Although he is the vice president of Tmall and has a net worth of hundreds of millions, Liu Qingchi is not like some high-ranking people in the circle, drunk and dreaming every day, singing every night.

He has always maintained the habit of going to bed early and waking up early, and every morning he will run a few laps around the villa, or go to the park to do tai chi and exercise.

Eight o'clock in the morning.

After breakfast, Liu Qingchi came to the study as usual, turned on the computer and began to process some work emails.

However, when he opened the mailbox, Liu Qingchi suddenly found a personal letter.

Sender: Wang Hao.

Contents: Come on! White shirt!

"Yo, is this a promotional video already made?" Liu Qingchi muttered to himself in some surprise.

Last week, Liu Qingchi received a song from Wang Hao.

He liked this song very much, and when he was on the plane, Wang Hao's idea also made him feel very novel.

So with the idea of trying it out, he sent an invitation to Wang Hao, but he didn't expect this short film to be shot so fast!

Until now, Liu Qingchi still remembers very clearly that when those advertising production companies filmed promotional videos, the shortest one took three months!

What about Wang Hao?

A week!

With anticipation, Liu Qingchi clicked on the promotional video.

……

The first picture is a group of recent graduates taking a graduation photo.

As the camera progressed, I saw that the other students were cheering and rushing forward, but Wang Hao and Xie Nuoling in the crowd suddenly turned around.

Two young faces with many emotions such as confusion, ignorance, and anticipation appeared in the camera.

After a few moments, the camera suddenly switches.

Accompanied by a group photo, a line of text appeared on the screen.

"According to the data of the Ministry of Education, there are currently 8.74 million college graduates, a year-on-year increase of 400,000!"

And when he saw this, Liu Qingchi couldn't help but raise his eyebrows, and his heart trembled slightly.

With the voiceover of "Goodbye, classmates", the picture turned again, and Xie Nuoling's figure appeared in the endless crowd.

At the same time, there was also a personal statement:

"I'm a white shirt!"

"At first glance, it doesn't look like any other white shirt."

With the second narration, the screen jumps again, and many people in white shirts appear in the camera.

Judging by the way these people are dressed, it's clear that they are all new to the workforce.

Immediately afterwards, the realm switched again, and Wang Hao's figure appeared in the camera.

He handed the resume in his hand to HR, with a little nervousness under his green face, and his hands were involuntarily clenched into fists.

And then, extremely realistic questions came out of HR's mouth:

"How do you deal with inexperience?"

"What if your working hours conflict with your daily life?"

"Can you accept overtime?"

“……”

Faced with these questions, Wang Hao pursed the corners of his mouth, as if he didn't know how to speak.

The camera rotates again.

The figures of Xie Nuoling and Wang Hao appeared in the picture one after another, and at this time, both of them were trying on a new white shirt, and at the same time, a person's self-report slowly sounded with the movements of the two.

"I know I'm not really outstanding, but I'm handmade from more than 20 years!"

"Even at the last moment before the appearance, the inspection was careful and meticulous, and I didn't dare to deviate in the slightest!"

The screen begins to rotate again.

The two kept posting resumes on the Internet and conducting interviews again and again, hoping to show their ambitions.

At this time, the voiceover sounded again: "I know that compared with silk, cotton fabrics are not high-end, but they have their own specialties!" ”

The camera changes again.

In every interview, the two of them were full of confidence, but they failed again and again.

Hopes, disappointments...... Back and forth!

Tears, sweat...... Dripping down!

Voiceover: "It absorbs moisture and wicks sweat, tears and sweat." ”

……

Time is ticking, and the camera is flickering!

After countless setbacks, the two regained their confidence, and they are ready to go!

The white shirt without a trace of wrinkles was put on the body again, and the two stepped into a company again, facing different HR, and began to answer confidently.

The voiceover sounded at the right time: "It also has a non-iron and anti-wrinkle process, even if you experience a little setback, it doesn't matter, as long as you rest for a while, you can return to the original state." ”

Turn the camera again!

This time, the two people who walked out of the interview company were in high spirits, with bright smiles on their faces and a sense of relief.

The cash-strapped duo chose to celebrate with two bowls of instant noodles and two ham sausages, and made a plan to go to a big meal when they were paid.

The camera rotates again.

The girl ran through the endless crowd and ran to the high-rise buildings that symbolized the future.

The boy rode his bicycle in the direction of the morning sun with the breeze blowing.

The voiceover sounded: "Continue to have the courage to go on a rampage in this world that has not been navigated to nowhere!" ”

The camera rotates again.

The boy and girl sat at the end of the conference room, looking at the high-ranking people on the stage, their faces filled with a faint envy.

The voiceover slowly sounds:

"Sometimes, I envy them."

"But even they, in the beginning, weren't they all white shirts?"

The screen turns again.

Boys and girls are constantly running, running, and moving towards the future and goals they yearn for.

Until the end, the two of them also became the superior who stood on the high platform and strategized!

At this time, the last voiceover voiced by Wang Hao sounded:

"Tmall believes that everyone's beginning is a white shirt, and every white shirt will be written in the future!"

The camera was still turning, and resumes suddenly appeared in the picture.

Liu Qingchi even saw his resume.

At that time, he was also wearing a white shirt, with a confused and expectant mood, and resolutely stepped into the broad road of e-commerce!

At the end of the picture, five large characters slowly emerged.

"Come on! White shirt! ”

The camera began to dim slowly, just when Liu Qingchi thought that this promotional video had ended, but the progress bar below told him that it was not that simple.

The dark screen slowly lit up, and a teenager wearing a white shirt and holding a guitar appeared in the frame.

The faint sound of guitar strings permeated the study, and the song "Once You", which had been looped by Liu Qingchi's single for several days, slowly sounded.

[I once dreamed of going to the end of the world with a sword~

Take a look at the prosperity of the world~

The young heart is always a little frivolous~

Now you're at home! 】”

……

Obviously, he has listened to it more than ten times, but when he hears this song now, Liu Qingchi still can't help but feel shocked!

For some reason, he suddenly felt the urge to go and take a look.

When I was young, I suffered too much, suffered too many white eyes, and ran into too many south walls......

All the exhaustion was originally suppressed in the depths of my heart, but with the sound of the song, there seemed to be signs of a comeback!

"Hoo ......"

At the end of the song, Liu Qingchi let out a sigh of relief, and temporarily suppressed the impulse in his heart.

And then, he directly took out his mobile phone and dialed the driver's number.

"Prepare the car! Go to the company! ”

……

Morning, ten o'clock.

Tmall company conference room.

Advertising Department, Planning Department, Publicity Department, Public Relations Department, Autumn Recruitment Team...... More than 30 people were gathered together by a phone call.

Looking at the many senior leaders in the conference room, Cui Zhaoqu, the director in charge of the autumn campus recruitment activities, asked curiously: "Why did Mr. Liu suddenly choose to hold a meeting in the morning?" ”

"I don't know, and it seems like I'm in a hurry? Is there something wrong with that department of the company? ”

"No, there doesn't seem to be any major activity other than the fall campus recruitment recently."

"However, the autumn campus recruitment is also going on in an orderly manner, and there is no disclosure during this period?"

The sound of speculation echoed in the conference room, everyone looked at me, I looked at you, all looked at each other, and they all didn't understand what the purpose of this meeting was?

And with so many high-level people concentrated here, it seems like something big is about to be announced!

Soon, amid everyone's speculation, Liu Qingchi walked into the conference room with his assistant.

While signaling the assistant to insert the USB flash drive into the projector, Liu Qingchi looked at Cui Zhaoqu at the bottom, and asked straight to the point: "Old Cui, how are you preparing over there?" ”

Cui Zhaoqu replied confidently: "Everything is ready, just wait for the advertising to start investing, and we will officially launch the autumn campus recruitment!" ”

"Okay," Liu Qingchi nodded, his eyes looking to his left.

"Lao Li, Lao Zhang, what is the situation on your side now?"

Hearing this, Li Hu of the advertising department frowned and said: "Until now, we have not received any promotional videos from any company, if you want to start campus recruitment in the fall, then you must choose one of the best three." ”

"But ......"

Li Hu didn't know how to speak, in his opinion, the three promotional videos were good enough, but he didn't know why he hadn't been affirmed by Liu Qingchi.

"Let's use all three, I got a new promo video here, you can take a look."

Liu Qingchi raised his hand and motioned to the assistant to project the video file in the USB flash drive for playback.

Soon, the promotional video titled "Come on, white shirt" appeared on the projector.

With curiosity and doubt, everyone took in the scenes of this five-minute video.

When Wang Hao, who was holding the guitar, got up and bowed, everyone in the conference room was already staring at the projection screen with shock, staring at the projection screen one by one, and they didn't come back to their senses for a long time.

"This ...... This was made by that advertising agency?! It's so suitable! It's so suitable! ”

Cui Zhaoqu shouted excitedly, his old face flushed, obviously shocked.

It only took a few minutes to directly reflect the confusion of a graduate when he first entered the society, the loss of encountering walls everywhere, the hope of mustering up courage, and the forgery of refusing to admit defeat.

Plus "Come on!" White shirt! The five words coincide with the positioning of Tmall boutique!

As for the song in the back, it is the finishing touch, which directly sublimates the spirit contained in the whole short film!

"I once dreamed of going to the end of the world with a sword and seeing the prosperity of the world!"

Cui Zhaoqu muttered to himself, his eyes revealing a bright look, as if he had seen the complete success of this autumn campus job fair.

"Lao Li, what do you think of this promotional video?"

Liu Qingchi's gaze did not take his eyes off Li Hu, obviously wanting to hear Li Hu's answer as a professional.

Li Hu took a deep breath and said slowly: "It can be called a god!" If it is operated properly, it can even be included in the advertising section of the Huaxia Entertainment Archives! ”

Within 10 days, the click-through rate exceeded 1 billion!

This is a standard for advertisements to enter the advertising section of the Huaxia Entertainment Archives.

It is important to know that up to now, except for some public service advertisements, no other commercial advertisements have been allowed to enter them.

But Li Hu saw great potential in this advertisement!

"Good!"

Liu Qingchi nodded, and said directly: "Then let's start, let's give it a try and see what kind of effect this autumn campus recruitment activity will achieve with the blessing of this advertisement." ”

(End of chapter)