Chapter 219: Sponsorship Cancelled

The broadcast time of the spring file is getting closer and closer, and TV stations are actively preparing for the broadcast of the spring file.

NBC's "My Ex-Husbands" and Starry Channel's "Kyoto Lovers' Notes" are also in full swing.

The sponsorship of Kyoshi Ohno's condiment company also made Yui Mizuhara very happy, because through her calculations these days, she felt that if the filming continued as planned, the 1.5 times the shooting budget of "Housewife Mita" mentioned by Kei Fujiwara could not be sustained at all, and it might be exceeded.

The total amount of production funds allocated by the TV station to various departments is determined, and if they are given more, the funds for other TV drama projects will be compressed, so in addition to applying for production funds, producers must also be responsible for advertising sponsorship.

With the amazing performance of Fukuyama before the ninth month, Yui Mizuhara has attracted a lot of sponsorship, the largest of which is a kitchenware brand of Yumoto, whose sponsorship fee directly solves the financial problem in the early stage of "Hanzawa Naoki".

However, there was still a problem, and the original intention was reached, and the "good craftsman" company suddenly decided to cancel the sponsorship. The reason is that in the end, after their research, they were not optimistic about the future of this show.

The advertising department of Liangjiang Company is not optimistic about the Fukuyama Yuejiu drama in the new quarter, because there are many good works in the same period of this season, and they can form strong competition in the same period.

Moreover, "Naoki Hanzawa" is a workplace drama, and the viewing crowd may not meet the main consumer group of kitchenware companies. The company's advertising department believes that if Fukuyamadai continues to shoot a work similar to "Homeless Child", they will definitely continue to sponsor it.

Of course, the crew couldn't change the theme that had been determined at will for the sake of a sponsor, so the company canceled the sponsorship and turned around and invested in NBC's "My Ex-Husbands".

Newspapers also began to report on the incident, and the headline was also sensational: Fukuyama Taiyue Nine Drama is not favored by the brand? [Famous craftsman] abandoned [Hanzawa Naoki].

[In view of the general environment, Yui Mizuhara had to find other advertising sponsors, and at this time, Kyoshi Ohno once again reached out.

His condiment company increased the sponsorship fee and became the largest advertising sponsor of "Naoki Hanzawa", which solved the immediate financial dilemma for the crew at once.

Compared with the difficulties that arose when the filming of "Naoki Hanzawa" began, the broadcast of "Housewife Mita" can be described as smooth sailing, and the ratings have stabilized, almost around 32%, this strong ratings performance made other programs in the same period unable to raise their heads at all.

As soon as Yoko Matsuo, the heroine of "Housewife Mita", came out of the mountain, she returned to the ranks of first-line actresses, which also made her feel a little unreal.

You must know that for artists, it is almost impossible to make a comeback in the entertainment industry.

The speed of replacement of artists in the entertainment industry is like human fingernails and hair, which never stops growing, stubble after stubble, and there is no reason for the nails and hair that have been cut off to return to the fingers and scalp. Every year, there will be a blowout of countless newcomers, staring at the position of the old man, eager to pull them off the horse.

So it's not easy for a person who has been away from the entertainment industry for nearly ten years to restore his former glory, the queen of Japanese dramas or something, but it's just an empty name. A former "Japanese drama queen" who is nearly forty years old, compared with the delicate stars in their early twenties such as Katsura Arima and Aoi Kono, she is not competitive at all. ….

But the magical performance of "Housewife Sanda" surprised everyone, an outdated actress who has been away from the entertainment industry for so many years has regained popularity in less than two months...... It's shocking.

NHK also specially invited Yoko Matsuo to participate in their talk show, although Yoko Matsuo on the show has traces of time on her face, although her appearance is no longer as fresh and tender as she was when she was young, but she still looks elegant and noble.

The host said, "Thank you very much Miss Matsuo for agreeing to our invitation in her busy schedule, as far as we know, after finishing the recording of our show, Miss Matsuno is going back to continue filming the TV series, right?"

"Yes." Yoko Matsuo smiled, "I've been busy with the filming of the TV series these days, so thank you very much for the invitation from the program team, and finally let me do it back to Yoko Matsuo, but when I leave here, I will go back to do it."

Babysitter."

"How does it feel to be an actor again?"

"It's very good, the hard work that used to make me feel like it's hard work, but now it's comfortable and free." Yoko Matsuo pulled her hair with a smile, "I only now understand that for a person, their own career is the guarantee of a happy life."

"I'm also very happy to see Miss Matsuo now, and I'm actually a fan of Miss Matsuo, and when I first started in the industry, my dream was to interview Miss Matsuo one day. Later, I was very sorry to hear the news of your retirement, and I thought that this dream would never come true. I didn't expect that after many years, the original wish came true."

Yoko Matsuo smiled, "That's right, I chose to make a comeback in order to realize your dream."

The audience burst into laughter.

"Can you tell me how the drama "Housewife Mita" found you?"

"Actually, we found each other." Yoko Matsuo said, "At that time, I had just gotten out of the divorce lawsuit and discussed with my agent to return to the entertainment industry."

"At that time, neither I nor my agent had any hope of playing the leading role. Even if it's a supporting role that only appears in three episodes, I'm willing to play it. But at this time, my agent suddenly contacted me and said that Fujiwara-sensei, the creator and screenwriter of "Homeless Child", wanted me to play the lead role in his next drama."

"At that time, my agent was very happy, I was still ignorant. I think it's just an ordinary audition invitation, so there's nothing to be excited about."

The host was amused, "In the past year, this Fujiwara screenwriter has been a popular figure in the circle and has created a lot of ratings miracles, hasn't Miss Matsuo heard of him?"

Yoko Matsuo said, "I'm really ashamed, because I haven't been in contact with the broadcasting industry for a long time, and I don't watch much TV shows, so I only know the name of Fujiwara-sensei. So much so that when I met me, I thought I had made a mistake...... It's so young, and it's unbelievable that someone so young has achieved such an outstanding achievement."

"You're not the only one surprised." The host said, "Fujiwara-san came to our show last year, and I couldn't believe it when I saw him in person. Mr. Fujiwara is a miracle worker, and I am very happy to see the two of you working together."

"So I'm really lucky."

"Will Matsuo-samatsu shoot anything else next?"

"After "Housewife Mita", I will continue to collaborate with Fujiwara Sensei on a work called "Hanzawa Naoki", which is a professional drama that will be released in the spring of this year, and I hope everyone will support it at that time."

"Definitely, I hope to see more and more wonderful performances of Miss Matsuo then."

Sima Guitai