"This is the GUCCI House, which chronicles the inspiration and history of the entire fashion brand since its birth in Florence in 1921, and we will take them on a tour if they have important guests and partners."

As the group walked into the Setimani Palace, Chi Jingyuan admired the walls decorated with sculptures and Windsor gold leaf and the ornate hall, while listening to the Gucci CEO Pisari who walked next to him introduce the hall in front of him in his unique strange tone.

Pizzari is dressed in a meticulous white suit, his figure looks strong and he should exercise regularly, his cleanly shaved chin and shiny head complement each other, his bird's nest is deep, he speaks quickly, with a unique tone and rhythm, he is a very assertive middle-aged Italian man.

After yesterday's meeting, Ji Jingyuan and the current helmsman of the GUCCI brand can be regarded as acquaintances, and have already sketched each other's images in their hearts.

Feeling the eyes cast in front of him, Ji Jingyuan smiled and nodded, showing an expectant expression.

On the second day of his arrival in Florence, after visiting the brand's headquarters, meeting and meeting with a series of high-level executives such as the CEO and art director, the official spokesperson contract was officially signed, and it can be said that he has become the de facto spokesperson of GUCCI's entire line of luxury products in the Asia-Pacific region.

During the period of two years, the brand will use its own resources to promote Chi Jingyuan in the Asia-Pacific region on a large scale, provide him with customized products and opportunities to participate in brand activities, and have the right to renew the contract first and even expand the treaty.

Chi Jingyuan also needs to cooperate with the brand's various promotions as much as possible, including the clothing that is usually publicly traveled, and the frequency of posting product photos on INS is required.

It's a complicated contract.

Compared with the big envoys and close friends, as the spokesperson of the whole line in the large region, Chi Jingyuan also has a gratifying endorsement fee.

Although compared with the endorsement of FMCG brands, the luxury industry is generally not very high because of the overall flow of water, and the luxury endorsement fee is not critical for celebrities, and the more important thing is to borrow the brand to lift and upgrade the coffee, but compared with the endorsement of the local market of the peninsula, this endorsement fee is already very considerable, which is higher than the endorsement of more than a dozen brands on the peninsula combined.

After the contract was signed, the entire SM team, including Park Jae-hyun, was greatly relieved, and after officially becoming the spokesperson, Ji Jingyuan did not start shooting advertisements directly, and the brand was very considerate and arranged a series of tours for him.

This includes a visit to the headquarters of GUCCI and Kering, a visit to the GUCCI garden, the digital service center, the art lab, the GUCCI house and other historic and iconic buildings of the brand, all accompanied by high-level management.

At the same time, after landing in Italy, whether it was hotel arrangements or various itineraries, GUCCI had already helped him arrange, and Chi Jingyuan later learned that the treatment of signing contracts directly at the headquarters and even visiting various venues is really not something that every spokesperson has, it can be said that it is the first time among Peninsula artists and even Asian artists, and Jun Ji-hyun, who previously endorsed the GUCCI watch product line in the Peninsula District, is far from this treatment.

How the treatment is very straightforward shows the attitude and importance of the brand to the partner.

Although in the contact, the staff of the brand still have the arrogance of the top luxury blue-blood brand in many details, but it can be said that all aspects have been done in place in terms of treatment and attitude...... It's clear that they really value this new APAC spokesperson, and their ambitions for the APAC market after the change of art director and main design style.

Because Chi Jingyuan is likely to make them a lot of money......

At this time, Chi Jingyuan, under the personal leadership of the CEO, visited the GUCCI house located in the Setimani Palace.

"Welcome to the GUCCI house...... Anihassai"

Looking at the group of people who walked in, the manager who was in charge of taking them on a tour and explaining immediately greeted them warmly, and after greeting Pisaari, he looked at Ji Jingyuan with a smile and greeted him in stiff Korean.

Although the tone was strange, the attitude was really good, and even made Ji Jingyuan feel flattered.

"Ciao." he immediately shook his hand and replied in the Italian he had just learned.

After a brief pleasantry, the steward walked in front and took the initiative to lead them inside: "We are now in an old Renaissance building in Florence, let's start today's journey......"

Following the pizza and manager, Chi Jingyuan curiously looked at the ubiquitous luxury bags placed around, listened to his introduction, and began his own visit.

“…… The first thing we enter is the archive where the brand's archives are stored, and what you see is the unique Double G of Gucci, a nod to the House's founder, Mr. Guccio Gucci......

"Double G, a floral totem inspired by Renaissance aesthetics."

"Welcome here...... It's a place where the brand's classic and timeless handbags are stored, and we need to put on gloves......"

"IT'S A BAMBOO HANDBAG, AND IT'S AN ICONIC GUCCI SYMBOL... The bamboo is bent into a unique arc by fire, showing our unique craftsmanship......"

It can only be said that GUCCI is worthy of being a top luxury brand, and the various places used for the exhibition can't help but be dyed with that layer of rich wealth, the whole room is like an Italian palace, the vaulted ceiling is hung with gorgeous crystal chandeliers, the oversized exhibition window is densely packed with ancient luxury goods, and the wool carpet on the ground makes it exude a strong sense of history and dignity.

That's rich enough......

Chi Jingyuan seemed to listen carefully to the introduction of the person in charge, but he couldn't help but sigh in his heart.

However, many details are also full of the ubiquitous superiority of the blue-blooded brand, and the person in charge clearly has a sense of pride and pride in his tone when introducing it, as if GUCCI was founded by him and Mr. Guccio Gucci.

In particular, within a few minutes of entering, Chi Jingyuan had already seen a lot of signs and nameplates about '1921' in many places, such as 'Return to 1921' and '1921 Journey', as if they wanted to highlight the antiquity and longevity of the brand from all angles, and show visitors their own high-end and sublime.

It's just a little deliberate......

In fact, Chi Jingyuan is not very interested in this sense of superiority, and the so-called historical precipitation and inspiration marks around him are also some former luxury bags, and all kinds of expensive luxury handbags are actually like that, and after ten minutes or so, he can't help but feel that this place is actually quite boring...... Maybe it would be very exciting to change Pei Xiuzhi, or a girl who likes this way.

But Chi Jingyuan still smiled throughout the visit, followed the other party's narration and showed a serious and admiring look, and took the initiative to ask some questions from time to time to satisfy the other party's desire to show while also making himself look sincere.

After all, people pay for it, it's work.

The exhibition hall is not very large, and it has already turned around after about an hour.

Pizzari and Chi Jingyuan also had their own arrangements, and before leaving, he smiled and sent an invitation to Chi Jingyuan:

"Tonight's dinner has been arranged, I hope you can enjoy it."

"Thank you, I will."

…………