Chapter 390: Reversal
On Saturday, as expected, just as Uchiki Taniguchi had predicted the day before, many Kyoto University students poured into the cinema.
And most of them came for the movie "Confession", which is now very popular among the student community, and this popular trend first blew from schools in Tokyo, and students in Kansai always heard the name of the movie, so they also wanted to go to the movie theater to find out what was going on on this leisure weekend.
What's more, the themes of the film are really fascinating: juvenile delinquency, extrajudicial sanctions, excessive punishment......
In contrast, the audience of another movie, "Black Rock," seems to be older on average, and the theater where the movie is shown is much more empty than "Confession."
At the end of the day, the people who came to see "Confession" accounted for half of all the audience.
Uchiki Taniguchi saw this situation and increased the proportion of "Confession" on Sunday.
Sure enough, the box office performance of "Confession" on Saturday was not accidental, and by Sunday, the market response was still very good.
According to the statistical report of the Matsuri Film Distribution Department, the average daily box office of the movie "Confession" fell in two days over the weekend, from a slow decline to a high-speed rise.
It grossed 140 million on Saturday and 160 million on Sunday.
That's a full double the box office on Friday.
Although there is no professional filmmaker software such as "Maoyan Professional Edition", which can observe real-time data. But the news still spread quickly, and when they learned that the daily box office of the movie "Confession" was nearly twice as much as the previous day, the industry was a little excited, and sure enough, the works of Kei Fujiwara began to work halfway through.
This kind of thing has happened many times, and everyone is not surprised, but many people think that Kei Fujiwara's first time directing a movie may not be a big step at first. As a result, after the weekend's box office statistics came out, people in the film industry quickly became alert - something was wrong!
It was surprising that it reversed a week after the screening.
The reversal is actually the saying that the box office is rising against the trend, which originally went all the way down, but suddenly there was a reversal momentum again because of a certain opportunity.
In fact, although the average daily box office of "Confession" has been falling for five consecutive days, it is not low, but I didn't expect that on the weekend, there was a reversal, and the increase was not small.
Many people in the broadcasting industry, especially those who were released at the same time as the Yuejiu drama, couldn't help but applaud, that's right, this is Kei Fujiwara.
It seems that Fujiwara-san is also quite talented in making movies, so in this case, it is better to stay in the film industry! Don't come back to make TV series that have no future! Many people prayed from the bottom of their hearts.
Eiji Shirai was very happy to see that "Confession" had finally exerted its power, and the theater chain reflected that most of the audiences who watched this movie were young people, which also shows that this movie still has great potential. So he once again made a request to the president Shigesuke Nobi at the meeting, hoping to greatly increase the film schedule.
Shigerusuke Nobi was no longer easy to refuse this time, but his expression was inevitably a little embarrassed.
Because whether it was at the beginning of the filming of the movie "Confession" or during the screening, Shigesuke Nobi showed a disoptimistic attitude towards this movie. From the initial refusal to invest more, to the later refusal to increase the film schedule, this is the case.
On the other hand, Eiji Shirai has always been very optimistic about the future of this movie, to be precise, he is optimistic about Kei Fujiwara. But no matter what, Eiji Shirai has repeatedly persuaded the club to trust the box office performance of "Confession", hoping to make additional investment, increase the film schedule, etc., but they were all rejected by Shigesuke Nobi.
And now "Confession" has suddenly reversed, and it has fallen after nearly a week of screening, and it has risen sharply, which seems to be a harbinger of good box office according to the experience of the film industry......
But for Shigesuke Nobi, this is both good news and bad news...... The good news is that the film was invested and distributed by Matsuri Pictures, and if the film sells well, they will naturally make money; The bad news is that more could have been earned......
However, Shigesuke Nobi is also a business elite after all, and he has done a lot
A film investor for many years, a figure who has been immersed in the industry for many years. This kind of thing happens from time to time...... Didn't Eiji Shirai also watch "White Night Walking"?
So Shigesuke Nobi pretended to be calm and said, "Judging from the current situation, the market response of "Confession" is good, and it is worth looking forward to. We cautiously observed for a while in the early stage, and it seemed that we could forget about the failure of "White Night Walking" and trust Kei Fujiwara again...... The distribution department has increased the schedule of "Confession" on the original basis, and arranged more screenings in prime time...... But don't ignore "Black Rock", after all, this movie is our main movie, and selling two movie tickets for "Confession" is not as profitable as one movie ticket for "Black Rock."
After saying that, Shigesuke Nobi seemed a little embarrassed and moved on to other topics.
"President Nobi." Eiji Shirai suddenly suggested, "This year, our production department wants to increase investment in self-made films......
Shigerusuke Nobi frowned and said, "I've discussed this issue with you many times, and the current market performance is not suitable for increasing investment in self-made films. At this stage, it is still mainly publishing."
As he spoke, he paused: "The performance of "Confession" is indeed good at this stage, but I still don't know what the future holds. Even if this movie performed well, it was an isolated case. It doesn't mean that the film market is active, so it's better to be cautious."
Eiji Shirai said, "So I hope that our department can cooperate deeply with Shuibo Production, sign a co-creation contract for the work, and bind it in advance......
Shigesuke Nobi couldn't help frowning and said, "Water wave production...... Is that the small production company that Kei Fujiwara recently acquired?"
"That's right."
Shigesuke Nobi said, "Kei Fujiwara is from the broadcasting industry, and his production company must also focus on TV drama production, and has nothing to do with your film production department. I will let the Fukuyama side contact the relevant cooperation, you don't have to worry about it."
"I talked to Fujiwara that movies would also be their main business, and after Confession, Kei Fujiwara would launch more film projects, and instead of just being a distributor, I thought it would be better to become a partner and let our film production department also participate in the production of their next film projects......
Shigerusuke Nobi listened to Eiji Shirai's advice, but felt that the other party was a little noisy, and he didn't want to listen to it anymore. "There are many film studios and small production companies in Wamatsuchi Pictures, and there is no obvious advantage in Mizumi Production, so there is no need to deliberately give preferential treatment. Kei Fujiwara is indeed a man with a remarkable history, but it is not advisable to invest blindly because he trusts an individual until he sees a detailed plan......
Rejected again. After the meeting, Eiji Shirai left the conference room somewhat disappointed.
Further reducing the investment budget for self-made films is the company's development route that has been established last year.
I thought that moving out of Fujiwara Kei and proposing to cooperate with Mizumi Productions would make Shigesuke Nobi change his mind, but he didn't expect it to be vetoed.
In fact, Nobi Shigersuke is not distrustful of Fujiwara Kei, this guy is obviously better than other film and television people of his time, Nobi Shigeruke is not a fool, he can't see where he can't see it, if Fujiwara Kei makes a new work in the future, Nobi Shigeruke will definitely let the distribution department hurry up and dock.
It's just that he still wants to focus Matsunichi Pictures' business on "distribution" rather than "production", and he doesn't trust Kei Fujiwara, but he doesn't trust the future of theatrical films......