Chapter 154: Live Broadcast Planning
When the "Infinite Challenge Song Festival" was played, and the sound source was airborne, Ji Jingyuan, who was one of the protagonists, was not on the peninsula, and EXO, who had just returned for two days, rushed to Chang'an, the mainland, and held a second tour concert on the 22nd, and returned to Seoul by plane the next day after the end.
"Ah~~"
In the conference room on the fourth floor of SM Company, Park Chanyeol sighed loudly, rubbed the tears squeezed out of his eyes, and sat there slumped against the back of the chair, with a sleepy face.
His voice was a little loud, and the few people sitting next to Chi Jingyuan couldn't help but glance at him twice, and after seeing his unrested appearance and some obvious dark circles under his eyes, they pondered with some malice in their hearts.
Today is August 25th, and the EXO team is preparing for a meeting in the conference room.
After returning to Seoul after the concert the day before yesterday, the company gave all the members who had no itinerary a day off, and the people who got the vacation broke up in an instant, and they didn't regroup until this morning.
Chi Jingyuan took advantage of the holiday to go home first, and then had a meal with Pei Xiuzhi, who had made an appointment before, and accepted the other party's thanks.
Said to be thanks, in fact, there is nothing special, after all, they are already so familiar, some of Pei Xiuzhi's tricks and the tea art pool Jingyuan have already understood it very clearly.
When he returned to the dormitory the next morning, he saw several other members who came back at about the same time, with a tired face, among which Park Chanyeol was the most obvious, from the dormitory to the company's conference room, it seemed that he had not slept last night.
At this time, the people who were in the meeting had not yet arrived, and the head of the agent's office, Lee Seung-hwan, had not yet arrived, and the members of XO were sitting on the side, some dozing off, and some chatting quietly or playing with their mobile phones.
"Why don't you just sleep for a while, we'll call you after the meeting."
Chi Jingyuan looked at this brother and sighed again, and took the initiative to care with a smile.
He could guess what Park Chanyeol was doing last night, who didn't know who.
"Hahaha......"
As soon as these words came out, Wu Shixun and several people next to him couldn't help laughing directly, and they also observed Park Chanyeol for a long time.
"Assi ......"
Park Chanyeol, who couldn't wait to close his eyes and fall asleep, scolded, looked up at Ji Jingyuan, couldn't help but shake his head, and laughed helplessly.
It's impossible to sleep, and if you sleep in a meeting, you will probably be taught a lesson by Lee Seung-hwan, who can see at a glance what he was doing yesterday, even if it is to hold on, you have to survive the meeting.
After making a few jokes, Chi Jingyuan didn't say anything more, drank his saliva, lowered his head and fiddled with his mobile phone, and saw the text message that Zhou Ziyu sent her a few minutes ago.
"Your cup is still in use (smiley)?"
At a glance, this girl knew that she had watched the girlhood's group comprehensive and the recent hot search, so she pretended to use a question sentence to test it, so that Chi Jingyuan shook his head with disdain after seeing it.
"Nonsense, don't you have to do anything, throw it away?"
After replying casually, Chi Jingyuan couldn't help but think of the unexpected heat on him in the past two days.
His brand endorsement ability, or the ability to bring goods to the brand, has always been very strong, since the beginning of his debut, under the extremely positive image and increasing influence and national role, basically all the brands he endorses have achieved considerable improvement in many aspects such as sales, among them, the promotion of brands similar to LG is also extremely obvious, which is why Chi Jingyuan is so popular and favored by brand manufacturers and advertising companies, and many brands are seeking to renew their contracts every year, The contract also gives a great root cause.
For example, LG has basically recognized Chi Jingyuan, and the spokesperson of their entire line of electronic products has not been changed for two years, and it is estimated that the contract will be renewed.
However, those are very formal endorsements, promoted in the form of advertising, and then increase product sales. However, this time, this water cup, which only appeared by chance, suddenly became a hit, and the scene that directly sold the brand out of stock was really unexpected.
Even Ji Jingyuan himself felt a little strange, he didn't know about this matter at first, but later he heard what Kim Taeyeon said, this sister asked the agent to buy his cup but didn't grab it, and then sent a text message to ask him where he bought it, which made him notice that his person was not on the peninsula, and it actually became a hot spot.
To be honest, he almost forgot that he participated in the filming of that girl's generation.
However, although there are some surprises and suddenness, this can be regarded as a reflection of Chi Jingyuan's popularity and ability to bring goods, at least after this water cup explosion, it will make him more concerned or coveted by many brands, and it will also make the company more confident when negotiating contract treatment for him.
For example, after the product was sold out, the brand of this water cup first expressed its gratitude on SNS, and then directly contacted SM Company Details Ji Jingyuan to be their spokesperson.
But it is estimated that it may not be possible to negotiate, this brand is a little smaller for him now.
"Hee-hee, are you willing to ......"
Zhou Ziyu is estimated to be in a good mood, and he is not annoyed by Chi Jingyuan's complaints.
"What's so reluctant about a cup...... But the manufacturer of that cup should really thank you. ”
"Haha, do you think so too?"
"It's a meeting, so I'm not going to tell you."
Seeing Lee Seung-hwan walk into the conference room with a few agents and close the door, Ji Jingyuan finally replied and put back the mobile phone that was turned to silent.
"Jingyuan, because of the fire of "House Tower", MBC sent a performance invitation, and I want you to perform on a special stage with IU and Jung Hyung-don in next week's "Music Center", what do you think?"
Lee Seung-hwan took the memo and looked at Ji Jingyuan as soon as he came up and asked.
Although several songs of "House Tower House" and "Unprovoked Song Festival" became popular after the show was broadcast, ranking among the top on the music source list, and the popularity was very high, but because it was only a variety show, the singers did not participate in the singing.
Other TV stations may not be very good, but MBC, as the production TV station of "No Pick", is obviously a little greedy for this popularity.
"A special stage for 'House of Towers'?" Chi Jingyuan thought for a moment: "What about Brother Hendon and IU seniors?" ”
"I communicated yesterday, and I don't think they seem to be very interested, but I also said to see your opinion."
"There is only "House Tower", and there are no other songs of the ballad festival?"
"Well, it's only 'The House of Towers.'"
"Well, forget it."
After thinking about it for a few seconds, Ji Jingyuan replied.
He didn't mean to participate in singing this time, and variety show songs themselves are not very suitable for singing. If it's a ballad festival where all the songs are on together, he's not easy to push, and if there is only one song of "House Tower", he won't be interested, and it's not suitable at the same time.
And no matter how special the stage is, whether it is the stage effect or the audience's reaction, it will definitely not be as good as the first performance of the Song Festival, and it will not get any more heat and benefits.
"Well, that's what I actually thought, so I'm sure to push it."
Lee Seung-hwan raised an eyebrow, it seemed that Ji Jingyuan's reply was exactly what he expected, and after writing two notes on the memo, he looked at it and added: "By the way, Jingyuan, your song is really popular, the company is considering using "House Tower House" as a special stage to join SMtown or XO's concert for performance, you remember to take the time to design the stage process, as for the internal cooperative artists, the company should arrange it, and you can also make suggestions if you think it is appropriate." ”
"Okay, brother, I know."
Chi Jingyuan nodded, indicating that he remembered.
Although it is a cooperative variety show, IU and Zheng Hyung-dun are only a cooperation, and the copyright is in his own hands, so SM may not have cared much about it, but seeing that "House Tower House" has become a big hit, it is expected to increase the number of stage performances.
The filming of "Innocence" will be completed in mid-September, and the company has given you the opportunity to audition for the comedy movie "Brother", so you should prepare during this time." Lee Seung-hwan looked at Do Jun-so again: "Although the investment in this drama is not large, if you can participate, it should be a good exercise for your acting skills." ”
"Inside, okay brother." Du Junxiu, who was called, hurriedly nodded in response.
Since his debut as an actor in "It's Okay, It's Love" last year, Du Junxiu has participated in and made cameo appearances in several TV series and even movies under the company's arrangement.
Although it is not as lucky as Ji Jingyuan's several consecutive hit dramas, Do Junxiu can be regarded as the only member of EXO who has successfully transformed so far in addition to Ji Jingyuan.
Others who originally had a lot of ambitions for actors, such as Park Chanyeol, Byun Baek-hyun, and even Oh Se-hoon, although they were criticized by the industry for their exaggerated and greasy acting skills in "My Neighbor is EXO" at the beginning of the year, but after all, EXO's popularity is booming, and the company still hasn't given up on their plan to transform them into actors, and has been giving them a lot of audition opportunities. It is said that there is also a kiss scene......
Should I say it or not, SM's personal resources for EXO members are really sufficient, whether it is songs, variety shows or even film and television, it is not compared to a certain Frappuccino company.
"Then there was the 'Ai Hui' A-Nation Summer Family Concert on the 30th, and the teachers had already designed a special stage for the performance, and after I went back, I started to practice intensively......"
Explained one after another, and finally Li Chenghuan said the key point this time, he motioned to the assistant to send the information in his hand, while looking at the information in front of him and said: "Finally, it was mentioned before, on September 1st, we carried out the live broadcast event in V live developed by Naver, and it has been agreed that it will be broadcast live for three consecutive days, and the duration of the collection is not less than an hour every day, and the general process is written on it, you take a look at it first......"
Chi Jingyuan got the information sent by the assistant and read it seriously with the others.
This three-day live broadcast project is named 'Three-Day Companion', and according to the company's arrangement, nine EXO people will appear together to do some small activities and games.
V live's assault live broadcast mode is currently a relatively new content dissemination method for idol groups, and there are still a lot of differences between the previous live broadcast similar to EXO's third anniversary live event, where all scripts are written and a host is arranged to perform according to the program, so at the moment, neither EXO itself nor even SM companies actually have much reference experience.
What kind of face and posture should be used to do this live broadcast, as formal as doing a show, or should it be casual, what kind of broadcast traffic the audience likes to watch, what to do to gain the audience's favor and attract fans, these questions can be said to be still in a groping stage.
According to the long-term cooperation intention reached between SM and Naver, and the amount of manpower and material resources that Naver has invested in promoting the V line APP this time, it is estimated that many idols in the future EXO and even the music industry will often open the live broadcast of this APP to communicate and promote themselves with fans, so these issues are quite important.
After ten or so minutes, after the members finished reading the information, everyone began to say some of their own opinions, because they had been prompted in advance last month, so EXO obviously did a lot of work in private, such as Byun Baek-hyun, Kim Jun-mian, and even Park Chanyeol, who was so sleepy that he couldn't do it, all said a lot of his own thoughts, and obviously attached great importance to them.
"Jingyuan, what do you think?" After the previous few people had spoken, Lee Seung-hwan and everyone's eyes looked at the last Ji Jingyuan.
"I think since it's this type of live broadcast, it's better to be natural, and it should be different from what we usually do."
Chi Jingyuan had also prepared and thought carefully before, and he didn't hesitate much, so he said directly: "We are doing a show, the stage and in front of the camera are the same, and when we broadcast live in private, we should show another look, and the location should not be limited to the practice room and the prepared studio as written in the materials, such as nanny cars, hotels, and even dormitories...... As for the content, it's okay to chat with each other, read messages, play games, sing and even eat."
"Fans should have seen a lot of what we look like on stage, and I think what they want to see most is our more natural appearance in private, even if they are just sitting there and chatting casually, they are very interested."
"You think it's just about being easy-going and natural, and it's different from doing shows, right?" Lee Seung-hwan looked at him with small eyes.
"Well, you don't have to be so formal, but you still need to pay attention to maintaining your own personality, keep a certain distance, and don't get too close."
Chi Jing nodded, but added a sentence later.
Even if you are friends with fans and chat easily and naturally, you still have to pay attention to maintaining a certain mystery and distance, because for idol, the aura and filter on your body are very important, you can be natural, you can be cute, you can be funny, but if you get too close, let the aura on your body and the filter of fans disappear, and let fans find out that you are just an ordinary person like them, in addition to making people lose their fans, it is easy to become a funny character and variety show, so that the gains outweigh the losses.
According to experience, it may be easier for the variety show or the idol with funny positioning in the team to gain the favor of passers-by, but it is difficult for people to spend real money for him.
"I think it makes sense, and the suggestion of the live broadcast location is really good, according to your idea, the nanny car, the dormitory, these places are very suitable, I think you can add ......"
"If we are in the dormitory, will it be easy to expose the location of our dormitory?" Jin Junmian interjected with some worry at this time: "And the conditions of our dormitory ...... Comparatively speaking, it's a little too good, whether it's decoration or the grade of electrical appliances is very high, will there be some bad effects after being seen by fans? ”
"It's simple, clean up in advance, just don't take panoramic photos."
Lee Seung-hwan thought about it for a while and felt that there was no problem: "The latter, with EXO's current popularity, it actually has little impact, both fans and passers-by can understand it, but it's better not to shoot too much." ”
"I think it's good to eat live streaming, chatting while eating, ah, it's pretty good to think about it."
"The idea of singing is great......"
"Can we play games live, like League of Legends or something like that......"
Others also made suggestions, especially the idea of playing games together, which was approved by most people.
"OK, you all have a good idea, the feasibility is very high, and the company will meet in a while to discuss changing the plan and adding some new content in the initial live broadcast at that time...... I think what Jingyuan said about eating and broadcasting and live streaming in the dormitory are very good. ”
In the end, it was almost discussed, and Lee Seung-hwan clapped his hands with satisfaction and concluded: "Our cooperation with Naver is long-term, and everyone will often use V Live in the future, this time it is a live broadcast together, we will adjust the content and process according to the audience's response afterwards, and the next step for the group is the surprise live broadcast of the members' individuals, the company is very optimistic about this APP, and the next step must be an important channel to increase exposure and publicity." ”
"This time it's not just us, companies like Shinee and red velvet will also start their own live broadcast projects one after another, and artists from other companies will definitely follow suit, you must pay attention to it."
"The most important thing is that no matter what content is broadcast live, or the ban that has been said countless times before, you must not say it, nor can you express any sensitive content and ideas, this is not a show, there is no post-editing, you must remember, do you understand?"
"Got it."
Everyone responded.
SM takes this matter very seriously, and every time there may be a problem, it will remind all its artists.
"Alright, just remember, here it is."