Due to the small local market and relatively low revenue, Kpop will try to explore overseas markets as long as it has a slight combination of name and popularity, and both Peninsula officials and fans are very supportive of this behavior.

With the deep cultivation of the surrounding area in recent years, Southeast Asia has become an important part of the overseas market of Kpop, and if there is a popular group holding a concert or other event, there will be enough number and share for this side.

And the fans here are very receptive to kpop, and they are also very crazy and supportive, but because of postage and channels, fans here don't like to buy albums, and they contribute very little to album sales every time.

However, they especially have an unusual persistent hobby for some things in terms of 'brushing data', especially when they have begun to slowly become one of the indicators of the group's overseas popularity and performance, and they are even more persistent in the aspect of 'YouTube clicks', which is an important part of many MV-related clicks that are getting higher and higher in the group, which can be called 'big brushing users'.

EXO has not stopped its activities in Southeast Asia since its debut, and basically every time it returns, it will come over to participate in some variety shows and programs to promote, and last year's first tour and this year's second tour have also been held here or are expected to be held many times, so it can be said that we don't pay attention to the market here.

Their efforts are also fruitful, the market here is run very well by SM, the popularity and popularity of the entire XO group is very high, it is one of the most popular and well-known groups in Kpop in the past two years, and with the big strides of this year's continuous return, it has completely become a head-level group, and it has begun to open a significant distance from those groups behind.

The popularity ranking between the members is in the peninsula itself, and there are some similarities and differences in Southeast Asia such as Thailand, among all the members, Chi Jingyuan is still at the top level here, and the stable popularity is the first.

But what's interesting is that here he is not as unbeatable in the team as other markets, so that others can only see the taillights, because Wu Shixun's popularity in Southeast Asia is unusually high, and when it comes to the company's statistics, although his popularity in all aspects is much worse than Chi Jingyuan, but it has formed a fault line with the third member, which is the kind that others can't compare.

Maybe his face really has an appetite for little girls in Southeast Asia. After the two toplines, there are Byun Baek-hyun and Kim Jong-in, all the local popular members, such as Park Chanyeol, who are a lot worse here.

It can be seen that Southeast Asian fans still have their own standards in terms of aesthetics and preferences, and the popularity of many members has changed a lot here.

And the fans here have an extraordinary level of support for idols of their own nationality, and they will put them in a high position for idols who can successfully debut on the peninsula and mix up some achievements, and at the same time, they can also love the house and Wu, and even the popularity of the entire group will skyrocket.

For example, JYP's boy group GOT7 launched last year has developed very generally in the peninsula, and there is not much splash in neon debut, and it is still not popular after returning several times in a row, and so far it has not won a single song, and it is not a popular group.

However, because of the presence of Thai member Bambam in the team, the popularity of this group, which is very reluctant on the second line of the peninsula, is very exaggerated here, much higher than that of the peninsula, among which bambam has directly become a big star here, and his billboards can be seen in many places, and the members of other groups with the same group also have a lot of fans.

It can be said that the nationality dividend has been taken up. It seems that seeing this situation, I heard that some economic companies on the peninsula have also increased the number of trainees in Thailand and Southeast Asia, and correspondingly, the number of people who can make their debut has also increased.

It's a pity that there are no members of the EXO team from Southeast Asia, otherwise with their popularity and basic market, the popularity of the whole group can go up a few notches.

In the final analysis, they are still the positioning of the men's groups in China and South Korea, and they have indeed enjoyed a lot of dividends from this setting before.

It's a pity...... The landing of the plane on the 19th, the two-day concert on the 20th and 21st held at the IMPAA of the International Convention and Exhibition Center, and the 30,000 spectators in the two days, as well as the large number of fans who stayed outside the venue because they did not buy tickets, proved the popularity and commercial value of EXO.

The number of venues and open seats for the second tour is actually significantly larger than that of the first tour, all of which are about 15,000 people and the venue is still full, but unfortunately it is still a little unable to keep up with the speed of the group's popularity.

After the concert on the 21st, Ji Kyung-won did not participate in some trips and shopping in the local area with other members, and after completing the performance, he flew back to Seoul overnight with his assistant.

Originally, "Infinite Challenge Song Festival" should have started recording after the production meeting two days ago, but it was moved back for two days for his program team, which is already very important and face-saving.

After taking a few hours of rest, I arrived at the studio set up by MBC early in the morning on the 22nd, ready to participate in the recording of the first episode.

"Aniha Race Yo ......" Among the guests, Ji Jingyuan came relatively early, and as soon as he arrived, he smiled and said hello to the PD of the program team and a few MCs.

The PD of "Infinite Challenge" is in the very famous Kim Tae-ho, and in the audience outside the circle, he is also very well-known because he is ridiculed by members from time to time for being ugly, and Luo Yingshi, who used to rely on "Infinite Challenge" and "Two Days and One Night", has become the two most successful and well-known top variety show PD in the entertainment industry.

It's just that in the past two years, Luo Yingshi has launched several variety shows after jumping ship, and the variety shows launched several times after Luo Yingshi changed jobs have become more successful than one another, and "Infinite Challenge", which Kim Tae-ho only focuses on, has recently lost its glory.

It depends on whether this ace special song festival can be reversed.

"Jingyuan, I've watched some of your variety shows, I don't think you need to think too much about engaging in entertainment and the like, it doesn't match your positioning and style, just follow the process and lines on the script, and then add some of your own performance, which is naturally very effective." After saying hello, he was pulled over by Kim Tae-ho to chat for a few words, he was very clear about Ji Jingyuan's positioning, and it was similar to what Luo Yingshi had told him.

"That's what I thought, pdnim." Ji Jingyuan nodded in agreement, it is very natural to joke with friends in private, and he can say anything, but he is still not very accustomed to what kind of entertainment he really does in the show, especially the kind of deliberately ugly body funny, and he is completely inexperienced.

"You've read all the scripts...... This time the ballad festival is a very heavy task, ......"the task is really heavy, the program team invited Chi Jingyuan to take a fancy to his current trend topidol traffic and fans, as well as his identity as the creator of several popular songs that have been widely circulated, the combination of the two can have a very big topic and popularity, and the promotion of this ballad festival is very obvious, For this reason, they even gave up the GD that had already been negotiated. The complete guest lineup Chi Jingyuan also knew, although the other guests were not bad in strength, fame and even seniority, but when it came to popularity, it should be him and IU.

However, the song festival brings its own traffic and attention, and their personal performance is actually very important. After talking a few words to Kim Tae-ho, Ji Kyung-won went to chat with a few MCs again.

Several MCs are also acquaintances, the Peninsula entertainment industry is so big, and many people also work part-time in other shows, and they don't see anyone looking up.

For example, Liu Jae-seok and Haha, who met Ji Jingyuan when they were on "Runningman" before.

The most familiar should be Zheng Hyung-don, "Idol of the Week" is a lot of programs that EXO has repeated, and I often meet by chance on TV stations, and I also exchange contact information, and I can say hello and chat a few words after meeting.

Many variety show MCs are completely two people in private and in front of the camera, and some people may be crazy in the show, and all kinds of ugly and messy are at their fingertips.

But this is just for life and work, but in reality it is not like this at all, as soon as the camera turns off, they return to themselves.

Among them, Chi Jingyuan has come into contact with some variety artists, and some people have very different personalities, and the more open they are in front of the camera, the less they will talk in private.

Liu Zaishi is even one of them, he is far less hip-hop in private than in the show, his appearance will be much more rigorous, and his aura will be stronger, but he has a lot to say, and compared to his own identity, he is quite modest in dealing with people.

At least Chi Jingyuan felt that when the other party was joking with him, he was quite enthusiastic. The same is true for several other MCs, the most familiar Zheng Hengdun came up and patted Ji Jingyuan's back, smiling and looking very familiar.

There is also Huang Guangxi, this brother has been a loyal fan of EXO since a long time ago, and even emphasized his identity as an Ellie more than once in many shows, and sometimes he also covered two exo dances, and he was very attentive every time he met.

Whether it's hot or what, it's been a bit of enthusiasm in the past few years. After saying hello, we chatted together, which was kind of to get familiar with each other before recording.

In fact, cooperating with a popular idol like Ji Jingyuan, which has a lot of fans, is not a simple job for these MCs, because idol still has to pay attention to its own image, and at the same time, it is also necessary to take into account the avoidance of fans, there are some bridges and remarks that cannot be used on them, which may be normal in other entertainment people, but it is easy to cause controversy in idol, and even fan quarrels and sieges.

The program team may be happy to have arguments and raise attention, but the MC itself will never like the feeling of being exploded by fans.

Ji Jingyuan came early enough, but there were people who came earlier than him, such as Yukoh, who was standing nearby and listening to them chatting, was the band that the program team invited to fill in the GD position overnight.

They were an indie band that started out with mediocre fame, but they quickly became popular in the underground music scene without much publicity, and their singles and minis released this year have also received a lot of praise.

Their songs are not part of KPOP and are relatively niche, but they have a small but very popular audience.

In fact, Ji Jingyuan didn't pay much attention to them before, but he specially navered it for the filming of the show.

The four members of Hyukoh don't know if they haven't been on the show much or what, they don't feel very talkative, they are very honest standing nearby listening to the communication between Ji Jingyuan and MC, and they don't interject, and they don't seem to have the kind of uninhibited and domineering that he imagined, which belongs to the underground band.

After chatting for a while, the guests slowly arrived one by one. In addition to Ji Kyung-won and Hyukoh, the six groups of guests also include veteran musician Yoon Sang, singer and producer, solo female singer IU, who is very popular and national, and Park Jin-young, president of JYP.

No, brother, your company's stock price has been so miserable recently, do you still have the heart to participate in variety shows?

Have you chosen the people of "Sixteen"? Of course, these belly slanders will not say it to their faces, and Chi Jingyuan greeted him with a smile.

All the guests have met at the production meeting two days ago and are not strangers, but after all, they haven't had much contact before, and everyone is Park Jinying Ji Jingyuan is the most familiar, followed by IU, who has been in contact with a few times before, and the others are a little rusty.

But it's just a variety show, and there's no need to be too familiar. Because of Park Myung-so's absence, the gathering of five MCs and six groups of guests, as well as several special guests Yoon Jong-shin, instantly became lively backstage, and he already knew the process before, and he didn't need to make any preparations when he got the script, and after chatting for a while, Kim Tae-ho came over for a short time and had a meeting, and the show officially started recording after changing clothes.

This time, "Infinite Challenge Song Festival" is divided into three stages according to the plan, and the content of seven episodes is edited, which are the appearance of all the guests at the beginning, the introduction, and the appearance of their respective skills, and the link where each MC and the guests are paired and cooperated to group together, and there will be two episodes of content.

After that, after the group was divided, they started to shoot separately, and each group started to do some activities to get acquainted with each other, discuss songs and create songs together, and everyone reunited to communicate in the middle of the session, and there were almost four episodes.

Finally, the main point, the live concert of the Song Festival, although there is only one episode, it is the most essential part.

And today's recording is the content of the first part, the weight of the two issues has to be recorded at one time, so many content tasks can be called arduous, although it is still early in the morning, but today is estimated to be busy until midnight.

The camera lights up, and along with BGM, the five MCs wearing masks walk from the screen door to the rather gorgeous stage that has been set up.

The theme of this guest introduction is 'Masquerade', which is a model that mimics the 'Masked Singer' who has been very popular in the past two years, and each group of guests comes up wearing masks and disguises, singing a song with pretentious performances and deliberately changing voices, while the MC and the guest judges speculate on the identity of the guests below, and deliberately say some sarcastic and funny comments to create laughter.

"Infinite Challenge!" A few MCs wearing masks, but their personal characteristics are still very obvious, writhed on the stage for a while, shouted the slogan of the show loudly, took off the mask and began to interact, and after making a few jokes, Yoo Jae-seok finally announced the theme of this episode: "Our vacation has passed!" Then next, it's ...... In 2015, the Infinite Challenge Song Festival! ”

"In 2007, the riverside highway song festival!"

"In 2009, the Olympic Road Chorus Singing Festival!"

"2011, West Coast Highway Song Festival!"

"In 2013, the Freedom Road Song Festival!"

"Oh oh oh ......" As the VCR of the past years of the song industry began to be played on the big screen, several people began to cheer very excitedly.

Later, Yoo Hee-yeol and Yoon Jong-shin, who served as special judges, were invited to explain the theme and process of today's 'Masquerade Ball', and asked these two experienced musicians to guess the true identities of each group of guests who will appear next.

"Actually, later on, at the 2015 Song Festival, the people who will work together will come out...... Now on Sunday night, isn't there a really hot show? ”

"Ah~ The Masked Singer?"

"That's right, we're going to adopt this model this time, and these are the judges today......"

"Then, in 2015, the Kamen Song Festival, all preparations ended, and it kicked off a gorgeous prelude!"

"Wow!" Everyone sat on the judge's seat opposite the stage, and soon began to play VCR, in order to be simulated and funny, the first guest to appear on the stage took the nickname of 'Where did the sheep mask singer come from', and also took a few bodyguards to shoot a VCR, and after the show, he appeared on the stage under the introduction of Liu Zaishi.

It's just that when he stood there, even if he deliberately curled up his arms, the big tall man, and the extremely airy singing voice instantly made all the MC judges laugh.

"I've never seen such an obvious ......"

"In order to reduce the arms, are they specifically tied? Can you straighten your hands? ”

"Don't hide it anymore, let's dance!" The judges Yoon Jong-shin and Yoo Hee-yeol instantly recognized this person as Park Jin-young, and immediately began all kinds of cynicism.

"The mask is more handsome than my face."

"If you're the first to play...... The next guest, shouldn't it be Brother Li Xiuman? Hearing these two words from Zheng Junhe, Chi Jingyuan, who was watching the monitor in the background, couldn't help but laugh.

In fact, all the judges knew that it was those people, and they had already seen each other backstage before, but they could still pretend that they didn't know at all, and some of the words and stalks they deliberately said made people feel very funny when they heard them.

This show and these MCs are really interesting.

"Even if it's true, please don't make irresponsible comments about your appearance!"

"Hahaha......" Liu Zaishi immediately stopped the other party's appearance bullying with righteousness, which made Ji Jingyuan laugh again.

"Does this person look like he's here to select me?" After knowing that he was Park Zhenying, everyone was in full swing, Huang Guangxi held a microphone, and looked disgusted: "But I'm not interested in him at all, except for SM, I won't go anywhere." Park Jin-young, who was besieged with a mask, had a significant rise and fall in his chest, and he was obviously not lightly stabbed.

After finally holding it back and taking off the mask, Park Zhenying's first action was to point at Hwang Kwang-hee and shout angrily: "Ah, who said JYP wants you?" "I feel that the previous appearance attacks are indifferent, but this sentence really hurt him a little.

"Hahaha......" Seeing his anxious look, everyone laughed. When it is officially broadcast, there should be some introduction VCR about the guests, and the opinions and praise of the judges such as Yoon Jong-shin on the guests, but these things will be specially recorded and then edited in a while.

"As the president of the three major societies, is it really okay to come to the song festival?"

"I only came to the show as a singer."

“jyp!” The appearance of the first guest, Park Jin-young, really caused a lot of jokes, and he himself is also a very terrier person, whether it is "half voice and half air" and "because he was ugly and was driven away by Lee so-man", the jokes have spread very widely throughout the peninsula and have endured, and every time you listen to it, it will make people laugh.

And as the president, he also made jokes in the show, and recorded it as a whole, even if there was no soundtrack, editing and other post-production, Ji Jingyuan still felt very interesting watching it backstage.

After Park Jin-young's weight was filmed, after checking it, he sat down on the judges' bench as a judge, and judged the next guest together.

In the middle of the shooting, for the sake of effect, the PD will also interrupt the recording from time to time, and the writer will temporarily add any good ideas that have a flash of inspiration, resulting in the appearance of each guest for a long time.

Although everyone filmed for a long time, most of them could have an hour or two, but after all, the duration of the show was limited, and it was estimated that it would only take a few minutes to really play it after editing.

However, the recording weight will only be too little, not too much, these variety shows are to edit the most interesting pictures in the vast number of shots.

After Park Jin-young, IU, Yoon Sang, and Oh Hyukoh, the lead singer of the band Oh Hyukoh, also gradually appeared.

It was already 1 p.m. after IU's share of the filming, and the PD stopped recording and went into intermission, and everyone had lunch and resumed shooting.

After the first five guests appeared on the stage, it was Chi Jingyuan's turn in the end.

"If you want to talk about it, it's already the last place."

"Now for the last guest......"