Chapter 054: Unique Product
In the southeast of Jinling City, the Xuefu Street on the north bank of the Qinhuai River is named after the predecessor of the Ming Guozi School on this street is the Yingtian Confucianism of the Yuan Dynasty.
On the west side of Guozixue, less than 100 steps, in the front shop and backyard faΓ§ade.
Lu Liang, the shopkeeper of Zhiyongzhai and the manager of the pen workshop, Qiao Wang, who is also a freehand father in the account room, as well as several other masters of the pen workshop, together with the selected shop guys and the servants of the Zhu family who came from Houhu to help, almost did not close their eyes all night for today's opening.
As the day darkened, the backyard of the shop, which had been lit with lanterns all night, was quickly busy again.
Someone knocked on the back door, and Lu Liang personally greeted him.
This is the head of the blowing team with a group of gong and drum musicians. Since it is open, even if it is an elegant study shop, it must always be lively.
Lu Liang carefully checked whether the musicians were dressed cleanly and decently, and asked a few of them to show off, so he arranged for them to eat first.
The stove room was on fire early.
It's going to be a busy day today, and you can't let people go hungry.
After arranging the musicians, Lu Liang checked the preparation of the table left and right.
According to the rules, when the store opens, relatives and friends from all walks of life will come to congratulate it, commonly known as 'hanging red'.
The head of the family was not there, and Lu Liang and Qiao Wang were worried about whether someone would come to congratulate them. However, since the shop was confirmed, there have been people asking questions directly or indirectly, and when the opening date is set, more people will greet them.
The two stewards made some calculations and decided to prepare eight tables in the backyard today.
It is not a full-fledged banquet.
There will only be some preserved fruits and snacks and drinks on the table, and the female singers will be invited to play and sing. Everyone came, gave red silk gifts, sat down, listened to the music, and left.
This is also the reason why the head of the family is not there.
Otherwise, there should be a formal banquet in the evening, inviting people close to you, which will be more lively.
After seeing the layout of the backyard, Lu Liang came to the store again.
The door is not open yet, and the lights are lit.
Qiao Wang had just instructed his men to carefully adjust the pens on the shelves, and was standing in front of the hall to look at the guests.
Lu Liang walked over together and followed the scrutiny.
In the middle of the door is a central hall with only eight characters, or the imperial pen of His Majesty the Emperor.
Apply what you have learned, and combine knowledge with action.
The middle hall is lined with eucalyptus and separated by a counter to prevent outsiders from approaching at will.
The two sides of the nave are the shelves.
At present, the shelves are basically full of pens of different materials and styles, all of which are packed in exquisite and beautiful boxes, or wooden boxes, or paper boxes, and some shelves have bottles of special ink for fountain pens.
Lu Liang and Qiao Wang both clearly remember a number, 316, which is the result of their stocking day and night in recent times. It was also for the sake of stocking up that Zhiyong Zhai did not open until March.
In front of the shelves is a long counter that turns on the right-hand side, and the right side of the wall is also a shelf.
To the left of the entrance is a simple private room for guests to sit and try their pens.
According to the rules, of course, you can only try the pen after the deed of money and goods, otherwise, the new pen will definitely not allow the guests to dip in ink at will. After paying, I tried the pen, and if I feel that there is a problem, I can ask it on the spot and the store will solve it. If there is a major defect, it can also be returned.
After looking at it like this, Lu Liang didn't find a problem, and was about to nod, when he saw that there was an eye-catching position above the shelves on both sides of the middle hall, he remembered and asked, "Brother Qiao, where are the 'Xingtian' and 'Jingwei'?" β
The 'Xingtian' and 'Jingwei' mentioned by Lu Liang are the two finales that Zhu Yuan personally determined when he left.
In those days, when I looked through the "Classic of Mountains and Seas", I happened to have the idea of opening a "Zhiyong Zhai", and Zhu Yuan began to conceive some ideas.
For example, how do you make a fountain pen the most expensive?
If it's just the simple treasure inlay process that day and the emperor said, inlaid with all kinds of gemstones, although it doesn't hurt to sell more expensive, there will be ten treasure-inlay craft fountain pens recently prepared for today's opening, but there is always something missing.
What's the difference?
Cultural heritage.
It's just blindly inlaid with gold and inlaid treasures, which is too nouveau riche.
Speaking of cultural heritage, this land is actually the most lacking.
With a casual stroke at hand, there is a copy of "The Classic of Mountains and Seas", and Zhu Yuan quickly conceived a theme of "The Classic of Mountains and Seas", planning to show the magic of various strange beasts on the "Classic of Mountains and Seas" through a series.
For example, 'Xingtian', such as 'Jingwei', such as 'Dangkang', such as 'Biyi', and so on.
Zhu Yuan asked people to make a simple 'Jingwei' at the beginning, and he also thought about making a 'Xingtian' to give to Lao Zhu, worried that Lao Zhu would get angry and 'dance to him', forget it.
In short, the programme was quickly finalized.
Zhu Yuan personally instructed Luo Shui, who had the best painting skills, to complete the very mythical "Xingtian" and "Jingwei" drawings according to the 3D drawing method of CG illustration in later generations, and handed them to Lu Liang and others, and instructed them to use the most expensive and complex process gradually developed by the pen workshop to create the two pens.
Not only that, Zhu Yuan even designed the packaging of the two main sticks himself.
Before leaving Jinling, I saw the rough sample, and Zhu Yuan personally set the price, which was much higher than what he had told Lao Zhu before, 1888 taels of silver.
Because the entire "Classic of Mountains and Seas" series is only going to be made in one edition.
All unique.
One-of-a-kind!
Zhu Yuan also designed a volume of "certificates" for this purpose, and numbered each work, "Xingtian" is 001, "Jingwei" is 002, and so on in the future.
It is conceivable that just the 'Classic of Mountains and Seas' series can be eaten for a year or two.
Later, "The Book of Songs", "The Book of Changes", "The Book of Tea", "The Yellow Emperor's Neijing", "Zhuangzi", "Laozi", "Mozi", "Huainanzi", "Sou Shen Ji", "Naturalist", "Shishuo Xinyu", "Taiping Guangji", ...... There are also inexhaustible 'Tang poems', 'Song Ci', and 'Yuan songs', which are not enough to press the heavy 20 or so history books.
This is called heritage.
I used to hear people shouting at every turn that they had been stolen, stolen, stolen and stolen, so why bother?
Steal?
Those who support the dead are destined to be only leftovers of Chinese culture.
Speaking of the 'Classic of Mountains and Seas' series of Zhiyongzhai, because of the complex process, until the current opening, the fountain pen workshop has only completed two, which happens to be used today for the finale.
In comparison, the 'Hundred Treasures Inlay' series, which also has a certain design and a good meaning, is only priced at 666 taels, which is lower than what Lao Zhu said.
Because this series will always be done. Moreover, relatively speaking, even if it is a pure gold pen barrel and inlaid with various precious gemstones, the cost of all the materials added up is really low, so low that it is embarrassing to say it compared to the price.
Anyway, love to buy or not.
After all, even if you keep doing it, it will be available in limited quantities every year.
What's more, Zhu Yuan sells not only his own craftsmanship, but also the golden word 'usefulness', the trademark of His Majesty the Emperor's imperial pen, even if others can imitate the treasure inlay, they dare not pretend to be His Majesty's imperial pen at will.
Once as a businessman who is well versed in marketing, Zhu Yuan can best understand consumer psychology, and the style contained in the word 'practical' will definitely make people flock to it.
In front of a shop that has not yet opened.
Qiao Wang heard Lu Liang ask, shook his head slightly and said with emotion: "That's a baby, you can't let people move, I'll put it on myself later." β
Lu Liang nodded.
No comments.
The two fountain pens, as well as the matching ink bottles, nibs, certificates, and even the delicate mahogany box containing these, are everywhere exquisite, even if they can't be sold, they are all cards in the store.
Lu Liang actually didn't want to sell it.
If it is sold, what will you do with it in the short term?
Because the head of the family was going to Mingzhou on business, there were too many things, and before leaving, he only left two sketches, "Xingtian" and "Jingwei", which had been completed, and it was impossible to repeat them.
Therefore, in the short term, they just want to do something else, and they have no idea where to start for a while.
After all, let's just say that the 'Xingtian' and 'Jingwei' that seem to come to life on the paper, the painting techniques, except for his own, Lu Liang really hasn't seen it anywhere else.
The two principals said a few words, and then went to look at the trial room on the left.
The tea paper on the table and even the decorative pictures on the wall were carefully examined, and Lu Liang proposed that a few more books should be put for the guests to refer to when trying out the pen, Qiao Wang was very approving, and hurriedly ordered someone to do it.
So constantly considering and perfecting the details, before you know it, the sky has brightened.
The opening date was calculated by Lu Liang from an old gentleman from the Taishi Academy, and on March 3, the auspicious time to open the door and hang the plaque was two o'clock in the morning, which could not be wrong at all.
Someone specifically watched the time.
About the same time, the guy came over to remind.
Finally, put the two boxes of treasures of the town shop, and instructed the musicians to go around the back door of the courtyard to the front street of the store to prepare, and the two directors and several other masters of the pen workshop came to the main hall of the store and stood in order, and when the hour came, they ordered the men to open the door on time.
The lively sound of gongs and drums also suddenly sounded.
With this excitement, Lu Liang and Qiao Wang walked out of the store with people and greeted the congratulatory guests and onlookers who had arrived in advance.
The shop guy set up a ladder, and the two of them climbed up in person, one left and one right, and took the guy and handed over the black and gold plaque of 'Zhi Yong Zhai' with red silk on the top, and carefully hung it on the mechanism prepared in advance.
The two went down to the ground, and the guy quickly moved the ladder away.
In the sound of gongs and drums, the two principals once again led people to the surroundings to announce the official opening of the 'Zhiyong Zhai'.
Everyone then retreated into the store.
Each has a distribution, Lu Liang stood in the hall to greet him, and after Qiao Wang turned to the counter, he opened his own unique account book and prepared to keep accounts, and someone would be responsible for receiving gifts and recording the guest list.
The first person to enter the door with a red silk gift box was named Cai Da.
Lu Liang had dealt with it in advance.
This is a steward of the former wealthy Fang Guozhen's family in eastern Zhejiang, and it is rumored that Zhang Shicheng and Chen Youding will follow the unlucky Fang Guozhen after the fall of one after another, not only was not executed, but was also awarded the official Fujian Province Zuo Cheng a few days ago.
Lu Liang even knew that Fang Li, the son of the Fang family, was working under the head of the Mingzhou family at the moment, so he didn't dare to slack off, greeted him warmly, and personally sent Cai Da to the backyard to sit down.
The second self-introduction is the family of Jiaozhou Wei Commander Mao Xiang.
Lu Liang didn't know much about this, but the visitor was a guest, and he still greeted him very warmly.
Then several guests who came to hang red were greeted by flowing water, some of whom knew and some of whom did not know, Lu Liang did not dare to slack off in the warm reception, so after more than a quarter of an hour, there was a sudden disturbance outside the door.
Lu Liang had just sent the housekeeper of Sun Shouzhen's house to the left of the Tai Hospital into the backyard, and he hurriedly greeted him when he noticed the movement, and he was surprised for a while when he saw someone coming.
It turned out to be the internal envoy who ordered He Shou.
Because of the procurement business ordered by Lao Zhu, Lu Liang and He Shou met several times, but Lu Liang didn't expect He Shou to appear in person today.
You know, because the head of the family is not there, the other families only sent the housekeeper to congratulate him.
Even if he was promoted by the head of the family to be the shopkeeper of this Zhiyongzhai, the white-bodied Lu Liang did not dare to hold it in front of the inner envoy of the fourth grade, and he took two steps forward to make a big salute, but he was grabbed by He Shou, and said with a smile: "Lu shopkeeper, I don't want to do this today." β
Seeing that he couldn't kneel, Lu Liang stepped back a little and said, "Lu Liang has seen Lord Ling, and your lord can come to our store today, and it will be shining." β
He Shou accepted Lu Liang's gift this time, took the red silk gift box from the hand of a small eunuch behind him and gave it to him, glanced at the people around him without a trace, turned to Lu Liang again, and raised his voice slightly: "It was ordered by His Majesty, let me take a look." By the way, I also congratulate Zhiyong Zhai on the opening of the house. β
There are a lot of people inside and outside the store, and everyone knows the background of the restaurant.
Not to mention that the shopkeeper behind the scenes is the worldly master who is rumored to 'send 500 years of national ancestry', but the plaque and the middle hall of His Majesty's imperial pen make people have to be cautious.
At the moment, listening to this eunuch they either knew or didn't know said this, the hearts of the people around them were a pang in their hearts.
O Emperor!
It is not enough for the imperial pen to write a plaque in the hall, and today he sent the eunuch to support him, and His Majesty the Emperor is fortunate to be favored by Zhu Yuan, which is really beyond measure!