Chapter 082: Still underestimated

Zhang Qing glanced at Lu Liang on the other side, and then bowed over again: "My lord, in fact, ...... There are 1,700 volumes, and another 1,000 are set by the shopkeeper Lu. ”

That's it.

Seeing Zhu Yuan's view, Lu Liang hurriedly bowed down and said, "My lord, if it is...... Zhiyong Zhai can also give Brother He 300 copies. ”

What a!

Of course, Zhu Yuan didn't forget, but he still instructed himself to let Zhiyongzhai act as an agent of "Daming Monthly" in Jinling City, not thinking about making money, but just adding some popularity to his shop.

Now, it seems that something is wrong.

So he asked: "During this time, how many copies of "Daming Monthly" have been sold in Zhiyongzhai?" ”

When Lu Liang heard this question, he took a little credit: "My lord, 6,300 copies have been sold." ”

Zhu Yuan: "......"

I co-authored you to be an agent, and you directly monopolized it into an exclusive.

At the beginning, it was planned to print 20,000 to 30,000 copies, specifically until the stencings were used up, of which 10,000 copies were officially distributed to various departments, prefectures and counties, and military guards, and the rest were put on the market.

If the market can't accept it, it will be distributed for free.

Right now...... If you don't encounter it today, just take 1,000 copies of it, it will be equivalent to eating one-third of the part used for sales.

It's just a Jinling city.

Zhu Yuan didn't think about the money, even if Zhiyongzhai took all the magazines used for sales, it was only a business of more than 2,000 yuan. The wholesale price of the magazine was 70% of the retail price, that is, the wholesale price of the lite-cover version of 100 texts was 70 texts. In this way, the total gross profit is only a few hundred.

A top-of-the-line themed fountain pen earns more than that.

Now the question is...... Is it really that popular?

So he asked, "6,300 copies, are you sure?" ”

Lu Liang nodded: "How dare the little one deceive the adult." ”

Zhu Yuan couldn't hold back, scratched his head, and asked again: "Tell me, who bought it?" ”

This magazine is not cheap.

Zhu Yuan knows that in Jinling City, because of winter, the price of rice is always 51 stone, which is 50% higher than that in summer and autumn. Therefore, even if it is a simplecover version of "Daming Monthly", the price of 100 articles is enough to buy most of the rice.

Lu Liang didn't expect this to be this problem, thought for a while, and then said: "My lord, these days, inside and outside Jinling, in the streets and alleys, this "Daming Monthly" is being discussed everywhere. If you carefully say who bought it...... Well, such as court officials, scholars, military guards, and local squires, these small ones have all been seen in the store in person. ”

"The first two are easy to understand," Zhu Yuan said, "the last two...... Are you sure? ”

"It's certain," Lu Liang said, thought for a while, and took the initiative to explain to his own adult: "My lord, the official bought it to see the current affairs. The gentleman bought it to see the imperial examination, the military guard bought it because he wanted to see Juntian, and the gentleman bought it for. Oh, everything else is also watched, and the small one is the interest of all kinds of people. ”

Zhu Yuan was stunned.

It's all about looking at things that are closely related to you.

For example, in the discussion of the Juntian system, which is related to the vital interests of the military, Zhu Yuan can imagine the literacy rate of officers and soldiers in this era, but when it comes to the jobs of himself and future generations, if he is in that position, even if he is illiterate, even if it is more expensive, he will also be tempted to buy a book to study and study.

Others are similar.

Lu Liang waited for a while, and when he saw that his adult did not react, he took the initiative to add: "And heh, my lord, just say those two articles, not to mention the rumors in the market, there are a lot of praises, and there is already a team in the Beijing division to sing the "A Chinese Ghost Story", the small one has heard it, hmm...... Although the drama is not as good as the original, it still needs to be polished, but the theater is still full, and it is said that it is drunk again and again. ”

Zhu Yuan was stunned again.

Singing it all?

It's only been less than a month.

Other than that...... Adaptation Fee...... Who's going to tie it up for me?

Some nonsensical flashes flashed in his heart, Zhu Yuan's eyes swept around, and fell on the chief bookkeeper of the editorial department of "Daming Monthly": "You also tell me, is this so?" ”

Seeing that the young man Pingzhang on the big chair looked surprised, Shen Qi smiled and arched his hand: "My lord, it's like this, every time a batch is printed and bound, it is sent to Zhiyongzhai, no matter whether the number is hundreds or thousands, it will be sold out quickly in one or two days, and the shopkeeper Lu will come to urge Ambassador Zhang every time." There are also booksellers from other places who come to buy, and they often have to wait for a while to get their hands, and if it is not for the adults to finalize the price, the lower officials will want to increase the price. ”

Zhang Qing, the ambassador of the Printing Bureau, heard Shen Qi mention himself, and nodded again and again: "Yes, yes." ”

Lu Liang also said again: "My lord, that's it...... It's still a small limit to people to buy, because some people want to get hundreds of goods from Zhiyong Zhai at a time, and say that it is okay to rise a little more than the retail price, but the small ones don't agree, and they are limited to only one copy per person. ”

Zhu Yuan listened to the narration of several people around him, and while pondering, he gradually became less surprised.

Just say one.

At present, the population of Jinling City alone has reached 190,000 households and 760,000 people.

This is the result of more than ten years of painstaking operation after Lao Zhu crossed the river, and it is definitely the world's largest metropolis in the current world.

Although there is no shortage of the bottom level anywhere, it is also conceivable that Jinling City has gathered a large number of powerful and wealthy people in this country, and the top of these pyramids has 76,000 even if only 10% of the population of Jingshi.

This is the 76,000 high-end consumer group, these people, buying thousands of copies of "Daming Monthly", is not an exaggeration at all.

Zhu Yuan had to reflect again.

Zhu Yuan has always known that there is no shortage of wealthy people in this era, and his spending power is very strong, which is also the confidence of his next luxury brand. However, at the book level, I still far underestimate the demand of the market.

What's more, "Daming Monthly" is also different from ordinary books, in the current society, any profession, any class, can find articles that interest them.

Even, as Lu Liang said just now, when it has become a trend, even if you can talk when you drink tea with people, you have to buy a copy, right?

This is the case in the capital, but what about other places?

The fat man He San, who was finally pulled up in front of him, is undoubtedly another example.

Just for 1,000 copies of "Daming Monthly", I just cried and cried, and I wanted to come...... In a prosperous place in the southeast like Hangzhou, the demand for "Daming Monthly" will not be too bad even if it is not as good as Jinling.

Therefore, it also made Zhu Yuan understand another thing.

When the print run of 20,000 to 30,000 copies was determined, I was worried too much at first, but in fact, it was ...... Not much at all!

Further, about the influence of "Daming Monthly".

Accumulate over time, persevere.

It's still going to be.

However, the current influence of "Daming Monthly" may not be as weak as I imagined, even if it is far from the level of immediately standing at the top of the public opinion pyramid, but only this issue, depending on the situation, has far exceeded my own estimates.

Well......

You can't just think about it.

If you listen to it, it's dark.

is still Lu Liang's words just now, and the two articles are praised in the market, but Zhu Yuan doesn't believe it.

More than one person in the court has criticized and impeached Zhu Yuan for publishing in a serious magazine like "Daming Monthly", on the grounds that it is either a futile increase in expense or not serious enough, so they all hope that Lao Zhu will revoke the corresponding plate.

Perhaps, we should make a questionnaire or something.

List all kinds of questions, covering all kinds of people, as long as the questions are set up cleverly, you can probably judge the perception of this magazine by all parties, and then evaluate the influence of "Daming Monthly" from the side.

Just do what you say.

Just do it when you go back.

used to be in business after all, and Zhu Yuan knew about questionnaire surveys, including some ingenuity behind it that was not humane to outsiders.

Well.

This brings us to another problem.

In this era, it is unrealistic to want to conduct a nationwide questionnaire survey, since the sales volume of the Beijing division is the highest, then Jinling is the mainstay, the local state capital, or, the garrison of each guard, only need to select some representatives.

It's noon, and I feel tired and hungry after using my brain quickly.

After finalizing the questionnaire survey, Zhu Yuan didn't plan to stay longer, and said to Lu Liang: "Don't ask for the 1,000 copies this time, give them to others, and ...... later." Only 1,000 copies are purchased per issue, which adds some popularity to the store, and we don't care about the profit of the magazine. ”

Lu Liang actually didn't care about the profits brought by "Daming Monthly" to Zhiyongzhai, but he didn't expect that his own adults had never been to the scene, so he directly thought of the one he fancied.

The popularity of this magazine has indeed brought a lot of extra popularity to the so-yong Zhai, which has gradually calmed down after opening for more than half a year, and many customers have come to buy the magazine, look left and right, and buy fountain pens by the way.

That's the big profit.

Right now......

After a little hesitation, Lu Liang still suggested: "My lord, why don't you print more, even if there are two editions per issue, the villain believes that it is still in short supply." If the court is short of manpower, the small ones can also contact other merchants to pay for printing together? ”

"I'll think about it."

If there is really a demand, Zhu Yuan does not refuse to print more, print more, the average cost is reduced, and the imperial court may still be able to make a profit, and there is no need to subsidize it all the time.

However, we will wait until the questionnaire comes out later.

In addition, listening to Lu Liang's words at the end, Zhu Yuan gathered his expression again: "It's no problem for private individuals to copy each other, you can print it yourself, don't think about it, I remember that the last page of the magazine was specially marked, prohibiting the people from copying without authorization." Well, I will discuss this matter with Zhongshu as soon as possible and issue a formal decree. ”

The prohibition of private reproduction is not about copyright, interests, and the like.

Zhu Yuan can't look down on it.

It's not that Zhu Yuan doesn't want more people to see this magazine, the problem is...... If the "Daming Monthly" is reprinted and sells too well, will anyone want to go further and make a magazine themselves?

This was discussed between Zhu Yuan and Lao Zhu.

Compared with books, the influence of magazines is more lasting and extensive, so this kind of sensitive field involving 'discourse' must not be arbitrarily delegated to the people.

Zhu Yuan said solemnly, and Lu Liang didn't dare to mention it again, and nodded: "The little ones obey the orders of the adults." ”