Spring is divided into three phases, early spring, mid-spring and seasonal spring.

April is the season of spring, the sun is warm and bright, the climate is comfortable, and it is the favorite time of the year.

As the middle of the year approaches, the battle on the new song chart has become more and more serious, and many veteran first-line singers are trying to break through the shackles of new queens and queens, so as to replace their status.

As early as the end of March, the April New Song Chart became a hot topic.

So far, there is only one person who has been confirmed to be promoted to the king and queen, and that is Xi Youle.

The number of kings and queens every year is limited, at most four, at least there is none, and with the rules of relegation to become a first-line line, the competition is becoming more and more fierce.

On April 3rd, after three days of singing, I appeared on the stage, and the ranking of the April new song list was basically a certainty.

Among the twenty first-line singers, only Tong Yiming won the queen Yu Liyuan by a narrow margin, which also means that Tong Yiming is likely to replace Yu Liyuan's position and become this year's new king.

The new song list has come to an end temporarily, and two TV series have officially entered the public eye, namely "The Legend of Sword and Fairy" filmed by Beifeng Entertainment and "Legend of Skyfire" filmed by Xitian Entertainment.

The theme of Xianxia has become a popular TV series genre under the impetus of Xitian.

There are also reasons why the two TV series are talked about by the public.

And the most important thing is the cast!

The first is "The Legend of Tianhuo", Xitian claims to have invested 500 million yuan to build "The Legend of Tianhuo" into a classic of Xianxia, so that people will think of "The Legend of Tianhuo" when they mention the Xianxia TV series.

The cast is even more luxurious, with six actors and actresses led by Qin Deming, and fifteen first-line actors, many of whom rarely film due to age.

It is no exaggeration to say that all the characters in "The Legend of Skyfire" are familiar to the public.

Of the investment of 500 million, 200 million is spent on actors' salaries, and the remaining 300 million is all smashed on special effects, after all, the special effects of Xianxia TV series are also a major attraction.

Compared with "The Legend of Skyfire", the cast of "The Legend of Sword and Fairy" is slightly inferior, mainly because there are too few actors.

The only two actors, Qin Deming plays the supporting role of Evil Sword Immortal, and Kuang Hetai, who is about to become an actor, plays the role of Demon Respect Building.

Except for Yao Guanghao, all the leading actors are first-line actors.

But because of the theme song and MV sung by Shen Yunhan and Jiang Luoli in the Spring Festival Gala, "The Legend of Sword and Fairy" is highly anticipated.

The other is Jiang Yan!

In the public's impression, although Jiang Yan is a new first-line actor on the surface, his acting skills are comparable to those of actors, not that fans are brainless.

The only movie "Kung Fu" starring so far, Jiang Yan's Ah Xing has left a deep impact on the public, but Jiang Yan has been focusing on his career as a singer since his debut, resulting in becoming a first-line actor this year.

On April 5th, the promotion war of the two TV series began!

"The Legend of Sword and Fairy" was exclusively released on Yanjing Channel in early May, and Yanjing Channel received 50 million exclusive copyrights, and the ratings were divided into 55%.

"The Legend of Tianhuo" was exclusively released on Zhongshan TV, it is worth mentioning that netizens could not find any information about the copyright of "The Legend of Tianhuo", it is said that Xitian Entertainment had a tough attitude and asked Zhongshan TV to buy the copyright at a price of 600 million, and the top management of Zhongshan TV was divided into two factions.

One faction supports Xitian, the other against.

The faction that supports Xitian believes that the reason why Zhongshan TV has developed and become one of the top three TV stations in China is inseparable from Xitian's help.

Although the copyright fee of 600 million is high, it is not unacceptable because it is exclusive.

The reason for the opposition is simple, isn't this treating the TV station as the wronged leader, the investment of 500 million is 600 million and the ratings are 73 shared, and the co-author Xitian does not have to take any risks, right?

In the end, Zhongshan TV purchased the exclusive release rights of "The Legend of Skyfire" at a price of 500 million, but the two sides had a very unpleasant quarrel.

This is also the reason why Xitian dares to spend 500 million yuan to shoot TV series, even if the shooting is good, some people still pay for the bad filming, but so far most of Xitian's TV dramas have high ratings.

Hengdian, the crew of "The Legend of Sword and Fairy".

When night falls, the orange lights fill the area with fireworks and the unique smell of barbecue.

Jiang Yan stroked the glass full of juice, waiting for the store to bring the medium-spicy barbecue he ordered.

The dinner table was very lively, Xiang Xingxian, Qin Deming and others were drinking beer and bragging, Jiang Luoli sat next to Jiang Yan, sharing cosmetics experience with the actors who played Long Kui and Zixuan.

"Jiang Yan, "The Legend of Sword and Fairy" will start the publicity work tomorrow."

Zhang Dan, who rushed from the city center, said.

The most important thing for Beifeng Entertainment at the moment is this TV series, and most of "The Legend of Sword and Fairy" are actors from Beifeng Entertainment.

Zhang Dan hopes that after this TV series, Jiang Luoli will become the queen and Yao Guanghao will become a first-line actor, so as to expand the number of actors in Beifeng Entertainment!

There is still a month to go before "The Legend of Sword and Fairy" will be released, and the ratings of Beifeng Entertainment and Yanjing TV will be divided fifty-fifty, and publicity is particularly important.

This TV series invested 130 million, not counting Jiang Yan's salary, 50 million exclusive copyrights were sold to Yanjing TV, and the remaining 80 million even made a profit depending on the ratings.

"What about Yanjing Terrace?"

Jiang Yan picked up a skewer of grilled beef skewers.

"Yanjing Channel's publicity means are limited, it is nothing more than a preview, at most it will do a variety show for "The Legend of Sword and Fairy", and invite the leading actors to participate." Zhang Dan said.

In fact, Yanjing TV also thought so, and invited Jiang Yan, Jiang Luoli and other leading actors to participate in variety shows at the end of April, in order to build momentum for "The Legend of Sword and Fairy".

After all, both sides are grasshoppers tied to a rope, and if the ratings of "The Legend of Sword and Fairy" are not good, advertisers will be dissatisfied, but there is only so much more to be done.

"I'm going to place ads on Weibo, anime tribes, literary forums and other relatively large social software."

"In addition, you are an important target of publicity!"

Zhang Dan said her propaganda ideas.

Needless to say, this is a very common means of publicity, users log in to Weibo, animation tribes and other social software, the software will be based on big data and user preferences to accurately place ads.

If you like to watch comedy, I will give you the latest comedy movies or TV series, in short, do everything possible to get you used to it, and even rely on software.

As for taking Jiang Yan as the focus of the promotion of "The Legend of Sword and Fairy", first, Jiang Yan is the most famous, and second, Jiang Yan is the male protagonist of this TV series.

You must know that in addition to Jiang Yan's identity as a first-line actor, he is also a platinum writer Gujiu, a king, a gold medal lyricist, a gold medal screenwriter, and so on.

"You can rest assured that the publicity is on me, it depends on whether the TV series can be liked by the audience!"