Chapter 138: The Sleeper Effect
The content of the third episode was filmed early, and the post-editing work has been completed. The murderer is a well-known female anchor of NHK, who is probably as well-known as Dong Qing in this book. I met by chance when I was doing a talk show on NHK.
As Kei Fujiwara spent more time immersed in the broadcasting world, the more contacts he had accumulated, the empty phone book was now gradually filled with names: XX President, XX Director, XX Special Manager, etc.
For a creator, the work is certainly a moat, but the network is another level of fortification.
The third episode of "Renzaburo Furuhata" came out at about the same time as "Genius Detective Mitarai - Astrology Killing Magic".
The setting of the first chapter of "Astrology Killing Magic" is quite attractive, so after the publication of this chapter, the feedback received from readers was quite good, and it also achieved the second place in the readers' favorite ranking. In Xiaozheng's statistics, the difference in the number of votes between the two is 50 votes.
The first place is the work of the winner of the recent Ranpo Prize, which was announced just a few months ago, and the author who struck while the iron was hot and released a new work, and now it is the time when it is attracting attention, exactly like when Kei Fujiwara won the Naoki Award.
So it makes sense that the popularity of this author's new work is in the first place.
The third place and Fujiwara Kei are only less than ten votes, which shows that the popularity of these two works is almost the same, and maybe in the next issue, "Genius Detective Mitarai Clean" will fall to third.
This result doesn't seem bad, but for Sima Keita, it seems to be a bit more than satisfactory.
It's like an average online writer who is in the top 10 of the monthly ticket list, and he is estimated to be crazy with joy, but if a platinum author with good momentum only gets the tenth, he may receive ridicule.
Isn't this (squid/eagle/elbow/newspaper seller)? I haven't seen you for a few days, so pulled?
The current Sima Guitai is facing this situation. The ridicule in the forum became louder and louder, and it can be summed up in one sentence: This is the true level of the youngest recipient of the Naoki Award?
Others say that the Naoki spell worked.
At this time, the news of the big jump in the ratings of "Renzaburo Furuhata" also came out, so various articles of "crusade" against Sima Keita gradually appeared in newspapers and periodicals.
"Qiwen Weekly": [The Naoki spell works? Or is it a genius writer who shows his true nature? 】
"Last October, a White Night Walk was released, and everyone got to know this young writer in his early 20s. Sima Guitai single-handedly set off a social tide in the world of speculative literature, making socialist speculative literature popular. Just when everyone thought that his next work would continue the glory of the social, he came up with a declension style work."
"The response to this 'Genius Detective Mitarai' is still melackluster, and it is obviously not enough to continue the writer's reputation as a genius."
"So I don't know if it was this writer who was eager to prove himself and wanted to continue his reputation as a genius, so he hurriedly took out his third work, "Furuhata Renzaburo". So far, Sima Guitai has produced three works, covering the three categories of ontological style, declension, and society."
"Regrettably, however, this work does not seem to have been recognized by the audience either. According to statistics, the broadcast rate of the first episode of this drama is as high as 28%, stepping into the threshold of popular dramas. This result was enough for Sima Keita to celebrate with the top management of Fukuyama Channel, but embarrassingly, the ratings of the second episode dropped by a full 5% a week later."
"Maybe many readers don't understand the concept of 5%, but for example, the average rating of several morning dramas broadcast this year, such as "Grandma Pearl", is only about 5.5%, which means that "Renzaburo Furuhata" has reduced the ratings of a whole morning drama."
"Such a big drop shows that the audience doesn't like this mystery work, maybe Sima Keita and his fans will find it difficult to accept my next words, but I still have to say it."
"Sima Guitai was not a genius, and his intelligence was not enough to enable him to create more subtle reasoning. I think he knows this himself, so
will transform to do romantic dramas and food dramas. A social work that made him famous, but the times are turning away from him."
The words can be described as very polite, and when Fujiwara Kei was sitting in the office, when he saw this article, even if he was calm, he couldn't help frowning.
Look at the author's signature, ho, Mizumi Yukie, old friend.
This person attacked Fujiwara Kei in the newspapers one after another, and the theme was clear, that is, "Keita Sima is not a genius and cannot write good works of reasoning".
When "White Night Walking" was in the limelight before, he began to sing and decline. But at that time, the market response to "White Night Walking" was excellent, and readers dismissed him as a joke, and Fujiwara himself ignored it.
Perhaps it was the blessing of the novice halo, at that time, "White Night Walking" was the most outstanding reasoning in the past three years, and it was recognized among readers. The newspaper editor was afraid to challenge public opinion for fear of losing readers, so he forced him to delete some of the fierce remarks in the article.
Now, however, the glow of "White Night Walking" is fading, and Sima Keita's new work seems to be less well received by readers. So on the water, Yukie gradually let himself go.
Even "hating Sima Keita" has almost become a label for Mizumi Yukie, causing his column fee to rise. It's almost more than his own manuscript fee.
Celebrity criticism actually has a huge market, which can be seen from the entertainment area of station B, the most traffic is always the kind of people who change flowers to ridicule and humiliate star directors, the more tricky you scold, the more innovative you are, the more people like to watch.
Although the Internet is not yet widespread, critics have practiced their efforts to harm people in newspaper pages.
Fujiwara Kei read these book reviews for a while, and at this time, Yui Mizuhara walked in, saw the newspaper in Fujiwara's hand, was silent for a moment, and asked, "Fujiwara, I'll find someone to negotiate with this author when I go back."
Stuff some money, let him be merciful, and don't say anything about what he doesn't have. In these years, there are more people who read newspapers, even more than TV audiences, what if you don't want to watch their dramas after reading these articles?
"Ignore it." Keido Fujiwara.
"But ......"
"They are free to publish what they are, and they gag one of them, and there will be many more to gag, the budget is precious, and every penny has to be spent." Kei Fujiwara said.
In fact, Kei Fujiwara is not a tough breed, if spending money on public relations is good for the show, Kei Fujiwara doesn't mind doing it. And there is no lack of the ability to spit on himself after being scolded, but I don't think there is any need for this, the main spearhead of the article is aimed at Fujiwara Kei personally, and it will not have much impact on the drama "Renzaburo Furuhata".
And it's also an advertisement in disguise.
"This ...... Is it really okay?"
Fujiwara Kei looked up and smiled at Yui Mizuhara and said, "It's really okay, Mizuhara, have you heard of the sleeper effect?"
Yui Mizuhara blinked her big eyes with long eyelashes and shook her head.
"A concept in psychology refers to the fact that people tend to forget the source due to the time interval and only retain a vague memory of the content."
"During World War II, in order to boost morale, the U.S. Army would show various inspirational movies in the barracks to let the soldiers fight bravely, but it aroused the disgust of the soldiers, who thought that the upper echelons were encouraging them to die, and there was strong resistance. It wasn't long before the soldiers embraced the ideas they had spread in the film, and over time, that sense of identity reached its peak."
This psychological phenomenon is applied to advertising, so that when various TV programs are broadcast to exciting places, advertisements will suddenly be inserted, aren't advertisers afraid that the audience will be disgusted with their products? I'm really not afraid, this disgust is only temporary, or it won't be long before I forget it and only remember the name of their product.
Brain platinum is a successful example of applying this psychological phenomenon to the extreme.
"So if these people are willing to scold, they will scold, but it will let more people know about this drama, and then readers will forget the bad comments and just remember that there is a police detective named Renzaburo Furuhata in this world."