"Today's total revenue is three thousand three hundred and eight, and the profit is about one thousand six after excluding employee wages and costs."

"Although I still make a lot of money, compared with before, both total revenue and profit are declining."

Zhou Shuya said with a frown.

It's not that she's too little, but she's worried that profits will continue to fall, and the consequences will be unimaginable.

After all, this phenomenon is not accidental, but caused by artificial competition.

"I didn't expect Feng Dachun's fast food restaurant to have such a big impact on us, and I really underestimated him this time." Hu Haifeng's eyebrows furrowed slightly.

"Why don't we lower the price too? Feng Dachun's current methods are the biggest threat to us is price. ”

Recently, Zhou Shuya learned a lot of business knowledge from Hu Haifeng, and also understood that price war is a commonly used business method, which is fast and effective.

Hu Haifeng thought for a while, but still shook his head and refused.

"Price reduction is indeed a necessary means, but once it is used, it will hurt the enemy by a thousand, and self-damage by 800, it is easy to fall into a vicious circle, I will think of other ways."

The price war also needs the environment, and the current market simply does not have the soil for the price war.

On the one hand, Hu Haifeng does not have much capital in his hands, and the fast food restaurant has only been open for about 20 days until it is full.

In total, he only accumulated more than 30,000 yuan in his hands, which was not enough to burn.

On the other hand, there is the market environment, and there are only two fast food restaurants in Pingshan City, and once the price war starts, it is easy for fast food prices to collapse.

At that time, even if he defeated Feng Dachun's fast food restaurant, Hu Haifeng once again monopolized the market.

Customers have become accustomed to the price that can be reduced to the freezing point, and it will be difficult to increase the price again, and the price increase will be sprayed to death by spittle.

Because the price of the fast food restaurant in Pingshan City was set by Hu Haifeng, he is the standard, and it will definitely not work if he keeps changing it.

Kentude and McDonald's two companies, after so many years of competition, have never made a big fuss about the price.

Part of the reason for their success is that prices have been stable all year round.

The next day, Feng Dachun had a new move on his side.

As soon as Hu Haifeng rode Xiao Mulan and took Zhou Shuya to the door of the fast food restaurant, he found that Su Yan was already waiting.

"What's new on Feng Dachun's side?" Hu Haifeng asked.

Yesterday, Hu Haifeng asked Su Yan to let her people pay attention to Feng Dachun's movements at any time.

After all, the cold novice stall occupies the major prosperous areas of Pingshan City, and it is the most well-informed.

"That's right, Feng Dachun was sending out advertisements everywhere this morning, saying that their fast food restaurant has added two new options, pizza and ice cream."

Saying that, Su Yan handed the advertising sheet in her hand to Hu Haifeng.

Hu Haifeng glanced at it, and his face changed greatly.

"What's this pizza?" Su Yan asked.

Zhou Shuya also looked puzzled.

Pizza has not yet been popularized in this era, and many places have not heard of it.

It's normal that the two of them don't know each other.

"Pizza is one of the more popular foods in foreign countries, similar to our pies, almost as famous as hamburgers."

Hu Haifeng explained.

As a result, he found that Zhou Shuya and Su Yan were both very curious, if it weren't for their identity and position, they probably wanted to buy one and try it as soon as possible.

Feng Dachun is a good means.

Hu Haifeng can now be sure that Feng Dachun, this kid, has definitely gone to an authentic Western restaurant to study.

"Feng Dachun's pizza will definitely have a big impact on us." Zhou Shuya said with a solemn face.

Every new product launched in their own fast food restaurant can usher in a buying boom, not to mention that pizza is a new category, and with the blessing of curiosity, it will definitely sell well, and it will also attract a large part of its customers in the past.

Don't look at the fact that there are only two fast food restaurants in Pingshan City, but customers have a choice, and whoever can attract customers will naturally have a better deal.

"Actually, I'm more worried about ice cream, which is the thing that can really make a big impact on us." Hu Haifeng also said with a solemn face.

"How so? Ice cream can be bought in many kiosks, just like ice cream, what's so strange? ”

Zhou Shuya and Su Yan couldn't understand the meaning of Hu Haifeng's words at all.

Needless to say, in the countryside of Pingshan City, there are also people who push bicycles and bring coolers to sell ice cream, popsicles and ice cream.

You can even exchange beer bottles, and many children will steal beer bottles at home to change ice cream, only to be beaten up by their parents.

And this has become the best childhood memory of the young people of the 80s and 90s.

"It's different, this ice cream is more upscale and tastier than the one sold in the commissary, and who can refuse an ice cream on such a hot day?"

"I can actually make that pizza, but this ice cream requires a specific machine, which is very difficult to buy, and we can't launch the same ice cream to sell in a short period of time."

Hu Haifeng said helplessly.

This time, Feng Dachun really caught him off guard.

Even the ice cream was out, and he knew how appealing it was to students and children.

And this is his main customer group.

The reason why Kende, McDonald's, can rise rapidly, ice cream also plays a key role.

Domestic ice cream is castrated version, and many ingredients are simplified in order to save costs.

Especially cream, which is not found in many ice creams.

As for McDonald, KentDel makes ice cream according to foreign standards, with greater sweetness, more advanced technology, and cream.

Feng Dachun must have also gotten the machine back from there, and it was being made according to foreign standards.

Hu Haifeng has no network in this regard, and if he wants to buy this kind of machine, he still needs to go to big cities such as the capital and the magic capital.

When he goes to buy it back, it will take eight or nine days, or even ten days and half a month, to say the least.

And by that time, the daylily was cold, and the opportunity had been taken up by Feng Dachun, and it was pointless for him to launch ice cream again.

"Take a look, eat deliciously fast food restaurants have launched new products, and foreigners' pizza and ice cream must be something you haven't eaten."

"If you eat today, you can also enjoy a half-price discount."

Just as Hu Haifeng and the others were discussing this matter, shouts sounded not far from them.

Hu Haifeng: They looked over and found that there were two young people holding leaflets to distribute to passers-by.

And these people include customers who come to Hu Haifeng's fast food restaurant.

"Made, it's bullied to Lao Tzu's head, look for a beating."

Sun Dahai rushed out of the shop at this time, and was about to go over to drive away the two young men.

The place where they distributed the leaflets was only about ten meters away from the door of the fragrant food, obviously deliberately robbing Hu Haifeng's customers.

"The sea, don't go, they dare to distribute leaflets here, they have already thought of a way out, as long as you do it, they will call the police."

Hu Haifeng is very aware of this kind of trick, although their approach lacks morality, it is not illegal.

If you do it, you will fall for their scheme.

"This is too much of a bag, should they just let us bury us like this?" Sun Dahai was a little stunned.

"Of course not, we also launch new products, isn't it just to win over customers, to see who has more means." Hu Haifeng said fiercely.

He went directly to the back kitchen to find Zheng Yueguo and began to research new products.

Not to mention the current Feng Dachun, it is Kentude and McDonald, there are not as many new products as in Hu Haifeng's mind.

"Didn't you say you could make pizza? Why don't we get this out first? Zhou Shuya asked Hu Haifeng.

Hu Haifeng shook his head and said: "That's too embarrassing, customers will think that we are copying Feng Dachun, and I have something better." ”

After speaking, Hu Haifeng and Zheng Yueguo discussed making chicken rolls in the old capital, which was originally launched by KFC ten years later in order to cater to the domestic market, but now it was taken out by Hu Haifeng in advance.

Hu Haifeng said that he had ideas, and here Zheng Yueguo made things according to what he said, which is why Hu Haifeng recruited him, it was too convenient to use.

Although Hu Haifeng ate a lot of fast food in later generations and probably knew how to make it, if he really wanted to try it himself, it would take a lot of time to keep experimenting.

And Zheng Yueguo only needs to listen to his description once, and he can be a chef at the level of a state banquet, which is not a joke.

"It tastes pretty much the same, but it's still a little bit worse, and it should be better with a little cream in it." Hu Haifeng took a bite of the chicken roll made by Zheng Yueguo and said.

"Okay, I'll try it with a little cream."

Soon Zheng Yueguo made another one and handed it to Hu Haifeng, this time Hu Haifeng's eyes lit up after taking a bite, and the taste was almost no different from the chicken rolls in later generations, or even more delicious.

"That's the taste, you can taste it too."

Hu Haifeng asked Zhou Shuya and them to taste the taste, and everyone praised the good taste.

"What's this called?" Sun Dahai asked after taking another bite.

"Chicken rolls."

"Delicious chicken wrap."

This must no longer be called the old capital chicken roll, Hu Haifeng thought about it and set the name as the name of his fast food restaurant.

In this way, the chicken roll became famous, and it was also advertised in his fast food restaurant by the way, killing two birds with one stone.

"I'm going to get flyers, and I'll hand them out in person at the door of Feng Dachun's store, and I'll give a tooth for a tooth."

Sun Dahai couldn't wait to say that he felt that this chicken roll would definitely be able to compete with pizza.

Hu Haifeng's eyes narrowed, and he sneered: "Wait, where can I do the same, I still have to get a few new snacks out, and we will promote them together when the time comes." ”