Chapter 141: IP

Because "Spring and Autumn Awards" is only released once every half a month, on the third day after the list voting activity of "Who is the No. 1 Detective in this book", "Sankei Daily" was the first to announce the list.

At the top of the list is Akechi Daigoro, a classic character created by the famous writer Wise Ranbu, and the Ranbu Reward is named after this writer.

The second place is the character from the famous drama "Troubled Times" in the 80s, and the third place is ......

The top five are all famous detective characters, and after that, anime characters appear.

Only the top 10 were announced, and the two characters portrayed by Kei Fujiwara, "Renzaburo Furuhata" and "Mitarai", were not on the list.

But this list has been updated for a long time, so Kei Fujiwara is not worried about whether the subsequent rankings will be up.

When he decided to create a series and a character image like "Mitarai", Kei Fujiwara's purpose was clear, that is, to create an IP with strong vitality.

IP is intellectual property. 14 years later, IP has been hyped in the mainland. It seems that something that has something to do with copyright can make a lot of money, but the people who really make money through IP are the people who hype up the copyright concept, those who sell at the price of cabbage, and then sell at a high price.

There are only a few people who really get high profits from the operation of copyright.

In fact, the real role of IP is to seize the mind, which is a textbook model in this and the United States.

The audience of this book has been exposed to the characteristic IP of their country since childhood, and their aesthetic taste has been cultivated early. So even if the craze of "The Avengers" swept the world, it couldn't even beat an ordinary Conan theatrical version at the box office. It is a special case in the world, knowing that under the American pop culture offensive, there are very few countries that have not been beaten to the point of losing their armor.

Compared with the superheroes flying all over the sky, the audience prefers the robot cat who takes out the props from his pocket, the giant of light who is more than ten meters long, and the Grim Reaper elementary school student who wears his eyes and dies wherever he goes.

This is also the reason why Kei Fujiwara decided to create a series of works of the same detective, if nothing else, he should not travel again, and he should stay in this country for the rest of his life. In this case, it is better to stretch the battle line a little longer and create a character that is deeply rooted in the hearts of the people and occupy his own mind in advance. Let him eat an IP for a lifetime.

Try to make the name Mitarai deep enough to be deeply rooted in people's hearts, so deep that as long as a TV series about him is shown in a TV series, or a movie about him is shown in a movie theater, everyone wants to watch it.

……

The ratings of the fourth episode of "Renzaburo Furuhata" have rebounded, increasing to around 24%, and finally it doesn't fall anymore, and the creative team is relieved.

Although the detective roles outside the ten are not publicized, but Fujiwara Kei went to ask the Spring and Autumn Society, and Furuhata Renzaburo's ranking is around 19th, and Mitarai's ranking is 25th.

The filming of the first season of "Lonely Gourmet" has finally been completed, and the crew is still discussing whether to hold a shutdown ceremony, after all, it may be restarted soon, so don't bother about that.

But Yui Suwon still insisted on inviting a monk to preside over the shutdown ceremony, even if it was about to be opened again less than a week later. There are all kinds of rewards and ghosts in the on-off ceremony, so as not to cause problems in the future shooting, and some people will not reflect on their mistakes but will push things onto some strange things and affect morale.

After "Lonely Foodie" was shut down, Kei Fujiwara asked them to adjust their state first, and then return to the group a week later.

With job security, it's always nice to take a vacation. Only Shuzo Kobayashi, after the end of "The Lonely Gourmet", quickly entered the crew of "Renzaburo Furuhata" to participate in the filming work.

"The Lonely Gourmet" is over, which means it's time for the next drama to be on the agenda.

Kei Fujiwara wrote the titles of many plays on paper in one breath and then chose from them.

""Life is Beautiful", which was released in 2000, has a maximum rating of more than 40%, but this drama relies on the popularity of Takuya Kimura to a certain extent. This is different from "Long Vacation". Takuya Kimura

It was only after filming "Long Vacation" that he became a king-level star, and when he filmed "Life is Beautiful", he was already a superstar." Kei Fujiwara muttered to himself.

But the quality of this drama is still quite good, and it is included in the alternatives.

""The Age of Heat", a very popular campus drama, is very influential. But the show premiered in 1979, and now it's 1995, and the cultural divide of nearly 16 years may not be adaptable. Forget it, don't do it."

Saying that, Kei Fujiwara drew another line on the name of the show.

All dramas filmed before the 90s are not considered...... Thinking of this, Fujiwara Kei crossed out dramas such as "Red Torrent" and "Roaring to the Sun" on the paper.

Among the many titles, Kei Fujiwara finally chose four dramas as alternatives.

"Naoki Hanzawa. Needless to say, this drama is the king of dramas, excluding the differences in ratings statistics brought about by the reasons of the times, this drama is the strongest. Don't rely on star effect, rely on plot alone to win. I can't find a handsome guy in the whole drama, (I'm sorry for the Yaren) but he still fights all over the world in Japanese dramas."

But this drama Fujiwara Kei still wants to cover it for the time being, and it may not be the time for it to come out, not to mention that the next drama will be filmed by a new team, although it has experienced the training of "Lonely Foodie", but "Lonely Foodie" and "Hanzawa Naoki" are not at the same level in terms of difficulty at all. Now take out this drama, Kobayashi Shuzo may not be able to shoot the taste of this drama, and it has to be Shibasaki Hideaki.

The second drama chosen by Kei Fujiwara was "Homeless Child", and he was also the drama king of the year. The phrase "sympathize with me and give me money" has deceived many Obasan tears, bitter dramas have always been very marketable, especially for the main force of TV shows - housewives. Crying seems to be a hobby for women, who love bitter stories far more than men.

"But this drama is very demanding for young actors, looking at the current entertainment industry, is there a qualified child star who can play this drama?" Kei Fujiwara pondered.

The third alternate drama is "HERO", which was also filmed after the fire of Takuya Kimura, but the script is of high quality. It can't be said that this drama relies on Kimura's popularity, on the contrary, in the parallel world, Takuya Kimura became a popular star because of "Long Vacation", and "HERO" stabilized his position. So this drama is also very valuable.

However, the style of this drama is idolized, and if you want to shoot this drama well, you must have a suitable actor. Hoshino should be able to work together again, right?

"The fourth "Housewife Mita", which was broadcast in 2011, had only a dozen percent of the ratings in the early stage, but that was more than ten percent in 11 years. In the later stage, it soared all the way, and by the last episode, the ratings reached an astonishing 40%. It's to my taste."

In this drama, Ma Guixiang should be able to act. Or maybe you want to find an older actor?

Kei Fujiwara looked at the four dramas in front of him and subconsciously bit the pen.

These four dramas are very strong, and Kei Fujiwara will definitely shoot them all one by one in the future. But now he wants to immediately choose a drama that will immediately succeed "Renzaburo Furuhata".

But he hesitated all the time, and then he burst out laughing.

Really, asking for trouble. Filming a drama is not writing, it is not a one-person battle, why don't you throw the problem to everyone and let everyone share the troubles with me?

Thinking of this, he picked up the phone in his office.

"Hey, I'm Fujiwara, please inform Mizuhara, Shibasaki, Kobayashi, and Nishimura...... Half an hour later, I came to the conference room and said I was going to have an impromptu meeting."