Chapter 165: Brand Grade
"Chairman, we have lost more than 100,000 in the last three days! If we continue like this, we won't be able to last long......"
VTeam, Chairman's Office.
The person in charge of the marketing department looked at Chairman Hu Haifeng with a solemn face: "Now the direct loss per day has reached nearly 50,000, and the backlog of goods in the warehouse is nearly 30,000 pairs of pants, and the situation is not optimistic." ”
"Hmm."
Hu Haifeng showed a smile on his face: "Convene a meeting of the company's senior management, and we can act." ”
VTeam, in the rooftop meeting room.
All the heads of all departments and all the senior executives of the company, a total of about 20 people, all of them are on both sides, their faces are serious and serious, looking at Hu Haifeng, who is the first seat, with a little excitement in their eyes.
Recently, Tianyi Company has been very severely suppressed by the Wenze Branch, and its business has plummeted, directly changing from a huge amount of profits to losses every day, which makes the big guys hold their breath in their hearts.
Now the chairman is finally going to take action, so everyone is looking forward to it.
"Everyone's here, right?" Hu Haifeng took a sip of the hot tea in front of him, looked around, and asked lightly.
Sun Dahai nodded hurriedly: "All of them have arrived, and the directors of Tianyi Factory 1 and 2 have not been notified." ”
"I don't need to inform them, I'll talk to them alone."
Hu Haifeng waved his hand and looked at everyone happily: "What do you think recently?" Let's talk. ”
"Boss, I just have one idea, it's too aggrieved! We also have to clean up the Wenze branch! ”
"That is, we are the leader of Pingshan City, and their companies from other places still want to buy us? Gotta clean them up! ”
“……”
The high-level people were furious and spoke out one after another, their faces full of anger and excitement.
"Then let me arrange it."
Hu Haifeng looked at the person in charge of the marketing department: "Today, you will personally go to the headquarters of Gnawing Dexiang Fast Food, meet Zhang Jiayu directly, and chat with him about the cooperation between the two companies." ”
He looked at the other person in charge again: "Over at the TV station, I have already said that you can go to reporter Li Xiaolian and talk to her about the details." ”
"I have a purpose, the main marketing direction, Tianyi brand clothing is the most luxurious, the most well-known, the most high-grade clothing in Pingshan City!"
After a pause, Hu Haifeng said meaningfully: "Wenze clothing is naturally good, after all, it is a company from the provincial capital, but their brand effect is definitely not as strong as ours!" ”
"Because they have preferential activities and price reduction activities again and again, they have invisibly reduced their brand effect!"
"On the other hand, our Tianyi clothing, even if the business is bad, has not reduced the price by a penny, this is the ethics of a well-known brand! You know what I mean? ”
Including Sun Dahai, although many high-level officials seemed to understand something, they still had some doubts.
Hu Haifeng explained in detail: "The brand effect is very simple, Wenze clothing has worked the price again and again, although the sales have increased in a short period of time, but in the long run, their Wenze brand is not the best brand in people's hearts, understand?" ”
"The reason why I asked VTeam not to take any activities is to establish my own brand!"
"For example, everyone knows that it is impossible to reduce the price of Tianyi brand clothing, is it invisibly that the grade of Tianyi brand clothing is higher than that of Wenze clothing, which keeps reducing prices?"
Swish!
Having said that, many high-level executives suddenly realized!
The person in charge of the marketing department was even more stunned, and looked at Hu Haifeng with admiration on his face: "You mean, let's do marketing and publicity, and compare the brand grades of the two companies to lower the grade of Wenze clothing?" ”
Hu Haifeng nodded, didn't explain again, but looked at the other high-level executives: "One more point, notify the two factories to reduce the production speed of ripped jeans, free up manpower for me, and I want to prepare to develop new clothes!" ”
Everyone was stunned again, at this time to develop new clothing?
You know, now is the time when the two companies are nervous about each other, but at this time they are distracted to research new clothing, is it a bit too hasty?
Seeing everyone's doubts, Hu Haifeng smiled: "Do you think that the time to decide life and death is on the ripped jeans?" ”
"No, not on ripped jeans, it has been two months since the trend of ripped jeans, and the current market for ripped jeans has become close to normal, and the two sides are no longer enough to destroy their opponents in this field!"
Hu Haifeng took a sip of tea and continued: "To give a very simple example, even if we pull down the grade of Wenze clothing, they can still occupy a considerable part of the low-end market, so that they will not lose money, and they will not even hurt their vital point at all!" ”
"So, if you want to completely clean up this Wenze branch, the decisive point is on the new best-selling clothing!"
The person in charge of the production department couldn't help but ask: "Chairman, what do you think the next best-selling clothing should be?" ”
Hu Haifeng smiled and did not make a sound.
……
In the afternoon of the same day, after Tianyi Company agreed on the specific plan, the two senior executives went to Niddexiang Company and Pingshan TV Station respectively, and had in-depth exchanges with Zhang Jiayu, general manager of Niedexiang Company, and Li Xiaolian, a well-known reporter of Pingshan TV Station, and preliminarily formulated cooperation intentions.
At the same time, the two Tianyi branches also began to change their productivity, only retaining appropriate employees to produce ripped jeans, and the rest of the employees actually rested for three days.
Could it be that Tianyi Company has completely given up resistance?
On the other hand, the Wenze branch was jubilant, and it seemed that it didn't know the actions of Tianyi Company.
"Hahaha, a total of nearly 10,000 pairs of pants were sold today!"
"Nearly 200,000 in a day! I really didn't expect that the consumption power of a small city could be so terrifying......"
"Sure enough, our factory director has a unique vision!"
“……”
Wenze Branch, Conference Room.
All the high-level executives were smiling, talking to each other, and there was joy between their eyebrows.
"Did you hear that? The business of Tianyi clothing store is bleak! I estimate that I will lose at least 30,000 yuan a day! ”
"Not only that, they have a lot of employees in Tianyi Company, and I am afraid that they will lose at least fifty or sixty thousand yuan every day!"
“……”
Ye Wenze sat on the first seat, looking at the many subordinates on both sides who were smiling and groaning, obviously in a very good mood.
Tianyi Company has some background, but so what?
Under his wise leadership, Tianyi Company is now suppressed by Wenze Branch and can't raise its head at all!
With a loss of at least tens of thousands of yuan a day, a company from such a small place, even if the scale is relatively large, can it withstand it for a few days? Half a month? Or a month?
"Tsk, it's really embarrassing!"
Ye Wenze sighed with emotion and patted the table with a smile.
Everyone quieted down, looked at Ye Wenze with a smile, and waited for the boss's words.