After the seventh and eighth episodes of "Naoki Hanzawa" were broadcast, the ratings have reached 34% and 35.5%, and more and more people are coming to visit.

The members of the crew of "Naoki Hanzawa" are all smiling, and the ratings are still rising, and each episode is almost one to two percentage points higher than the previous episode.

It stands to reason that when a drama is broadcast in the middle and late stages, if the broadcast effect is good, the ratings will stabilize, and there will not continue to grow, and there will even be a small drop, which is normal, and only in the last episode will there be a particularly obvious increase.

And the ratings of the drama "Naoki Hanzawa" have never stopped, and it seems that the ratings of this drama can rise to the last moment.

However, the smile does not appear on the face out of thin air, but is transferred from the faces of the people in N and Starry Terrace.

With the rise in the ratings of "Naoki Hanzawa", there has been a serious loss of viewers for "My Ex-Husbands 2" and "Kyoto Lover's Notes".

The ratings of "My Ex-Husbands 2" have dropped to around 20%, although it is still a good result, but compared with the ratings of 30% in the first part, it is already a serious regression.

In contrast, Starry Terrace's "Kyoto Lover's Notes" is even more embarrassing. The ratings have dropped to 17%, which can be regarded as grinding outside the qualified line.

At the beginning of the broadcast of these three dramas, "Kyoto Lover's Notes" had two popular idols starring, and the star effect of this drama was the most sufficient, and there were posters of the two of them all over the place, especially Hoshino Koshi. It seems that all the publicity money of the Star Channel has been spent on him, and when it first started, he could always see his handsome face in various entertainment magazines and variety shows.

And the frequency of this face seems to have decreased a lot during this time, replaced by Miyata Takara's face, which is not very handsome, but very manly and mature.

The renewal of the entertainment industry is so fast, once a more eye-catching person appears, your name will quickly disappear everywhere.

But this is only temporary after all, after all, Takara Miyata and Koshi Hoshino belong to different types of artists, "Naoki Hanzawa" is on the air, and it is normal for the popularity to be high. After the end of the play, it will not affect Hoshino Hao's status in the circle.

What really made Hoshino lose this time was the production decision of the Crescent Moon Nine drama "Beautiful Life", and the two leading actors were Maki Yamashita and Aoi Kono.

It seems that what Hoshino feared really happened...... Yamashita Maki got the main role of Kei Fujiwara's new drama, and judging from the performance of Yuejiu drama, the industry does not have any doubts about the results of this drama.

Even many people have begun to assert that Yamashita Maki will be the most popular idol this year, and many brands have also heard the news. Fukuyama's agent has also recently stopped giving new endorsements to Yamashita Maki and Aoi Kono, and the reason is simple: it is not a good offer.

After the filming of "Beautiful Life", it is estimated that the endorsement fee of these two will be increased by a notch, or even doubled or doubled. Now the brands that come to the door are probably all holding a leakage mentality, of course, Fushan's agent is not stupid, it is not so simple to take advantage of her.

As soon as the production decision of "Life is Beautiful" was announced, countless brand merchants approached Yui Mizuhara, hoping to buy patch ads and sponsor the show.

….

Among them is the [Famous Craftsman] company that originally revoked the sponsorship of "Naoki Hanzawa".

Although the final episode of "Naoki Hanzawa" has not yet been broadcast, the industry already has unconditional trust in Kei Fujiwara himself and his Tsukijiu team, and everyone believes that the show's final ratings will definitely break the record again. Entering the top 10 of history, no, the top 5 and the top 3 are all very likely.

The biggest sponsor of this drama, Aoyama Family Condiment Company, has also received huge benefits, and their newly listed condiments have directly increased by 30% with the popularity of "Naoki Hanzawa", and this proportion is still increasing.

Takara Miyata and Yoko Matsuo also filmed an endorsement advertisement for the Aoyama family, endorsing one of their curry cube products, because there are a total of ten curry cubes in a box, so the sales department of the Aoyama family redesigned the packaging and product name, calling this curry cube "Ten times the return of the curry cube", as soon as it came out, immediately

Sellout.

In fact, this product is not a new product, last year's sales were relatively average, but this year it directly sold out of the backlog of inventory, and the major supermarkets found that this curry block sold so well that it almost crowded the phone line of Aoyama's home.

The remarks that "Naoki Hanzawa", which was questioned by the original master craftsman company, as a man's play, were not liked by housewives and were not suitable for advertising and promotion of goods such as kitchenware and condiments, were also self-defeating in the face of the facts.

In fact, according to Fukuyama TV's offline survey, although "Naoki Hanzawa" has more male viewers, there are definitely not a few female viewers, and even more than 40% of the viewers are female viewers.

The reason why the company has this kind of thinking is completely righteous arrogance, and as a result, it is misled by the wrong concept. Maruyama Masaya was also born in the last years of the Showa era, and he still retains a certain Showa man's characteristics.

It's like most hot-blooded comics are stories that are based on angles, and they are also stories from a male perspective, but there are definitely not a few female readers. There are many more girls who watch shonen comics than boys who watch shoun comics.

Masaya Maruyama, who originally made the decision to withdraw the sponsorship of "Naoki Hanzawa", also felt pressure during this time, and his boss also complained about him, thinking that he had made a stupid decision.

The canceled sponsorship of "Naoki Hanzawa" was a big hit, but the ratings of the selected "Kyoto Lover's Notes" continued to decline, and I am not sorry for the publicity popularity of this drama before it started.

However, the company spent a lot of money on sponsorship and patch advertising, and looking at the scene of Aoyama's new products selling in full swing, this also made the president of the company very annoyed, thinking that those people in the advertising department were fools who picked up sesame seeds and threw watermelons.

Masaya Maruyama was also full of sorrow during this time, he made a wrong decision, was reprimanded by the president in person, punished him, and even bluntly said that he had problems with his ability and vision, and it was estimated that he would not be able to get a promotion in five years. Maruyama Masaya is also full of resentment towards the starry platform because of this.

These guys also claim that their new drama is going to compete with Fushan Channel's Yuejiu Drama, and they are not afraid of blowing the cowhide!

After the preliminary preparations for "Beautiful Life", it began to officially prepare for the start-up.

After more than a year of continuous actual combat training and running-in, the Yuejiu team is already a very capable team, everyone in the team now has considerable experience and ability to work under pressure, and the professional level and qualifications have even surpassed the main force of the production bureau.

Therefore, from the preparation to the official start of filming, the new drama was completed almost overnight, and the crew members quickly entered the working state.

Yamashita Maki and Aoi Kono both arrived at the group, and after the script reading meeting, Kei Fujiwara invited the actors to a dinner, and at the dinner table, Aoi Kono was still feasting, and Kei Fujiwara looked Aoi Kono up and down and said, "Kono, how much do you weigh now?"

This guy is obviously fat, although not too fat, but a small round ball of flesh looms on his cheeks.

Aoi Kono was stuffing a large piece of meat into his mouth, and when he heard this, he suddenly became cramped, and looked at Kei Fujiwara with some weakness: "Four...... Forty-six."

Fujiwara Kei frowned: "After eating, go weigh ***."

"Ahh Kono Aoi screamed, and he was not even in the mood to eat.

Sima Guitai