Before coming to Yingzhou, Li Kui really didn't think about making Su Shi the spokesperson of Snow Salt.

After all, literati have their pursuits and their pride. It is harder to let them abandon their usual pride than to take their lives. But when he came into contact with Su Shi, he found that Su Shi didn't seem to care about this kind of thing, he didn't resist making profits for businessmen, and of course it was for Zhou Yuan's sake.

Becoming a disciple of Su Shi, many times the guilt is not that the disciple cannot serve the teacher, but that he, the sect master of the literary world who is a teacher, has affected the disciple's career.

There is no way, who let Su Men have always been the target of the court's suppression, and it is Su Shi, the sect master, who has caused all this. The new party regarded him as the vanguard of the old party, and the old party recognized him as a remnant of the new party, and the stalwarts said that there was no such person as Su Shi among them. As a result, Su Shi was very sad that he couldn't please either side. Become the other party who is suppressed.

Although it is possible to obtain high honor among scribes by joining Sumen, what is behind the honor? It is the result of the stop of the official career. I have to say that Su Shi has a sense of guilt towards his disciples. And this guilt can become Li Kui's hope.

Since there is hope, Li Kui is naturally unwilling to let it go.

After all, relying on the promotion between the gates, the cost is huge, not to mention, the effect is not necessarily good, and it is even more difficult to become popular in the Great Song Dynasty first.

With Su Shi's endorsement, it is different, he is a Wenzong who can be known to the world with every move. This is also the reason why Sima Guang and Wang Anshi will not like Su Shi. Although they seem to have a good relationship privately. But politically, no one wants Su Shi, a great god in the literary world, to point fingers around them, especially Su Shi's ridicule is notoriously mean.

This is also why Su Shi is often belittled, and he is belittled again and again. Even after Wang Anshi was reinstated again and implemented the New Deal, Su Shi wrote poems and lyrics everywhere, many of which implied the unpopularity of the New Deal. So much so that it angered the New Party, and Yushitai concocted the 'Wutai Poetry Case', and did not hesitate to be convicted with the text, wanting to kill Su Shi. It's really the reason why Su Shila's hatred value is too strong, and the crowd behind him is too large. He will publish a collection of poems and essays every two years, according to Su Shi's status in the Great Song Dynasty literary circle, it is necessary for Wenchen to have one, and the emperor will also chase books in the harem. This is also the reason why Su Shi has a mouth, and the whole world agrees.

If Wang Anshi continues to let Su Shi go down with such a big mouth, the new party may not even have the heart to do things.

This ability, the Great Song Dynasty only Su Shi has.

At the same time, this is the biggest motivation for Li Kui to stay, and he will get things done no matter what he says. Even if it's a cheat...... Give it a try too. Su Shi's promotion ability is too strong.

"Two brothers, why are you so frustrated?"

Looking at Qin Wenguang and Han Dahu's mournful appearance, Li Kui asked with a hearty smile. In his opinion, things with great opportunities will not be given up because of short-term failures. It can be seen that Qin Wenguang and Han Dahu, one seems to be desperate to be disgusted by idols, but the other puts all his thoughts on his face, and he almost didn't say a word: divide the luggage...... Hey, that's wrong, let's go back!

Qin Wenguang rolled his eyes and said, "Li Kui, haven't you reacted?" Su Xian, the old man, rejected you, and just told you euphemistically that this way is not going through. For the sake of the reputation of the bachelor and his old man, shall I wait or give up? It is fair to tarnish the reputation of his old man, and I can't say anything about it in my heart. ”

Su Xian?

Li Kui felt that this word may be earlier to call Su Shi today, and it was not until Su Shi who went to the South China Sea that he deserved such a title. The open-mindedness is not influenced by honor and disgrace, and the kind of talent that floats above everyone's heads is the foundation that makes it exist through the ages.

Han Dahu echoed: "Brother Xian, this is also a way to do it. Now that the workshop has been salted, what should I do with the backlog of goods if it is delayed? And the quality of snowflake salt is obvious to all, I don't believe that there is such a good quality salt that will not be sold. The status of the Shomen is inferior to that of the scribes. But I can't stand the door and have money. ”

Li Kui felt that although Su Shi didn't spit out, it was not difficult to get him to acquiesce, and he didn't know how to support and publicize it, but he could borrow his reputation. This is enough for Li Kui: "Two brothers, it is far from being as complicated as you think. Although my ancestor had no intention of writing poems and lyrics, he did not refuse to let me borrow his name. ”

Qin Wenguang suddenly retorted: "Su Xian is a heavenly song, wouldn't we let his reputation suffer if we acted like this?" ”

"That's my business, it's none of your business. If you say anything more depressing, believe it or not, the master tied you up and went to Yishui to boil salt? Li Kui raised his eyebrows, Qin Wenguang is like this, he likes to be decent, but he is not even a decent person, where is it still decent? As for letting Qin Wenguang tie him up and cook salt, there is no need to question him, he will definitely be able to do it.

Han Dahu said in a deep voice: "Brother Xian, since this is the case, my brother will not persuade you, but I should prepare with both hands." Why don't you give some snowflake salt to Jiangmen in the name of my father-in-law first. Even if you don't pay attention to it at first, if you favor snowflake salt, it will definitely sell well. ”

Li Kui glared at Qin Wenguang and threatened him, and then smiled at Han Dahu and said, "What my brother said is extremely true. Then he said to Qin Wenguang: "Look, this is business, you are throwing money into the water, and you are happy to patronize and smash the splash." ”

"I'm not stupid!" Qin Wenguang muttered.

Of course, the gate is the main consumer force.

In fact, Li Kui's main target sales object is also Jiangmen. How so? There are a lot of literati who are rich, after all, it is also common for Wenchen to do business through their close relatives, although the imperial court does not allow it, but the identity of a merchant hanging on his relatives has been repeatedly banned.

But when it comes to having money, it's still the door.

There are more than 50 military states in the Great Song Dynasty, and in addition to some border military states, many of them are in the land of wealth. Take Huaiyang Army as an example, located in the land of Xuzhou, there is an endless stream of merchants and goods. These military states are much richer than ordinary provinces. The desire for luxury is also much greater. The most important data is that seventy percent of the annual tax revenue of the Great Song Dynasty is spent on the army, how to calculate it, it is 70 million yuan a year. This money, the door will be taken at least a third.

If you have money and no status, you need to vent.

Because the generals are so miserable, even if they are a captain and a general, they can't speak when they meet in the court. When Yu Shitai came over, they would be collectively confused and begin to reflect on whether they had just died?

And Xiu is rich, poor and extravagant, and it is the only comfort that Jiangmen can find.

After all, even if Wenchen is a family businessman, he also has to consider a question of virtue. Talented but not virtuous is a traitor. At this point, Wenchen has a lot of concerns, but Jiangmen has no worries about this at all.

Li Kui also knows that Jiangmen is the mainstream consumer group of snowflake salt, not necessarily the largest group, but as long as snowflake salt gains enough popularity in Jiangmen. Merchants will flock to it, and it is said that businessmen who have no power and no power are the worst. Businessmen who collude with officials and businessmen, they don't have to worry about having no business to do at all. But if a businessman without a backer wants to maintain the dignity of the businessman, and at the same time give the collaborators confidence in the strength of their capital, the only way is to throw money.

So the kneeling and licking sequence of the Great Song Dynasty became like this: Wenchen - Jiangmen - businessman.

But if it is divided according to consumption power, then it is a businessman - Jiangmen - Wenchen. The weakest spending power was the Wenchen, followed by the Jiangmen, and finally the merchants.

Wenchen is a world-famous audience, Jiangmen is the mainstream that arouses popularity, and although businessmen spend the most money, they have become the most despised existence. As long as the literati are sought after, the gate and the merchant will be popular at the same time, and there is a process of transmission missing in the middle. The rest is not just time and experience, but it will turn into a blowout demand in an instant.

Li Kui also knows that opening the door is the key to Xuehua Salt, but there is a shortcut, why not choose?

Besides, although Liu Baosheng is a general, his status is too low, the military general of the fifth grade, the Great Song Dynasty grabbed a lot of them, if he is a captain, a general, it will be another matter. It's a pity he's not.

It's night.

Su Shi couldn't sleep again, many celebrities were night owls, and Su Shi was no exception, he was holding a book and reading it, but he felt upset, as if there was an emotion that controlled him and made him uneasy.

After several times, he realized that it was Li Kui.

Su Shi didn't care about this sudden apprentice at first, and treated him as an ordinary junior. But after questioning in the study, he found that Li Kui was not simple. There are many reasons why it is not simple, the knowledge is sparse and ordinary, not to mention, it is still wandering around. Su Shi is an extremely smart person, can't he see what Li Kuishan is trying to jump up and down?

If you want to say that the business of snowflake salt has nothing to do with Li Kui, you don't believe it if you kill him.

It was precisely because Li Kui, a kid, was still stumbling in his studies that he began to think about doing business to make money, which caused Su Shi's boss to be dissatisfied. But if Li Kui can be mediocre, he is not ready to talk too much. Anyway, he has seen this apprentice once, and he won't have the heart to see him again in the future, so send it back to give Zhou Yuan a headache!

As for borrowing fame, he doesn't care, he uses it whenever he wants.

But the problem is that although Li Kui is keen on some crooked things, he has the talent for governance.

And it seems that the level is not low, even above him. How old is that? If you discipline strictly and teach according to your talents, I dare not say that Sumen will produce a new talent in the literary world in the future, but it is not difficult to produce a capable minister who can govern the world. What made Su Shi even more depressed was that he actually saw this possibility in Li Kui.

This kid has a treasure trove, but he doesn't cherish it. Su Shi, who was the ancestor, became uncomfortable, if you want to say that he treats Li Kui, right? Not necessarily, although this kid is stupid, he is honest and confusing. But some talents can't be hidden, just like the stars in the night sky, even if the flowing clouds can cover the light of the stars forever?

Su Shi lacks talent in governance, but he still has vision, Su Shi is looking at Han Qi, Fu Bi, Wang Anshi, Bao Zheng and other people who are running around in great difficulty. Whether he has the ability or not, he can see it back, but his hands-on ability is a little worse, but it does not prevent him from seeing Li Kui's difference. Especially since he is still a very smart person, as long as he savors what Li Kui said, he can understand Li Kui's methods.

The new law, the old law, everything in Li Kui's eyes. Don't look at the fact that he has never commented on the new law and the old law from beginning to end, but this kid is arrogant? It's not that Li Kui doesn't want to say it, but he feels that it makes no sense to say it. Both the new law and the old law are obsolete things for him.

Li Kui's method of governing is the people's heart. As long as it can sway people's hearts, no position is a problem. The same is true for the specific approach to local governance.

The township covenant is the hearts of the people.

Profit-seeking is the people's heart.

Bewitchment is also the human heart.

And Li Kui's method is also simple, the interests of most people and the right to speak, the two can only choose one of the two. A lot of people have trade-offs. Even Su Shi himself has calculated in his heart, and he is afraid that he will not be able to escape Li Kui's calculations.

Because this is also a conspiracy, it seems to be unremarkable, but it is difficult for people to jump out of the circle drawn by it. It has nothing to do with IQ, it's completely the use of power, as long as you get it right, what Wang Anshi is, what is rich, you have to stand aside.

Su Shi didn't know if Li Kui would be able to get that far, but the talent he showed had already amazed him.

This is the reason why Su Shi is entangled and restless, Li Kui's goods continue like this, let alone Jinshi, even if he can't pass the exam! This thing has the means to be an official, but he doesn't have the life of an official, which makes him feel a kind of heart-wrenching anger.

Of course, what is even more angry is that against Zhou Yuan, the disciples have gone astray, and you, who is a teacher, still don't know it?

Thinking of this, Su Shi spread out the letterhead and wrote down a few words:

Huaiqing disciples

Huaiqing is the word of Zhou Yuan. As for speaking of our disciples, this is more serious. Although they have a master-apprentice relationship, after Zhou Yuanzhong Jinshi, this relationship will not be on paper, because only apprentices will use such a title when writing letters to their disciples to take the school examination.

Generally speaking, it will be written: Huaiqing is like meeting.

This is the correct way of communication between the officialdom and the apprentices.

But when he thought of Zhou Yuan's slackness in teaching his apprentices, Li Kui's piece of jade made Zhou Yuan give disaster, Lao Su was so angry that he didn't fight anywhere, he was determined to condemn Zhou Yuan in the depths of his soul, and the beginning revealed that the boss who was a teacher was dissatisfied.