"Mercedes?"

Hearing this somewhat sudden good news, Chi Jingyuan's eyes lit up, and he looked at the agent with interest and asked, "When did it happen, why haven't I heard of it before?" Which model? It won't be an entry level, will it? ”

Although Chi Jingyuan is now switching cars for several cars, it feels like a few Mercedes cars make him more comfortable, and this kind of high-end brand endorsement is also a very top endorsement on the peninsula.

At present, the level of the entire EXO team in terms of endorsement and advertising has obviously surpassed the level of idols in the music industry, some overseas products, and even the first-line brands on the peninsula want to find idols to endorse and shoot advertisements, basically the first choice is EXO, unless it is not suitable, other idols will be considered, or they will not look for idols to find other artists such as actors.

And the most special thing in the entire EXO team is Chi Jingyuan himself, his personal image and ability to bring goods have always been very prominent, and since his debut, he has been very popular with manufacturers and brands in this regard, and he and the members have opened a break in this regard.

"In fact, there has been contact before, but the other party's intention was not clear and has not been decided, so the company did not say much...... The other day when you were in Italy, the communication went a lot, and after two rounds of negotiations, it was almost there. ”

"Also, what I just said is not accurate,......" Lee Seung-hwan thought of something, and added: "Mercedes's this time is not like GUCCI's kind of large-scale regional 'spokesperson', although it is said to be a brand and model endorsement, but in fact, it is officially called a brand ambassador, because they do not have the title of 'regional spokesperson', at least not at present, there is no ......"

"If you want to ...... model," Li Chenghuan smiled and sold it again, and without waiting for Ji Jingyuan to frown, he immediately said very quickly: "Although advertising is not limited to a single model, Jingyuan, the main brand you cooperate with is Mercedes-Benz's high-performance luxury brand, Mercedes-AMG."

“AMG？” Chi Jingyuan smiled when he heard this: "How do they know that I like this brand?" ”

The first car he had after getting his driver's license was the SLS AMG, and he really liked this model, if it hadn't been for the exposure of the model by chance, he might not have changed to another car later.

"Hehe......" Seeing Ji Jingyuan's expression, Lee Seung-hwan also smiled, looking very satisfied with the recent work results.

After taking a sip of water, he nodded and said: "However, this cooperation with the other party still attaches great importance to advertising and publicity, and finally after discussion, it was decided to mainly use the form of advertising songs...... And it just so happens that your subway song hasn't been thinking about what type of song to use? After thinking about it for a while, the company felt that if the song was suitable, it simply released this advertising song as a subway song......"

The SM 'subway station' project is one of SM's most important projects in the music industry this year, and the plan to release an original song every week is ambitious, and there is a lot of interest in various collaborations inside and outside the company, and the company's artists are very enthusiastic about it, and they have been lining up to join since the beginning.

Ji Kyung-won didn't have to queue up at all, because he was already one of the artists who would join the SM 'subway station' project before it was made.

Because no matter how good the plan is, it still needs some popular artists to lead it......

This subway project started with the release of the first song on February 3 at the beginning of the year, and now in July, more than 20 songs have been officially released, and the success of the entire project can basically be seen......

If you just look at the results and the popularity of the songs, this large-scale project is not very successful, because from February to the present, there are so many songs that can be called big hits, and the only song that has been widely sung is the first song of the project, Kim Taeyeon's "Rain", and there are no songs that are too popular other than this one......

…… Hey, that's not right, there is also Yuna's predecessor's "Spring on Deoksugung Stonewall Road", Ji Jingyuan has been cycling for a whole day.

In addition to these two songs, many of the other songs have had mediocre responses, even the subway songs released by some members of EXO did not have very good results, and even in the large-scale cooperation, there was a lot of fog of sound sources, such as Yoon Mi-rae, Kim Beom-so, Cha Ji-yeon, which originally had good personal music results, were all drowned in the subway project......

The main reason is because in order to make more attempts in music, the style of many songs is not popular but very niche, and because the preparation time for one song a week is too short, it is difficult to carefully polish and make high-quality original tracks, including some theme songs, public welfare songs, and advertising songs, resulting in some songs that are eye-catching, and the quality of some songs is uneven.

But on the other hand, this project is very successful, it is a redistribution of resources for all the artists in the company, so that many artists who usually don't release songs at all, such as Yuna's seniors, can stand up and make good music for everyone to listen to, and many fans are very happy.

And more explorations have been made in music, a new song every week brings listeners a great freshness and unprecedented experience, and in the process, more music styles are used to absorb more fans.

And then the most critical, and the biggest highlight of the subway project, in so many songs, SM's artists have collaborated with almost half of the people in the music industry.

Except for Taeyeon's first song, most of the other songs are collaborations, and they are still with people outside the company, including but not limited to solo singers, overseas producers and performers, musicians, idols and even variety shows. It is extremely enjoyable for the fans and listeners of the entire Kpop to watch.

The popularity of idols drives the plan, the plan pulls the musicians, and the musicians feed back the quality of the idols' music, deepening the connection and connections, forming a virtuous circle.

Of course, from SM's point of view, although it is not based on grades&...... But in my heart, I definitely still hope that the songs will be popular and the results will be better.

After Taeyeon, SM values Ji Kyung-won's subway song the most.

His subway song has been planned from the beginning, but it has not been put on the agenda until now...... Although he is actually looking forward to the cooperation of his subway song, he can't find a suitable song for his solo song, let alone the subway song, and he doesn't like the few songs provided by the company very much, so it has been delayed until now......

I thought I would be lazy if I delayed it for another two months, but I didn't expect it to get together with the advertising song.

"What theme does the song require?"

For this task that suddenly fell on him, Ji Jingyuan did not shirk and took it directly, looking at Li Chenghuan with some expectation.

"I didn't do too strict about the subject matter...... But after all, it is mainly aimed at the young market, and the advertising agency and the brand side proposed that it is best to use the theme of 'love' and 'throbbing', and link the emotion and love for lovers, and the feeling of wanting to be with each other to the car......"

"How does it sound so cheesy?"

Ji Jingyuan= didn't seem to like this theme very much, but he didn't refute it, but continued to ask, "What about the type of song?" It doesn't matter if the dance music is lyrical? ”

"I didn't say that, you decide." Lee Seung-hwan shrugged: "However, advertising companies and brands will check the quality of the songs at that time, and for the sake of publicity, it is better to be more popular."

"yes, got it." Ji Jingyuan nodded and said that he had written it down, raised his eyes and thought about it, as if he was thinking about whether there was a suitable song in his music library.

"How? Is there any pressure? Seeing him like this, Lee Seung-hwan asked with concern: "Don't be too anxious, the release time of the advertising promotion and the song is in October, and it will be too late to start production in September." ”

"If you talk about the love genre of pop dance music, there is no problem, there is a lot of stock of this popular style, and I have a more suitable one...... I'll take a look at it later, I may need to fill in the words again. ”

Ji Jingyuan's expression looked more relaxed.

He has a lot of unfinished pieces in this style, and interest is the best inspiration, he is very interested in this song advertising song and subway song, even if it is written now, it should not be difficult.

After a pause, he asked curiously, "Then this song, do you need to cooperate?" ”

"Of course it's up to you."

Lee Seung-hwan waved his hand casually when he heard this, but he didn't care much about this: "You are the only spokesperson, but the advertising company does not limit whether the song is cooperated or not, although even if it cooperates with other artists, the advertising company will not give advertising fees...... But since it's still a subway song, according to the previous habit, most of them are cooperative... It's really not possible to make two versions, one for the advertisement and one for the subway song. ”

Well...... Let's talk about that. Looking at Li Chenghuan with an indifferent face, Ji Jingyuan nodded and stopped asking.

"And then there are some other important trips recently......

…………

Ji Jingyuan chatted a lot with Lee Seung-hwan in the office, because EXO's return period has also ended, so although he has been away for more than ten days, he has not accumulated too much itinerary, except for a few endorsement things, that is, the preparations for the concert and Smtown, which seems a little idle compared to before.

Originally, the company's arrangement was for him to go back to sleep for an afternoon and then come back in the evening to practice with the group, but the news of this Mercedes-Benz 'advertising subway song' he suddenly heard made Ji Jingyuan interested, and he didn't bother to go back after leaving Lee Seung-hwan's office, so he went directly to his music room.

"Young Love, Throbbing ......"

Turning on the computer, silently reciting the requirements of the advertising agency, he browsed through his library.

The concept of 'love' is used in Kpop, or most types of songs, and even if the song may not be very suitable, the lyrics should be written in that direction.

But because there are too many of them, it is more difficult to shine.

Soon, Chi Jingyuan turned to the song he remembered before, which was a song he wrote last year, and it was still in a state of no lyrics.

Directly click play, Chi Jingyuan put on headphones and began to listen.

The song was inspired by Kygo's iconic "Firestone" when he heard it earlier, with its impressive tropical house style.

Tropical house is a soothing, laid-back and relaxing style of electronic dance music, Ji Jingyuan felt very interesting after hearing it, and then as soon as inspiration came, he wrote a tune and tried to add some tropical house elements to the Kpop pop music.

He was quite satisfied with the final product, if it weren't for the dark style of the third album of EXO, he was ready to use it as a candidate for the title song when he prepared the album before.

“…………”

After listening to it twice, Ji Jingyuan decided to use this song, although he has not filled in the lyrics yet, but this melody is very interesting, and this lazy and brisk feeling sounds inexplicably suitable for car advertising.

Chi Jingyuan is still very decisive in this regard, and after thinking it is appropriate, he directly began to try to fill in the words.

This kind of thing is still relatively simple for him, and the inspiration is also very efficient.

At the brand's request, he put the car directly in the lover's place and began to write their story for a throbbing and elegant love.

"I really, really, really, really, like you......"

The lyrics of the chorus part were written directly by him, but as soon as he finished it, Ji Jingyuan frowned again.

No, 'qingjia' is not very suitable for repetition, it sounds a little awkward in a row, and it also has some earthy flavor......

But this kind of thing is simple, according to the simplest logic and method of Kpop word filling, in this case, just translate it into English according to the original meaning.

Changed it to 'really' and it was a lot smoother all of a sudden.

Singing it silently, Chi Jingyuan's brows instantly stretched.

The experience that the seniors have come out of is really easy to use, and it is really a good method!

More than an hour later, looking at the freshly baked first version of the lyrics, Chi Jingyuan nodded with satisfaction, thought for two seconds, and wrote "really" directly on the position of the song title

The approximate lyrics are in this style, and when the lyrics are refined and the arrangement is perfected, it can be sent to the advertising agency for review, and if you think you can, you can confirm it......

However, Ji Jingyuan is still quite confident in his musical aesthetics, and he thinks there shouldn't be too many problems.

The next step is to cooperate or not, this song is a dance music, although he can dance alone with a group of backup dancers, but it always feels a bit wasted.

And if the subway is to be played, cooperation is the mainstream...... It's such a relaxing song, and it's good to find friends to cooperate and play together.

If you want to cooperate, Chi Jingyuan really didn't think about who to find for a while.

Wu Shixun is not bad, although his singing skills are sparse and his voice is elective, but Ji Jingyuan thinks he is quite suitable for this style.

The style of this song is lazy and relaxed, both men and women can actually sing it, 94line's family is actually okay, and Kim Taeyeon has also proposed to collaborate with him on a song before.

At the same time, the mainstream of subway music is to cooperate with artists from other companies, if it is outside the company......

A few names appeared in his heart, and Chi Jingyuan really had a bit of a headache for a while, this song doesn't need so many people, and some friends feel that it is not suitable for this style.

You can't find Zhou Ziyu......

…………

“really，really……”

After a busy afternoon in the music room, Ji Jingyuan, who was in a good mood, hummed a song and went to EXO's practice room, and returned to the place he was most familiar with after nearly half a month.

I thought about a lot of candidates for cooperation just now, and I haven't thought about the others yet, but Ji Jingyuan still prefers to bring Wu Shixun with him, and he still has a transparent person and roommate who can't sing a single song in this group.

He's a good fit for the style, and as one of the best members of the team, he should give it a hand.

Thinking in his heart, Ji Jingyuan walked quickly to the door of EXO's practice room, and before he could open the door just after standing here, the door was coincidentally pulled open from the inside.

In Chi Jingyuan's field of vision, Wu Shixun was about to go out with his clothes, and as soon as he opened the door, he saw Chi Jingyuan at the door, and the whole person was instantly stunned.

Then he quickly reacted, glanced up and down at Chi Jingyuan with scrutinizing eyes, and then his expression became interesting, and asked in a weird, curious tone:

"Have you had a makeover?"