Chapter 219: Epoch-making Ideas

Hearing that Hu Haifeng brought back 10 million cash, everyone had a relieved expression on their faces.

Wang Yusuo, in particular, showed a look of relief.

Now he admires Hu Haifeng more and more.

"Let me talk about it first, one of the two problems of the garment factory was solved before, and the working capital was there, so it was necessary to solve another problem, the sales problem, which can also be said to be the production problem."

"We now have to determine what kind of clothing to produce, so that we can sell it quickly, make money, and maintain the survival plan of the garment factory."

"Of course, the problem of sales is not only so simple, you need to go to the market and get enough orders."

Wang Yusuo hit the nail on the head.

How garment factories can develop for a long time is to see if they can solve the sales problem.

If the garments produced can be sold, all problems will be solved, which will not only keep the factory running for a long time, but also make everyone make money.

Although the saying is a bit vulgar, the core issue is to make money.

Everyone nodded in agreement.

Others also expressed some opinions, which were basically supplements to Wang Yusuo's speech.

"People think about the same as me, and the issue of sales is really a top priority. However, there is one thing that I think differently from everyone else, and that is how to open up sales. ”

"Your suggestion is basically to go out to find partners and find orders, although this is a long-term development plan, but it is basically impossible to establish a set of our own sales network in a short period of time."

"So I have another solution, which is to produce and sell my own products. And this path has been proven by practice, reliable and feasible. ”

When the words fell, except for Sun Dahai and Su Yan, everyone looked at Hu Haifeng curiously, waiting for his next explanation.

"I am a native of Pingshan City, starting from a garment factory all the way to Xifeng City, I can accumulate tens of millions of dollars, and I can defeat Ye Wenze in the provincial capital, relying on my own direct store."

"As the name suggests, we produce clothes and sell them in our own stores."

When Hu Haifeng's voice fell, the scene became noisy.

For the executives of garment factories, this model is not new, and many factories have their own stores.

However, this model is not mainstream at the moment, especially those large state-owned garment factories, they can live comfortably, make money, and everything depends on sales channels.

The advantage of this model is that it has a large volume and a wide range, and once the network is formed, it can easily earn benefits.

Hu Haifeng has also eaten this kind of dividend before, and a batch of orders from the state-owned enterprise Canglan Iron and Steel Plant made Hu Haifeng profit of several million, not to mention those garment cities in the south, if all of them are taken in one garment factory, at least tens of millions of starts.

"Mr. Hu, if the volume of the garment factory is small, it may be okay to open a store by yourself, but I am afraid it will not work with a large volume like ours, which is also a real example of many garment factories."

"A few days ago, when you took control of the garment factory, I went to do a simple investigation, and I also know one or two about Ye Wenze's case, he lost on this, and he insisted on fighting with you for the sales of the store, forgetting that his strength is the sales network."

"The reason why he was able to gain a foothold in the provincial capital and develop into a clothing company of tens of millions or even hundreds of millions of dollars is actually dependent on his sales channels, it is said that he signed a cooperation agreement with a clothing city in the south, and he needs to produce clothing worth 8 million every month, and the profit is also 2 million." A young executive stood up and said.

Hu Haifeng showed a hint of surprise on his face, this young man is called Wen Ziqiang, and he is the one who was highly recommended by the old comrade Wang Yusuo, who is bold, courageous, and capable of doing practical things.

Now it seems that this is indeed the case, although the things he said are different from his thinking, but it is not difficult to see his talent.

You only need to cultivate it a little in the future and convey your ideas to each other, which is a good seedling who can take charge on its own.

"I know what you're talking about, but I'm going to correct you a little bit, what I'm talking about building your own store is not the same concept as what you think."

"This is called a specialty store, which is a store that specializes in our brand clothing, of course, not only clothes, including shoes, bags, hats, etc., everything related to wearing, we sell."

"And I want to make our Tianyi clothing an industry benchmark, when people mention it, they think of authentic, easy to wear, good quality, fashionable and beautiful."

Speaking of this, Hu Haifeng paused, glanced around the audience, and after everyone digested it for a while, he raised three fingers and continued: "There are three advantages to this, the first is to get rid of the restrictions of sales channels, establish your own sales system, and do not have to be controlled by others. ”

"Second, the integration of the market can make our Tianyi clothing become a leading enterprise in the trend of clothing."

"Third, we can reduce the means of our peers attacking us, our clothing is only sold in our stores, and it is impossible for others to be shoddy, counterfeit our brand, and cut off our sales network."

After Hu Haifeng finished speaking, the scene was quiet, including Su Yan and Sun Dahai, who were the first to listen to Hu Haifeng's comprehensive and systematic narration.

Before, they only knew that Hu Haifeng had been laying out his own store, but they didn't know the deeper intentions.

"Bang bang."

After a while, there was warm applause at the scene, and Wen Ziqiang slapped the hardest and looked the most excited.

Hu Haifeng's set of things is simply a genius idea, and it can even be said to have created a new era.

It's just that what they don't know is that in fact, this is the inevitable trend of future development, brand effect, no one pays attention to it in China, but it has shown its power abroad, especially those luxury brands.

Including the automotive industry, brands and specialty stores, which were once all the rage and swept away countless fortunes in China.

A broken Santana is the price of selling luxury cars, which once affected several generations, even if the cars made later were the same as garbage, but some people still regarded them as treasures, and sales remained high.

Hu Haifeng also wanted his Tianyi clothing to achieve this effect.

"Mr. Hu, I sincerely admire you, the idea of a specialty store is absolutely epoch-making, but it is not easy to realize."

"First of all, let consumers identify with our products, the most intuitive is whether the design of clothing can lead the trend, in comparison, quality, comfort are secondary."

"Just like the ripped jeans you sold in Pingshan City, ordinary jeans can only be pressed to the bottom of the box, but trend-setting ripped jeans can be sold out. So the design team is very important, but until now, the design director Liu Liqing has not shown up......" Wang Yusuo said at this time.

Hu Haifeng immediately understood what Wang Yusuo meant, according to his current development ideas, the design department will become extremely important.

And now the design department of the garment factory is still out of control, and Hu Haifeng needs to find a way to do it.