Time into 2016, came to the new year of Seoul has not changed significantly, last night's New Year's Eve hustle and bustle and gongs and drums have also dissipated with the wind at this time, in the morning, the bright morning is even colder than before, many places on the street still remain on the ashes and mess left by last night's New Year's Eve celebration, at this time is already being cleaned by the cleaning workers who have already gone to work to seize the time and painstakingly clean, trying to make this year's Seoul and last year slightly different.

As the sky slowly brightened, there were more cars on the road, and after a while, the congestion was described in some sections, and all kinds of horns and human voices converged, as if it was no different from last year, and it was still so lively.

Since yesterday's opening VCR broadcast of the second part of the MBC Song Festival, there is one word that has become a hot topic of discussion on the Al Jazeera.

38%

Although yesterday's VCR summarized several important words in Kpop in 2015, this is the only one that can cause people to be strongly shocked and have a strong desire to discuss at the right time.

Yesterday's MBC Song Festival itself is the highest-rated New Year's Eve party in the same time period, and a large number of viewers across the peninsula have seen this paragraph and are very surprised, in the VCR broadcast, there have been a lot of discussions on the Internet before the party is over, with the end of the show, after the heat of the New Year's Eve has dissipated a little, the keyword '38%' has directly become the first hot search in the entertainment section, and has become the first hot search for the first popular entry in 16 years.

Many fans are not fans, and even those who follow Kpop and don't follow Kpop have been discussed on the Internet.

"Is there really nothing wrong with the data...... Although I know that it should actually be right, because even I, who usually don't follow boy groups at all, and even a little disgusted with boy groups, bought a copy of "EXO-L" this year, after all, the god is special, the song is really good, and Yuan is really a bit powerful...... But the total sales of 3.7 million are really scary. ”

"I remember that a few years ago, the men's group could reach more than 100,000, and the sales of more than 200,000 were already on the first line, and it was already a few million in less than a few years? That's changing a little too fast, isn't it? ”

"If you say 3.7 million, this year's market is less than 10 million, I checked last year's market is about 8 million, and this year's EXO has increased the market by nearly a quarter by itself, tsk, I can only say that TOP is worthy of TOP, and this generation of TOP is really powerful."

"The sales of a single million are actually good, many combinations have done it in ancient times, and now the physical market is re-emerging, and with more and more markets in the future, a single million will definitely slowly appear...... But a combination accounts for more than one-third of the annual market, this kind of thing is too powerful, I guess it will be difficult to see in the future. ”

"I don't follow the boy group, and I only knew that EXO was ...... this year It's been very popular for 15 years, and I can see them on TV every day, and I can hear 'oh, mymymy~' everywhere, but I don't really have any idea how popular they are, but now I know. ”

"XO is the ceiling of today's boy band! The Obas are not at the top! They're roofing! ”

As some passers-by lamented, many people who don't pay attention to boy groups, or don't follow Kpop, only knew that XO was very popular before, after all, even if they don't pay attention, they can often hear their names and songs, and see advertisements for XO and Chi Jingyuan on TV, but in fact, many people don't have an intuitive concept of their achievements in 15 years, but when the real data is on their faces, when they feel the strong shock of a combination challenging the entire market, the sense of this combination in their hearts instantly changes.

Even BIGBANG fans didn't know how to hack when they saw this data, so they could only be shocked and secretly sour and silent.

Like it or not.

But it's really amazing......

Last night, so many idol artists performed at the Song Festival, and there were various businesses in front of the camera, except for a few classic stages that were discussed, there was not much attention, and the EXO stage, which was not present, was not discussed, but it became the biggest winner by relying on a short VCR, and it was inexplicably out of the limelight.

There's a little bit of a hit with fire.

However, the heated discussion and the first position of the hot search came to an abrupt end at ten o'clock on the first day of the new year, and the entertainment media Dispatch exposed the relationship between former TVXQ member Kim Junxiu and girl group EXID member Ahn Hee-yeon, and the news of the New Year's couple and the names of the two people immediately squeezed out 38% of EXO, topping the top three hot searches.

Sure enough, passers-by and netizens were far less surprised by the results than their interest and love for gossip.

The popularity of this idol couple is still very high, Kim Junxiu, as a former member of the super group TVXQ, although he was banned by SM on the peninsula for a lot of news, but his popularity is still very high, and his career in the peninsula and neon is quite successful, and he has a group of very die-hard fans. And An Xiyan, as the most popular member of the popular girl group EXID last year, is also the protagonist of the direct shooting that made them successful, and she is also one of the more trending female idols nowadays.

The repercussions caused by this new year couple are not small, although they are still far less than Lee Seung Gi and Lim Yoon Ah in 14 years, but they are more approachable than Lee Jung Jae and Lim Se Ling last year, which makes people want to discuss more.

Speaking of which, there are really few idol couples who have been exposed for 14 years, and the TOP members of the TOP girl group Girls' Generation directly exposed their love when they were at their peak without declining, and only Yun'er's predecessors were exposed.

This New Year's couple was exposed by D Society and instantly topped the hot search, and then there were discussions one after another.

"It's a little uncomfortable, but it's still a blessing, after all, it's the first time that Oba has announced his girlfriend in the 12 years since his debut......

"What are you looking at?"

Ji Jingyuan got dressed and sat on the edge of the bed, and was holding his mobile phone with great interest to look at the messages and reactions on the Internet, when a lazy voice came from behind, Pei Xiuzhi didn't know when he got up, and slowly moved over from the other half of the bed.

Today is January 2nd of the new year, and after a night in the hotel after the last day of last year, they flew back to Seoul early in the morning on the 1st.

There was no itinerary on the first day of the New Year, and after landing, the company directly gave everyone EXO a day off, and the crew of "Signal" also took a small holiday because of New Year's Eve.

Chi Jingyuan, who had nothing to do, also took the opportunity to have a meal with her directly, and then made an appointment in a familiar apartment.

Because of the holiday, he didn't return to the dormitory last night, but it is estimated that there are not many people who still lived in the dormitory last night.

"Looking at the fan reaction of the couple announced by D Club yesterday......"

Answering casually, feeling the movement behind him, Chi Jingyuan glanced back.

Pei Xiuzhi estimated that he had just woken up not long ago, his eyes looked a little hazy and he was gently rubbing them with his hands, and his long black curly hair hung down and sprinkled on the side of his cheeks, vaguely covering his plain facial features.

The upper body sat up, the short-sleeved pajamas with white hollow shoulders were draped on the body very casually, and the sight caused by the neck to the collarbone was a piece of white skin, and even a shoulder strap could not be seen.

Although it is winter, the indoor air conditioner is very hot, and the small silk quilt that is not thick is lazily hidden on the body, and the two long legs are placed there separately without an inch, and the sunlight drawn from the gap in the curtains is sprinkled on it, and the white is a little dazzling.

Speaking of the following, after Pei Xiuzhi joined the group for filming, the two haven't seen each other for a long time.

But every time you meet it, it will inevitably make Chi Jingyuan's mood become good.

Say it's like or have a good feeling, of course there is, after all, this woman is beautiful and beautiful, and she looks innocent on the outside, but she is quite sultry, but she has a very good eye and a very pleasing personality.

There are few men who don't like it, I remember the last time I chatted in the dormitory, there was still someone in EXO who regarded Bae Xiuzhi as the perfect ideal type, and said a word of praise and hope in front of Ji Jingyuan......

But if you want to say that it rises to the level of affection, it may be the reason why the purpose of the two people is not pure when they first contact, and they always feel that something is missing.

But it's really easy to get along with, it's quite pleasant, and I'm used to it for so long anyway, so let's just leave it at that.

"What do you say on the Internet now?"

After Pei Xiuzhi rubbed his eyes, he began to lower his head and stroke his hair, not feeling that he was wearing much at all, so he sat there naturally and asked.

The reaction is quite interesting, there are a lot of optimistic people on the Internet, and Kim Jun-so's fans also began to bless after being surprised, and there was no obvious sign of de-fandom...... But Ahn Hee-yeon and EXID's fans reacted violently. ”

Seeing the fierce and angry messages of several male fans of An Xiyan, Chi Jingyuan shook his head: "I feel that the man has no impact, and the woman's words are estimated to be a little problematic." ”

"This kind of thing is open in the circle, which in itself has a much greater impact on female idols......"

After hearing this, Pei Xiuzhi pursed his lips and said a word disdainfully, then rolled to the side and walked down from Chi Jingyuan, walked into the bathroom next to him with two white legs, washed his face and brushed his teeth A few minutes later, he walked out, sat in front of the dresser in the bedroom, took out his makeup bag, took out a puff and slapped it on his face.

"I don't know what your current popularity is, if you make your relationship public at that time, what will the woman be like......"

Pei Xiuzhi is also very generous when he talks about this, and he seems to be sure that the object of Chi Jingyuan will not be himself when he is public, and his tone is playful, but he can also hear it a little bit as if he is still a little complaining.

Chi Jingyuan didn't return.

Actually, he was also a little curious......

"By the way, how is your "Signal" filmed......" Soon Pei Xiuzhi changed the topic, pondering his face while looking in the mirror: "The lineup is really strong, I feel that just looking at the lineup is very powerful...... What is it like to film with Kim Hye-so and Zhao Zhenxiong? Wouldn't it be stressful? ”

"The filming is very good, the director and actors are very good." Ji Jingyuan shrugged his shoulders, and naturally classified himself as a 'very powerful' group of people: "The pressure is really high...... If the acting is a little bad, and the expression is not in place, the acting skills will be directly contrasted by these two seniors...... But luckily, I'm trying my best to keep that out of the way at the moment......"

Seeing that Pei Xiuzhi was a little interested, Ji Jingyuan talked about some things when the crew of "Signal" was filming, and finally put down his mobile phone and began to pack up his things, and asked with concern:

"What about you, how was the filming of "Arbitrary Attachment"?"

"It's okay......"

There was no clear answer, but I felt that Bae Xiuzhi's tone had dropped slightly.

"When will it be finished?"

"It's expected to be April or May."

"Filming for so long?" Hearing this, Chi Jingyuan couldn't help but look at her in surprise and asked.

"Arbitrary Attachment" entered the group in November 15 and started filming, if you want to shoot until May 16, it will be filmed for half a year, which is really slow for Korean dramas......

"Who knows, the writer revised some plots in the middle, and the filming didn't go very well, and the director felt ......" Pei Xiuzhi's words flickered, and his tone sounded slightly low, and he shook his head halfway through speaking.

Chi Jingyuan glanced over there, and after looking at her white back, he didn't ask anything more.

He saw that Pei Xiuzhi may have also discovered some problems with this drama, which may be plotted or directed by the crew. And now she regretted it a little.

However, Chi Jingyuan was not optimistic about this drama for some reasons, and specially persuaded her that she insisted on choosing this "Arbitrary Attachment", and now even if she has some regrets, she doesn't want to express it due to various factors.

It's useless to express it, and you can't shoot it......

The two naturally changed the topic, and after chatting a few words, Chi Jingyuan picked up his bag and stood up.

"Leaving so early?" Bae Suzy looked at him through the mirror and blinked.

"The company has a meeting in the morning, which is an important meeting." Chi Jingyuan pouted and walked behind her: "I have to go to the TV station in the afternoon, and I will rejoin the group tomorrow." ”

"It's really busy...... Pei Xiuzhi seems to have been used to it, and he has no emotion at all, but turns around with a smile: Then should I wear white or black next time we meet?"

Chi Jingyuan squinted and looked at her with a smile:

"Is there a third option?"

……

"After the breakthrough results last year, this year's planning for EXO must also strike while the iron is hot, whether it is concept, song, dance or even image style."

"With XO's current popularity, it's a very clear leader in the peninsula market alone, even if it's ......"

Chi Jingyuan is right, today's meeting is really important, the large conference room on the fourth floor of SM at half past ten in the morning has been full of people, in addition to the EXO group, the main broker team is all present, several important parts of the company's directors, several representatives of EXO's operating directors, and Li Xiuman are all listed, just from the staffing can see that they attach importance to this.

Today, in addition to summarizing last year's brilliant results, the most important thing is the company's overall plan for EXO in 2016.

"According to the company's previous plan, in mid-2016, we will skip the mini-album transition and directly release a third Korean official album to stabilize XO's current strong position in the local and Asian markets, and at the same time, due to the popularity and fan accumulation in Europe and the United States for many years, as well as the unexpected popularity of "boy with luv" last year, the company decided that this year, XO's development focus will begin to shift to Aramco......"

A representative from the planning department is explaining to others some of the plans for XO that have been made: "According to market research, many groups in Europe and the United States have a different view from our Asian fan base, and they value the singer's personal style, stage impact and explosion more than some characteristics of the local market. ”

"At the same time, according to our research, they are more appreciative of singers or groups who can participate in the creation of songs and albums, and they like to see singers express their attitudes towards society in songs or lyrics, which can show their strong personal personality, or reflect some social issues."

"We will not drastically change the style of XO itself and the personal image of the members, nor will we involve the members in ZZ or serious social issues, but we will still enter the overseas market with the positioning of EXO itself as a Kpop group. But there are also some things that can move closer to the mainstream of Aramco. For example, if you haven't completed the album selection yet, you can consider selecting songs with more distinctive styles and rhythms in terms of song selection......"

"And more members are involved in the lyrics of the song, and in terms of composition, even if it is just a mention, it will be easier to attract the goodwill of fans......"

Even though some of the things the representative said were actually known to some of the people who were doing it, everyone was still listening very carefully, especially when it came to their own EXO members.

Although none of SM's companies have been able to become a successful group, they still attach great importance to the market over there, and the cooperation with the music company and music composer over there has never been broken, and they have their own set of analysis of the fan logic over there, obviously they have made a lot of preparations before.

Although Ji Jingyuan didn't know anything else, it was true that there was a big difference between the aesthetics and the style of the songs that fans in Europe and the United States and the fans in the peninsula and even Asia liked.

For example, in the past few years, EXO's most popular song in Europe and the United States was "dope", and the MV had a high hit rate on YouTube, which caused a wave of cos craze in a certain period of time, and it was the song with the fastest MV hits to break 100 million, and it was also a great contributor to EXO's fame in Europe and the United States, and its influence was greater than that of the messy "Roar" that was popular in China.

In the local area, "DOPE" was crushed by "Roar" in terms of popularity and audience, and the performance of the sound source was also very average, and many people expressed their disgust when it was released.

The different preferences of the two sides can be seen from this, if you want to start focusing on the European and American markets, you must indeed make some trade-offs and changes.

“…… In addition to the regular albums that will be released as usual, we are also planning to launch XO's new photo album, new featured albums, new tour ......"

After finishing the introduction of the album, the representative of another department stood up and spoke, and as he spoke, he glanced in the direction where the EXO members were sitting: "In addition, we are also preparing to officially start the first team of EXO, as well as the solo project of the members. ”