247, the first endorsement!
Although he had deep doubts about Wang Hao's promise, Yuan Zhijun still suppressed the doubts in his heart, and personally sent Wang Hao and Guo Xiaoxue to the hotel that had been arranged.
Everything you say is false, and only the actual actions under your hands can see the truth!
Yuan Zhijun said wait and see.
After agreeing on the time of the next meeting, Yuan Zhijun returned to the company, and he had to report to the leaders of the board of directors first.
At the same time, Wang Hao dialed Wang Gang, who was far away in Kyoto.
"Lao Wang, you take Yuan Han and Li Ning to Hucheng now, I have a small advertising list here, let's make a quick money, and go for a drink and massage tomorrow night!"
"Okay, I'll go now!"
As soon as he heard that there were benefits, Wang Gang was immediately excited, and he didn't have time to pack up the dormitory arranged for them by the company, and took Yuan Han and Li Ning straight to the airport.
In the image of the three of them, since it is a small list, it is estimated that it is just a few small videos and it will be over.
But when they rushed to the hotel and learned that this "little list" was actually going to shoot a commercial for the "Wuling Company", the three of them were stunned.
Wang Gang was stunned on the spot!
"Mother, Brother Hao, do you call this job a little list?"
For Wang Gang, who graduated from the directing department, it is his real dream to be in charge of a big drama, and no matter how bad it is, it is to make a TV series.
As for those low-cost VCRs, Internet jokes, and short videos, for him, it is completely a manifestation of self-degrading.
Therefore, when he learned that it was a "small list", he was somewhat disappointed.
But Nima's, shoot advertisements for state-owned enterprises like Wuling, which have been listed, do you call this a small list?
"Huh?"
Wang Hao shrugged his shoulders and replied nonchalantly: "Can you be confident?" Anyway, we also shot advertisements for Tmall, no matter how big this thing is, is it possible that it can be bigger than Tmall? ”
As soon as these words came out, everyone immediately regained some confidence.
It's just that in the next second, Wang Hao continued to add: "According to inside information, the broadcast volume of "Hello, White Shirt" we filmed has now met the requirements for entering the Huaxia Entertainment Archives. ”
"I guess it's only a week or two, there will be an announcement on the official website of Tmall, you have to be ready."
Hiss!
Suddenly, a gasp sounded.
Settled in the Huaxia Entertainment Archives?
Go down in history!
Wang Gang immediately burst into foul language, "! Dude suddenly feels full of confidence! ”
Wang Hao laughed and patted him on the shoulder, and handed him the advertising plan, "This is the script I wrote, I will follow this tomorrow, if you catch up with the schedule, it is estimated that it will be completed in the afternoon." ”
After carefully reading the plan, the three of them only felt as if there was something in their hearts, which made them eager to buy a Wuling car!
"How? Is it difficult to shoot? ”
Yuan Han shook his head, "This kind of filming technique similar to a documentary is not difficult, but the requirements for the spokesperson are extremely high, not only need to speak, but also need to act, I am afraid it will take a lot of time in this regard." ”
Hearing this, Wang Hao added, "How can fertilizer water flow into outsiders' fields?" The spokesperson is me, and this advertisement is also handled by Hao Fan Media. ”
"Then it's no problem, just rely on Brother Hao's acting skills and line skills, and you can do it in minutes!"
At this time, Li Ning on the side suddenly pointed to the planning book and said, "But what about makeup?" From 1928 to the present, there are different costumes and dresses in different eras, which is also a problem. ”
"Don't worry about this," Wang Hao waved his hand and said: "There is a clothing Wuling factory, as for makeup...... Didn't you watch the sixth episode of Extreme Challenge? ”
"Nope,"
The three of them shook their heads together.
Guo Xiaoxue added with a smile: "Haha, then it's no wonder, Brother Hao's makeup methods are also a must!" ”
"Really?" Wang Gang was a little unconvinced.
"You can look forward to it." Wang Hao raised an eyebrow at him.
…
On the second day, several people got up early in the morning.
After following Yuan Zhijun's secretary to the factory, according to the content of the advertising plan, Wang Gang arranged several staff members who came to assist the scene to build the shooting scene.
The atmosphere of the first act is retro and worn-in, and the overall picture is black and white.
When the scene was set up and the camera was in place, Wang Hao, who had already changed his clothes, walked out of the back compartment.
As soon as it appeared, everyone at the scene couldn't help but be stunned!
A gray undershirt was a little too big on him, but it just showed the hardship and poverty of that era, and just one piece of clothing in the family could be passed down for three generations.
The sides of his cheeks were deliberately heavily shadowed by Wang Hao, so that he looked extremely thin under the camera, creating an appearance of not having enough to eat.
"Perfect!"
Wang Gang subconsciously praised loudly.
Whether it is the choice of clothing or makeup, the image created by Wang Hao is very in line with the ordinary people of that era.
"Here, get ready to shoot!"
With Wang Gang's soft drink, all the staff present cleared the scene, and Yuan Han aimed the camera at Wang Hao, who was already sitting next to an old antique machine.
Syllable!
The sound of playing the board resounded, and Wang Hao also showed his strong line skills at the same time.
"In the early years of the nation, the mountains and rivers were broken, and all kinds of waste were waiting to be revived, and the Hucheng Machinery Factory established in 1928 took the mechanical rejuvenation of the country as its own responsibility at the beginning of its establishment......"
A large section of the lines was easily won by him, and there was no stumbling during the period, which made many onlookers secretly surprised!
The campaign was shot in a documentary way, so the scenes were constantly changing, and the costumes and makeup were constantly changing.
At first, some people didn't understand the point of doing this, but as the filming continued, everyone on the scene was almost silent.
With Wang Hao's impassioned speech and the moving performance, some old employees couldn't help but wet their eyes!
The filming went smoothly, and with the joint efforts of everyone, all the filming ended successfully at 3 o'clock in the afternoon.
Then came Li Ning's "performance" time.
As soon as he got the hard drive, he put on glasses as thick as the bottom of beer, and began to edit scene after scene.
It wasn't until eight o'clock in the evening that the finished film was finally done.
Four people sat around the computer and scrutinized the three-minute ad.
After making sure that there was no problem, Wang Hao suddenly got up, "Go!" Massage! Whole up! ”
The three of them were immediately overjoyed and cheered.
"Long live Brother Hao!"
……
……
Arrived on time at the agreed time.
Just as Yuan Zhijun was about to call Wang Hao to inquire about the progress of the advertising shooting, outside the office, the secretary pushed the door and walked in and put a hard drive in front of him.
Before Yuan Zhijun could react, Wang Hao's phone came in at the same time.
"Mr. Yuan, the hard drive has been received, right? You can take a rough look, the card number I have sent to your mailbox, if you are satisfied with the answer we delivered, you can look at it. ”
"Oh, by the way, there's something going on over there at the company, I have to go back quickly, let's make an appointment next time."
Faintly, Yuan Zhijun could hear the sound of boarding from the opposite side, and it was obvious that Wang Hao had arrived at the airport.
After a few pleasantries, he hung up the phone and looked at the hard drive on the table with a look of disbelief.
It only took one day, what good work can be made?
"Let's take a look first."
While thinking, Yuan Zhijun was about to plug the hard drive into the computer.
But just then, the phone rang again!
Looking at the caller ID, Yuan Zhijun's face changed slightly, and after connecting it, he simply answered a few times, then got up and walked out of the office.
But after walking a few steps, he seemed to remember something again, turned back and put the hard drive in his pocket.
…
In the airport on the other side, Wang Hao and several people were passing through the security check.
According to the original plan, Wang Hao was going to stay in Hucheng for another day, but the arrival of a phone call caught him off guard!
October 1st is coming.
In order to celebrate the upcoming National Day, the official website of the Huaxia Music Association issued a notice to solicit a theme song on the whole network.
As soon as this announcement came out, all the media companies and singers in the entire entertainment industry went completely crazy!
What is the theme song for?
This is something that everyone can understand!
That was apparently used for National Day broadcasting!
There is no doubt that any song can be selected, whether it is for the singer himself or for the company behind it, it is a huge improvement!
This is purely gilding, how could Zhou Xiaoyu miss it?
As soon as he learned the news, Wang Hao bought a ticket and couldn't wait to lead the four people back.
At this point, advertising doesn't matter anymore, this announcement is the most important thing right now!
……
At the same time as the plane took off, on the board of directors of Wuling on the other side, Yuan Zhijun was once again strongly dissatisfied by the board members!
Preliminary data is already available for the analysis of the statements for the third quarter.
There is no doubt that sales are much lower than in the second quarter!
"There is still half a month left before the end of the third quarter, Yuan Zhijun, is this the answer you gave us?"
The angry shouts echoed in the conference room, and in the face of everyone's disappointed eyes, Yuan Zhijun couldn't help but lower his head.
In this era when data is king, no matter how much you say, it is useless, only the actual sales volume is the cornerstone of the company's development.
Seeing that Yuan Zhijun was silent, Chairman Zhang Minglei couldn't help but sigh.
"Hey! The company's sales have entered the cold winter, if you have any good ideas, you can put forward and we will make a resolution together. ”
“……”
Endless silence began to spread, and everyone frowned, their minds mixed.
They can't figure out why sales can't go up when it's beneficial in many ways?
Looking at this scene, Zhang Minglei shook his head secretly, and his eyes fell on Yuan Zhijun again, "I heard from the factory, what celebrities went to shoot commercials yesterday?" Do you think having celebrity endorsements have an effect on our sales? ”
"To be honest, I don't know, it's just an attempt,"
Yuan Zhijun shook his head and added: But the team that filmed the advertisement is the production team of Tmall's "Hello White Shirt", and I think it should have a certain effect. ”
As he spoke, he pulled the hard drive out of his pocket and handed it to his assistant.
"Hello, White Shirt!"
This name is thunderous in the business circle, this "graduation season recruitment competition" Tmall simply won the hemp, many domestic colleges and universities of technical talents have chosen Tmall, want to pursue their own "white shirt".
Other companies were envious, but they didn't have such good advertisements, so they could only watch.
In the conference room, everyone's eyes fell on the projection screen.
They are looking forward to what kind of surprise this team can bring them?
……
The picture flashed, and Wang Hao's figure appeared on the screen.
He seemed to be busy assembling a machine, and at the same time reciting the history of Wuling's fortune.
In 1953, the country was in urgent need of a four-horsepower gasoline engine, and it didn't take long for Wuling to build a 1101 gasoline engine, creating a miracle of Huaxia's independent production of small internal combustion engines.
In 1956, knowing that the country's forest areas were in urgent need of felling chain saws, Wuling immediately began to develop them, and soon the first to create the 051 Friendship brand chain saw, so that Huaxia has since entered the era of mechanical logging.
At the beginning of the founding of the People's Republic of China, the country vigorously developed agriculture and urgently needed various agricultural machinery.
In 1958, Wuling dispatched a large number of talents and materials to set up a power machinery factory to develop tractors, and it took only 57 days to lead the country and build five Honghe brand tractors.
In 1961, Wuling developed the first "Fengshou brand" tractor, which achieved the goal of producing 5,000 units per year purely by the beating of workers.
In 1976, knowing that Huaxia had shortcomings in national defense, Wuling was the first to develop a 127 high-horsepower engine and won the National Science Conference Award.
After the reform and opening up, the rapid development of the economy, thousands of private enterprises are in great need of a large number of light industrial machinery, so Wuling began to switch to the production of sewing machines and cotton looms.
In the 80s, domestic automobiles were in the ascendant, joint venture cars were unattainable, and the people urgently needed an affordable private car, so Wuling did not hesitate to start developing mini cars.
In 1987, Wuling officially opened the road of car manufacturing and played the slogan,
We only make cars that the people can afford!
In the video, Wang Hao finally stood in the center of the Wuling car factory.
A nearby worker is working hard to assemble and ship the Wuling seven-seater car, which costs less than 50,000 yuan, to the outside world.
Looking at the miniature cars representing a family walking towards the outside world, Wang Hao took a deep breath and said slowly to the camera: "Only when there is a country can there be a home!" ”
"Only when the country is prosperous and the people are healthy, can Wuling sleep peacefully."
"For decades, Wuling has never stopped making progress, nor has it ever stopped supporting the "country" and "family". ”
"We have the light, Hongguang these family mini cars, as well as small trucks, new trucks these civilian trucks, we are committed to improving the living standards of farmers in villages and towns, only the family is prosperous, the country can move forward bravely!"
"From beginning to end, Wuling's enterprise development has only one sentence!"
"What the people need, we Wuling will build!"
"Good !!"
When the last sentence came out of Wang Hao's mouth, in the conference room, Zhang Minglei suddenly got up and repeated those words excitedly.
"What the people need! We Wuling will build something! ”
At this moment, everyone in the entire conference room couldn't help but wet their eyes.
It's been too long, too long since anyone really read Wuling.
Looking at Wang Hao, who was finally frozen in the picture, Zhang Minglei resolutely said: "What is this person's name?" Sign him! This is the spokesperson we need for Wuling in the future! ”
"I'm going to send this ad to Kyoto! I'm going to send it to CCTV news! I want those people to see what we Wuling are! ”
(End of chapter)