Chapter 165 Marketing & Support (3rd Update)

Qin Weilan was in my office, and after a simple meal, she received a phone call and left in a hurry.

This afternoon, after she was gone, I continued to be busy with the plan. After hours of hard work from afternoon to evening, I finally came up with the marketing plan for the afternoon.

Having said that, I have to thank the owner of the restaurant for providing me with inspiration when I went to pack lunch at noon, but this plan still has to be tried to have an effect. Anyway, I haven't figured out how to break through the crisis yet, so I just want to be ruthless and try boldly.

After dinner, I took the freshly baked plan, called all the staff in the store together, and then told everyone what my plan was about. Now there are not so many people who can help me to share, and any employee under my command is a candidate for me to discuss and arrange for implementation.

After I had assigned all the tasks, the employees were ready to carry it out. It was also at this time that I suddenly saw a familiar figure appear at the door of the tavern, and the eyes of the two of us happened to be met.

The person who appeared at the door of the tavern was not a friend I knew very well, but ...... Previously, because of Zhang Yunluo's incident, he thought about blaming the employee Ah Can who resigned, but at this time, he had a guilty name on his face, and slowly walked towards me.

"Brother Fan, I also learned about the tavern's verdict later...... Originally, after I left that day, I went back to my hometown the next day, and then I didn't expect the tavern to be punished so severely......"

Ah Chan stood in front of me, he clenched his fists, and after a short silence, he gritted his teeth and continued.

"Brother Fan, I really feel guilty in my heart, so I'm back, I still want to come back to the tavern to help, but I don't charge a salary, in order to compensate for the mistakes I made before, I'm willing to work for free for the hometown tavern for a year!"

I took a deep breath, put a hand on his shoulder, and said earnestly, "Ah Can, the matter has passed, and in a few days, our tavern will be able to resume normal business...... I know that you did that to Zhang Yunluo at that time, in fact, it was also to vent your anger for the tavern and trick him, but now that the trouble has been solved, you don't have to wronged yourself for the tavern anymore. ”

I paused and continued: "However, I still have to say a few words, in the future, things like this, you must not be stupid again, a little careless, it is easy to have big problems, when the time comes, you can even take the future and freedom of the second half of your life, you are still very young, don't ruin your future because of impulse, understand?" ”

He nodded vigorously to me and said in a firm tone, "I understand, I will never do such a stupid thing again...... However, Brother Fan, you still promise to keep me, otherwise I really don't want to go, the tavern is the first job I came to Kyoto City from my hometown, I don't have much culture, and it's already very good if you're willing to take me in...... Brother Fan, you can take it! Now that the tavern is in recovery, it must be in need of people. ”

I thought about it again and again, and finally nodded and agreed to Ah Can's request, but it was just ...... I would still pay him a salary normally, but there was one thing he didn't understand and didn't think about it so deeply.

Because of Zhang Yunluo's incident, the business of the two stores has been seriously reduced, and the tavern has been closed for fifteen days, which is equivalent to no income of a dime, and the rent and employee salaries are all paid normally.

In the past few days, I have even considered whether to simply close the tavern and transfer it to someone else when the tavern is closed. The current business plan is to increase revenue and reduce expenditure, rather than spending money to hire people.

Of course, this is only the worst I have ever done, and the situation is not to that point yet, and I am grateful to them for having a job at the tavern and choosing to stay with me at a critical time.

……

A few days later, the bistro was finally "unblocked", and today is the first day that the bistro is back to normal business, and the new marketing campaign I prepared a few days ago has officially started in two stores.

The new marketing campaign is not as bells and whistles as in the past, just some more basic marketing activities, and the essence is: many customers who come to the store have the opportunity to drink for free!

It was the highlight of the event and the inspiration that the owner of the restaurant gave me that day. In the concept of most of us, "taking advantage of small advantages" is something that many people will choose to do. If you like to drink and someone invites you to drink for free, do you come, or don't you come?

During the three-day event, we will hold a "wine guessing competition", beer, foreign wine, mixology, white wine, red wine, all kinds of wine, poured into a transparent glass, there are two ways to participate, the first is to blindfold, smell the wine, the second is to taste the wine directly from the transparent glass.

In the same way, if you can guess the wine, you can drink the corresponding type of alcohol, and it is given for free.

This is a mode of competition, which lasts for three nights, and if you can advance until the third night until the end of the competition, then the top three participants will not only be able to get the wine presented by our tavern, but also be given such good names as "Bacchus", "Wine Fairy", "Wine Saint", etc., and can participate in the prize money of 500, 1,000, and 1,005 according to the ranking.

The real purpose of this activity is not to make a profit so quickly, after all, it is impossible to make money immediately if there is a problem and close the business for rectification, and it is imperative to gradually attract and convert those people outside into our customers as soon as possible.

With the flow of people, there is naturally an opportunity to make money.

On the first night, the new marketing campaign began, and I arrived at the bar of the new tavern at around 7 p.m., looking forward to a good result in the event data tonight.

At about nine o'clock in the evening, two hours had passed, and I looked around the lobby of the tavern and estimated in my heart that from the beginning of the event to now, there were only twenty or thirty people in the store, which was too different from the flow of people during the previous event.

Without a "helper" to keep an eye on the business situation of the tavern, I can only observe it through surveillance video by myself, but basically it is in vain, because the business in the tavern is even more bleak, and it is estimated that there are barely about a dozen people, and they are all some old faces of regular customers, which shows that ...... New customers seem to have put the tavern on the "dishonest list" and are reluctant to come to the store to spend, especially now that it has only just resumed normal business.

Sitting on a chair at the bar, I bowed my head and lit a cigarette in amazement, the business situation on both sides was so bleak, it was hard to imagine whether this event could be held normally for three days.

"Brother Fan, look at it!"

Just as I was feeling melancholy, the bartender slapped my hand, pointed in the direction of the tavern's door, and exclaimed to me to look.

I wondered, "Huh? Then he followed the gaze of his finger and looked in the direction of the door of the tavern, and they were greeted by them......

It was then that I realized that on the first night after the tavern was back in business, my "helpers" had finally come to my aid!