Chapter 254: Novel Activities
The outside public is also talking about this time, although neither side clearly said each other's names, but everyone knows who they are talking about.
"I didn't expect fast food restaurants to look pretty good, each has its own reason, who do you believe?"
"Of course, it's Kentude and McDonald, but they are authentic foreign brands, how can they talk nonsense, what is the fragrant thing? It was originally plagiarized other people's things, and there was a face to come out and say it. ”
"That is, Kentude and McDonald's are both international brands, and of course people's standards are the best, and that is as the newspaper said, it is very dark, I have never eaten their food, and now I feel even more disgusted when I read these reports."
"You double-standard dogs, worship foreign things, this is the territory of our ancestors, not foreigners, no matter how good others are, they are also someone else's, we finally came out with a good fast food restaurant, why are you embarrassed to help the abuse, nonsense?"
"That's right, I haven't eaten something that is fragrant, I don't deserve the right to speak, and the things that are fragrant are of good quality, not only delicious, but also fresh, much better than Kentude and McDonald."
"The newspaper is very pertinent, and people have not denied copying it, and they have been trying to improve it, adding a lot of Chinese fast food, and I have eaten chicken rolls, which are indeed much better than hamburgers."
In the eyes of people who worship foreign flattery, since Gnawing Fragrance is a Western restaurant, it must be plagiarized from Kentude and McDonald's, no matter what they say, they will not pay attention to it.
But after all, this is the Dragon Country, and there are more patriotic people, as long as anyone with a discerning eye can see what is going on.
Besides, people in this era are very innocent, and in their cognition, if they dare to admit their own problems, that is good.
In particular, daring to let others supervise it is enough to explain everything, and there is absolutely no problem with raw materials and hygiene.
And with the guidance of public opinion, everyone turned their attention to Kenfc and McDonald, which means that do you dare to let people supervise?
Kentude and McDonald's can only issue relevant regulations to standardize the operation of each store, and at the same time, announce to the outside that they can also accept supervision, but they must do things in accordance with their regulations.
Access to the back kitchen is only possible with their consent.
As a big international brand, it will never back down in this regard, let alone give remuneration and rewards.
"Brother, I'm really right, the foreigner companies of Kendede and McDonald's are really arrogant, they refuse to put down their shelves, and they don't want to give up power to consumers in terms of supervision."
Zhang Jiayu slept beautifully for 12 hours, and after waking up energetically, he found that the situation had begun to improve.
"It's not enough, the activity has to continue, and it needs to be multi-pronged."
Hu Haifeng understands that Kentude and McDonald can't be given a chance to breathe at all.
"But our activities don't work at all, didn't I say it before, free gifts, sales haven't improved." Zhang Jiayu looked at Hu Haifeng puzzled and said.
"Of course, you can't use that kind of old activity, you have to engage in new activities, activities that have never appeared before, and more novel activities, so that they can be caught off guard and can't find a way to deal with them." Hu Haifeng shook his head and said.
With the start of the new activity of gnawing fragrant, the sales that had been declining rose gradually, and the glory of the opening of the provincial capital was reproduced.
If the sales of Nibble Fragrant are good, it naturally means that the sales of Kendede and McDonald's will decline directly.
Chen Zhilong found Chen Daobin and said with a depressed face: "What's the situation? How did it change so much in one day, and the sales of our two families fell sharply. ”
Chen Daobin sighed and said: "Hu Haifeng made a move, Zhang Jiayu found Hu Haifeng, and immediately had a new means of activity, which we have never encountered, and there are no corresponding measures to counteract." ”
Hu Haifeng's activity plan for Zhang Jiayu is first to launch a package system, which doesn't sound unusual.
There are also set meals for Kende and McDonald.
But in fact, the package proposed by Hu Haifeng this time is a completely different concept.
That's a preferential breakfast activity, a bowl of porridge, a fritter and two fried chicken nuggets, only need two cents a piece, and usually buy these alone for two dollars and three cents.
This directly discounted a dollar.
The key is the combination of Chinese and Western food, which can not only meet the taste of Chinese food, but also taste the flavor of Western food, killing two birds with one stone.
Before that, there had never been any Western fast food restaurant that served breakfast, as most of what they cooked was fried meat, which was only suitable for lunch and dinner.
Hu Haifeng's wave of operations directly came to a corner overtaking, foreigners may not pay attention to breakfast, but the attitude of Chinese people towards breakfast is not compromising at all, and breakfast is so rich in many places that people can't imagine.
The key is that Kende and McDonald's can't learn yet, once they also start selling breakfast, not only will they be said to be plagiarism, but the key will also change their business model.
That is a model reform, and it cannot be changed overnight.
Of course, Hu Haifeng's strategy also refers to the methods of Kende in later generations, so now he is extremely happy in his heart, and he will use your future methods to defeat the current you.
It's cool to think about.
Of course, Hu Haifeng launched not only this means, he also opened the membership system.
The membership of Chew Fragrance is free of charge, but a minimum one-time recharge of ten yuan is required, of course, the benefits are also great.
Top up 10 dollars and get 1 dollar.
Top up 20 get 3 dollars.
Recharge 30 to get 5 yuan.
……
In addition to being able to enjoy more charging and more delivery, there are other benefits, such as no queuing, a special member window for ordering, and free home delivery.
However, this free food delivery is far from the future generations, after all, there is no way to connect to the Internet now, and the members between stores are not connected.
This means that members who apply for membership at any store can only use them at that store, and there is a number on the membership card, and the number will correspond to the corresponding name.
This not only prevents others from impersonating, but it is also much more convenient when ordering food by phone and delivering food for free.
There is also a requirement for the distance of free delivery, which is almost within five kilometers.
Due to the underdevelopment of science and technology, the food delivery service is very restrictive, but Hu Haifeng still decided to take it out and lay out it early.
How important the takeaway service in later generations is, how big the market is, there is no need for him to say more, this is the direction of the development of gnawing fragrant in the future, relying on the layout of the store, which has long been in his plan.
The trouble is troublesome, but the effect is immediate.
The service of Gnawing Fragrance has been upgraded several grades in an instant, and the big brands such as Kende and McDonald's have not been able to do it, but Gnawing Fragrance has done it.
All of a sudden, Hu Haifeng once again shocked the business community in the provincial capital.
In particular, the membership system, although it has become popular in foreign countries, is still a new thing in China, and many bosses will not use it and dare not use it.
Hu Haifeng undoubtedly set an example for them.