Chapter 45: The troublemakers are coming

Cen asked here, busy all morning.

After lunch, he called Gao Jie to the operation room.

"Gao Jie, tell me something."

"What's wrong?" Cen Wen's rare serious expression made Gao Jie a little unsure.

"I want to do what we discussed before we opened the store."

Gao Jie's eyes lit up, and his tone suddenly became excited, "You finally figured it out?" ”

"Yes, after all, I am a man with a wife, and I have to think about the future for my small family." Cen asked.

Long before opening the store, Gao Jie didn't want to make a small fuss, so he simply hired a whole team to do it, open a big store, open a branch, and make a brand.

As a result, this flame was naturally pressed down by Cen Wen.

Although Gao Jie also said that he contributed money to invest, so that Cen Wen did not have to worry about the investment money, but after all, investing in opening a store is risky, and it is impossible for Cen Wen to transfer all the risks to his good brothers.

Therefore, the original investment was made step by step by Cen Wen with the savings of nearly two years.

The conversation with Su Youwei in the morning gave him a lot of hope for the future, and his desire to make money became stronger. Of course, the more realistic situation is that after eight months of exploration, Cen Wen has found a good way, and expansion has become a matter of course.

Gao Jie didn't matter what stimulated Cen Wen's motivation, he was willing to nod and agree, that would be enough.

"So what are you waiting for? Let's do it right away, I'll go and ask the family to get the money tonight, you say, how many branches to open, is one million enough? ”

"Wait, you wait for me to finish." Cen Wen stopped with a smile, "Don't treat one million as a hundred, I want to expand my business, but I'm not in a hurry to open a branch, the cost of the store is too high, and if the management and talent can't keep up, the investment will easily fail." ”

"No, what the hell do you mean?" Gao Jie was anxious and asked Cen Wen to make his words clear at one time.

"I want to run a store first to expand online sales, and adopt a combination of online and offline methods to expand our business."

Gao Jie digested for a while, and after a long time, he still didn't take a step, and said, "You expand and talk about it, and I'll listen." ”

"I've been working on a couple of big platforms for a while. As long as we can stabilize the quality of products, constantly bring forth the new, and add the power of network promotion and operation, we can easily open the online market. ”

"Many places in China have been able to achieve fresh food delivery on the next day, which is enough to ensure that our products are still fresh when they reach customers."

Gao Jie thought about it for a while, and felt that Cen Wen's idea was feasible, but how to start was a problem.

"So how do we let online consumers know that we have a store? I went to those platforms, bought some water army brushes, and shouted at the bottom of the comment area every day, 'Cen Wen made bread is really delicious?!' ’”

"You don't need to buy a trolls."

"There are a lot of bloggers on the Internet who specialize in food reviews, and we just need to send them our products and let them evaluate them truthfully, even if it is a little advertising money."

"I want to direct the fan traffic effect brought by these bloggers to the live broadcast room of our store, and then sell products in the form of live broadcast."

"Doing so not only allows consumers to see the environment in which our products are made, but also increases the visibility of our store faster."

"Okay! You say live streaming, then I understand! I watched the live broadcasts of those anchors every night, and a big man was followed by several long-legged beauties bouncing there, and he couldn't die. When the time comes, you go to research new products, and I will be the anchor and chat with customers. By the way, in order to avoid the monotony of the show, we also have to match a female anchor. ”

This is not a difficult thing at all, Gao Jie opened his throat and shouted: "Xiaoyun." ”

"Brother Jie, what's wrong?" Xu Xiaoyun trotted over, opened the door of the operation room, and poked his head into asking.

"Oh, it's you who asked my brother to find you." Cen Wen knew that Xu Xiaoyun especially listened to Cen Wen's words, so he directly threw the pot to Cen Wen.

Cen Wen had to take the pot, let Xu Xiaoyun close the door and come in, and then retell what he had just talked about with Gao Jie.

Xu Xiaoyun was very smart, and when he heard it, he understood, and nodded again and again.

"It's a good idea to ask my brother! It's no wonder that during this time, Brother Wen continued to push new products, and often did free tasting activities, so he wanted to create a flagship product and promote it online. ”

"After all, online promotion is different from offline free tasting, and if the market feedback of the products promoted online is not good, it may seriously affect the signboard of our store."

The little girl said the truth, which surprised Gao Jie.

"Xiaoyun, you have a point."

"Hehe, I usually follow Brother Qian, I've seen a lot and learned." Xu Xiaoyun said modestly.

She has been with Cen Wen for the longest time, and she is the closest person to him when she works, so she has naturally discovered Cen Wen's studious advantages, so she will be attracted......

Cen Wen listened and laughed on the side, Xu Xiaoyun was basically right, he was indeed looking for the main product, and roughly identified about 20 healthy and delicious products.

Including but not limited to: bread, bread, toast, cookies, candies, etc.

These products are based on the concept of 'healthy baking, refusing to add', combined with the health concept of modern people, as long as they can be promoted, there will definitely be sales.

"Xiaoyun, your brother Jie plans to be the anchor in the store, he lacks a female partner, we both think that you are quite suitable in terms of image and personality, but I don't know if you are willing to take on this job?"

Xu Xiaoyun nodded hurriedly and asked what her brother wanted her to do, how could she not agree?

"Brother Jie, thank you for your trust, I don't have much experience, but I'm willing to study hard and follow Brother Jie to do this job well."

"Okay, we won't let you work hard in vain, we will give you a salary of 3,000 yuan every month, and there will be a commission according to the performance." Cen Wen said that because of the live broadcast, he occasionally has to work the night shift, and the workload is not light, and 3000 is not much.

"Thank you!" Xu Xiaoyun's eyes lit up, and the salary increase was even more sufficient!

Just when the three of them were about to finish chatting, Lu Xin suddenly hurried over and said in a serious tone: "Brother Jie, ask brother, you guys pay attention to the news in the group, there are a few people making trouble!" ”

Could it be that another competitor has been mixed in?

It's been eight months since the store opened, and this kind of thing has never happened before.

Cen asked to open the group message, and sure enough, there was a commotion inside.

One message after another.

Don't be a vulgar person: "Is the boss there?" Is this the bread you sell in your store? Look what I've eaten, two long hairs! Isn't it disgusting! Is the hygiene of your shop so bad? It's embarrassing to sell to customers?! I suspect you don't have a food hygiene license at all!! ”

Image.

Image.

Baby pig: "The group praised their desserts for being delicious, and I didn't dare to speak with a conscience of the ingredients." Yesterday afternoon, I bought a piece of chocolate mille-feuille on sale in their store, and I had diarrhea less than half an hour after eating, and I continued to have diarrhea until the second half of the night. ”

Zanzan: "Finally waited for the overturn...... I was skeptical when the fans blew it before, so don't use the fandom behavior on consumers in the future?

This store has always said that his products are made of high-end materials, and the main product is no additives, and I don't eat it at all! The cream is not animal butter, it is a mixed cream of butter, and the bread definitely uses a lot of additives, and the entrance has an inferior taste, and the seasoning is also very poor, sorry for the price, I look at this store, it is to sell dog meat on the head of a sheep, specifically to deceive the layman! ”

"Lu Xin, you go check the consumption records of these people." After reading these news, Gao Jie's face turned pale, what materials are used in his store, he will not know? The cream has never even been delivered, and if you want to use it, you have to be able to conjure it up on the spot.

"Brother Jie, I have already added them in a private chat, but I didn't reply, and I didn't find the purchase record. By the way, these people just joined this morning, and as soon as they came in, they sprayed dirty water into the group. ”

Cen Wen and Gao Jie glanced at each other.

You don't need to check, you're here to find faults.