Chapter 106: Looking for an endorsement
"Second brother, give us a salary, right? I don't dislike one or two hangings. β
Li Qing, the half-eldest son, seems to have a lot of opinions about the fact that he was forced to arrange a job, but he had no salary. Seeing Li Kui coming with people, he came over to dismantle the stage.
Without waiting for Li Kui to speak, the third uncle opened his mouth to refute Li Qing's whimsical thoughts: "Boy, even if you are offered a salary, can it fall into your hands?" β
Li Qing didn't believe in evil and said: "Third uncle, the kid is also a gentleman, why do you say that I can't spend money?" Besides, I don't have money to work, so I can't get up. β
"Give you money, and your mother will take it, do you think your kid will be able to fall into your hands? Dream. β
"Third uncle, you can't secretly send it to me, take half of it, I'll take half of it, and the other half is my filial piety to the third uncle, you think it's okay?" Li Qing is a very practical boy, he feels that taking more and taking less has little to do with him, only the money that falls in his hands is his own, and he is immediately ready to bribe the third uncle with a transaction with no capital.
The third uncle glared and scolded: "Get out, I don't plan to give you money at all." In the past, in the mountains, wild children could not harm people. At most, killing a rabbit is over, and if you have the ability to kill a wild boar, you have to show off in the village. Now that the people in the village have moved to the edge of the county seat, you kid and a group of bear children have bullied the children of the neighborhood. If you dare to go out and cause trouble again, the old man will let you go and learn to strike iron with the fifth child. What if you continue to let you mess around and kill someone? Do you really want you to go to the mountains to be the king of the mountains? β
"But the third grandfather, when people came to the door, you praised us at the time."
The third uncle said angrily: "Could it be that I am so old, you want me to admit my mistakes to a few juniors?" Since you admit your mistake, don't you have to lose money, this money is yours! Or let your dad out? β
The third uncle was also helpless.
There are few people in a village who are safe and self-serving. Of course, in his eyes, Li Dalang, who is the most peaceful and self-serving, is not as good as those clansmen who cause trouble every day. But the question is, Baizhang Village always has to do a good job of neighborhood relations, right? You can't bully the people around you, right? They're not local bullies, they still want fame, do they?
But half of the children in the village couldn't be idle, and when they went out, they caused trouble, and one or two boys dared to chase a group of children and beat them. Every time this kid returned to Zhuangzi with his chest held high, it didn't take long for his parents to block the door with a child with a blue nose and swollen eyes. His old man estimated that it wouldn't be long before Baizhang Village would stink in Yishui County.
There is no way, the bear children over the age of eight in the village are arranged to work in the workshop. If you don't do it well, you won't be given food.
Li Qing is a thorn, especially to suppress the obedience, otherwise, his old man will have a headache. Can't Zhuangzi have parents sue every day, right?
As soon as Li Qing heard that he was going to be sent to learn to strike iron, he suddenly became more conscious, pretended to be a child, patted his chest and said: "Third uncle, look at it!" I'll help you keep an eye on a few of them. β
"Go back, don't get in the way." The dove in the hands of the third uncle hit Li Qing a few times, and the latter was not annoyed, so he ran away.
Liu Baosheng had a deeper understanding of the villagers in Baizhang Village, and he secretly glanced at Li Kui, and seemed to have a little understanding. Maybe Li Kui was like Li Qing before, and few people in the village could restrain him.
However, he still expected it wrong, except for the third uncle, no one in the village dared to provoke him!
Salt production, although it is the most important event in Baizhang Village today.
But the third uncle didn't plan to go to the whole village together at the beginning, and he didn't even let go of the children, and threw himself into this business.
But in the end, it became such a situation, and the men, women, and children in the village, as long as they could do things, let his old man arrange things to do. Li Kui led people to the place where the snowflake salt was grinded.
Li Kui stared at it for a while, felt that there was no problem, and instructed: "There can be no impurities, this salt must be pure, and there must be no impurities." β
"Second brother, don't worry, with us, it will never be possible."
Finally, there is the canning and crating place.
There are a lot of them, and they all fill a room.
But Li Kui was not very satisfied with this, and said with annoyance: "This is the best black can that the county can make, and it looks a little rough, which is also a helpless move." It can only be equipped with a wooden box for the faΓ§ade, I hope it can make people look good, right? β
Liu Baosheng followed all the way, he thought that a mountain boy like Li Kui probably didn't have much experience in the way of management, and he needed someone to support him. Unexpectedly, Li Kui not only prepared a jar for salt for Xuehua Salt, but also prepared a wooden box for each jar.
Han Dahu also has a business, and he also knows that doing business should increase the value of goods, and on the premise that the quality cannot be improved, he can only use packaging to raise the value of goods. He took the black jar, weighed it in his hand a few times, and suddenly had a plan in his heart: "Brother Xian, two catties of jars?" β
"That's right."
Han Dahu sighed and said: "The porcelain clay here is not good, the glaze looks quite pure, and the craftsmanship of the craftsmen is okay, but I don't know how many jars can be delivered in a month." Less is not possible. β
Snowflake salt, even if the price breaks through the sky, it is at most ten pounds, and it may not be able to be sold. If you want to make a fortune with snowflake salt, you are destined to only run volume.
Only when the market feedback is good can the number of sales be expanded. Now salt alone is not enough, it is necessary to make a name for yourself and open up your popularity. In the short term, the demand for black porcelain jars is not large, but once the sales are up, the packaging needs to keep up.
You can't sell it in a basket for ten pounds of salt, right?
If that were the case.
Who wants to be the culprit?
"The kiln will supply 500 pieces this month, and it will reach 3,000 next month. But it is really difficult to continue to increase production, skilled craftsmen can not be trained overnight, and if the output increases, the scale of the kiln will also be expanded, so there is no reason for us to lend money to the kiln factory to do so, right? "Li Kui can't help it, he can't go to Yuzhou and other places to find craftsmen, or let the kilns in Yuzhou and other places burn salt pots, right?
Han Dahu stared at the salt shaker and wooden box, wondering how to make the noble snowflake salt have enough recognition in the market.
Without recognition, no matter how good the salt is, it is useless.
It is very normal to discuss matters in the ancestral hall, and Li Zhuang does not have a clean place, so it is the purest here. After Li Kui ordered someone to prepare a few of the packed snowflake salts, he began to discuss with Han Dahu.
Han Dahu: "Hold a banquet in the Daimyo's Mansion, invite celebrities from all sides, and then ......"
"Put a salt shaker in the middle, what do you think the people who are being entertained will think?" Before Han Dahu could fully explain his thoughts, he was robbed by Li Kui and said: "Celebrities admire famous prostitutes, they can't let them show such enthusiasm for salt, right?" It's not realistic. β
"Or give it away." Han Dahu suggested: "We have prepared all the packaged salt and sent it to each family, and my father-in-law has many colleagues who can afford to eat snowflake salt." As long as you eat well, you can open up sales. β
"It's not proper, the gentleman is far away from the kitchen, and the male protagonist is not in the kitchen. No matter how precious the salt is, that is, it is used in the kitchen, how can it be possible for them to feel that the salt is good? If you don't feel the benefits of salt, the salt sent out, that is, the meat buns beating the dog, will be empty. β
Li Kui thought about it and felt that it was still inappropriate: "Free giveaways, no one will feel precious." What's more, salt is too ordinary, and if you want to sell an already ordinary goods at a high price, you can't start from the quality. Quality can only determine the bottom line of snowflake salt pricing, but it cannot raise the price of snowflake salt. β
"Alas......" At this moment, even Han Dahu has no choice.
Li Kui's words are not unreasonable, but reasonable. It was precisely because of the reasoning that he found things difficult. When he first saw Snowflake Salt, the excitement was gone, and now that he knew that Snowflake Salt was good, but he couldn't let this goodness turn into wealth, he found that things were simple.
What's more, the cost of snowflake salt ...... Can he not see it?
At most, a penny and a catty, that is, more than 70 Wen. (The money of the Song Dynasty was not a foot hanging, a foot penetration, and ten hangings were consistent, and they were basically maintained at about 770 in the middle and late Northern Song Dynasty)
Not even a penny is not necessarily there, fifty wen? Maybe that's a reasonable cost line. Of course, it is not difficult to make money, and one hundred and fifty pounds can increase sales. But this requires more sales to support sufficient profits. This is contrary to what he and Li Kui had in mind.
Li Kui wandered around in the open space in front of the ancestral hall, thinking, and suddenly he remembered a person, maybe it was an opportunity.
He said to Han Dahu: "You said that if you let a literati who is famous enough to write a poem, and even give snowflake salt as a gift to his friends and colleagues in his name, does it indicate that you can make snowflake salt famous in the world in a short period of time?" β
Anything, as long as it can be famous all over the world, can be multiplied in value.
But Han Dahu was frustrated, and said weakly: "Virtuous brother, I also want to be a brother!" But you know that I am an unpopular military attachΓ©, and my father-in-law was born in a general, but the only person who can double the value of snowflake salt is a literati. Or an official family, writing a few royal tributes and the like can be famous all over the world. But don't count on the official family, he hasn't been in power yet, and he doesn't know if his words count. But a literati is still a literati who has enough appeal in the literary world, and my brother is really not helpful, and he can't reach any of them! β
Li Kui said with a smile: "You can't reach it, I really have a suitable one here." β
"Who?"
"Master Su, what do you think?"
"Which Su Bachelor?" Han Dahu was puzzled.
Li Kui said angrily: "Just that Bachelor Su, which Bachelor Su is there?" β
Han Dahu understands in seconds, isn't it Su Shi, who is famous enough, but he is worried that he will not be moved at all: "It's good, but we don't know him!" He is such a Wenzong, please don't move if he gives money! β
The grandmaster of the literary world, Han Dahu, even if he is lonely and weak, has heard the story of Su Shi. But he was very skeptical that Li Kui's plan was likely to succeed?
Hearing that there was a door, Li Kui waved his hand and said confidently: "Brother Han, don't worry about it, this matter is settled, when I go back and sum it up, I have thought of countermeasures, and we will act." β
There is no way but to pit people?
Isn't that a cheater?
Li Kui didn't plan to give endorsement fees, besides, what his apprentice can pit is the old man of Shizu, if you don't look for him, who will you look for? The apprentice and grandson are earning money, and they invite you to eat and drink spicy food every day, and honor you!