"Fujiwara-sensei, I watched the last episode of "Hanzawa Naoki", it's really exciting."

When Sumitomo Bank Mitsui was filming again, a bank clerk with eyes and squinting eyes who looked a bit like Yin Xiangjie stepped forward and praised.

The reason why the bank opened up the venue for them to shoot was also thanks to Yoshida Kashishi. As the director of the five major civil releases, his connections are not ordinarily broad, and a phone call was made to one of the managing directors of the bank and allowed them to borrow the venue.

Kei Fujiwara's career has developed very smoothly, but if he wants to achieve the status of Yoshida Kashi, it will take at least five to ten years.

Kei Fujiwara is recognized as a genius in the industry, but even if he is a genius, he has only been in the industry for two years, and he needs more time to take deep roots in the broadcasting industry before he can truly become an admirable figure.

The bank clerk, Ayumi Suzuki, a section manager in the Personal Banking Department, pushed his glasses and said, "Mr. Fujiwara, the bank has a lot of favorable policies for customers with large deposits......

After the crew came here to shoot, they would meet with the bank staff from time to time, and the bank staff also heard the wind and talked to the crew from time to time, hoping to develop customers.

The writer is recognized as rich in the book, so a well-known writer and screenwriter like Kei Fujiwara is a shining golden turtle in the eyes of bankers, a natural high-quality customer, so Suzuki Ayumi always appears in front of him from time to time during this time.

Sumitomo Mitsui Banking Corporation is one of the top 10 commercial banks in the world and ranks among the top two in the world. In the future, Kei Fujiwara will also have a steady stream of manuscript fees and copyright fees coming in, and it is relatively safe to find a familiar business manager to manage it.

Although this Suzuki-kun has a female face...... But during this time, Fujiwara Kei learned about it, but he is a person with a good reputation, and he will give customers a lot of very sound financial advice.

Because it tells the story of the banking industry, as soon as "Naoki Hanzawa" was broadcast, it attracted the attention of bank employees, in fact, it is difficult for professional dramas to look good, because most professional dramas are written by professional screenwriters who have never done this industry, and they write from the perspective of a layman through data collection and collection, which is more or less always separated from this industry.

So this is also one of the reasons why many professional dramas like to focus on the entanglement between men and women, because they can avoid writing some more professional content.

Because of this, many viewers who work in banks were not very optimistic about this drama at first, and even many people turned on the TV with the mentality of watching the excitement or even complaining, and watched "Naoki Hanzawa".

But you can't stop as soon as you look inside, the details of this drama are very rich, and it can be seen that the screenwriter seems to know a lot about the banking industry. For example, the common "whitewashing of financial statements", and then the boss dumping the pot, and the national tax inspection that makes all bankers headaches......

This also surprised many bankers, including Ayumi Suzuki, this screenwriter is a bit level, not like half a bottle of vinegar, and many plots are difficult for laymen to write, as if they really have bank work experience. ….

"Naoki Hanzawa" is in a parallel world, and is actually adapted from "We Are the Bubble Entry Group" and "We Are the Bubble Pattern Group" by Naoki Award winner Jun Ikeido.

After working at Mitsubishi Bank for 10 years, he resigned from the bank and began to write about business in addition to consulting corporate investment. Therefore, the content of "Naoki Hanzawa" is more real than other professional dramas, because many plots are the author's personal experience.

After the third episode was broadcast, "Naoki Hanzawa" made more splashes, and many viewers who watched it liked this drama very much, so they spared no effort to recommend this drama to their friends, and the phenomenon of word of mouth began to appear.

Whether it is a drama or a movie, the promotion of film and television works is mainly divided into two stages: the first stage is for the producer to spend money and lay advertisements, so that the work can be known by more audiences and attract audiences to watch;

After the first stage of publicity, the first audience will be attracted to watch, and after this group of viewers has seen it, they will enter the second stage of publicity.

However, the publicity at this stage will gradually get out of the control of the producer, and the content of the promotion may be positive or negative. The first audience members will express their feelings about the work on various occasions, and this group of people will play a decisive role in the number of subsequent audiences.

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Compared with professional critics, most viewers trust the evaluation of a film and television work by the people around them, and this is the power of tap water.

More and more people are introducing the work "Naoki Hanzawa" to the people around him, and some of the lines in this drama have also become popular, and the most famous sentence is naturally "A tooth for a tooth, ten times the return", which began to appear frequently in the mouths of young people, and even appeared in some student essays.

The popularity of this sentence among young people is even greater than that of "Homeless Kids" a few months ago, when "Homeless Kids" was broadcast, "Sympathize with me, just give me money!" It is estimated that it will be selected for the first place in this year's New Language Awards.

Not only that, but the lines that made the audience hang on their lips also include "one mistake, a lifetime cold reception", "the bank is a place to borrow an umbrella on a sunny day and collect an umbrella on a rainy day", and "the fault of the boss is the responsibility of the subordinates, and the credit of the subordinates is the merits of the boss".

These lines appeared in the first few episodes and are also the central idea of the show, because these lines triggered the resonance of the people and played a deep effect on the hearts of the people, so they left a deep impression on the audience.

In this age when the internet was not yet developed, nothing could have a more viral effect than a buzzword.

As these lines become more and more on people's lips, the show is becoming more and more widely known.

And people in the broadcasting industry are naturally aware of this, and when the executives of NBC and Starry Channel heard more and more people talking about the phrase "a tooth for a tooth, double the dedication", they couldn't help but break out in a cold sweat.

From not long ago, [Sympathize with me, give me money!] ], and now [a tooth for a tooth, ten times the return], Fujiwara Kei has shown a strong ability to create memes, and can convert lines into popular words and integrate them into people's lives, which is an ability that only the best creators have.

Take some Chinese celebrities as examples, it is more easy to understand, such as Stephen Chow, Zhao Benshan......

The director of the Starry Terrace Production Bureau felt more and more uneasy, and this uneasiness began on the ninth day of the previous week, and the second episode of "Kyoto Lover's Notes" was broadcast last week, and the ratings dropped by a whopping two percentage points.

The reason why this drama was arranged by him at this time period was to be able to defeat the Yuejiu drama of Fukuyamatai, but "Hanzawa Naoki" is getting better and better, and it doesn't seem to be affected at all, and the drama they have spent a lot of money on production is getting weaker and weaker.

It's normal for the ratings of the second episode of an idol drama to be lower than the first episode, but it's still heart-wrenching to drop so much...... I hope the third episode won't drop again, at least not so much......

However, the next day came the next day, when the ratings report was presented in the office of the director of production, the director closed his eyes.

This time, the rating was 17.8 percent, down another two percent.......

Sima Guitai