Li Xiao's first step was to let Zhu Sheng live in the studio temporarily, and then he went to Zhu Sheng's house to communicate.

He expected that if Zhu Sheng didn't go back to live, Zhu Chunhe would definitely not leave like that, and maybe he would go to the studio to find Zhu Sheng. In that way, it is in Li Xiao's arms.

"Grandma, in order to let Sheng Sheng dance without worries in the future, she won't go home these days, please cooperate with us to play a play." Li Xiao discussed strategies with his grandmother, and he believed that his grandmother was the best assist.

Knowing her son Mo Ruo's mother, the old lady understands where her son's heart knot is, so she naturally cooperates with her full force. "Xiao Li, what do you need me to do, just say it, and promise to complete the task."

"Hold off your uncle for a few days, don't let him go, wait for my signal." Li Xiao whispered in the old lady's ear.

The old lady's memory deteriorated, but her hearing was quite good. The two of them cooed and staged a code exchange scene in front of the door.

"Okay, leave it to me."

Zhu Chunhe saw it and walked over with a look of anger, "Boy, where did you kidnap my girl?" ”

Li Xiao folded his hands in front of him and smiled, "Uncle, look at what you said, I am a righteous gentleman, how can I do that kind of thing?" We received the cooperation of the relevant departments of Chishui Cultural Tourism a year ago, and we must hurry up shooting in the next few days. When the work was done, I personally sent her back. ”

Zhu Chunhe was about to refute, but two words came into his ears, "cultural and tourism department". Zhu Sheng told her to start a business and take on some performances in scenic spots, but she actually got the relevant departments.

That's a bit of a high level.

"Finish shooting early, go home early." Dropping this sentence, Zhu Chunhe entered the house.

**

Zhu Fence Shengxiao Studio, Conference Room.

"In the next week, we need to concentrate on filming the image advertisement of the Culture and Tourism Bureau. If you two have any suggestions, Hua Ying will talk about them first. ”

Hua Ying is a social phobia, and Li Xiao hopes that she can exercise more and take on more.

Hua Ying looked at Zhu Sheng, and she was completely overwhelmed when she was asked so suddenly.

Zhu Sheng gave her a reassuring look, "Think back to the travel advertisements you usually see. ”

Hua Ying pondered, she used to live in Jincheng, and she saw a lot of tourism advertisements in the subway. "It's, oh, it's usually divided into two categories, one is the landscape, and the other is the human. Zhu Sheng is a tourism ambassador, that is, scenery plus Shengsheng. ”

To be able to say this at one time is already progress for Hua Mao.

Li Xiao gave a thumbs up for the brave step she had to take. "Very good, know how to summarize and categorize. Shengsheng, what do you think? ”

Zhu Sheng remembered the request sent by the Bureau of Culture and Tourism, and his beautiful eyes flowed, "The Bureau of Culture and Tourism only said that taking a few beautiful photos is a print advertisement." But what are we good at? Li Xiao, I still remember what you said to me at the beginning, that future attention belongs to short videos, micro-films, and short documentaries. How can a flat thing have more vitality than a video? ”

"So, my suggestion is to have a flat and a short video. The theme of the advertisement is that the red water on the bamboo drift shows the most distinctive cultural customs of the red water. In fact, we have already shot a lot of them before, and the material is also very rich. ”

The corners of Li Xiao's mouth are crooked, and it is not in vain that he teaches carefully and learns quite well.

He mobilized the projection screen, and the PPT was played in turns.

The first page is a single bamboo drift;

The second page, the bamboo carving of teacher Lu Qinying;

Next, bamboo weaving;

Insect tea, vinegar, table wine.

"Shengsheng, your father, inspired me. He is biased against us, and we will look at the big vote. My idea for this tourism advertisement is to do the theme of 'intangible cultural heritage +'. What does it mean, it is to show the intangible cultural heritage items of Chishui. The above are the provincial intangible cultural heritage items I have collected, and behind each intangible cultural heritage is the story of people. Cultural tourism without people has no meaning. In this way, our advertisements will be more warm. There are so many brands, institutions, and people who endorse us. Your father can no longer look down on what you are doing. ”

"Li Xiao, that's great! You always have so many ideas! Zhu Sheng clapped like a beat, and his eyes became brighter and brighter.

Li Xiao likes her eyes, just for him to be amazed.

"I'm not finished yet," he flipped through the PPT, and two words appeared on the projection screen, "Cannes." ”

Hanamaki covered her mouth excitedly.

Because the Cannes Film Festival is so famous, it represents the crowning glory of cinema. "Li Xiao, can we participate in the film festival?"

That's something she couldn't have imagined before.

Zhu Sheng understood what Li Xiao meant. "We're doing commercials, we're going to Cannes?"

Li Xiao snapped his fingers, "Exactly." In fact, in China, there has always been a phenomenon, that is, flowers bloom outside the wall and fragrance inside the wall. Many brands or projects put some advertisements abroad to hype up the event. Then the brand's customers will think that this is an international strength and enhance everyone's sense of identity. Our participation in the Cannes advertising festival is a higher level of endorsement. ”

"Shengsheng, I told you that in the future, we will go to the big rivers of the whole country, and this is an experiment."

After the plan, Li Xiao made an appointment with the person in charge of the advertising department of the Chishui Cultural Tourism Bureau and made a formal report.

Chen Shan, head of the advertising department, applauded. "Great, great! It was completely beyond our expectations. Do you have the resources for these intangible cultural heritage inheritors? ”

Li Xiao smiled: "Most of the ones I listed, we have all cooperated. For the rest, we are confident, the bureau will help us share resources. ”

Chen Shan nodded, "Young man, it's amazing." It's a win-win opportunity, and I'm sure they'll be happy to work with it." ”

"Minister Chen, can I ask what channels will be placed on our tourism advertisements after they are launched?"

With the experience of serving the wine, Zhu Sheng has realized the importance of channels, of course, this requires a certain amount of support.

Chen Shan patted his forehead, "Oh, the bureau originally decided that after the advertisement was filmed, it was a vote at the train station and bus stop signs." But your work has given me confidence. When I go back today, I will report to the bureau and strive to increase the scope of advertising, and invest it in Zhucheng and eight mountains, one water and seven fields. ”

**

Next, Zhu Sheng and his team took a week to complete the advertisement of the Bureau of Culture and Tourism, including the shooting of print and video.

After the fifteenth day of the first lunar month, Zhu Sheng returned home, and Zhu Chunhe was also ready to work.

There was little communication between father and daughter.

At the Chishui Railway Station, Li Xiao and Zhu Sheng went to the station. The huge billboard at the station made Zhu Chunhe unable to come back to his senses for a long time.

On the print advertisement, it is a bright smile of Zhu Sheng holding bamboo, and the background is Chishui Danxia.

In the video, one of the frames is a group photo of Zhu Sheng and all the intangible cultural heritage inheritors.

Zhu Chunhe also saw Xi Jiu. Each of these people is a well-known existence in their own field.

"Uncle, aren't you going to re-acquaint yourself with your daughter and her story?"