Chapter 186: Merchant Activities in the Square
This afternoon, after I picked up the car and returned to the tavern, today happened to be the day to pay the employees, and I also contacted the finance and asked her to give the employees an extra bonus in the range of 200 to 500.
I also sent the specific list and amount to the finance in advance. When the tavern's business gradually improves, I have to be generous to the staff, otherwise, people will be cold, and at the most critical moment of the tavern, they will stay with me and the tavern to tide over the difficulties.
After I divided the salary and the daily expenses of the tavern, in addition to the cash flow on the tavern's books, there was more than 200,000 yuan, and the rest of the money, in fact, as long as I wanted, can be transferred away at any time, after all, the tavern is now my own wholly-owned shares.
It's just that this money can't be taken and used so frivolously, I have to save the money and find a way to make it like a snowball, and then I have to exchange Gao Hangfeng's shares into cash, and pay back Jiang Xue 380,000, some of which are places to spend money.
At about five o'clock in the afternoon, a man in overalls walked into the tavern, claiming to be the manager of this commercial plaza, he took a leaflet and put it on my bar, and said with a smile.
"Boss Xue, the annual business event in our square is now open for registration, and the specific content of the event is on the leaflet...... Your hometown tavern business is not bad, I suggest you sign up, it will help your business and popularity. ”
I glanced at the flyer at the bar, smiled at him and nodded, then took a cigarette out of the cigarette case and handed it to him.
"Okay, thank you, brother, I'll take a look later, I'll consider signing up."
He lit the cigarette, perhaps because I had given him a cigarette and left a little affection, and then said a few more words to me, reminding him.
"Last year, there was a Northeast barbecue restaurant that just settled in our commercial plaza, because of the participation in our business activities, in just one week, they from a small obscure shop, directly on the business boom, the owner of the barbecue restaurant, opened the store less than two months ago, directly bought a BMW X5, but fragrant!"
"It's really fake, is it really so powerful?" I asked him in a somewhat surprised tone, then took out a disposable cup and poured him a cup of lemon tea.
He nodded to me and took the lemon tea in my hand, and said with a smug expression: "That must be true, the Northeast barbecue restaurant diagonally opposite your tavern is them, if you don't believe it, you can go over and ask." ”
I followed the gaze of his fingers, and I had noticed the shop, but I hadn't eaten in it.
"That shop, I know, but ...... To put it mildly, their family's business doesn't look very good, right? ”
Big Brother frowned, leaned closer to the bar, and whispered to me.
"Alas, that's because the boss, later did not do business very kindly, the money was earned, but the original intention was forgotten, I heard some other customers and colleagues say that their barbecue restaurant, after it became popular, made a small amount of barbecue, and the taste is not very stable, one will be too salty, one will be too spicy, the most important thing is that the price has increased a lot! It's too black-hearted! ”
Big Brother took a drag on his cigarette, and he tapped on the bar table and reminded me earnestly.
"So, the most important thing in doing business is not to forget your duty! I myself work as a staff member in this square, and I have seen the ups and downs of too many stores, and when the money is earned, people begin to float, and they begin to save costs and find reasons to increase prices, but I don't know that ignoring the product is the essence, and they are too greedy, so customers will be cold to them...... Okay, I've got my words, I have to go to the next one, Boss Xue, think about whether you want to participate in this event, I'll go. ”
I smiled at him and nodded, "Okay, I'll think about it, thank you, brother, you go slowly!" ”
After he left, I recalled what he just said to me, although people are some very simple truths, but the reality is true, take a batch of paper towels I bought on the Internet some time ago, the quality of the paper towels in the original store is very good, so I will choose it to buy it all the time, but not long after, the paper of the latest batch of paper towels is very poor.
Isn't this what my brother just told me? With the reminder he just gave me, I was even more determined that in the future, the tavern must not be operated like their merchants.
After thinking about it for a while, I sat back in my chair, lit a cigarette, and looked at the leaflet that my brother had left for me.
It turns out that the merchant activities of the commercial plaza refer to the merchants who sign up for the event in the entire square, and collectively do some promotional discounts, and they also have some support plans, such as publicity, and their square will promote the merchants who sign up for the event in our omni-channel.
The event lasts for a week, and every night during this period, a stage will be set up in the center of the square, so that our merchants can sign up to perform the show, which is a good opportunity to advertise their stores!
To put it bluntly, in fact, the square plans such an event, which is the same as the large-scale promotional activities such as "Double Eleven", "Double Twelve" and "618" in the e-commerce industry on the Internet. If our merchants make money, they will definitely have benefits as well, such as commissions and visibility.
I took a puff of cigarette, looked at the leaflet in my hand for a while, and then decisively scanned the QR code in the lower right corner and filled in the information to register. And regardless of whether that old brother is really so exaggerated, whether the situation of that Northeast barbecue restaurant is true or not, this may indeed be an opportunity.
On the 22nd of March, the event officially began, for seven consecutive days, just before the end of April 1st, and there was just one week before the start of the event for us to register and prepare.
I flicked the cigarette ash and thought to myself: signing up is a trivial matter, after participating in the event, it is nothing more than planning the content of the promotion and dressing up the tavern, but what really stumps me is that when the time comes to go to the stage and perform there, who will our tavern arrange to perform?!
When I was in college, I could play and sing the guitar, but now that I've lost it for so long, if I perform on stage, I really have to practice hard.
There is only one chance for each registered merchant to perform on stage, which is both an opportunity and a challenge, and you have to grasp it.
……
For the next few days, I was thinking about the seven-day marketing campaign that the tavern would start on the 22nd, waking up a little earlier during the day and practicing with my old guitar in my rental house.
At about seven o'clock that night, Qin Weilan came to the tavern after work. Now that it was the middle of March, and Kyoto City was no longer as cold as before, Qin Weilan walked in wearing a thin coat.
I motioned for Qin Weilan to take a seat at the table and chair near the bar, and after sitting down, she looked around the hall of the tavern and said to me with a smile.
"Jing Fan, it's only seven o'clock in the evening, but there are so many people in the tavern, it seems that the business is really getting better now!"
I smiled and nodded, and said, "It's almost summer, summer is the real peak season, and whether you can really make money in a year depends on the time of those months." ”
"Definitely...... Qin Weilan paused, she noticed some of the newly arranged decorations in the tavern, and asked me suspiciously, "Jingfan, is there any activity going on in the tavern recently?" I saw a lot of decorations inside. ”