Zhu Sheng took out his mobile phone and opened the WeChat QR code, "Little Bird, we look forward to the day you graduate, and welcome you to join in advance." ”

Li Xiao hooked the corners of his lips imperceptibly, and Shengsheng's olive branch was given in time. He felt from the bottom of his heart that Little Bird was a very malleable, professional and enthusiastic person. If she can join, Zhu Lisheng is bound to be like a tiger.

The Gemini bird sniffed, and because it was moved, it quickly added a friend. "Sister Shengsheng, I'll think about it. We'll see you again at the awards ceremony. ”

After separating from the Gemini bird, Zhu Sheng and Li Xiao also went to the hotel.

"Li Xiao, what do you say will be like in three years. It should be able to provide a good platform for the birds. Under the starry sky of Cannes, Zhu Sheng looks forward to the future.

Li Xiao smiled and scratched her palm, "Be confident, we're good now." A good platform has more to offer than a university can offer. Otherwise, Stanford and Harvard would not have dropped out so many students. ”

In this list of dropouts are Steve Jobs, Bill Gates, Zuckerberg, Larry Ellison, Elon Musk......

Zhu Sheng couldn't cry or laugh. How can her fence be compared with Apple and Microsoft?

"Shengsheng, any thing, any field, to do the ultimate is amazing. For example, you are the first person to be the first person in Chinese bamboo drifting, the first head travel blogger to shake your hands and pat the head, and our Shengxiao Hua Bowl is the first brand of MCN in China. ”

And Li Xiao is the first person to bring goods in e-commerce.

Zhu Sheng didn't say anything more, but Li Xiao's words strengthened her belief.

**

On June 25, Zhu Sheng and Li Xiao enjoyed the beach.

At 9 a.m. on June 26, at the Cannes Exhibition Center, the Cannes Advertising Festival was grandly opened.

Zhu Sheng changed into a white dress bought by Li Xiao, wore red dancing shoes, and wore Tiffany's Heart of the Ocean, elegantly like a princess. Li Xiao was wearing a black suit with a white shirt and bow tie, and the two came side by side.

On the stage of the Cannes advertising festival, there were not many Asians, who identified Indians and heard a few words like "Savadika".

"In recent years, Thailand's excellent advertising works have been produced frequently, especially at the visual and creative level, with reversals and famous scenes. There are also many works that have participated in various world-class advertising festivals. ”

Zhu Sheng looked back and saw that the person who spoke was the Gemini bird.

In terms of advertising, her major is undoubtedly the highest, and she was born in a professional class.

Li Xiao is very expressive in photography and creativity, but it is based on her own aesthetic literacy and family heritage over the years.

"Birdie!" Zhu Sheng greeted her, "There are film critics for movies, do advertisements also have advertising critics?" ”

"In our school, there is a special analysis of advertising creativity and effectiveness anyway." The Gemini bird answers neatly.

"Tell me about the little bird, the advertising man said, 'Half of the ads are wasted, but I don't know where the waste is', have you researched it now?"

Li Xiao's sentence comes from the famous father of the rice department store, John. Warnamaker is so classic that later advertisers and marketers are walking on thin ice when budgeting marketing expenses.

The Gemini bird pondered for a while, "In the future, the advertising fee of many products will be wasted more, but there will also be some new media, and the reach rate will be half higher." Luckily, the Cannes Festival doesn't just measure the success of an advertisement by its effectiveness. The drama and beauty of the advertisement are equally important. ”

The conversation was changing to professionalism, and Zhu Sheng asked, "Little bird, which row are you in?" ”

The Gemini bird pointed, more backwards. "Good luck with the big prizes, I'll go first."

Zhu Sheng and Li Xiao's seats were relatively forward, and when they sat down, they found the logo printed on the chair. On the left is a zigzag, and on the right is a sake bottle.

The label of the table wine.

"Ha, Xi Jiu is really rich! I don't know how many sales can be converted into this wave of ads! Zhu Sheng couldn't help but sigh.

Li Xiao passed through Zhu Sheng's shoulder and saw Xi Jiu in a suit and leather shoes behind her. "It's hard to say, half of it will be wasted anyway."

"Are you talking about me?" Xi Jiu bowed his head slightly and sat down.

Zhu Sheng supported his forehead, he shouldn't be talking bad about people behind his back, he just sighed from the bottom of his heart.

"Director Xi has every opportunity, I didn't expect to meet you in Cannes." Li Xiao gave Zhu Sheng a comforting look and said leisurely.

"My partner, so well in bringing my products to the international stage. Even though I'm busy, I'm here to attend. Only Xi Jiu himself knew that in order to come to Cannes, he did not hesitate to release Liu Geling's pigeons. Previously promised Liu Geling to listen to her caravan recital in Chishui.

Of course, in order to apologize, he asked all the employees of Xijiu to go to Liu Geling's concert.

Some of the employees of the distillery don't know why, and they don't know Liu Geling, and when I checked it on the Internet, it was amazing, this singer was so beautiful. Later, I learned that this was actually the singer of the wine advertising song, and everyone gossiped about it, but this was the future factory director's wife.

It's just that Ji Ke didn't report the gossip, and Xi Jiu didn't know about it for the time being.

Li Xiao stretched out his hand, "I hope that today is a good day for Xi Jiu and Zhu Lisheng to win together." ”

The advertising awards ceremony has begun.

As one of the world's top five advertising awards, the Cannes Advertising Festival has set up dozens of awards in the categories of brand content and entertainment, creative effects, interactivity, design, direct sales, and film and television advertising production. The promotional film that Li Xiao applied for the selection belonged to a TV commercial. Although it has been released on the Internet, television is still the mainstream front. This is also related to the channel of wine selection.

One award after another was awarded, and finally it came to the TV commercial.

The five shortlisted films were screened and then the winners were presented by William Harper, president of the prestigious International Advertising Association.

"I announce that the winner of the Best TV Commercial at the 2017 Cannes Advertising Festival is Zhu Lishengxiao's 'Centennial Wine'."

The large screen behind the stage simultaneously projected the picture of Zhu Sheng holding a bamboo pole between the red water.

Under the stage, there was the sound of Qi Qi gasping.

"This is Chinese kung fu?"

"Could it be that after drinking the wine, you can cross the river on the bamboo?"

"Great advertising shouldn't be a pile of special effects."

It's a cultural difference, at least there are a lot of people in the audience who don't understand and don't take over.

Li Xiao and Zhu Sheng glanced at each other. They all wore headphones provided by the organizing committee and could interpret simultaneously, and he was aware of the doubts in the audience, but he was convinced that his promotional video was worth it.

He walked onto the stage and gently thanked the award presenters.

However, when he went to pick up the trophy representing the highest honor, William Harper did not give it to him.

"I don't understand why such a little-known brand and an advertisement with a bad idea would win this award. Later, I figured out that it was because the organizing committee received the sponsorship of this brand, so it wanted to give them an award as a reward? ”