12th, and after a long time, Shinee also officially returned to the music world with the regular four albums on the 18th.

Interestingly, Shinee's title song "View" for this fourth album was used as an alternative to their title song when EXO was preparing the album, and SM also considered including this song in both of them, becoming the main song for one of the four comebacks this year.

However, later considering that Shinee's side was also going to return, and the song "View" was still composed by member Kim Jong-hyun, a song composed and composed by member Kim Jong-hyun, it was later abandoned.

In less than a month, many groups of SM artists released songs, and they returned to their most familiar part of playing themselves.

A few days flew by, on the evening of May 19th.

"Haeyoung, come and see Sixteen." In the women's dormitory of a college, a girl warmly invited her classmates to watch the broadcast together.

"How many times have you been amway, JYP has already been confused and has no future, and what kind of bad show is this, choosing a girl group? I don't look at it. The girl named Haiying didn't dare to be interested at all, and replied impatiently, and then hugged her mobile phone and didn't know what she was studying.

"Oku......"

“…… However, this issue has Yuan."

“！”