"How's it going?"

At this time, a small meeting was being held in the office of the president of YG, and President Yang Hyun-seok was listening carefully to the various preparations made by his department for the return of BIGBANG.

YG fell into some problems after the 2NE1 accident, and the rookie boy group WINNER, who quit last year, made a very good debut and was amazing enough, but for some unknown reasons, YG not only did not let Winner continue to sing while the iron was hot to stabilize his popularity, but except for a few fan meetings and small tours, he did not give them any plans to return throughout this year.

Another new boy group is preparing to debut yet, and now the company's revenue is supported by BIGBANG, which has debuted for almost ten years.

After a long debut time, the seniority and seniority will naturally become higher, but this is not only a good thing, but the five people who debuted for so long have completely changed compared to their former selves, because of their personal maturity and the expansion of their contacts, the group has not only become very difficult to manage, but also often needs the company to wipe their ass with some ugly things, and even more so that their minds have long been out of the idol career.

But YG has no choice, of course the pillars can't fall, especially at this time, whether YG or SM have been erected to some extent, these two top men's groups, the old and new, whoever loses in this head-to-head battle, losing face is actually a trivial matter, not to mention the resources invested before. The ripple effects can really seriously affect the image of the portfolio and the company's significant revenue.

In addition, YG was very confident in the return of BIGBANG in May, but he and EXO had a half-catty and eight-tael fight, which made Yang Hyun-seok very disappointed, and now that more resources have been invested, he is determined to win the final battle in June.

"In addition to the TV station, we have invested a lot of resources in publicity, including music advertisements on video websites, homepage promotion on music source websites, and a large number of relevant press releases in the media after the official release of music sources and music videos......

"We have also notified and organized several large fanclubs in BIGBANG to organize and beat the charts in a planned way......

"At the same time, Xia Guo has also done a lot of warm-up, the large-scale promotion of the Penguin Music homepage has begun to take effect, and through the cooperative company, I have purchased several mainstream social media platforms for three consecutive days of homepage hot searches, and three days later, there will be a week of consecutive entries and category hot searches, which will be ranked in the most conspicuous position at the top of the list."

"A lot of resources have been invested in all aspects, and we are fully prepared."

The head of the propaganda department stood up and took the information in his hand, and began to report very familiarly, with clear words and clear regulations, just like the company's elite.

"Hmm......" Yang Hyun-seok didn't look too happy, he wore a pair of black baseball caps and nodded your head gently: "What about market feedback?" ”

"The popularity of this time is very high, discussions, searches, entries and other related data are even higher than the return in May, and it has been in the forefront of the hot search in the entertainment section for a week, according to our statistics and analysis, because the success of "M" has led to an increase in the enthusiasm of fans and passers-by, and more than 89% of the listeners who accepted the statistics said that they had more expectations for this "A".

"However, after increasing investment, there has been no obvious growth in pre-sales, but there has been a slight decline, reaching 60,000 as of today 29, and it is expected to reach 70,000 before the official release."

"According to the usual practice in the United States, the continuous release of singles will cause a certain amount of fatigue to listeners, and under normal circumstances, the first album will generally be the highest sales, and then decline in turn, so according to the analysis of the marketing department, this is a normal data decline. At the same time, because of the factors such as too few songs included in the single album and poor configuration, it is not favored by the people, and the local people still prefer to buy well-made regular albums with more songs. ”

"In addition, the publicity on Xia Guo's side has also worked very well, and in Penguin Music, more than one million people pre-ordered the new song of "A" in just one day."

"......" Yang Xianshuo also had the same information in front of him, he listened and watched, and after the head of the room's voice fell, he thought silently for a while before he spoke again: "What about over there?" ”

He didn't say his name, but several people in the office knew he was talking about SM and Exo.

"Although there is no accurate data, according to the corresponding feedback, SM, like us, has invested a lot of effort and corresponding resources in all aspects, and because of the huge size of the EXO fan base, it is not inferior to us in terms of popularity."

"What about the data?"

"As of today, EXO's fourth single album "L" has reached 590,000 pre-orders, which has surpassed the final data of the previous two "X" and "O", and is expected to be on par with the first release of "E", ......"

"That is, their four singles albums together have sold more than two million copies?" Hearing this number, Yang Xianshuo directly interrupted the return, and the flesh of his face trembled between the wrinkles under the brim of his hat, frowning, and his expression was surprised and surprised.

The head of the "Inner ......" room first responded, then flipped the page of the information in his hand, and after hesitating for a moment, his voice became a little lower: "With the pre-sale of "L" this time, the current accurate number is 2.24 million. ”

"Ah, this group of idiot fans are crazy, right? Is there 7 million in the 15-year-old physical album market......"

Tapping his fingers on the table a few times with some force, Yang Hyun Suk looked very angry.

It's obviously just a few young idols with no characteristics.,The music style is also very ordinary.,Under the management of the company, there is no personal personality at all.,Idol that can be produced like an assembly line.。

It's nothing more than that they may look a little handsome, plus some of the members are quite talented, why can they make fans crazy to support like this, I feel completely unaffected by the market, every time Xiba's sales figures are not the same as others, and even the popularity of passers-by is now starting to get a lot better.

It must have been the SM itself that was mixed with water......

After a few dozen seconds to suppress the irritability in his heart, Yang Xianshuo raised his chin and motioned for the other party to continue.

Although the EXO-M team is no longer active, because of the mainland market that has been cultivated for many years, the number of returns has shown an increasing trend, and the pre-orders for digital singles in Penguin Music have also reached 940,000 copies.

"Both sides are currently tending to be the same in terms of popularity, discussion and audience, so it all comes down to the quality of the music. We've already gotten the album of EXO this time in advance from the store where we got it, and we've listened to the original title song and analyzed it. ”

"This time, the title song of EXO is still just a relatively ordinary dance music mode, but the music style has undergone some changes, plus the lyrics have some interaction and gratitude to fans, we feel that the acceptance of ordinary passers-by and listeners should not be very high, and the filming location of the MV is also relatively simple, and there is still a certain gap with "BangBangBang" in general."

"Is that so?"

Yang Hyun-seok still believes in the elite of his company, and he is very confident in BIGBANG's "A" this time, and he is even more reassured after listening to the other party's words.

"Let's continue to prepare accordingly, at least the first week of heat must be maintained at the highest level, sales ...... Forget it, the sound source must give full play to our advantages, and failing to get the first place is a failure. ”

After discussing other things, Yang Xianshuo finally made a summary, and finally he remembered something:

"Exo's new album will be brought over later, and I'll listen to it."

"Yes!"

……

Since the two groups released their respective trailers, the company and fans began to fight, and in a short period of time, it instantly returned to the end of April and early May, and various forums were full of news about the two boy groups, various discussion posts, analysis posts, language posts emerged in endlessly, and there were even battle report posts that had achieved good results.

After the first competition and the company's increased investment, this time the momentum and popularity were significantly higher than before, and some passers-by who didn't know the situation only felt that Kpop was left with the two boy groups EXO and BIGBANG for a while.

Obviously, it hasn't officially returned yet, but the popularity and discussion space of several other groups that returned at the same time have been squeezed by most of the time at once, even if the once popular groups such as shinee and kara, who have just released their songs and are in the hot song period, are no exception, and the eyes of passers-by are attracted by the boss and the second, and it is their turn to be famous in the middle, and even some fans of these groups are already a little discouraged.

Two days passed in a flash, and on the afternoon of the 29th, in the MC lounge backstage of KBS's "Music Bank".

"What are you looking at?"

Ji Jingyuan, who had just woken up after a little rest, came back to his senses, but found that Pei Zhuhyun, who was sitting next to him, had been looking at him, and his eyes seemed to be looking at the position of his hair, he rubbed his slightly red eyes, turned his head sideways and asked.

Although the momentum and popularity have been hyped, the company and members also attach great importance to this return, but before June comes, EXO still has an important concert itinerary to be completed, and after the release of the second version of the trailer on the 28th, the EXO team rushed to the summer country magic capital by plane, and performed in advance while participating in several interview activities.

And because of his personal itinerary, Ji Jingyuan flew back to Seoul with his agent one day after flying to the magic capital, and after participating in the promotion of the two brands, he went to KBS to record "Music Bank".

After the end of today's recording, he is going to fly to the magic capital overnight, and the teacher said that it is really abrasive to fly back and forth as a trapeze, especially for people like him who are afraid of heights, but fortunately, the flight between the two places is only more than two hours, which can be regarded as allowing him to take a breath a little.

After facing Taiben Chi Jingyuan just now, he took a nap for a while, and he had just woken up not long ago.

"I'm thinking about what you looked like up close when you dyed your hair blue." Bae Joo-hyun looked at him with a smile in his eyes.

She had obviously watched the trailer of "Boy with Luv", and her eyes at this time expressed a strong interest in Ji Jingyuan, who had blue hair in the MV.

"Oh, it's okay, that's it."

"Give ......"

Ji Jingyuan exhaled when he heard this, sat up from the sofa as he spoke, and took off the sleep mask that was still hanging around his neck, Bae Joo-hyun just took it out of his bag and handed it back to her.

It is a light white pink lace style, which looks like a little woman, and when the soft eye patch is lifted and rubbed against the bridge of the nose, a fresh and sultry aroma quietly surges, and even after a few seconds, there is still an afterglow hovering around.

"Is it just okay? It doesn't feel like you like this hair color very much. took the blindfold, folded it and put it in the bag next to him, and at the same time Bae Joo-hyun glanced at him with some curiosity: "Now many of your fans on the Internet are discussing XO's trailer and return this time, especially the second version of the trailer The last shot of you looking back is very hot, and there are a lot fewer people who scold me......"

Obviously, she is very dissatisfied with Ellie, and even in private chats, she has to say a sentence from time to time.

"I think it's average......

Chi Jingyuan was also a little puzzled by the fact that this hair color made fans so excited, he felt that it was far less beautiful than the smoky gray last time.

"By the way, do you want to listen to it first? I have a sound source in my phone. As he spoke, Chi Jingyuan picked up the mobile phone next to him and shook it.

"Hmm...... No! ”

Bae Joo-hyun thought about it for a short time and then refused: "It's more interesting to wait until the time comes." ”

"Okay." Seeing that she was so interested, Chi Jingyuan chuckled lightly, waved his hand and said casually.

"Still, I think that blue-haired shot in your trailer is really handsome."

As he spoke, Bae Joo-hyun's eyes came up again, his eyes were a little bright, and he looked at him with a smile and generosity.

"That shot is not finished, there is still a little bit in the back."

"What...... Don't say I'll see it myself...... But do you want to dye your hair blue the next time you record the show? ”

"Trouble is dead, dream!"

"Dye it......"

is obviously a ninety-year-old sister, but she has to pretend to be a little girl to be coquettish, while gently shaking Chi Jingyuan's arm with her hand, she blinked a pair of big eyes and stared at her.

Hey~~

…………

The mainland premiere of the second tour of EXO was also held at the Mercedes-Benz Arena in the magic city on the 30th and 31st, and nearly 30,000 spectators arrived at the two performances as scheduled, completely heating up the atmosphere of the entire venue, not losing the explosive atmosphere created by the fans at the Seoul station.

This is the first time that EXO has held a concert in the mainland since all the members of the Xia Guoline withdrew last year, because of the turmoil during that time, the fan group was divided and hated each other, and the M team stopped its activities and many other reasons, SM and the co-organizers were a little worried about the popularity of EXO here today, afraid that the venue would be too big and the tickets would not sell.

Therefore, the two performances in this magic capital did not open all the areas, and the full capacity of 18,000 people only opened more than 14,000 seats.

It's just that the company is overjoyed and a little regretful that their worries are completely superfluous, and the Aili in the mainland is not like the peninsula, although there are many things like all kinds of support and brick lists, but there are a lot fewer opportunities to see their idols. Fans here can only see Chi Jingyuan's news on the Internet, and they have long been a little eager to see through them.

As soon as the ticket window opened, it was sold out in less than a second, and some people just stopped a little and lost the opportunity to grab tickets.

Among them, the positions in the front row were hyped to more than ten or twenty times the previous price by scalpers who didn't know where to get tickets, but there were still many fans who took over willingly.

It can only be said that it is true love.

In addition, it is worth mentioning that many star artists were present at these two performances, and some came backstage to take photos with EXO through relationships.

The past two years have been the time when Kpop has become popular in the mainland, and the Korean wave of film and television dramas has also swept the entire Southeast Asia, resulting in many people in the mainland and even celebrities being very sought after for Kpop stars.

Of course, the top ones are sought after, and no one cares about the lake group.

In the past few years, BIGBANG has attracted a large number of celebrity fans in the mainland with its extremely unique music style and GD's unusual fashion outfits, and in the past two years, EXO has sprung up, and the ultra-high exposure brought by a very large number of fans has also caught up. Just like GD for BIGBANG, EXO is also the most sought after in Ji Jingyuan.

Among them, there is a baby artist from Hong Kong Island who is the most enthusiastic, she has also publicly been a loyal fan of Chi Jingyuan in the show, more than once on the scarf to EXO support at the same time PO purchased album photos and autographs, this concert also came to the backstage through the organizer, and Chi Jingyuan several people happily took a photo.

In fact, some people don't really like kpop so much, but because there are many people who like it, it is more popular, and in order to create a character and highlight the style, they can not only win the favor of those fans, but also rub the popularity by the way.

But whether it is a real fan or not, people give face so much, of course, Ji Jingyuan is also very sincere to express his gratitude and flattery.

The concert was held for two days in a row, and even though the MV and music source were to be released at 0:00 in the evening, EXO was still performing in the magic capital on the 31st, but fortunately, there were no singing programs and important activities in the first few days of June, and their first stage had to wait until the 4th's "M! So you don't have to rush so much, just go back before the 2nd to promote and record some programs.

And when Ji Jingyuan and EXO were preparing for the concert and preparing to return to the stage at the same time, some other people who knew and were familiar with it couldn't help but discuss it in private because of the current trend and super popularity on the Internet.

"Who do you think will win?"

In the practice room of one of the groups of "Sixteen" on the third floor of JYP, Park Ji-hyo asked with great interest to the two members of GOT7, JB and Bambam, who had come to visit the door.

The members of "Sixteen" have been a little more relaxed recently than before, because considering the feedback after the show was broadcast, and the popularity of each trainee is very important for the design of the scene and the editing and deletion of the shots, so the program team has begun to talk about the progress of filming has slowed down a lot, and before it was almost plus the time for preparation and practice, they filmed once a week, and now it has been so long, they still haven't filmed the next episode, and they are in various classes every day, practicing to enhance their time.

And just after practicing in the afternoon, JB and Bambam came over to hang out the door, which is quite common. Many people in got7 and "Sixteen" have been familiar with each other since they were trainees.,I've cooperated many times during the monthly exam.,Not to mention that now it's a debut senior.,If you can keep in touch, many people are very willing.。

Park Zhixiao and Lin Nalian were the most familiar with them, so they chatted with a smile at the door, and Zhou Ziyu sat there with his ears pricked up after saying hello because he was not familiar.

After a few people chatted casually about the recent situation, it was natural to discuss the recent hot topics in the music circle, and the hottest thing in the past two days is naturally that EXO and BIGBANG are about to return to collide, whether it is online or private, there is publicity and discussion everywhere, as soon as it comes to this, a few girls immediately ignited interest, Park Ji-hyo asked directly.

After all, they are still trainees, even if they are insiders, but they are in the fog for many things, and they should know a lot of things because of the increase in contact with people who want to make their debut.

It's just that compared to the curiosity and enthusiasm of the girls, the two male idols seemed a little absent-minded when they talked about this topic, and they didn't seem to have much interest, and they didn't pay attention to who won or lost in these two boy groups.

They are not women, they are interested in male idols, they are both the same sex, and they are also male idol groups, seeing that people's popularity is so explosive, and the discussion is overwhelming, but their side is miserable, and their debut has not been popular in general, and they have not returned for more than half a year, so it is strange to be able to calm down in comparison.

It's just that in the face of a few beautiful girls who look at themselves with a very expectant look, even if the two are a little unhappy in their hearts, they still have to hold on to the shelf.

"I think it's BIGBANG, they have a lot of passers-by, and the sound source is so good. You'll know since you debuted that the sound source is really important......" JB thought about it for a moment and said his judgment.

"But XO's sound source is also very good, whether it's "Call Me Baby", "Spring Day" or "Orientation Sniper", the sound source results are very good." Yu Dingyan retorted slightly, and then smiled at Lin Nalian, who looked at him reflexively.

“exo…… It's okay, but it's still a little worse than BigBang, and they rely more on their fans, and they really have too many fans, and they're crazy enough. ”

"I haven't had much exposure to BIGBANG...... I'm not a big fan of exo though. At this point, Bambam interjected two words next to him.

"Why?" A couple of girls looked at it at once, and they asked in Bambam's tone about gossip and insider taste, which was the most interesting.

"Because of Jealousy"

"I feel a little too arrogant, sometimes I nod my head casually when I meet and greet in the background, after all, people's popularity is too high......"

Of course, it was impossible for him to say the truest thoughts in his heart, and after pursing his lips, he inadvertently glanced at Lin Nalian on the left, and immediately put on the style of his debut predecessor, casually talked about a thing that he had met with EXO backstage, and finally added a sentence: "Especially busy with Yuan, he is the most popular in EXO, and he is the most disgusting...... I remember going to their lounge several times to say hello, and he would sit on the couch and play games on the console and ignore people, and he didn't look at you......"

"Don't look at the sunshine when he smiles every time, in fact, he is all in business, and many relatives have told me that he is very difficult to contact in private...... And I see that every time he laughs, he seems to mean something else, and it feels like he looks down on you completely. ”

"Ah, Jinjia?" Sasha Minato didn't speak and just listened, but Yu Dingyan and Park Zhixiao exclaimed with interest, or began to ask questions in belief or disbelief.

But Lin Nalian's eyes lit up, and she blinked and immediately agreed: "Wow, do you think so too?" ”

“……”

Whether it's true or not, this kind of intimate matter in the circle can arouse people's interest, and the discussion is lively all of a sudden.

Zhou Ziyu, who had been sitting next to him, quietly squinted at him when he heard Bambam's words, and then quickly turned back to look at the floor in front of him, and the corners of his mouth twitched slightly.

Cut, I don't know who Chi Jingyuan is?

She scratched her hand on the ground a few times with some unhappiness, as if this could seal the mouth of the noisy male idol.

Suddenly, she remembered a topic about appearance and jealousy that she casually talked about when chatting with Chi Jingyuan, and she remembered what Chi Jingyuan said at the time:

"Especially in the circle, many male and female artists have the greatest hostility towards the same sex with good appearance, and the popularity is even higher than him, this is because envy, jealousy and hatred are at work, and those who are not as good as themselves in appearance and popularity have the greatest tolerance, just to elevate themselves, and at the same time join the group for warmth."

"How do you know?"

"Because I'm very tolerant of you......"

"You...... I hate it. ”

Thinking of the casual chat he had had, Zhou Ziyu couldn't help blinking, raised his head and glanced at Bambam, who was still arranging Chi Jingyuan and EXO, and saw that he might have put on full makeup at this time because he was coming to visit the door, as well as covering most of his eyes on his entire forehead, and deliberately swaying his bangs twice from time to time, he snorted lightly in his heart, lowered his head and laughed.

……

At about eleven o'clock in the evening, a few girls who had just returned to the dormitory and queued up to wash up sat on the sofa with some expectation, took out their mobile phones cross-legged, and crossed their dots on it.

Yu Dingyan looked at his watch:

"Twelve minutes to go."